Sodium salt still has a good reputation in the digital circle. As soon as the review came out, it quickly caused an uproar.
People who were still waiting and watching could no longer hold back and placed orders one after another.
Some people also returned TV orders from other brands and purchased Xingyi Smart TVs X40 and X50 instead.
At this time, the friends and businessmen could not sit still.
At Changhong headquarters, a group of senior executives yelled:
"Xingyi Technology is really messing around. Once their X40 and X50 are released, how can we still sell Changhong's TVs?"
"This is only the first day of release, and our sales today have dropped by 20% compared to the previous few days. If this continues, we will be in big trouble."
"Yes, especially the X50, it has had a huge impact on our mid-to-high-end TVs!"
"Our Changhong 3D50A6000IV is also 1080P, 50 inches. Its appearance, configuration, system, intelligence, voice interaction, etc. are not as good as the Xingyi TV
Thousands, how can I sell it in the future?”
"Don't mention it. As soon as the Xingyi X50 is released, the 3D50A6000IV can no longer be sold, and customers who placed orders may start returning them."
"It's not possible, it has been returned."
“Not only the 3D50A6000IV, but also other hot-selling models have become unsalable and have been returned.”
"Unable to withstand the impact of Xingyi TV, Changhong has no choice but to cut prices. The X50 is so powerful that it only costs 6,999 as a member. The 3D50A6000IV can only be reduced to 5,999 before it has a way out."
"Reducing it to three thousand at once? No, absolutely not, you will lose money."
"That's right, it can't be reduced. If the 3D50A6000IV is reduced to more than 5,000, then how will the Changhong TV, which originally cost more than 5,000, be sold? Down to 3,000? What about the original 3,000? It can't be reduced to 1,000, right? The whole series is losing money
Sell?"
“But if we don’t lower the price, we won’t be able to sell it!”
"It doesn't matter if you surrender, it doesn't matter if you don't surrender. Mad, there's nothing we can do about it."
"They are all damn Xingyi TVs. They are doing things. The configurations are so high, but the prices are so cheap. They simply have no moral ethics."
"The normal configuration of our A6000 is priced at 8,990. The invincible configuration of Xingyi x50 can be sold for 10,000 without any problem, but it is only sold for 6,999. I seriously suspect that there is something wrong with Wang Yi."
"Wang Yi is not a fool. There is no problem in selling the X50 for 10,000, but the sales volume cannot be high. If it sells for 6,999, the sales volume will be unbeatable. Wang Yi is a smart man, exchanging price for volume, diluting costs, and killing us by the way.
Mid- to high-end products from friendly merchants.”
"The 40-inch model has also been seriously affected. Our 720P 40-inch model costs 3,000 to 4,000 yuan. The 1080P 40-inch model costs 5,000 to 6,000 yuan. Wang Yi's X40 only sells for 4,999, leaving no room for survival."
"As soon as Xingyi TV came out, it hit us across the board in terms of price, performance, design, intelligence, AI voice and other dimensions. It's terrible."
"We must take action against Xingyi TV. If he doesn't die, we will be finished!"
"Okay, let's arrange for trolls to smear it online. It's unreliable to say that Xingyi TV is a new brand. When buying a TV, you have to look at a strong and established brand!"
"Okay, I'll take action now."
"However, there are already many reviews online saying that Xingyi TV is very good, very good."
"Hey, what's going on here? We haven't even started blackout yet, and people are starting to praise it."
"It's easy to say, let's just say that those who have agreed are all paid by Xingyi TV."
"What a good idea. I'll let the public relations department take action. No, just to be on the safe side, outsource it to a third-party company."
…
In 2012, Changhong was still one of the top three giants in domestic TV sales, with a market share of 11.76%, second only to Hisense with 14.77% and Skyworth with 12.18%.
The fourth and fifth places are TCL and Konka, respectively, with 11.1% and 10.12%.
Sharp, Sony, and Samsung occupy six, seven, or eight places.
But now, Xingyi smart TVs are coming fiercely. X40 and X50 are sweeping the mid-to-low-end market for 4999, and hitting the high-end market for 6999. All friends are feeling the huge pressure.
If this continues, mid- to high-end TVs from Sharp, Sony, and Samsung will be severely impacted.
Brands such as Hisense and Changhong will also be affected. They are also producing mid-to-high-end TVs.
As a result, all major brands, like Changhong, held emergency meetings to discuss countermeasures.
Hisense headquarters.
"Chairman, I have received news that some colleagues cannot bear the impact and are preparing to take action against Xingyi Smart TV. Should we follow up?"
Hisense Chairman Jia Siyi waved his hand: "We can't follow up. We have just reached a cooperation with Xingyi Smart Home and connected to Xingyi Smart Home. Are we going to take action on it now? No, absolutely not."
"But if Xingyi TV becomes bigger, our Hisense will suffer heavy losses."
"Alas!" Jia Siyi sighed: "I understand your worries, but the dirty tricks are useless. What we should do is to study and learn from Xingyi smart TV as soon as possible, upgrade our product design, and launch the Xingyi smart TV as soon as possible.
A product that competes with ETV X40 and X50!”
The vice president nodded: "I have thought about this too. The hardware is not difficult, as long as you are willing to bear the cost. Nvidia's quad-core processor, Sharp, and Toshiba's screens are not a problem. But the system, our Hisense TV system is still based on Android
2.2. Xingyi TV is based on the most advanced Android 4.0 and is a deeply customized XUI. In addition, there is a big gap in content services. Xingyi TV has the resources of Xingyi Video, but we do not.”
Jia Siyi nodded: "What you said makes sense. In this way, the hardware will be designed as soon as possible, the system will invest money, recruit people, and we will also make a Hisense TV system based on Android 4.0. As for content services..."
The vice president suggested: "Should I look for iQiyi, or Tencent Video? Youku?"
Jia Siyi pondered: "No, Xingyi TV not only has Xingyi Video, but also Xinghe Video."
The vice president's eyes lit up: "Galaxy Video... OTT license?"
"That's right." Jia Siyi said:
"Both radio and television have issued OTT licenses, and the online TV field will be regulated sooner or later, maybe the year after tomorrow, or next year."
"Before Xingyi TV was released, it intercepted iQiyi, reached a cooperation with the State Administration of Radio, Film and Television, and obtained an OTT license. It also established a joint venture with the State Administration of Radio and Television to launch Galaxy Video. The OTT layout has been completed and there is no need to worry about future problems."
"Do you think he was prepared for any danger? Or did he hear some news?"
The vice president's face changed slightly: "Dr. Wang is getting closer to the Imperial Capital. It seems that he has heard the news, so he got the OTT license before the TV was released?"
"It's very possible. Other video platforms are opposed to OTT licenses. Not only did Xingyi Video not object, but they joined in at the beginning. There must be insider information."
Jia Siyi began to think about it, and the more he thought about it, the more he felt that it was indeed true:
"Perhaps it will be regulated next year. Platforms without OTT licenses will have to be removed from the shelves, and online TV without OTT licenses will also suffer."
"Hisense also has to plan in advance. If we cooperate with iQiyi, Youku, and Tencent, they don't have OTT licenses yet. If there is a severe crackdown next year, we will suffer."
The vice president's eyes widened: "So we can only cooperate with Xingyi Video. Hisense TV launches Xingyi Video and Galaxy Video!"
"Yes! Anyway, we cooperate with everyone. If we cooperate with Aiyouteng, we are running naked without a license, and we might get into trouble. But if we cooperate with Xingyi Video, we are operating with a license."
"Even if there is a severe crackdown next year, we can follow Xingyi TV and quickly remove Xingyi Video and only keep Xinghe Video."
"Xingyi Video, Xinghe Video!" the vice president said with emotion: "It turns out that Director Wang has already prepared everything, and it is really watertight."
"You should learn from Mr. Wang's great wisdom!" Jia Siyi said quietly:
"The other old directors are just businessmen, but Wang Yi is the real entrepreneur. His layout may seem chaotic, but if you analyze it carefully, it is interconnected."
The vice president was shocked: "From clothing, to mobile phones, TVs, smart homes. From vertical e-commerce to games to navigation, social networking, OfO. If we do it all, wouldn't we be the next BAT giant?"
Jia Siyi nodded: "Yes, so Hisense and Xingyi Technology can only be allies, not rivals! Contact Xingyi Technology, no, make an appointment with Director Wang. He is currently in the island city and invites Director Wang to visit Hisense!"
"Okay, I'll arrange this."
Similarly, several other companies have different opinions.
It is normal for some companies to decide to cooperate with Xingyi Technology and join if they cannot win.
Some companies choose to be hostile or even smeared by trolls.
This method is very low-level, but very effective.
Let alone 2012, even ten years later, it will still be like this.
Early the next morning, before Wang Yi woke up, he was woken up by the sound of a phone call.
Wang Yi frowned and could only take out his phone and take the answer button.
The other hand, however, involuntarily pressed the soft material next to it.
"Um……"
Song Sining had long been accustomed to the strange thing and continued to sleep. She had been tossing it until midnight last night.
Boys in their twenties are scary!
"Chairman, something happened. This morning, a large amount of public opinion appeared on the Internet to smear our Xingyi TV." Over the phone, Xingyi TV CEO Xu Mingyi said anxiously.
"Oh, as expected." Wang Yi said calmly: "What did you say?"
"Chairman, they said that Xingyi TV is a new brand and unreliable. To buy a TV, you have to buy a big and reliable brand."
"The Xingyi TV is just fancy and impractical. The more functions it has, the easier it is to break."
"To say that the price of Xingyi TV is low is to cut corners and the quality is unreliable."
…
Wang Yi smiled: "It's just the same thing over and over again. It's a trivial thing, not worth mentioning."
"Then how should we respond? Consumers don't know the real situation and can easily be deceived."
Wang Yi thought for a while: "You must fight back. If public opinion is not controlled well, then no matter how good the product is, it will be a disaster. In this way, fight back one by one. At the same time, find out who is responsible."
"Okay, Chairman, the public relations department is ready, I will make arrangements right away." Xu Mingyi said with a smile.
"Very good." Wang Yi was very satisfied.
As the CEO of Xingyi TV, Xu Mingyi is not as good as CTO Tu Hongyun in terms of technology, but in terms of management and operation, he is much more professional than Tu Hongyun.
This further strengthened Wang Yi's determination. From now on, the CEOs and CTOs of all business units will be completely separated. The CTO will only be responsible for product research and development, technology research and development, patent research and development, etc.
The CEO is responsible for operations and management, as well as various cooperation and activities.
Especially overseas activities will be handed over to the CEO from now on.
As for the CTO, he is prohibited from going abroad!
There is no way. In previous lives, many CTOs who mastered core technologies were detained on unfounded charges such as 'espionage' when participating in certain overseas activities.
There are countless such examples.
Therefore, Wang Yi made up his mind that the CTOs of each business unit were prohibited from going abroad and stayed at home.
By then, even if the US imperialists want to fish for law enforcement and arrest people, they can only arrest the CEOs of each business unit.
But the CEO doesn't understand technology, and if he is caught, it won't be of much value. Xingyi Technology can just replace it with a new CEO, but the US imperialism will cause trouble, and the gain will not be worth the loss.
As for using the CEO to blackmail Wang Yi, for example, using Xu Mingyi to blackmail Wang Yi, it doesn't make much sense and can only be put back.
To put it bluntly, the CEOs of other business units cannot threaten Wang Yi unless they arrest Song Sining.
And Song Sining, like Wang Yi, will never go abroad again.
Wang Yi naturally remembered to bring an umbrella when his friend and businessman got caught in the rain in his previous life.
Soon, public opinion began to reverse:
"The TV needs to be used for several years, and it needs to be a big brand. Xingyi Technology has just made a TV, so it will definitely not be reliable."
"Fart. For a high-end and sophisticated product like a mobile phone, Xingyi Technology has become the number one in the world, let alone a low-end TV?"
"That's right, Xingyi Technology's TV production is all about dimensionality reduction. No, the first generation has completely stunned all its friends."
"Xingyi TV seems to have many functions and is flashy. The more functions it has, the faster it will break down."
"Stop talking about it. The configuration of other brands of TVs is so low. Even if it doesn't break down after two years, it won't work and it won't work. Xingyi TV will last for five or six years and it won't be stuck. It has to be a Xingyi TV."
"Two years later, Xingyi TV may not be broken, but other brands of smart TVs will definitely be stuck!"
"Xingyi TV cuts corners and has poor quality, which is why it is so cheap."
"Can you have some brains? The quality control of Xingyi mobile phones is very good, and the quality of Xingyi TVs is also good. The products produced by Wang Dong must be high-quality products."
"The 9,000 TVs sold by our friends are not as good as the 6,000 TVs from Xingyi Technology. Is this because you are so desperate that you launched a cyber army to smear it all?"
…
As the counterattack progressed, online public opinion completely changed. Consumers realized what was going on and supported Xingyi Technology one after another.
Especially fans of Xingyi Technology, when they saw that their favorite brand was hacked, they were completely angry, and they fired decisively:
"It turns out that it was a smear campaign by a friend, so that makes sense."
"There is no way. Xingyi Technology's 6,000-plus TVs are better than the 10,000-plus TVs produced by our competitors. Our competitors can't deceive consumers, so they resort to such despicable methods."
"The Xingyi mobile phone is so perfect, and the Xingyi TV can't do anything wrong. It's just a no-brainer."
"Director Wang is a golden brand. I will place an order now. No matter how smeared my friends are, they will not stop me from supporting Xingyi Technology."
"I'm laughing so hard. I can't do well in my product, but I blame Xingyi TV for being too outstanding and too cheap. I even smear Xingyi TV! I don't know which brand is behind it. It's so shameless."
"Blind guess Hisense!"
"Probably not, Hisense and Xingyi Technology have cooperated, and they are the first brands to join Xingyi Smart Home."
"Is that Skyworth? Changhong? Or TCL? Konka?"
"Who knows, there may be more than one family."
“Support Xingyi Technology, place an order for Xingyi TV X50 now!”
"The X50 is better than tens of thousands of other brands' products. There is no reason not to buy it."
…
Xingyi mobile phone has a good reputation and has accumulated too many fans. The fans of the friends and merchants have been scolded by the fans until they become autistic.
For a time, public opinion online completely changed.
Many netizens knew what was going on and started buying Xingyi TVs one after another.
There were also people who didn't know about Xingyi TV before. They all paid attention to Xingyi TV because of the incident. They were shocked and started to buy it one after another.
As a result, Xingyi TV's sales not only did not decrease, but actually increased a lot.
Seeing this scene, Wang Yi felt very good.
Song Sining also breathed a sigh of relief: "It seems that this wave of crisis is over. The smear campaign by friendly businessmen did not succeed, but instead became a boost."
Wang Yi smiled faintly: "This is not enough, we have to use this matter to make more articles to maximize the impact!"
"Oh? How to do it?" Song Sining became interested. She knew that Wang Yi was going to trick people again.
"This...this..."
"What a great idea, I'll make arrangements right away!"
At noon, when everyone was eating, two news items were on the hot search:
[Xingyi Smart TV is a hot seller across the country, with sales exceeding 400,000 units in 24 hours!]
[Xingyi TV has driven down the price of mid-to-high-end TVs. Friendly merchants jumped on the wall and mobilized a large number of trolls to smear Xingyi TV!]
As soon as the two pieces of news came out, they immediately caused an uproar:
"No wonder there were so many posts slandering Xingyi TV this morning. It turned out to be trolls hired by our friends."
"400,000 units were sold in one day, which is really crazy. Consumers voted with real money."
"The more friends and businessmen are slandering it, saying that the more powerful Mingxing Yi TV is, the more worth buying it, so I will place an order."
"This is the conscience of Xingyi Technology. A 1080P 40-inch smart TV from other brands costs 5,000 to 6,000 yuan. Why not buy the Xingyi X40 with higher configuration and lower price? It doesn't make sense."
"That's right, Xingyi TV is cheaper and more powerful, and it also comes with a two-year membership. Don't you feel comfortable watching "The Masked Singer" and "Qin Shi Mingyue" on the big screen?"
…
There is no doubt that the sales of Xingyi TV are booming again, with sales soaring.
Wang Yi ignored this and took Song Sining on a one-day trip to the island city.
But Changhong was completely furious.
Vice President Guo Xinyi yelled:
"Trash, it's all trash! What are you looking for? You haven't collected enough money, and you can't even smear Xingyi Technology."
The manager of the public relations department was very helpless: "President Guo, it's not that the navy is incompetent, it's that there are too many fans of Xingyi Technology!"
"I seriously suspect that one-third of the people online now are fans of Xingyi Technology."
"Those trolls we hired are useless even if they spray ten of them. Xingyi Technology has a hundred fans to output, and they can't do it. They can't do it at all."
"How is this possible?" Guo Xinyi was a little unbelievable: "The navy soldiers we hired with money can't defeat those fans of Xingyi Technology who can't get a penny?"
"I can't do it, I can't do it at all." The manager had no choice but to click on a few posts: "Look, the trolls we hired have all been criticized for being autistic by fans of Xingyi Technology."
The corner of the vice president's mouth twitched: "It's really scary. These fans of Xingyi Technology are so fierce in fighting and there are so many of them. What do they want? To shine for love?"
"Yes, it is shining for love and faith! Now the four words "Xingyi Technology" are the faith of many people."
The manager looked sadly and said: "This group is at least over 100 million. The more we discredit Xingyi Technology, the more they will support Xingyi Technology!"
"Made, isn't this a crazy fan?"
Guo Xinyi couldn't help but curse, and then sighed: "Oh, I'm envious, when did we in Changhong have so many idiot fans?"
The manager was silent: "..."
I thought to myself: 'The rubbish product we made and sold at such an expensive price, there is a crazy fan!'
But he said: "President, should we continue to take action?"
Guo Xinyi waved his hand: "No need. Now that Xingyi TV has become a trend, it has also arranged hot searches, and the majority of netizens firmly support it. It makes no sense for us to smear it again. And once it is exposed, it can still be counterattacked and be kicked out.
The majority of netizens cursed."
"Yes, I am worried about this too. And more than that, if Xingyi Technology finds out that it was us who took action, the consequences will be disastrous."
"This..." Guo Xinyi's complexion changed slightly, and his spine felt a little chilly.
Yes, Xingyi Technology is not a small business.
If things are revealed and the truth is revealed, the consequences will be dire.
For a moment, Guo Xinyi actually regretted it!
"I hope the matter won't be revealed. Xingyi Technology doesn't know anything. Alas!"
On the other side, Wang Yi, who was eating seafood and drinking draft beer with Song Sining, received a call from Jian Ziyan:
"Chairman, the old chairman of Hisense invites you to visit Hisense. Have a look..."
Wang Yi thought for a while: "Okay, let's arrange it at noon tomorrow. The BYD factory contract signing will be changed to the day after tomorrow."
"Okay, Chairman." Jian Ziyan responded and made arrangements quickly.
Song Sining across from me picked up a large shrimp and stuffed it into Wang Yi's mouth:
"Xingyi TV launched strongly and swept the entire TV industry. Some companies chose to be hostile, such as discrediting our brand. Some companies also extended an olive branch. Do you want to cooperate?"
Wang Yi nodded: "I guess Hisense made a wise choice!"
"That's good. It just so happens that if our Xingyi Video can be launched on Hisense TV, we can also get more users and membership revenue!"
Wang Yixiao said: "That's right, that's how business is done, to save others and save yourself. Anyone who is willing to cooperate with Xingyi Technology, I don't mind taking them to make money together. But anyone who is an enemy of Xingyi Technology, then we will do the same."
No need to hold back."
"Which company do you suspect the navy is smearing us with? Hisense can be ruled out."
"Which company? Isn't it urgent?" Wang Yixiao said: "We will see the reactions of other business partners, as well as the final results, or in other words, the benefits we can get."
"Are you saying that, taking advantage of this incident, other companies will, like Hisense, cooperate with us and introduce Xingyi Video in order to prove their innocence? If any company does not introduce it, it will be the most suspect?"
Wang Yi smiled lightly: "I didn't say that, but it's hard to say whether the situation will develop like this."
Song Sining suddenly realized: "You want to use this incident to force your friends and businessmen to choose sides. Either join Xingyi Smart Home like Hisense, introduce Xingyi Video, and become our partner. Or refuse to introduce and stand on the opposite side of us.
"
"A conspiracy! What a conspiracy!"
"Hahaha, I'll leave this matter to you. I'll go to Hisense tomorrow!"
"Okay, I understand. You are becoming more and more cunning. No matter how bad things happen, you can make a fuss about it and turn it into a situation that is beneficial to you."
"This is not called cunning, this is called wisdom!"
"Yes, wisdom!" Song Sining nodded and put on her red lips.
The next day, Wang Yi came to Hisense headquarters.
Hisense Chairman Jia Siyi personally received the reception: "Dr. Wang, welcome, your arrival will make our Hisense shine!"
Chapter completed!