"Although I expected that the xphone 2 would have many upgrades compared to the xphone 1pro, I didn't expect the upgrade to be so big!"
Cook was filled with emotions and felt bad all over.
Before the release of the Xphone 2, Cook felt that the iPhone 5 had a great chance of winning and had every hope of crushing the Xphone 2.
Halfway through the release of the xphone 2, Cook felt that the iPhone 5 had little chance of winning and would most likely not be a match for the xphone 2.
Now that the xphone 2 has been released, Cook is desperate.
Let alone the odds of winning, the key now is how badly the iPhone 5 will lose!
The vice president also had a complicated expression: "Chairman, do you want our iPhone 5 to be launched in Xia Country?"
The previous generation iPhone 4s was defeated by the Xphone 1 and Xphone 1pro, and its sales in Xia China were bleak, with sales halved compared to expected sales.
In order to curb the development of Xingyi mobile phones, Cook is preparing to launch the iPhone 5 in the mainland and compete head-on with the Xphone 2.
But looking at it now, I can’t beat it at all!
Cook sighed: "It's a hammer, it's no match for the Xphone 2. Even if it launches in the mainland, it's just being beaten by the Xphone 2 and asking for trouble. It's better to follow the original plan and launch the Xphone 2 in China in January next year."
Let’s go public!”
"Okay!" the vice president responded: "Fortunately, xphone 2 can only be sold in Xiaguo, otherwise our iPhone 5 would be in big trouble."
Cook nodded: "This is the only good news. While the xphone 2 cannot be released, we can quickly seize the global market."
"Chairman, what do you mean...Xphone 2 will also be globalized in the future?"
Cook sighed: "Wang Yi has great ambitions, and it is natural for Xingyi mobile phones to be globalized. The reason why we have not stepped out now is because we are restricted by patents and are afraid that we will initiate patent litigation."
"Yes, with the invincible posture of Xingyi Mobile Phone, once globalization occurs, Apple and Samsung will suffer, and we will definitely sue them all!"
"Yes, but unfortunately, this situation will not last long. It may be the year after next, or the year after next, once the patents of Xingyi mobile phone are fully filled up, and we are no longer afraid of patent wars, it will be a tragedy for our iPhone!"
Cook was full of emotions and felt melancholy: "Do you think we can withstand the attack of Xingyi Mobile Phone by then?"
"This..." the vice president shook his head: "It's difficult, it's too difficult. Wang Yi is simply a genius on mobile phones. He leads the trend in every generation. It's incredible."
"What's even more terrible is that every generation of their breakthroughs has stepped on the lifeblood of mobile phone development. For example, the 1080P screen of the xphone 2, 13 million pixels, 10W fast charging, etc. are upgrades that consumers cannot refuse! Again
Look at what Apple has upgraded! Alas!"
"It would be great if Wang Yi could get the apple!"
Also feeling melancholy is Xiaomi.
After watching the xphone 2 press conference, Rebus couldn’t eat anymore:
"The 1080P screen is a little more expensive, but you can still buy it for a few. But how can we copy the 10-watt fast charge?"
"10W fast charging requires a fast charging chip, which is self-developed by Xingyi Technology. We can't even buy it!"
"The power management chip also needs to be upgraded to support 10 watts, but both Qualcomm's power management chips and Texas Instruments support 5 watts!"
"What's wrong with this? We can't even copy it!"
The vice president was also numb: "Yes, the fast charging chip C1 and the power management chip P1 are all self-developed by Xingyi Technology. The X-charge 1.0 fast charging standard is also self-developed by Xingyi Technology. We can't learn from it.
Come."
Lao Li sighed: "Unless Xingyi Technology sells it to external parties, we use Xingyi Technology's fast charging chip and power management chip, and adopt Xingyi Technology's X-charge 1.0 standard. Otherwise, there is no way."
"This..." Rebus opened his mouth and hesitated: "I don't want to say whether it will work or not. The question is whether it will be sold or not."
Lao Li thought for a while: "We won't sell it in the short term, but in the long term, we will definitely sell it! We are still developing Xiaomi 2, and it will be launched next year. It won't have much impact on the xphone 2. The other party should sell it, right?"
"It makes sense. In this case, contact Xingyi Technology and talk about it to see if you can buy it. Even if it is a little more expensive, it will work."
Rebus made a decisive decision: "Xiaomi 2 will not be launched until next year. By then, 10W fast charging will probably be popular. If we still use 5W slow charging, we will be in big trouble."
"Okay, I'll contact Xingyi Technology."
Rebus nodded and fell into deep thought: "Xphone 2 has been released, but it is really difficult to copy. It has 13 million pixels, which is also a big problem. Cost and training are all problems."
"Chairman, I suggest that Xiaomi 2 should still have 8 million pixels. The cost of 13 million pixels is too high, and we can't control it. We can't adjust the 8 million pixels well, and we don't have time to slowly adjust the 13 million pixels."
Rebus heard this and said in his heart: "Lao Li is right. You can't understand the game with 8 million pixels, so there is no need to pay 13 million. If you spend the money and adjust it poorly, it will not be as good as 8 million pixels."
Lao Li was in a good mood: "Since we won't copy 13 million pixels, let's give up the 1080P screen. NVIDIA Tegra 3 can't carry it. 720P is more suitable."
"This..." Rebus hesitated, still not wanting to give up the 1080P screen:
"Let's see, if it can drive it, it will be great. In this way, get an xphone 1pro and switch to 1080P for testing. If the tegra 3 of the xphone 1pro can be used, then the Xiaomi 2 can be used, and it can be used directly at 1080P.
If you can’t carry it, forget it.”
"Okay!" Lao Li could only respond.
Rebus changed the subject: "But the current Xiaomi 1T must continue to be sold. The price of 1,499 is still relatively competitive, and of course it requires marketing. Arrange a hot search and say that Xiaomi 1T is selling well in Asan Country.
Sales exceeded 600,000."
"No, it's not sensational enough. Let's polish it up."
Lao Li instantly understood what Rebus meant and said with a smile: "Then change it to, Xiaomi 1T is a hot seller in Asan Country, with sales of nearly one million in four months?"
Lao Li felt that more than 600,000 was equivalent to nearly one million, so there was nothing wrong with it.
Isn’t sales just for bragging?
In other words, Xingyi Technology's sales are all real, and they don't even count as sales by dealers.
Rebus felt that it was not enough: "Isn't four months more than three months? Isn't more than three months just three months?"
Lao Li's eyes lit up: "I understand."
“Remember to buy a hot search!”
"good."
Soon, a piece of news became a hot search topic:
[Xiaomi 1T is a hot seller in Asan country, with sales of nearly one million in three months!]
Also announced was the smartphone sales ranking in Asan Kingdom, with Xiaomi 1T ranking third, behind Nokia and Samsung.
This piece of news rushed to the third place in the hot search list, and was quickly pushed to the fifth, eighth...
There is no way, today at Xingyi Technology's new product launch conference, the top seven hot searches are from Xingyi Technology. Xiaomi can't handle the natural traffic of Xingyi Technology even if it spends money.
However, the eighth place also caused a small sensation.
HTC headquarters.
Wang Hong's face turned pale. This year, HTC had a very bad year.
The world's first quad-core flagship was outclassed by the xphone 1pro. If that were the case, then in the summer, the dual-core xphone 1 actually jumped out and outclassed their quad-core flagship!
This made Wang Hong furious, but she was helpless.
HTC's quad-core heats up well. It's cold in winter and the overall temperature can be controlled. It's indeed more powerful than the dual-core xphone 1.
But in the summer, the weather is already hot, more than 30 degrees Celsius, and the HTC quad-core heats up even more seriously. Come on, it's just a rush, but it's not as good as the dual-core xphone 1.
Without any surprise, HTC's quad-core flagship, which was highly anticipated by the public, collapsed across the board and sales were dismal.
If it's just the failure of one mobile phone, HTC can still make a comeback with the help of other models.
But the problem is that HTC's other mobile phones have collapsed across the board.
Apple, Samsung, Nokia, Sony and other mobile phone brands are all like crazy, suing HTC frantically and banning the sale of HTC.
As a result, many of HTC's best-selling models have been banned in many overseas countries, and sales have been abysmal.
In desperation, HTC could only transfer these mobile phones to Xia Guo for sale.
But unfortunately, the domestic market has long been occupied by Xingyi mobile phones, and there is no room for development of HTC.
There is Xphone 1 below, and Xphone 1pro above. Under the joint efforts, HTC's sales are down to 1 out of 10.
After all, the iPhone 4s can’t hold it, let alone HTC.
All I can say is it's miserable.
You know, HTC’s domestic prices are 3,000-5,000, and they are all for iPhone.
It costs more than 3,000 yuan, and Xiaguo consumers would rather choose xphone 1 than HTC.
As for the price of 4,000 to 5,000, I would directly choose the xphone 1pro, let alone the underrated HTC quad-core flagship!
For a time, sales were banned abroad, and domestically it was crushed by Xingyi mobile phones. HTC had a miserable year.
Sales volume in the first eight months dropped by 70% compared to the same period last year!
If this continues, bankruptcy is possible.
Everything was exactly as Wang Yi expected.
Regarding the current situation, Wang Hong is very helpless: "Now that xphone 2 is released, an epoch-making update, we are no match. The price of xphone 1pro has also been reduced by 500 yuan, and sales have also increased significantly! There is also a dual-core xphone that crushes our quad-core
1. Upgrade to XUI4.0, the performance will increase by 30%, our HTC will have no way to survive!"
The vice president also nodded repeatedly: "Yes, I feel that sales in Xiaguo are more difficult than overseas sales where they are banned. Now in the entire Xiaguo market, only Xingyi mobile phones are selling well in high-end mobile phones. iPhone sales have been halved. Samsung, HTC
It’s even worse. Low-end mobile phones priced below RMB 2,000, Meizu, Huawei, and Xiaomi are selling like crazy, with prices ranging from RMB 1,499 to RMB 1,799, and we can’t even compete.”
"Oh, it was fine last year, but why has the mobile phone industry turned upside down this year and gone straight to hell mode!"
Wang Hong sighed again and again, feeling that HTC's future was bleak.
Last year, HTC was in a good situation. It also wanted to overthrow Apple, Infront, Nokia, and Samsung and become the top three in the world.
This year's HTC has been terrible. It has lost sales at home and abroad. Let alone destroying Apple, it is almost finished!
As for Apple and Samsung, although they were badly hit by the Xingyi mobile phone in the Xiaguo market, they still sold well in overseas markets.
But HTC is different. It was hit hard by the Xingyi mobile phone in Xiaguo and was banned from sales in overseas markets!
There really is no way to go from heaven to earth.
"If we can't find a way out, HTC will be doomed!"
The vice president agreed very much: "As for finding a way out, there are only two ways. First, develop a flagship mobile phone that can compete with the Xphone 2. It also uses a 1080 resolution screen and 13 million pixels. It also uses
Qualcomm’s 28nm quad-core processor. However, fast charging is difficult, and Qualcomm’s power management chip does not support 10-watt fast charging.”
Wang Hong frowned slightly: "Where are Texas Instruments and Broadcom?"
"It can't be done. The current industry only supports 5 watts. Only Xingyi Technology's self-developed x-charge 1.0 standard and self-developed power management chip and fast charging chip support 10 watt fast charging."
"This..." Wang Hong sighed: "Then we can only purchase it from Xingyi Technology. I will call Director Wang later."
"This couldn't be better."
Wang Hong is still melancholy: "The next generation flagship will take at least half a year, but what to do in this half year? Sales are banned abroad and cannot be sold domestically. HTC can't take advantage of the northwest wind, right?"
At this time, the vice president suddenly had an idea: "Chairman, have you seen Xiaomi's hot searches?"
"Xiaomi? Rebus made that brand? Is it still alive?"
Wang Hong was a little surprised. She felt that giants like HTC were almost doomed, and emerging small businesses like Xiaomi should have been defeated long ago in the face of the explosion of Xingyi mobile phones!
I didn’t expect that I was still alive and trending on searches, which is outrageous!
"What hot search, show me!"
The vice president took out his HTC phone and quickly opened the hot search and handed it over.
"Xiaomi 1T Asanguo is selling like hotcakes? Nearly one million were sold in three months!"
Wang Hong was confused: "The market in Asan Kingdom is so big?"
The vice president nodded: "Asan Country also has more than 1.3 billion people. Although it is not as developed as Xia State, it has fewer competitors. The simplest thing is that Xingyi mobile phones are not sold in Asan Country! Moreover, the laws there are chaotic and generic drugs are made.
Pfizer was so angry that it was so angry that it hurt the pharmaceutical giant and could do nothing."
"That's it!" Wang Hong was in a great mood, as if she had discovered a new world:
"Xingyi mobile phones are no longer sold in Asan Country. We have lost a big natural enemy."
"The law is chaotic. Our HTC mobile phones will not be banned if they go to Asan Country. This is another big plus!"
"Coupled with the vast market and large population of Asan Country, the consumption potential is amazing!"
"Three benefits, no worries about whether it will sell out or not!"
The vice president smiled and nodded: "Yes, Chairman, Asan Country's 1.3 billion market is simply tailor-made for our HTC. We can't do Xingyi Mobile Phone at home, but when we go to Asan Country, without Xingyi Phone, who can
Are they still our rivals? What’s more, the success of Xiaomi 1T is the best proof.”
"Okay! Okay, great!" Wang Hong said three good words in a row:
"A junk phone like Xiaomi 1T can sell for one million in three months in Asan. If our HTC flagship goes there, wouldn't it sell better?"
"That's for sure. After all, our HTC is a big international brand. No matter how uneducated Ah San is, he should have heard of it. As long as we do a wave of marketing and quickly distribute the goods, we can directly win the market of Ah San."
Wang Hong was overjoyed: "Let's do this, transport all the unsold HTC phones we have in stock to Asan Country for sale. Where there is money, we sell flagships. Where there is no money, we sell stock machines! Low-end phones!"
"good!"
"This matter is moving forward quickly, and you are personally responsible for it. Whether HTC can survive the crisis depends on the market in Asan."
"Yes! I'll make arrangements right away!"
What Rebus didn't expect was that spending money to buy a hot search didn't bring much sales to Xiaomi 1T, but instead brought a powerful enemy!
At this point, HTC has also started its all-in-A-Three-Country strategy.
There is no way, the Xingyi mobile phone cannot be sold in China, and the European and American markets have been banned one after another, so we can only go to the Asan market.
Wang Hong is full of confidence in this.
the other side.
Seeing the continuous sales of xphone 1, xphone 1pro, and xphone 2, BBK has also begun the layout of a new generation of smartphones.
In fact, vivo released its first smartphone V1 in November last year.
Single-core processor, 500M running memory, 480*320 pixels, 1500mAh battery, priced at 2499.
This configuration is much worse than Xiaomi 1. At least Xiaomi 1 uses a dual-core processor and 1G of RAM.
In addition, just after V1 was launched, xphone 1 was released and launched, completely crushing V1.
Sales of vivo's first-generation smartphone were dismal, and it was over before it even started.
But VIVO is not discouraged. In the first half of this year, vivo began to develop the second-generation smartphone X1 series, which is positioned as a high-end smartphone.
It adopts MediaTek dual-core, 1+16G configuration, and a 4.7-inch 960x540 pixel screen.
As a result, before the X1 was successfully developed, the xphone 1pro was released, and the quad-core era arrived. Before the X1 came out, it went from high-end to low-end.
Now that X1 has just been successfully developed and has not yet been launched, xphone 2 has been released again, redefining high-end mobile phones and taking the industry a big step further.
This gives everyone at vivo a headache.
Even the chairman is depressed: "Our high-end vivo, 40nm MediaTek dual-core, 1+16. Xingyi Technology's high-end, 28nm Qualcomm quad-core, 2+16 starting, completely different level!"
"More importantly, now Xingyi Mobile is also advertising like crazy, not only sponsoring "Happy Camp", but also sponsoring "If You Are the One", as well as its own Xingyi Video and the self-made variety show "The King of Masked Singer"!
With channels such as Changchao and Meiyou, the popularity of Xingyi mobile phones far exceeds that of vivo."
"What's even worse is that they also developed a beauty camera, which took away all our target customers!"
This makes vivo the most popular.
Originally, Vivo relied on sponsoring variety shows to generate more than one billion in advertising fees a year, and went crazy for marketing.
Even if the price is low and the price is high, it will still sell well and make a lot of money.
After all, there are many girls who watch variety shows, and they don’t pay much attention to parameters and don’t understand them.
But now it's better, all the girls watching variety shows have been snatched away by Xingyi's mobile phone!
Originally, vivo was planning to fight back, but the appearance of xphone 1 is far ahead of vivo V1, and most girls are pretty.
In terms of looks, vivo loses.
In addition, xphone 1 is sold directly in Meiyou and Zhenyou stores. Vivo fans who go to buy pure lust-style clothing are overwhelmed by the good looks of xphone 1 and xphone 1pro and cannot move away.
After further understanding of the configuration, I found that it actually beats vivo by so much. After experiencing it again, I found that it is much smoother and more powerful than vivo.
Without any surprises, I bought xphone 1 or xphone 1pro directly.
What's even more terrible is that because of the popular science of Meiyou and Zhenyou shopping guides, some female users who originally didn't understand the configuration now understand the configuration.
We all know that quad-core is more powerful than dual-core, and dual-core is more powerful than single-core.
Everyone knows that Qualcomm is more powerful than MediaTek.
Everyone knows that 2G storage is faster than 1G storage.
We all know that the higher the pixels, the better the photo will be taken.
We all know that the higher the screen resolution, the clearer and less grainy...
The favorite thing for girls is to chat. If you understand this, you will definitely show off and share it with your best friends...
Through the subtle influence, my best friend also understood the parameter configuration.
There are also many posts on Meiyou explaining various parameters and recommending mobile phones.
It is conceivable that in just over a year, female consumers who only buy mobile phones based on appearance and advertisements have begun to look at configurations and parameters!
This is a fatal blow to the low configuration and high price of vivo and Oppo!
The V1 single-core 0.5G storage is completely configured for a thousand-yuan machine, but it sells for 2,499. There is no surprise. The ladies who can read the parameters have ugly looks on their faces.
To make matters worse, V1 was also listed on the mobile phone black list of the Meiyou Forum, citing the reason of high price and low configuration...
This made the sales of V1 miserable.
Of course, there are some factory girls who really don’t understand the configuration, don’t understand the parameters, and are too lazy to distinguish, but they are not stupid, they can use the Meiyou APP, visit the forum, directly look at the red list posts, and directly go to Xingyi mobile phone!
After all, Xingyi mobile phones of all generations have the best configuration, first performance, first experience, and first appearance. They crush the iPhone, and you can even watch it with your eyes closed.
As a result, female consumers are divided into two groups. One group has learned to look at parameters, compare and buy by themselves.
The other group didn't understand the parameters, but took the advice and went straight to Xingyi's phone.
But no matter which faction they belong to, they no longer watch variety shows or commercials, and then buy O and V.
What's more, when it comes to sponsoring variety shows, O and V have more sponsors, and Xingyi Mobile has even more sponsors.
In the advertising lines, the quad-core flagship processor, 2G RAM, 13 million pixels, and 1080P resolution are deeply rooted in the hearts of the people. More and more girls have learned to look at the configuration, and they are even discussed in variety shows.
This has invisibly increased the sales of Xingyi mobile phones, and also blocked the door of O and V with low configuration and high price.
With the model of low configuration and high price, the biggest fear is that users will wake up!
Once all the factory girls wake up, it will be a disaster.
It is precisely because of this that ten years later, O and V have launched sub-brands, which are as cost-effective as Redmi Unroller!
The essential reason is that ten years later, all the factory girls have woken up, and the era of making money through advertising is over.
In response, the chairman of vivo looked livid:
"They are all hateful Xingyi Technology. Even if they advertise like crazy, they also come with parameters, so that domestic female users have learned to look at the configuration and want a quad-core phone!"
"We have just successfully developed the X1, MediaTek dual-core, how can we still sell it?"
The whole room was silent.
The world has changed!
Female consumers are beginning to look at parameters, what can be done about this?
Even though their understanding was limited, they rejected the dual-core vivo X1 when they asked for a quad-core phone.
This is difficult to do.
Moreover, xphone 1 has been reduced to 2699. In a few months, vivo X1 will be launched and xphone 1 may be reduced to 2499!
Then vivo X1 is even more difficult.
After thinking about this clearly, the vice president said: "It is impossible to set a high price for X1. I recommend a price of less than 2,500."
"Meizu and Huawei's quad-core is only about 3,000 yuan, and the xphone 1pro is only more than 4,000 yuan. We can only buy about 2,000 yuan."
"The problem is that it is difficult to buy around 2,000, and MediaTek's dual-core is not as good as Qualcomm's dual-core. The Qualcomm dual-core of the xphone 1 can crush the quad-core, and our MediaTek's dual-core is useless."
"But after all the research and development has been completed and all the money has been spent, it has to be launched on the market. The problem is that it will not sell well even if it is launched!"
"Have you read the news about Xiaomi? They are selling well in Asan Country."
"Yes, we can also go to Asan Country to sell them. The factory girls there don't know the parameters and don't have Xingyi phones. We can just advertise more and sell them at a higher price."
"Good idea, let's do it."
Coincidentally, companies such as Oppo and Lenovo next door also think the same way.
It can be said that Xiaomi's exaggerated wave of hot searches and nearly one million sales in three months have convinced domestic manufacturers of the strong market in Asan Kingdom.
So much so that HTC, vivo/oppo/Lenovo and other companies are all optimistic about the Asan market, and even all in Asan!
Chapter completed!