However, misfortunes never come singly. Just when Wang Hong was still hesitating whether to give up HTC One x and get a full refund, even greater bad news came!
The marketing director looked at the information on his phone and turned pale.
"What happened again?" Wang Hong frowned.
Fang Jin sighed: "Chairman, one of our HTC flagship stores in the empire was robbed!"
"What? The flagship store was robbed?"
Wang Hong was stunned, and everyone else was also dumbfounded.
"How could this happen?" Wang Hong was speechless: "It's the 21st century, how can there be such barbarians? Are you kidding me?"
Fang Jin was speechless: "It is said that consumers who made full-pay reservations for HTC One
.As a result, there was a commotion, and I don’t know who was leading it. A group of people rushed into the store and robbed all our display machines and new machines!”
Wang Hong's mouth twitched: "..."
Other senior executives also looked livid: "..."
The losses were huge now.
A large flagship store was robbed and the losses were horrific.
"Have you called the police? What did the police say?" Wang Hong couldn't help but ask.
Fang Jin was helpless: "We called the police, but there was nothing the police could do. Firstly, there were too many people, and secondly, we were also at fault for this matter."
"This..." Wang Hong was silent, not knowing what to say.
Fang Jin continued: "This kind of thing is relatively easy to happen in the empire. You can also call the police. The FBI can't control this or that. We can only admit defeat."
Wang Hong: "..."
"What's more important is that I'm worried that other people will follow suit and rob a few of our stores, and it will be over."
"Yes, you are right, this is the most serious matter."
Wang Hong took a deep breath: "We must not let them continue to make trouble. That's all. Let us inform you that all the 1.5 million HTC One x units that were fully booked will be refunded! Alas!"
A sigh of helplessness.
The taste of eating meat in your mouth and then spitting it out is too unpleasant.
Some people couldn't help but said: "1.5 million units, a profit of more than 3 billion, can't be refunded, Chairman!"
Wang Hong smiled coldly: "If you don't retreat? Then let them continue to grab?"
"This..." The man was speechless.
"Okay, let's do it like this. Refund first and then we can't let this matter get bigger."
"yes!"
"Chairman, as for our production and purchase of HTC One x..."
Wang Hong let out a long sigh and looked extremely sad:
"There is nothing we can do. Apple, Samsung, Nokia and other companies have all launched patent lawsuits against us. In the future, HTC One x will be banned from sale in Europe, the United States, Japan and South Korea."
"It can be said that in the future, HTC One
"
"As for components? Cut orders wherever you can to control costs. For production, reduce production lines and sell while producing to prevent excessive inventory."
"The meeting is dismissed!"
"yes!"
Everyone retreated one after another. Wang Hong was guarding the huge conference room with an extremely ugly look on her face:
“Before, I was still thinking that HTC One
"But now we are facing prosecution, sales ban, and large-scale refunds... How ironic!"
"What a joke, ugh!"
With a sigh, Wang Hong's expression became extremely sad.
What's even more terrible is that the problem is not only the HTC One x phone, but also HTC's other best-selling phones, as well as future new phones.
It can be said that as long as there is a mobile phone, there must be communication, and a large number of communication patents must be involved.
It is easy to bypass other patents and find another solution.
But communication patents are difficult to bypass, let alone all of them!
This will result in prosecution and ban on sales.
As a result, HTC's future is indeed uncertain.
Last year, HTC sold 43 million units. Let alone making further progress this year, it will be difficult not to halve the sales.
For a moment, Wang Hong looked gloomy, feeling that HTC was besieged on all sides and that the situation was over.
But as a strong woman, she is still very strong. She quickly stabilized her mentality and studied new coping strategies.
The lanterns are on.
Wang Yi returned to Lin Shu's house. As soon as he entered the door, the smell of meat hit his face.
Lin Shu came out of the kitchen with a rice cooker: "Wang Yi, I braised pig trotters and pig ears, come and try them!"
Wang Yi was very surprised: "Xiao Shu, do you still cook these things?"
"I didn't know how to eat it before. You said you liked to eat it when you were a child, so I learned it during the winter vacation. I also made some secret braised food recipes. How do you like it?"
As he spoke, Lin Shu picked up a big pig's trotter and put it in Wang Yi's bowl.
After Wang Yi washed his hands, he looked at the pig's trotters in the bowl and said with a smile: "The quality of these is very good, not much worse than what Luweizhai sells."
Then he tasted it again: "Yeah, it's delicious! Xiao Shu, you can even run a stall at your level!"
"Really?" Lin Shu was in a good mood, with beautiful eyes like water: "You can eat it if you like, but it's a pity that I didn't buy the secret recipe of Luweizhai. They keep it secret very strictly."
"It's okay, it's already delicious. Remember to get some pig tails next time."
"Pig tail, do you like this thing? Okay!"
Wang Yi nodded and fell into memories: "I liked eating it very much when I was a child. At that time, in my hometown village, an uncle rode a motorcycle with cooked meat and came to the village to sell it."
"Grandma knows that I like to eat, so she always asks him to leave a pig tail for me."
"Although there isn't much meat, it tastes very good. I haven't eaten it in years."
Wang Yi was filled with emotions.
Maybe I don’t really like eating pig tails now, I just miss the feeling I had when I was a child.
Carefree, no worries, a pig tail can make you happy for most of the day.
That period was Wang Yi's happiest time, and it was also a time that he could never get back.
Even though I am richer now and have stronger financial resources, I still don’t have the same state of mind I had at that time.
I wanted to buy sweet-scented osmanthus and drink it with me, but in the end it was not like I was a young man traveling.
Lin Shu held Wang Yi's hand and said gently: "Okay, next time I will braise the pig tail. If it tastes good, let's make more and take it back to grandma, grandpa and grandma!"
"Okay!" Wang Yi was in a good mood: "Xiao Shu, it's great to have you."
"Hey, it's better to have a brother." Lin Shu said and kissed him gently.
After the meal, Lin Shu nestled against Wang Yi, swaying her long legs and scrolling through her phone:
"HTC announces that all fully paid HTC One x pre-orders will be refunded unconditionally!"
"Xiaoyi, HTC One x has been fully refunded."
"As expected." Wang Yi said calmly, knowing in his heart that HTC One x is finished and will not have any impact on xphone 1pro.
This was the case with HTC in the previous life. It launched many popular models, but they all ended without success due to various reasons.
For example, the HTC G7 sold so well that it overshadowed Samsung's flagships. Samsung directly cut off the screen supply of the G7 due to insufficient production capacity.
Without the screen, the G7 is finished. No matter how popular it is, there is no one to buy.
Today's HTC One x is like this again. It has been sued by major giants and faces a large-scale sales ban.
Lin Shu read the report and understood the process: "So it turns out that we were sued over patent issues and banned from sale! Patents are really a big problem, and that's why our xphone 1 and xphone 1pro are only sold in China.
?”
Wang Yi nodded: "That's right. If you don't have enough patents, you will be sued and banned from sale. You have to apologize and compensate, which is equivalent to making money for Apple, Samsung, and Nokia. It's meaningless."
Lin Shu was stunned, but even more curious: "Because of the lack of patents and fear of being sued, the Xingyi mobile phone is only sold in China. But doesn't HTC understand this? Why do they not sell it in China even though they don't have enough patents? Why do they have to go out?
?Have to be sued?”
Isn't this a disease?
Wang Yi smiled. Lin Shu's words were actually what many people were thinking:
"Xiao Shu, you have to know that decision-makers in many companies have limitations. If they make mistakes in positioning or decision-making, they will personally ruin the company."
"For example, HTC, from chairman Wang Hong to marketing director, are all optimistic about the European, American, Japanese and Korean markets, but feel that the country is poor and has little market potential. Therefore, they leave the huge domestic market undeveloped and insist on investing huge sums of money.
Taking huge risks to explore the European, American, Japanese and Korean markets. So..."
"That's it." Lin Shu understood:
"If this continues, HTC will probably be doomed. Sales in Europe, the United States, Japan and South Korea are banned, and the European, American, Japanese and Korean markets are lost. As a last resort, HTC is thinking of returning to the domestic market for development, but the domestic market has been taken over by Xingyi Mobile, Apple, and Samsung.
They are all doing their part, so where is the chance for HTC?"
Wang Yi nodded: "That's right. Wang Hong's arrogance and contempt for the mainland market ruined HTC's future."
This was the case with HTC in the previous life. It was banned from sale and looked down upon the mainland market.
In the end, it was difficult to move overseas, so they began to pay attention to the mainland market and wanted to return. However, there was already China Cool Alliance Meizu Xiaomi OV in the mainland... There was no room for HTC to survive.
If HTC puts down its pretensions, uses its positioning as an international brand, and lowers the price to two to three thousand to engage in a price war, it can still win steadily.
But it's a pity that HTC not only didn't put down its status and cut prices for promotions, but instead made a domestic low-end exclusive version to disgust people.
The overseas high-end version is sold for 5,000, and the domestic low-end exclusive version is also priced at 5,000!
It completely treats domestic users as a fool, and naturally no one buys it.
Therefore, HTC, which was still the third largest smartphone brand in the world in 2011, declined within a few years.
So much so that people born after 2000, and even many born after 1995, don’t know that such a brand exists!
It can only be said that if you are a dead person, you will die.
Dare to ignore the mainland market, Wang Yidu is curious about who gave them the courage!
It is conceivable that the ending of HTC in this life is no different from the previous one.
Just because of the emergence of Xingyi Technology, there is a giant in the mobile phone industry, and HTC will only die faster!
However, Wang Yi has no time to worry about this. Xingyi Technology is too busy with its own affairs.
Without him, Xingyi Technology became famous in one battle by stepping on Apple and HTC, and its products are selling well all over the world.
Not only did the sales of Xbuds Bluetooth headsets surge, but even the parallel imports of xphone 1 were sold out.
Similarly, the globally released Xingyi Tablet X1 and Xingyi Tablet X1pro have become extremely popular!
Taking into account global sales, the sales of Xingyi Tablet X1 and Xingyi Tablet X1pro will be much higher than the domestic sales alone.
After all, the products of rival manufacturers are too bad. Even the second-generation iPad is rubbish in terms of design and configuration. Xingyi Tablet X1 and Xingyi Tablet X1pro will definitely sell out as soon as they are released.
Therefore, Wang Yi directly prepared 2 million units of Xingyi Tablet X1 in stock and 3 million units of Xingyi Tablet X1pro in stock. Even if they are sold globally, they will be popular for a while.
Unexpectedly, the sales of Xingyi Tablet X1 and Xingyi Tablet X1pro were so popular that within four days, there were very few left.
There are Xphone 1 and Xphone 1pro in China, but domestic Xingyi tablet sales are not particularly high, accounting for only about a quarter of the total global sales.
However, overseas xphone 1 and xphone 1pro are not available on the market, so you can only buy Xingyi Tablet X1 and Xingyi Tablet X1pro, so that overseas tablet sales are three times that of domestic sales!
Such terrifying overseas sales far exceeded expectations and caught Wang Yi off guard.
The two to three million in stock are simply not enough, and they will soon be out of stock.
Even though BYD added a lot of orders and supplied goods quickly, they were all out of stock.
In desperation, Wang Yi could only call Shopkeeper Wang again:
"Dr. Wang, Xingyi Tablet X1 and Xingyi Tablet X1pro are out of stock again. Please increase the quantity as soon as possible and continue to increase the production line. Xingyi Tablet X1 will be produced at a monthly output of 4 million, and Xingyi Tablet X1pro will be produced at a monthly output of 500."
Go to production."
"Don't worry, Director Wang, leave it all to me. We have multiple OEMs at BYD, and they will suspend accepting orders from other companies, giving priority to the production of Xingyi Tablet X1 and Xingyi Tablet X1pro. Once offline, we will arrange transshipment as soon as possible.
Europe and the United States, ensuring maximum efficiency!”
"That's great!" Wang Yi was in a good mood.
BYD's OEM reputation is not as good as Foxconn and Flextronics, but it has great potential.
Shopkeeper Wang is courageous. As long as he is given an order, he dares to increase production lines and factories like crazy.
In its previous life, BYD became the second largest foundry in the world, almost to the point of tearing off Foxconn’s skull!
There is also DM-i technology, which consumes less than three fuel per 100 kilometers when running out of electricity. One tank of fuel + electricity can run more than 2,000 kilometers, which is simply crazy.
Wang Yi, a naughty young man, all had doubts about life.
It is precisely for this reason that Wang Yi directly gave up Foxconn and Flextronics and chose BYD as a partner.
Without him, Foxconn and Flextronics are unreliable. Once the sanctions are imposed, both companies will run away.
The only reliable one is BYD!
Of course, we cannot give up our own factories.
The mobile phone factory given to Wang Yi in Jeju has an annual production capacity of 50 million yuan and will be delivered by the end of the year. There will be no big problem with mobile phone production capacity next year.
But if you get a thousand-yuan machine, that’s not enough.
After all, a thousand-yuan phone can sell for 50 million+, and if you add a flagship phone, you still have to find an OEM.
By then, Xingyi Mobile Phone Factory will produce flagship products to facilitate quality control and confidentiality.
The thousand-yuan machine will be manufactured by BYD.
On the other hand, the flat panel factory built in Jeju is small, with a production capacity of only tens of millions. Isn’t this a pitfall?
The annual sales volume of Xingyi Tablet X1 exceeds 10 million.
There was no way, let alone Jeju, Wang Yi never expected that the Xingyi Tablet would sell so well.
In this case, I have to find time to go back to Jeju, find Director Hong again, and expand the flat panel factory, at least to an annual output of 30 million, or even 40 million!
As for the TV factory, it's not a big problem. The production capacity is almost 10 million.
After all, a TV is not like a mobile phone, which is a must-have for everyone and needs to be replaced every year or two.
On the contrary, if a family of three or four people has one, they can watch it for several years.
The next day, Wang Yi came to Xingyi Technology Park.
Jian Ziyan immediately came up to her: "Chairman, last night, Xingyi Tablet X1 and Xingyi Tablet X1pro were out of stock, and the marketing department started a full pre-sale."
Last night in Xia Kingdom was exactly like daytime in Europe and America.
Therefore, Xingyi Tablet X1 and Xingyi Tablet X1pro were sold out last night and were out of stock again!
Wang Yi nodded: "Okay, then let's pre-sale the goods in full and ship them in order of payment. I have already asked BYD to place an order, and they will be available soon."
"Well!" Jian Ziyan took out a document: "Chairman, this is the sales data for the first week. Now that we have sold out, do we still want to announce it?"
"Announcement, must be announced!"
Wang Yi said decisively: "If we don't announce it, we will think we have no strength!"
Jian Ziyan was a little puzzled: "But they are all out of stock. Once the sales volume is announced and more people buy it, won't it be more stressful?"
Wang Yi waved his hand: "That's okay. Don't forget that Apple will soon release the third-generation iPad, which will significantly upgrade the configuration. Although it is still not as good as the Xingyi Tablet X1 and X1pro, it is a big improvement compared to the second-generation iPad. It will give
We made a certain impact. We have to flex our muscles and give the iPad a head-on blow!"
"It turns out that the chairman has far-reaching thoughts."
"That's right, learn more." As he said this, Wang Yi flicked Jian Ziyan's forehead.
"It hurts!" Jian Ziyan rolled her eyes: "You are not smart enough, and if you play stupidly for me, you are irresponsible."
"Don't worry, the more you play, the smarter you will become!" Wang Yi joked.
That night, one piece of news hit the hot search:
[Witness the times! Sales of Xingyi Tablet X1 exceeded 3 million units in the first week, and sales of Xingyi Tablet X1pro exceeded 4 million units in the first week, both breaking the historical record set by iPad and becoming the new tablet overlord!]
[Xingyi Tablet is selling well all over the world, Xingyi Tablet X1/Xingyi Tablet X1pro are all sold out, and we have to start full reservations!]
[The Xingyi tablet sold millions in its first week, BYD’s foundry increased orders like crazy, and the iPad is over!]
…
In an instant, there was a global sensation and public opinion exploded:
"How many tablets can be sold? Crazy, really crazy!"
"What's the point? Don't forget, Xingyi Tablet is on sale globally and is selling well all over the world."
"That's right, the domestic Xingyi Tablet X1pro only sold one million units in its first week, and three million units were sold overseas. The overseas market is huge."
"The product is still very powerful. Its appearance, configuration, split-screen experience, battery life, etc. all beat the Ipad. There is no reason not to buy the Xingyi Tablet."
"That is, consumers vote with their money. This wave of Xingyi Technology will win completely, and Apple will become increasingly weak."
"That's not necessarily true. Apple will soon release a new tablet, the third generation iPad. There may be surprises."
"What's the surprise? They can also have the same quad-core processor as the Xingyi Tablet X1pro? 2G of RAM? Dual 8-megapixels on the front and rear? A large 10,000 mAh anti-freeze battery? Or can they have a beauty algorithm?
Split screen function?”
"this……"
The fruit fans were all silent.
Xingyi tablet X1pro has made so many breakthroughs that it is natural to sell four million units in the first week.
Looking at this news, Apple headquarters was filled with gloom and gloom.
Cook sighed repeatedly, his expression extremely serious:
"Last year, the second-generation iPad only sold 1 million units in the first week, while the Xingyi Tablet X1 sold 3 million units in the first week, which was three times our number. The Xingyi Tablet X1pro sold 4 million units in the first week, which was our fourth.
Times!"
"Such a terrifying sales volume not only completely crushed our second-generation iPad, but also gave our third-generation iPad a wake-up call!"
"At the very least, the third generation iPad will not have such good sales, not to mention compared with Xingyi Tablet X1pro, or even compared with Xingyi Tablet X1!"
Everyone sighed again and again. They didn't want to admit it, but they had to admit it.
In fact, the tablet market exploded in 2012, with sales of the previous three generations of iPads reaching one million on the first day and three million units in the first week!
But unfortunately, this time with Xingyi Tablet X1 and Xingyi Tablet X1pro taking the lead and winning 7 million potential users, iPad sales are much worse.
In any industry, the first person to eat the crab will make a lot of money.
It is precisely because Wang Yi understands this principle that he chose to launch the product before Apple.
The xphone 1 was launched one and a half months earlier than the iPhone 4s in China, directly snatching away eight million users.
Xingyi Tablet X1 and Xingyi Tablet X1pro were launched 20 days ahead of the third generation iPad, directly stealing a large number of customers!
What's more, Xingyi Tablet X1 and Xingyi Tablet X1pro are so good that they will steal a large number of customers in the future.
Cook frowned and frowned: "Think about what to do? We only released it on the 8th and went on sale on the 16th. The product is not as powerful as the Xingyi Tablet X1 and Xingyi Tablet X1pro, and we are behind in the launch time. The future.
It’s so unpredictable! I’m thinking about how to turn the situation around!”
After a brief silence, the head of the marketing department spoke first: "Chairman, I suggest listing the tablet in advance. It is best to go on the market as soon as it is released, just like Xingyi Technology. This way, it can narrow the gap with Xingyi Tablet one week in advance."
Hearing this, other executives also spoke:
"Yes, it must be sold in advance. If it is a week later, Xingyi Tablet X1 and Xingyi Tablet X1pro will sell millions more, and our third generation of iPads will not be able to keep up with the hot ones."
"I also support launching the product on the 8th."
"It must be listed on the 8th."
But Woods, the supervisor in charge of production, shook his head: "Going on the market on the 8th? What you said is simple. We originally planned to go on the market on the 16th, but the day after tomorrow will be on the 8th, and the goods are still being transported. How can we go on the market?"
Everyone was silent: "..."
It was scheduled to be launched on the 16th, but on the 8th, many iPads were still on the road and had not reached the terminal, so there was no way to launch them.
Cook nodded: "Woods is right. We can't even launch it on the 8th as the goods are still on the way. We can't change the launch date, we can only stick to the original plan. Now what we should consider is how to prepare before the launch.
, just kill Xingyi Tablet, it’s better to ruin the name of Xingyi Tablet!”
"Like the previous HTC One x, a wave of patent lawsuits and sales bans caused HTC One
, think about it all.”
Hearing this, everyone's eyes lit up, this was a good idea.
Those who can kill their opponents will not only undermine their product capabilities, but also use all kinds of business tactics!
The former is overwhelmed by strength, but the latter is impossible to guard against!
For example, the success of Xingyi Tablet X1 and Xingyi Tablet X1pro are epoch-making product capabilities, which directly beat the iPad!
And HTC One x was completely killed by competitors using commercial tactics!
After a long time, the supervisor Jesse smiled coldly: "The best-selling product at the moment is Xingyi Tablet X1pro, and we can do something about Xingyi Tablet X1pro!"
()
Chapter completed!