In the domestic market, all three flagship models of Xingyi mobile phones are selling like hot cakes, while other brands are stuck in the hot water.
Instead of doing this, it is better to shift the focus from domestic to Asan and avoid the edge of Xingyi mobile phone.
In the following days, the Xphone 2 was selling like crazy, and major competitors began to shift their focus.
The senior executives of major manufacturers flew to Asan Kingdom to negotiate, open up channels, and make crazy arrangements.
I feel that Xiaomi Mi 1T has sold nearly a million copies in Asan Country in three months. Their mobile phone is also good and even sells better.
After all, HTC, Lenovo, O, and V are all old mobile phone giants. They have been the dominant players since the feature phone era. I don’t think they will lose to Xiaomi, which is just making mobile phones.
Seeing this scene, the corners of Rebus's mouth twitched and he said in pain:
"Made, these people don't follow martial ethics. We exaggerated by buying hot search, in order to cause a sensation, let Xiaomi 1T sell more in the country! As a result, Xiaomi 1T did not sell more, but attracted such a group of competitors
Come to Asan Kingdom!"
"What the hell, I miscalculated and suffered a big loss!"
Lao Li's mouth also twitched: "If I had known this, we wouldn't have been so exaggerated."
But to tell the truth, it has only sold 600,000 yuan in Asan Country in four months, and HTC, O, V and other companies will not be so excited.
But Xiaomi has been blown up to nearly one million in three months, which is invincible. HTC and other companies have gone crazy. They all think that the Asan market is a new continent, and they are pouring in like crazy. All in Asan...
But as a result, the situation that Xiaomi finally managed to open in Asan Kingdom is now in hell mode.
"Who said it wasn't? I'm so sorry!" Rebus slapped his thigh: "I have to finish bragging with tears in my eyes!"
"But so many brands come to Asan Country, and Asan Country's consumption power is not very high. What should we do?" Lao Li felt melancholy.
Rebus was also on the verge of tears: "What else can I do, I can only roll like crazy! A friend sells it for 2,000, we sell it for 1,499, or if it doesn't work, we sell it for 1,299!"
"Friends' next-generation flagship sells for 2,499, and we'll sell it for 1,799! They will be beaten to death! Who is afraid of whom?"
Lao Li nodded: "Okay, the three of them like to be cheap. As long as it's cheap enough, it's stable. We can only fight a price war."
"However, it is better to fight a price war with ten rivals than to fight a technical war with Xingyi Mobile. Xingyi Mobile is so powerful that it can be crushed across generations. Even the iPhone cannot withstand it, so it is useless for us. Fortunately, Xingyi Mobile is here
There is no sales in Asan Kingdom, otherwise we will be in big trouble."
For a moment, Rebus felt a little lucky.
Zhu Changlin also discovered this situation and reported to Wang Yi:
"The chairman of the board, senior executives of major friendly businesses, and even old directors have all flown to Asan in person to develop the Asan market, and even go all-in to Asan!"
Wang Yi burst into laughter: "Xiaomi has single-handedly brought all its friends into trouble!"
"It's really interesting. Hahaha."
Wang Yi couldn't help but laugh. He could only say that Rebus knew how to play, he was very good at playing.
Xiaomi cannot be the only one who suffers this tragedy, it must involve all its major friends!
Zhu Changlin was a little worried and couldn't help but said:
"Chairman, it seems that the market in Asan Country is very good, how about we also go to lay out one or two? Once our Xingyi mobile phone goes there, it will definitely become popular!"
But Wang Yi waved his hand decisively: "Whoever you love can go, but we won't go! Haven't you heard of a saying?"
"What?"
"Asan makes money and Asan spends it, and I want to take it home when I leave!" Wang Yi sighed: "Just wait, they will feel uncomfortable in two years."
"That's it." Zhu Changlin nodded and no longer thought about Asanguo's opening of a store.
Wang Yi changed the subject: "However, the market in Asan Kingdom is pretty good. In this way, if there are big customers in Asan Kingdom who want to purchase in large quantities and accept full payment orders, they can consider it! But they must receive it from the other party.
It doesn’t matter how much payment is received, how many goods are shipped, or how many extra data cables are needed.”
"We are responsible for the goods within Xia Kingdom. After they clear the customs, Asan Kingdom is responsible for them. Except for quality issues, the follow-up has nothing to do with us."
"Okay, I'll make arrangements right away." Zhu Changlin understood what Wang Yi meant.
Xingyi Technology does not go to Asan Country to open stores, but it can sell directly to large customers in Asan Country in batches.
Of course, the premise is that Asanguo's major customers must pay in full. No matter how much they pay and how many goods they ship, there will be no credit. We will not be responsible for any non-quality problems after customs clearance.
In this way, whatever Asan Kingdom does is an internal matter within Asan Kingdom.
It has nothing to do with Xingyi Technology.
Of course, those who can do such a generous thing must be the high-caste rich people of Asan Kingdom.
They are the superior people of Asan Kingdom and those in power, and the officials of Asan Kingdom will generally not take action against them.
After all, Asan Kingdom's sickle will only harvest foreign capital and the lower-class people of Asan Kingdom. The upper-class people are all masters, so it's too late to kneel down and lick them.
And this has nothing to do with Wang Yi. If the two parties cooperate well, the rich people of Asan Kingdom will make a lot of money, and Xingyi Technology will make a huge amount of money.
As for how much the other party sells, Wang Yi doesn't care whether there is any cross-selling.
No matter how chaotic it is, it's all the business of Asan Kingdom and has nothing to do with Xia Kingdom Market.
To put it bluntly, as long as the other party gives money, the rest is their own business.
What's more, Wang Yi's price to Asanguo's major dealers is the same as the price to domestic first-level dealers, so there is no room for price cross-selling.
"By the way, Chairman, in just three days, the sales volume of xphone 2 has exceeded 3 million, and the supply is running out."
"How much is left?"
"Including the production in the past few days, there are still 2.5 million, which cannot last four days."
"No, call Shopkeeper Wang and continue to place additional orders. This month BYD will place orders for 4 million more production capacity."
"Okay, Chairman."
BYD has a monthly production capacity of 4 million units, and Xingyi Technology has a monthly production capacity of more than 6 million units, with a production capacity of 10 million units a month. Plus the 5 million units in stock last month, the 15 million units this month cannot be sold at all.
Can be realized in stock!
As for the extra few million, they can be sold to wealthy businessmen in Asan Kingdom, or sold as parallel imports to overseas traders.
Anyway, everything is shipped upon payment, so Xingyi Technology has zero risk.
The subsequent production capacity of 10 million per month will be enough for sales.
This is the case with mobile phones. During the first three months of the golden period, the sales volume is the most terrifying. Of course, you can sell as much as you can, and then the volume will drop.
As a result, xphone 2 will be available in stock later this month.
But it will definitely be out of stock in the first half of the year, but it doesn't matter. Xphone 2 is out of stock. Some consumers can't wait and will buy Xphone 1pro.
Compared with xphone 2, although xphone 1pro is inferior in terms of screen, processor, lens, charging, etc., it is a thousand cheaper after all.
If you don’t want to wait for xphone 2, buying xphone 1pro is also a good choice.
But Wang Yi knows that with the surge in production capacity of xphone 2 and subsequent availability of stock, the sales of xphone 1pro will inevitably decrease.
With a difference of only one thousand yuan, most people will go directly to the xphone 2. After all, 4499 has been spent. If the difference is only one thousand yuan, it is better to get it in one step.
Similarly, the sales of xphone 1 will also decrease.
Whether to buy new or old is the normal psychology of consumers.
Wang Yi was not surprised by this and had no intention of continuing to cut prices.
The sales of xphone 1 and xphone 1pro have exceeded Wang Yi’s expectations.
In the future, xphone 1pro will sell well, and xphone 2 will take the lead.
After all, xphone 2 is more profitable.
Compared with xphone 1pro, xphone 2 is 1,000 more expensive, but the cost is only 500 more, and the profit is 500 higher.
Instead of continuing to cut the price of the xphone 1pro to 3,999 and grabbing the market share of the xphone 2, it would be better if the xphone 1pro does not cut the price and the xphone 2 is a hot seller.
At the very least, we can’t lower it now. When Double Eleven comes around, we can lower it slightly and do some promotions.
In the previous Double Eleven, 618, Xingyi Mobile did not participate, and the price did not drop at all.
But this time, Wang Yi is preparing to participate in Double Eleven.
Without him, in a few days, the first phase of the Xingyi Cloud Data Center will be delivered. If everything goes well, our own data center will be put into use during Double Eleven. By then, we will not be afraid that the traffic will be too large and the server will be overwhelmed. Naturally, we can
Make a splash on Double Eleven.
At that time, xphone 1pro will be reduced to 4299, and xphone 1 will be reduced to 2499, which will boost sales!
As for the Xphone 2, it is currently in the best-selling period and will not drop even a cent.
After the press conference, Wang Yi did not return to the imperial capital, but continued to stay in Jeju.
Without him, there are still several major events in Jeju. Wang Yi will return to the imperial capital after they are fully resolved.
The next day, Wang Yi came to Bailu Town and planned to go back to his hometown to visit.
Several elderly people spent the summer in the island city in June, July and August. However, they were homesick, so Wang Yi could only arrange for someone to send them back to Jeju.
At this time, Wang Yi received a call from HTC Chairman Wang Hong:
"Congratulations to Mr. Wang, the xphone 2 is selling like hotcakes again. It sold three million in three days. It's really amazing. I'm so jealous."
"Thank you, it all depends on everyone's support." Wang Yixiao said.
"We at HTC are in dire straits. We are in a very bad situation recently, especially those shameless brands like Apple, Samsung, and Nokia. If they can't compete, they engage in patent wars and ban us. There is really no lower limit!"
Wang Yi was speechless for a moment: "..."
What can be said?
If you don’t have enough patents yourself, you still go to Europe and the United States. Who is to blame for being banned from selling?
"But I won't admit defeat. I'm going to build a real flagship to crush them!" Wang Hong said.
Wang Yixiao said: "That's right. I believe that HTC's strength will definitely defeat the opponent."
"I'd like to give you your kind words, but I need Director Wang's help with something."
Wang Yi smiled secretly in his heart, here he comes!
He would go to the Three Treasures Hall for nothing, and Wang Hong would be unwilling to call Wang Yi unless he had to.
After all, Shopkeeper Wang is such a arrogant person, and HTC lost so miserably... How could he sincerely congratulate Wang Yi?
Wang Hong doesn’t want to lose face?
Unless you want something!
"you say."
Wang Hong got straight to the point: "That's it. Xingyi Technology's fast charging is very good. We at HTC also like it very much. We want to buy a batch of fast charging chips C1 and power management chips P1! I wonder if Mr. Wang is willing to sell them?"
"Fast charging chip C1 and power management chip P1!"
Wang Yi was not surprised, he had expected this scene.
However, Wang Yi would not refuse this matter.
The development of the x-charge fast charging standard requires several brands to promote it together before it can become mainstream.
If it is only used by Xingyi Technology itself, just like Apple's lightning port, it is destined to be a niche product and will come to an end sooner or later.
On the contrary, only if it is promoted and adopted by all brands can it become a mainstream standard.
More importantly, even if Xingyi Technology does not sell it, Qualcomm and other companies will make 10W fast charging within a year at most.
By then, all major companies will use Qualcomm fast charging standards and use Qualcomm's fast charging chips and power management chips. Then no one will use Xingyi Technology's fast charging chip C1 and power management chip P1 except Xingyi Technology, x-charge
The fast charging standard has become a niche.
It is equivalent to Wang Yi narrowing the road himself.
This is not possible.
With the strength of Qualcomm, we can develop a 10-watt fast charging standard within one year without any pressure.
The prime time for x-charge fast charging is this year.
If we win many customers this year, the x-charge fast charging standard will have a bright future. Even if Qualcomm fast charging comes out next year, it will be of little significance and will only be a niche product.
But if you can't win it, you will waste the opportunity and lose the fast charging market to Qualcomm.
On the contrary, if you sell fast charging chips directly, you can not only promote the x-charge fast charging standard, but also take the opportunity to sell more chips and make more money.
Wang Yi has placed orders for hundreds of millions of fast charging chips C1 and power management chips P1. The diluted cost is only about 1 yuan, but the selling price is not one yuan, but dozens of yuan.
After all, Qualcomm's 5-watt power management chips are priced at US$5 each, which is more than thirty yuan, and a very large quantity costs US$4.
And Xingyi Technology’s 10-watt power management chip can definitely be sold more expensively!
In response, Wang Yi sighed: "Fast charging is the core competitiveness of Xingyi mobile phones. To be honest, I have no plans to sell it to external parties."
Wang Hong frowned slightly, but said: "Dr. Wang, don't worry, we are willing to give you a beautiful price."
"Okay, since you are the one who said it yourself, then sell it to HTC. However, HTC must indicate the x-charge fast charging protocol on the charging cable, charger, etc. And the x-charge fast charging protocol only supports the X charging port.
HTC also needs to use the X charging port.”
The original type-C charging port has been changed into an X charging port by Wang Yi.
If you use the Xingyi fast charging protocol, you have to use the X charging port.
"No problem, x-charge fast charging will also be a selling point of our new HTC flagship. I also like the X-port blind plug-in, but I don't know what the price Mr. Wang will give us?" Wang Hong responded decisively.
.
Wang Yi thought for a while: "The price is easy to say, Qualcomm's 5-watt power management chip costs 30 yuan, and our 10-watt power management chip will give you 40 yuan. The fast charging chip C1 is also 40 yuan. For such a 3G mobile phone, two
The power management chip P1 and the fast charging chip C1 add up to a total of 120 yuan for the three chips!”
This price is 33% more expensive than Qualcomm, but still reasonable.
After all, 10 watts is much more powerful than 5 watts.
Shopkeeper Wang frowned slightly: "Director Wang, can you give me a discount?"
Wang Yi thought for a while: "This price is already very low, but since you have spoken, I have to give you face. If you place an order of three million sets at one time, you can get a discount of 110 yuan for three pieces. If you place an order of 5 million at a time,
If you buy a set, you can get a discount of 100 yuan for three units! If it’s any lower, you can’t sell it. After all, Qualcomm’s 5-watt price is 27 yuan a unit for bulk purchases. Our average price is 33 yuan a unit, which is very cheap.”
20% more expensive than Qualcomm, small profits but quick turnover.
Using the fast charging monopoly to grab orders from Qualcomm and Texas Instruments is Wang Yi’s strategy!
Wang Hong also knew the market situation, knew that the price given by Wang Yi was not expensive, and had no other choice, so she simply said: "Okay, then I will place an order for 5 million sets!"
"Okay!" Wang Yi was in a good mood.
The first revenue of Xingyi Chip has arrived, 5 million sets of chips, 15 million pieces, a total price of 500 million, and a gross profit of 450 million!
Although it is not comparable to Qualcomm mobile phone chips, Qualcomm can earn more than 100 yuan from one mobile phone chip.
As for Xingyi Technology's power management chip and fast charging chip, each one can only earn 30 yuan, which is quite considerable.
Wang Yi made up his mind to buy from other brands as well.
Price is 40 per piece.
For complete set purchase, 1.10 million for 3 million sets and 100 yuan for 5 million sets.
And HTC is the first big customer.
Perhaps because she was worried about the limited production capacity of the two major chips, Wang Hong arranged for people from HTC to come to Xingyi Technology to formally sign the contract that day.
5 million sets of chips, with 1.25 million sets each delivered at the end of September, October, November and December.
With so many fast-charging chips, HTC not only uses them in its new flagships, but also plans to upgrade its previous-generation flagships to 10-watt fast charging.
For example, although the processor of HTC One
It cost hundreds of millions to develop the HTC one
Wang Yi has no objection to this. Earning 450 million is very satisfying.
It can also quickly advance the x-charge fast charging standard before Qualcomm!
It can also increase the production of two chips, further dilute R&D expenses and reduce costs.
It can also promote the X charging port and adopt the X charging protocol in the future.
Four blessings!
There are no secrets in the circle.
Seeing that HTC has obtained Xingyi Technology’s fast charging chip, Xiaomi, Meizu, O, and V have also come to the door one after another.
Everyone knows that the next generation of flagship mobile phones will inevitably come with 10W fast charging as standard, and this money cannot be saved.
Moreover, Wang Yi’s price is also reasonable. As long as it exceeds 3 million sets, it will cost 110 yuan for three pieces.
This kind of price is only a little more expensive than Qualcomm 5W, and most brands can accept it.
After all, there is great hope for a flagship mobile phone with annual sales exceeding three million.
In the following days, Xingyi Semiconductor continued to receive orders for fast charging chips, which basically started at three million.
ZTE and Lenovo even directly placed large orders of 5 million.
As for Huawei, no orders have been placed yet.
Wang Yi is not surprised. Huawei has HiSilicon Semiconductor and will most likely develop its own 10-watt fast charger.
But that's much slower.
Even for Qualcomm, it takes a year from developing fast charging solutions to developing fast charging chips, then to tape-out, and then to mass production.
The same is true for Huawei.
After all, this is not just as simple as developing a fast charging chip, but also developing a complete set of fast charging solutions and standards.
What's more difficult is that Xingyi Technology is the first to develop the x-charge fast charging solution, which is easier. It has registered a large number of related patents to create a fast charging patent moat.
When Qualcomm and Huawei develop fast charging solutions, the first thing they will do is to bypass all the patents of the x-charge fast charging solution and find a new solution, which is even more difficult.
Otherwise, Xingyi Technology will tell you right away!
Therefore, it would be difficult to get it all done within a year.
And this year is enough to decide many things.
Huawei headquarters.
Yu Dong felt a little melancholy:
"Xingyi Technology is really good at playing. It has actually developed a ten-watt fast charging standard and supporting chips. We at Huawei cannot fall behind. Director Chu, look at this..."
Chu Boqiang, the head of HiSilicon chip, frowned slightly: "President Yu, I understand your ambition. I feel that if Xingyi Technology has it, we at Huawei must have it too. But we are short of people!"
"HiSilicon currently only has so many people, and K3v2 is not successful enough. Currently, I am working hard with limited manpower to develop the next generation 28nm integrated baseband system-level chip Kirin 910!"
"You also know how difficult the Kirin 910 is. We really don't have the energy to develop any fast charging chips."
"This..." Yu Dong retorted wordlessly, yes, Kirin 910 is difficult enough, how can we continue to be distracted?
Chu Boqiang sighed: "There are only two solutions. Either Huawei continues to recruit people and recruits a new team to specialize in the development of fast charging solutions, fast charging chips, and power management chips."
"Either Huawei first uses Xingyi Technology's fast charging solution and Xingyi Technology's chips. They are not too expensive. Let's buy more. A set of three is 100 yuan, and the price is okay. When the follow-up Kirin 910 is successfully developed,
I will take action again and develop fast charging chips."
Yu Dong thought for a while and said: "It's okay, Director Chu, you don't have to worry about this. Just concentrate on the research and development of Kirin 910. I will set up a new team to do the fast charging chip!"
"That's okay, but even if we do self-research and the time it takes to set up a team, it will still take more than a year. After all, we have to bypass the Xingyi fast charging patent."
Yu Dong was silent: "..."
Qualcomm has many chip R&D engineers and can mobilize manpower at any time to form a team and start R&D immediately.
HiSilicon is different. Currently, HiSilicon is only a small department of Huawei. In the initial stage, there are not that many people and they all have to be recruited again.
It will take several months to recruit all the people, build a team, and run in.
"So, in the past year and a half, Huawei's new flagship will have to use Xingyi Technology's fast charging solution and chips. I suggest you make plans early. Now all major brands are purchasing, one company purchases 3 million to 5 million, and Xingyi Technology
There is likely to be a production capacity crisis at Yi Semiconductor," Chu Boqiang said seriously.
Yu Dong nodded and agreed: "What you said makes sense. This year, Xphone 2 will enable ten-watt fast charging, and next year 80% of flagship phones will have 10-watt fast charging. If Huawei's next-generation flagship does not enable it, it will fall behind."
I'm at a disadvantage. I'll contact Xingyi Technology right now."
On the same day, Xingyi Semiconductor received an order from Huawei for 10 million sets of fast charging chips, and received another 1 billion!
As Huawei placed orders, other brands could no longer sit still and placed orders one after another.
Wang Yi, who was still grilling skewers with his old man in his hometown, received a call from Sony’s old director:
"Director Wang, leave us 5 million sets of your fast charging chips, no, 10 million sets!"
"It's easy to say, no problem." Wang Yi readily agreed, and another 1 billion yuan arrived!
Mad, it’s not easy.
I used to give money to Sony, but now I can finally make money from Sony!
It's just that Sony mobile phones these days are still very powerful. They are still a major international brand and are selling well all over the world. There is no pressure to sell 20 to 30 million units a year.
However, in a few years, Sony's mobile phone sales will dwindle.
Later, Samsung also came to place an order, also for 10 million units.
Samsung's flagship mobile phone can sell for 20 million yuan per model, and there is no pressure.
The advantage of this kind of global sales is terrifying.
Immediately afterwards, LG, Nokia and other brands also placed orders.
For a time, all the top ten mobile phone sales giants, except Apple, placed orders.
A big order of 500 million or 1 billion.
Xingyi Semiconductor makes money and is soft.
"This is the joy of Qualcomm, the joy of selling chips!"
Wang Yi couldn't help but sigh, this time, Xingyi Semiconductor also experienced it.
And this is just the beginning!
Chapter completed!