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Looking at the fruit fans in the audience, Cook felt that they were so strange and so incredible.
At previous Apple press conferences, Apple fans in the audience were as excited as he was.
No matter the configuration is high or low, fans will applaud it enthusiastically.
But at this press conference, all the fruit fans in the audience had changed.
The cheers died down, but the boos and Fake noises continued one after another, and some people gave him the middle finger.
When he said that the front pixels were only 300,000, some people even threw mineral water bottles at him. Fortunately, he was far away!
These are all black fans!
"What the fuck?"
Cook cursed in his heart, looking confused, so confused.
Apple fans who once supported Apple without principle have now become anti-Apple fans who hate Apple at every turn!
Such an abrupt change was not only something that Cook couldn't bear, but also other senior executives at Apple were confused and found it really hard to accept.
Cook opened his mouth, his expression extremely gloomy, and he had no choice but to use his trump card:
"New iPad, fully upgraded system."
"Upgrade directly from the previous generation IOS 3 version to the new IOS 1 version!"
"It can be said that it is the biggest upgrade in the history of iPad, bar none."
After hearing this, the Apple fans below finally became quieter and became more interested. They all wanted to see what the highlights of the new IOS 1 system were.
Cook was in a good mood and talked about it.
But the more he spoke, the more noisy and impatient the audience below became.
The barrage has become very interesting:
"Bullshit iOS 1, it's just some ordinary upgrades, and Cook is still talking about it, it's just funny."
"Yeah, it's just a dispensable upgrade. What's there to say?"
"Trash Apple, I've finished talking about the system part, there's nothing outstanding about it, it's not as good as Xingyi Tablet 0!"
"That is, there is no multi-tasking split-screen mode, no beauty, the IOS system is so lonely after upgrading!"
"Trash Apple, Xingyi Tablet has shown you the way, split screen, beauty, you can't even copy it, trash!"
"Don't talk nonsense upstairs, Apple has always been independent innovators and refuses to plagiarize and follow trends."
"???So as long as I use Apple, I won't be able to use the beauty and split-screen functions in this life, right? Then I still use a hammered Apple?"
"Compared to hardware, the new iPad is still inferior to Xingyi Tablet. Compared to the system, the new iPad can't even copy it, so it's not worth buying."
"The press conference is almost over and there are no surprises. It's boring. It's a waste of my time. It's better to reserve the full price and wait for Xingyi Tablet X1 pro!"
"Don't talk about Xingyi Tablet X1 pro, even Xingyi Tablet X1 is better than the new iPad. Apple's mythical status has been ended by Xingyi Technology."
"Isn't it? The iPhone was beaten by the Xingyi mobile phone, and the iPad was beaten by the Xingyi tablet. It's so funny."
…
Cook looked at the reactions of everyone in the audience, and his heart felt cold again.
There is no doubt that the system of 1 is still awkward, and consumers do not buy it at all.
After all, the so-called innovation of IOS 1 is really incomparable to the beauty + split screen of XUI 0.
Beauty + split screen, a powerful and practical innovation, was the hottest combination in 2012!
In desperation, Cook could only use his last sword to attack the xphone 1pro, Xingyi Tablet X1 pro, and all NVIDIA quad-core processor mobile phones and tablets!
“In addition to system-level upgrades, the processors of the third generation iPad will also be fully upgraded!”
Hearing this, everyone became interested. Apple's processor is still very powerful.
"The third generation of iPad will be equipped with an A5X dual-core processor specially customized for tablets!"
"Dual-core?"
For a time, the enthusiasm of many spectators retreated again, and boos also appeared on the scene.
Xingyi Tablet has upgraded to quad-core, while Apple still has dual-core, so it is indeed at a disadvantage.
Cook didn't care about this, and still looked confident of winning:
"Although the A5X's CPU is dual-core, it is equipped with a quad-core GPU, and its performance is terrifying."
“After our testing, the GPU performance of A5x is four times that of Nvidia’s Tegra 3 quad-core processor!”
"What?"
“A5X GPU is four times faster than tegra 3?”
Hearing this, everyone at the scene was stunned. Netizens watching the live broadcast were also dumbfounded. Even the media were dumbfounded.
If it's 5 times that's it, that's reasonable.
Four times the difference. Is this gap due to NVIDIA's GPU being too poor? Or is it Apple's GPU that is too powerful?
This is intriguing.
Of course, some people bluntly said: "Bragging, totally bragging!"
"Fake, it's all fake!"
"There's no way it's four times!"
In this regard, Cook laughed: "We used the new iPad equipped with A5X and the Asus tablet equipped with tegra 3 for evaluation. The result is that the GPU performance of A5x is four times that of tegra 3!"
Seeing Cook's calm look, everyone was shocked.
The barrage exploded:
"Cook is full of confidence. Is it possible that A5x is really so powerful? The GPU is four times that of NVIDIA?"
"The GPU is very important, especially when playing games. The GPU is too much. If NVIDIA is so stretched, it will be in big trouble."
"Yes, if Apple's A5X is really that powerful, then the new iPad is worth looking forward to."
Cook continued: "As we all know, the current CPU performance is excessive. Whether it is dual-core or quad-core, to put it bluntly, they are all sufficient."
The implication is that the dual-core CPU of the Apple A5X is completely sufficient, and it would be a waste to not use a quad-core CPU.
"But GPU performance is not enough, especially now that games are getting bigger and bigger, and the image quality is getting higher and higher, and the performance requirements for GPU are getting higher and higher."
"A friend's CPU has four cores, but the GPU is very awkward. I don't understand it. I really don't understand it. I always feel that the cart is put before the horse."
Everyone nodded in agreement.
Cook continued: "We at Apple gave up the quad-core CPU with excessive performance and chose a dual-core CPU with sufficient performance. At the same time, we made the GPU into a quad-core, and the performance is four times that of the competitive GPU! This is the best
Only reasonable configuration can give everyone the best experience!"
"Wow!" Thunderous applause resounded throughout the press conference.
Cook was very pleased, but also a little sad.
Previous Apple press conferences were met with thunderous applause.
At today’s Apple press conference, there were only two rounds of applause.
Once at the beginning, everyone applauded politely.
Another time, Apple made a big move. The GPU performance of the A5X processor is four times that of the NVIDIA quad-core processor!
It’s not easy!
In addition, the new iPad does not have many outstanding features in other aspects, except for the screen and GPU.
Therefore, Cook continued to make a fuss in these two aspects:
"Director Wang is right, the screen is the face of mobile phones and tablets. Therefore, the screen of the new iPad completely surpasses the Xingyi tablet and ranks first in the world!"
"The processor is the heart of mobile phones and tablets. For this reason, the processor of the new IPad also achieves the best performance. The image processing capability is four times that of the ASUS tablet, four times that of the Xingyi tablet, and it is the best among all Tegra tablets.
3 times the product!”
"Wow!" Applause rang out again.
To beat the odds, Cook started with GPU performance, which was a stroke of genius.
Just like a laptop, the CPU performance is mostly sufficient or even excessive, but the graphics card has to be continuously upgraded, and the GPU is the core component of the graphics card!
Cook's operation completely reversed the situation, and public opinion changed:
"The A5X's GPU is so powerful, it's actually four times that of Tegra 3. So, wouldn't the new iPad's GPU be four times that of the Xingyi Tablet X1 pro?"
"That's right, the new IPad's GPU is so powerful that it's invincible when it comes to playing games. The screen and audio-visual experience are also great."
"Oh, Xingyi Tablet X1 pro is good at everything, but the GPU is too bad."
"Who would have thought that NVIDIA, a manufacturer of graphics cards, would be so poor in mobile chip GPUs."
"The Tegra 3 GPU is only a quarter of the iPad, which is a bit too big."
“Originally I wanted to buy Xingyi Tablet X1 pro, but now I am hesitant and considering whether to buy a new IPad.”
"I am a serious gamer. I would rather accept the wide bezels of the new IPad than the garbage GPU of the X1 Pro tablet."
"I also like games and want to buy a new iPad, but the 300,000 front-facing camera is really too much."
"I'm also struggling. The overall configuration of Xingyi Tablet is high, but the GPU is too poor. The new iapd's comprehensive configuration is not high, but the GPU is four times that of Xingyi Tablet. It's hard to choose!"
…
Seeing these changes in public opinion, the Apple vice president in the background was in a good mood and decisively informed Cook at the front desk through the headset.
Cook smiled slightly, knowing that he was sure.
It doesn’t matter how bad the previous new iPads were, the last wave of GPUs, with a four-fold advantage, absolutely defeated the Xingyi Tablet and all its friends.
After all, tablets using Tegra 3 processors include, in addition to the Xingyi Tablet X1 pro, there are also ASUS tablets that have been launched, Samsung tablets that have not been launched, etc.
As long as the A5X quadruples the speed of a Tegra 3 processor GPU, the iPad can silently beat all Tegra 3 processor tablets and even mobile phones!
Cook was in a good mood: "The final announced price is US$499 for the 16G wifi version, US$599 for the 32G wifi version, and US$699 for the 64G wifi version."
"In addition, in addition to the wifi version, Apple also launched a Cellular version that supports 4G!"
Cook said again: "The 16GB+Cellular version is US$629. The 32GB+Cellular version is US$729. The 64GB+Cellular version is US$829!"
"The new iPad is now accepting full-price pre-orders and will be officially launched on March 16, one week later!"
"If you pursue the ultimate performance, choose the new iPad. The image processing capability is four times that of the Xingyi tablet. You will never be disappointed!"
The applause rang out again, and the new iPad launch conference came to an end!
With the help of powerful GPU performance, Apple has made a wonderful turnaround.
That night, many people had complicated expressions, wondering whether to choose the new iPad or the X1 Pro tablet.
There are also many people who decisively give up the X1 Pro tablet and reserve full price for the new iPad.
After all, four times the GPU performance is really scary.
Many media outlets even reported on it.
But Lao Huang's face turned black with anger: "Shameless, Apple, actually measured a gap of four times? Damn it, how did they measure it?"
"If it's double, or 1.5 times, I'll believe it. Give me four times, and you think our NVIDIA engineers are all rubbish?"
"This is really unreasonable!"
"Get me a new iPad immediately and test it. I want to see what the difference is!"
The subordinates looked embarrassed: "Chairman, the new iapd will not be launched until next week, we can't get it!"
"Farke! Cook, this old bastard!" Lao Huang was furious and wanted to understand everything in an instant:
"They only said that the GPU performance of A5X is four times that of Nvidia Tegra 3, but they did not announce the specific test process, nor did they conduct on-site testing. Even the new iPad has not been launched. We wanted to test it ourselves, but we couldn't!"
"Isn't this a hooligan thing?"
The subordinate was silent: "..."
But if you think about it carefully, it seems that it is indeed the case!
Lao Huang cursed loudly: "They came here with their mouths open, without any process or evidence. They just opened their mouths and saw four times the difference. They turned our tegra into scum in 3 seconds. They are just acting like hooligans!"
"Made, you are going too far!"
"This is too much!"
Lao Huang cursed and then thought of a key question: "And Apple said that they used ASUS tablets for testing, why not use Xingyi Tablet X1 pro?"
The subordinate's eyes lit up: "They are worried that the configuration and performance of the Xingyi Tablet X1 pro are too strong. The results show that the gap is not even four times, but may not even be double!"
"That's right, that's it!" Lao Huang sighed and understood everything in an instant:
"They chose the ASUS tablet because they wanted to be soft. The ASUS quad-core tablet was the world's first quad-core tablet, the first tablet equipped with our tegra 3 processor. At that time, the system optimization was not in place, and the algorithm optimization was not in place. Asus
The tablet configuration also stretches the hips. If measured like this, a difference of three or four times is normal and doesn’t mean anything!”
"But Apple's behavior is clearly cheating and using ASUS's GPU to make a fuss."
"If he dares to use Xingyi Tablet X1 pro for comparison, it may be another result!"
The subordinate nodded: "Yes, Chairman, that's it. Apple is too shameless, really shameless. And it was too ruthless. With one move, it directly destroyed all our products with tegra 3 processors! It's too much! We must
Fight back!”
Lao Huang nodded: "A counterattack is a counterattack, but we have to discuss it with Director Wang."
"Yes, this matter is also related to Xingyi Tablet X1 pro. It is best to discuss the strategy with Director Wang. If this matter is not handled well, the sales of Nvidia processors will be greatly reduced."
So, early in the morning, Wang Yi was woken up by Lao Huang's phone call.
Wang Yi let go of Lin Shu's white rabbit and pressed the answer button: "Hello?"
"Director Wang, it's me, wake up quickly, something big has happened."
"Old Huang? What's wrong?" Wang Yi yawned.
It's past six o'clock, which college student gets up so early?
There is something wrong with my brain!
"It's Lao Yinbi!"
Wang Yi: "..."
Lao Huang continued: "It's Apple, it's Cook, they were while you were sleeping..."
Lao Huang explained what happened: "It is now being spread all over the Internet that the iPad's third-generation processor A5X has a GPU performance that is four times that of Nvidia Tegra 3 and four times that of Xingyi Tablet!"
The corner of Wang Yi's mouth twitched, and he understood everything in an instant: "What a great move to eliminate the firepower. Cook's move is a sure blow. Not only does he want to kill Xingyi Tablet X1 Pro, he also wants to kill all Tegra 3 products. They want to dominate
So coquettish!"
"Yes, that's the problem. Apple's intentions are too sinister and shameless."
Lao Huang was so excited that he almost cursed!
"There is also the test process. They said they used an ASUS tablet, not the Xingyi Tablet X1 pro?"
Lao Huang nodded: "Yes."
Wang Yi instantly made a calculation: "Apple has recognized that the ASUS tablet has poor configuration and poor optimization, so it deliberately uses the ASUS tablet for testing, thereby lowering the data of the Tegra 3 processor. Then it kills the Xingyi Tablet X1 Pro and other devices equipped with Tegra 3
Processor products. In this way, the sales of Xingyi Tablet X1 pro and other products will plummet, and Apple will take the lead!"
"That's right, that's it!" Lao Huang nodded and agreed: "In addition, the new iPad is not on the market yet. If we want to buy one for testing, it will be difficult to fight back!"
"What's so rare about this?" Wang Yi smiled: "The new iPad is not on the market, but there is one for display, right?"
"Director Wang, do you mean to arrange for someone to go to the Apple 4S store for testing?"
Old Huang's eyes lit up: "This is a way, what if they don't allow the test?"
Wang Yi smiled slightly: "This is easier. If you really don't want to test it, arrange for someone to buy two at a high price. As long as the money is available, someone will go to the Apple store to grab it for you. No, get it!"
"???" Lao Huang was stunned, and then suddenly realized: "Wang Dong Yingming! Some time ago, one of HTC's flagship stores in the Empire was smashed. Is it normal for something to happen to Apple's flagship store? Hahaha!"
Wang Yixiao said: "There are always more solutions than difficulties. Test this matter as soon as possible and counterattack as soon as possible. If we do the test, we will not come forward and arrange people to carry out the test. The focus is on testing the CPU, beating the Apple dual-core, especially multi-tasking, background switching, etc."
The shortcomings of Apple's fake backend, which does not support the simultaneous operation of multiple programs, were exposed to me to death! I directly labeled Apple products as unsuitable for gamers!"
Lao Huang beamed with joy: "This is a good idea. It uses strengths and avoids weaknesses, and directly removes the fig leaf of Apple's system!"
Wang Yi continued: "Of course, the GPU must also be tested to find some tests that are beneficial to us. Even if the final result is that Apple's GPU is still more powerful, the gap will not be four times, at most 5 times. And our CPU is theirs
More than twice that, coupled with the drawbacks of fake backend, Apple can’t afford to make waves!”
"Okay, I'll arrange it as soon as possible!" Lao Huang was in a good mood and immediately started preparing for it.
Wang Yi ignored this, as Lao Huang was more anxious than him.
After all, once Tegra 3 becomes obsolete, Nvidia will suffer heavy losses.
How NVIDIA's mobile chip business is doing this year, it all depends on Tegra 3!
It can be said that Tegra 3 can only succeed, not fail.
However, this incident had a great impact on the Xingyi Tablet X1 pro. In the following two days, the new sales of the Xingyi Tablet X1 pro began to plummet, completely losing the previous terrifying momentum.
On the contrary, the number of full-price reservations for new iPads continues to increase.
The number of full-price reservations for the Xphone 1pro has also decreased a lot.
It can only be said that in this wave, Cook played a trick to drain the salary from the bottom of the cauldron!
The previous Tegra 3 was the world's first quad-core processor, a mythical existence.
But now, Cook's cool operation has directly dethroned Tegra 3, the god of quad-cores!
GPU performance is only a quarter of A5X!
Just this one thing, the myth of tegra 3 is shattered.
Products such as the Xphone 1pro and Xingyi Tablet X1 pro equipped with Tegra 3 have also been hit hard.
Wang Yi laughed dumbly: "Apple, Apple, you are such a thief. You can even think of such a damaging move!"
"awesome!"
However, Nvidia's counterattack will take some time, and Wang Yi doesn't mind taking action again.
So, before the tablet thing came to an end, a piece of explosive news once again shocked the world:
[The number of full-price reservations for xphone 1pro exceeded 3 million in the first week, and the number of full-price reservations in two weeks exceeded 4 million!]
As soon as this news came out, the world was in an uproar.
Let those who doubted the xphone 1pro cease their efforts.
Even Apple headquarters held an emergency meeting for this:
The vice president spoke in a deep voice: "With the A5X GPU being four times the performance of Tegra 3, our Xingyi Tablet was completely wiped out, and its sales plummeted. But the sales of the
Three million, four million in two weeks! Do we want to take action?"
Cook waved his hand: "It doesn't matter, it's just the scheduled order volume. So what if there are four million orders? Xingyi Technology has no goods. It is estimated that they will not be able to produce four million xphones in March. 1. Our iPhone 4s
But the sales of 4 million units in the first week are not pre-sales!"
There is a huge difference between three million orders and three million sales.
"Furthermore, the Xphone 1pro can only be sold in Xia Guo, and the price is high. Once the Xia Guo market is saturated, they will not have much potential in the future."
The vice president nodded: "Then we will ignore the xphone 1pro for the time being and focus on the Xingyi Tablet X1 and Xingyi Tablet X1 pro!"
"Yes, these two are on sale globally and have the greatest impact. As for the xphone 1pro, it may not be able to sell more than 20 million units in a year. What's more, our iPhone 5 will be launched in the second half of the year, which will naturally surpass the xphone 1pro."
Cook mused: "However, the research and development of iPhone 5 must be started from scratch and fully upgraded. We must not be beaten by xphone 1pro again!"
"Yes, I will take care of this personally." the vice president said decisively.
"Very good." Cook nodded with satisfaction, but he felt very depressed in his heart.
Due to the popularity of Xingyi mobile phones, iPhone 4s sales have dropped a lot in Xia Guo, and the annual sales volume is estimated to have dropped by 20 to 30 million!
Now the most popular mobile phone in Xia Guo has become the Xingyi mobile phone, not the iPhone!
If you want to change this situation, you can only look at the next generation iPhone 5!
Must be fully upgraded!
The gears of fate began to turn.
Because of the emergence of Wang Yi and Xingyi mobile phones, the entire mobile phone industry began to undergo tremendous changes.
The iPhone 5 had to be demolished and fully upgraded to cope with the challenges and threats of Xingyi mobile phones!
Meizu has also begun to significantly reduce prices, from 2999 in the previous generation to 2099, and is in a price war with Xiaomi.
After Xiaomi experienced the pain of Qualcomm's core shortage, it had to switch to Nvidia processors in advance and launched Xiaomi 1T.
However, due to the flanking attacks from Xingyi Mobile and Meizu, Xiaomi IT's domestic sales were average, making it difficult for Xiaomi to grow bigger.
Rebus decisively decided to ALL in Asan and started his trip to Asan in advance.
Of course, other mobile phone brands are not idle either, and are also making various changes.
For example, ZTE, which ranks fourth in sales in the world, has held many meetings to study the transformation issue from feature phones exclusively provided by operators to true smartphones!
These days, the top four domestic mobile phone companies are China Cool Alliance, especially ZTE, which ranked fourth in the world in terms of shipments last year.
ZTE has even established a smartphone research institute to comprehensively study xphone 1 and xphone 1pro to improve the research and development level of ZTE mobile phones.
The same operation is done by Huawei!
After the release of xphone 1, Huawei immediately gathered cutting-edge talents to conduct comprehensive research on xphone 1.
Although the Huawei P1 lags behind the Xphone 1 in all aspects, the research and development has been completed long ago, and the components have been finalized, so it has to continue production and release.
But within Huawei, it has simultaneously started the research and development of new smartphones, targeting the Xphone 1.
It’s just a pity that ZTE and Huawei have just unveiled their new models to compete with the xphone 1, and the xphone 1pro is here again!
This speed of upgrading is causing headaches for both ZTE and Huawei.
As for other companies, they can’t even keep up!
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Chapter completed!