LeTV's gold content is just that, the major platforms are all established giants, and they don't take Boss Jia seriously at all.
In the previous life, there was no Xingyi Video, no Xingyi Media, LeTV.com, and LeTV Media had its glory days.
As a result, a large number of celebrities and famous directors in the entertainment industry gave LeTV a platform and invested in LeTV, driving LeTV's stock price to the sky.
Then they were harvested collectively...
But this time, Xingyi Media was born, developed rapidly, and achieved outstanding performance. Many powerful stars of LeTV Media have switched jobs to Xingyi Media.
Xingyi Video APP is far ahead, crushing its peers, leaving Aiyouteng breathless, and LeTV even more so.
It can be said that everything has changed!
The glory of Boss Jia's previous life as a master of wind and rain had not yet arrived, but this time it ended prematurely.
Therefore, the four major Weibo platforms did not care at all about LeTV’s complaints, and even Bilibili ignored them.
Even if Lao Jia called in person, the big bosses wouldn't buy it.
What's more, LeTV is provoking Xingyi Technology, so it can't help LeTV remove sodium salt videos.
Which one is light and which one is heavy can be clearly distinguished.
All major platforms have adapted to the XOS system and require hundreds of millions of XOS users.
It really offends Xingyi Technology. Even if Wang Yi has a plan and does not remove it from the shelves, it is still enough to make major APPs drink.
Just like Alibaba's Taobao and Tmall, although they are still in the XOS App Store and have not been blocked, they have also been relegated to the sidelines.
Taobao and Tmall will never be found on the recommendation list of Xingyi App Store.
Alibaba spends money to buy traffic or advertising space, but it won't work.
On the contrary, other e-commerce platforms continue to invest in the XOS system and develop vigorously.
Seeing that the complaint was fruitless, Boss Jia became more and more melancholy, and a feeling of uneasiness enveloped his heart:
"It seems that these platforms really don't plan to remove sodium salt videos from the shelves. They just want to see the demise of our LeTV L60!"
However, misfortunes never come singly.
The assistant rushed in angrily:
"Chairman, we are in big trouble. Not only have Nayan's videos been removed from the shelves, but there are also videos from other bloggers, all of which expose our background and criticize LeTV L60!"
"!!!" Boss Jia's face turned pale: "How could this happen?"
The vice president immediately understood what was going on: "Traffic!"
“It’s all about traffic!”
"Seeing that Na Yan's video went viral and gained more than a million followers, other digital anchors couldn't sit still and posted videos one after another, exposing our background, criticizing us, riding on the popularity, and gaining followers!"
"That's it." Boss Jia also understood what was going on: "What did they say? It's the same as sodium salt, and compare it with Xingyi Smart TV X60?"
The assistant frowned: "Chairman, they are not just comparing, they are directly scolding, and the scolding is very ugly!"
"!!!" Boss Jia was furious: "Come on, tell me, what did they scold you?"
The assistant was a little embarrassed: "Are you...are you...sure you want to listen?"
"That's right!" Boss Jia waved his hand and didn't care.
"Then I've said it!" The assistant was uneasy, but she still said slowly:
"Those bloggers said that our LeTV L60 is just industrial garbage and is infinitely worse than the Xingyi X60."
"The screen of our LeTV L60 is terrible. It is 2,000 yuan cheaper than the screen of the Xingyi X60, and the display effect is simply incomparable."
"Our LeTV L60 priced at 8999 is not as good as the Unbounded A40 priced at 2999. It is just a garbage product with a larger screen!"
"We are saying that our LeTV R&D staff are crazy. The 8999 high-end TV actually uses such a poor screen, uses such a garbage processor, and only provides 4G storage space. How many software can be installed? It is simply a retarded design! The 4999 TV
Everyone knows that Unbounded A50 has 8G storage and Kunpeng 506!”
"We also recommend that the entire R&D team be fired, especially the R&D director, and we check to see if he is an undercover agent sent by a friend!"
…
Every time the assistant said something, Boss Jia's face became uglier.
Cui Yonghui, the R&D director of LeTV next to him, was even more frightened.
What the hell, why did it happen to me?
Especially when it came to 4G storage space, mentally retarded design, and undercover agents sent by friendly merchants, Cui Yonghui panicked to the extreme.
I'm afraid that Boss Jia will be angry because of this and settle the score with me.
However, what are you afraid of?
Sure enough, Boss Jia's eyes fell on LeTV's R&D Director Cui Yonghui, full of evil: "Director Cui, what do you have to say?"
Cui Yonghui was horrified and said aggrievedly: "Chairman, this is really not my fault. I am doing it all for our LeTV!"
"Previously, LeTV's L40 project was almost successfully developed, but Unbounded A40 was released first. The price of 2,999 squeezed our L40's profit margin. The L40 project was forced to give up, but all the early research and development funds were spent."
"In desperation, we can only earn back this research and development funds from the 60-inch LeTV L60."
Boss Jia nodded. LeTV is a division. If you lose money on the 40-inch unit, you will make back the 60-inch unit. This is all natural.
Cui Yonghui continued: "But the 60-inch TV is a high-end TV with a high price. We are a new brand and the sales volume cannot be high, so the research and development costs diluted by each TV are destined to be very high!"
"To this end, we plan to increase the price of LeTV L60, selling it for as much as 10,000 yuan. This will ensure high configuration and high performance, while also ensuring good profits and achieving profitability."
Boss Jia nodded, this is reasonable.
"But who would have thought that our LeTV L60 has not yet been developed, but the Xingyi X60 has been released!"
"If they sell it for more than 15,000, and we sell it for 12,999, we can still sell it!"
"But who would think that Xingyi Technology is not a good person? Their Xingyi X60 sells for 12,999!"
"Our LeTV L60 was launched half a year later than theirs, and the brand is not as good as theirs. Let alone selling it for 12,999, it cannot be sold even for 10,999, unless it is sold for 9,999."
"But if you sell it for 9999, there will be no profit and you will lose money."
"In desperation, we can only reduce the price to 8,999, and at the same time reduce the configuration across the board to reduce costs. We can't reduce the running memory, so we can only reduce the storage space to 4G."
"There is also a screen. The Xingyi X60 uses a 60-inch original imported screen from Sharp's 10th generation line. The market price is 770 US dollars, which is 5,000 yuan!"
"Our L60 is priced at 8,999. We simply cannot afford such an expensive screen, so we can only replace it with a sixth-generation domestic screen."
"Although the screen quality, quality, and display effect of the domestic sixth-generation line and Sharp's tenth-generation line are vastly different. But the price is also 2,000 cheaper, only 3,000 yuan!"
"In this way, the material cost of our L60 will be about 6,000, plus more than 1,000 value-added tax, as well as diluted R&D expenses, marketing expenses, after-sales and other costs, it will be nearly 8,000."
"It is mandatory to bundle the two-year membership fee, sell it for 8,999, and still make a profit of 1,000 yuan."
"Any upgrade to other configurations will lower profits or even cause losses."
"I can't help it..."
Hearing this, Lao Jia felt relieved and waved his hand: "Old Cui, you are not to blame for this, the responsibility lies with Xingyi Technology!"
"Made, if the Xingyi X60 hadn't been sold so cheaply, why would we have been so passive?"
The more Lao Jia thought about it, the angrier he became: "They lowered the price of Xingyi X60 to 12,999 to block our profit margin and force us to not be able to make high-end products!"
"Yes, Chairman, this guy Wang Yi has such a dark heart. As long as they sell it for 14,999, we can all feel better."
The vice president was also very angry: "But in this case, the profit of Xingyi X60 is not high? Sharp's 10th generation screen is so expensive, they sell it for 12,999, and they can only make more than 3,000? If you kill an enemy, you will lose a thousand."
Eight hundred!"
Cui Yonghui waved his hand: "No, their profits are very high. A Xingyi X60 can earn more than 5,000."
"???" The vice president was confused: "Why are their profits so high?"
Lao Jia was also a little dumbfounded: "We use a domestic sixth-generation screen, and the total cost of the L60 including tax is nearly 8,000. Their Sharp screen is 2,000 more expensive, and other configurations are also much higher. Doesn't it mean that the cost including tax is more than 10,000? How is that possible?
Also 8,000 cost? And 5,000 profit?”
"This is impossible!"
Cui Yonghui sighed: "No way, Chairman, Xingyi Technology is a big customer with a large volume. To buy a Sharp screen, we place an order of hundreds of thousands a year, so it will naturally cost 5,000 yuan."
"Xingyi TV orders tens of millions of yuan a year. With such a large volume, Sharp can open a separate branch factory, and the cost can be reduced a lot. Naturally, it has to give Xingyi Technology a 20% discount. Give us
5,000, only 4,000 for Xingyi Technology, which is 1,000 yuan cheaper."
"To put it bluntly, if we buy Sharp's 10th generation screen, it is 2,000 more expensive than a domestic screen. When Xingyi Technology buys it, it is only 1,000 more expensive than a domestic screen!"
The vice president was silent: "..."
Boss Jia also wanted to scold his mother: 'Sharp, why didn't you agree not to give up the price? How about your arrogance?'
'How can I get a 20% discount directly!'
Lao Jia also wanted to use something good before, and also wanted to use a Sharp screen, so he went to Sharp.
In addition, Lao Jia likes to play with concepts and capital operations. He even wants to attract Sharp to invest, buy a stake in LeTV, and make TV together!
In this way, not only can you get the lowest price, but you can also spend a large amount of money on Sharp.
This is what LeTV did in the previous life, but unfortunately, Sharp is not stupid and looks down on Lao Jia and LeTV, let alone investing.
But Boss Jia didn’t give up, so he turned to Sharp’s subsidiary Sakai Display Products (SDP). SDP provided the screen, which was euphemistically called the original Sharp screen.
I also went to Qualcomm and used Qualcomm's APQ 8064 processor.
Although it is just a simple supply relationship, who is Boss Jia?
Decisively announced at the press conference that LeTV TV is jointly developed and built by LeTV + Foxconn + Sharp + Qualcomm.
Pull the tiger skin properly to show off your power.
But consumers just believe this.
For new brands, this is also the best way to gain fame, or to gain the trust of consumers.
That's what Rebus's Xiaomi generation did back then.
At that time, Xiaomi had just been established and had little brand influence, but Qualcomm did.
So Rebus took advantage of Qualcomm's traffic, used Qualcomm dual-core processors, and used Qualcomm's name to demonstrate its powerful performance.
In addition, Xiaomi was really doing well at the time, and Qualcomm also needed a die-hard brother to help it conquer the city, so it invested in Xiaomi half a year later.
Seeing the success of Rebus, Lao Jia also came to replicate this model, but unfortunately it failed.
Not only did it not take a stake, Sharp also publicly clarified that it did not develop TVs with LeTV...
The slap in the face made a snapping sound.
But fortunately, the configuration of LeTV TV in the previous life was very conscientious, the price was also very good, and there was no strong competitor like Xingyi TV.
This incident did not have much negative impact, and the sales were considered good.
But this time, Sharp refused to invest in LeTV, and even refused to give LeTV a low price. Due to the impact of Xingyi X60, LeTV L60 had to reduce the cost, and finally had to give up the 5,000 Sharp screen and choose the 3,000 domestic screen.
If the order was canceled for the batch of NVIDIA processors that L40 had previously ordered, not only would it offend NVIDIA, but it would also have to pay a liquidated damages, which I couldn't afford to suffer.
In addition, NVIDIA processors are cheaper. Due to cost considerations, Qualcomm processors were eventually abandoned. LeTV L60 fully adopted the NVIDIA Tegra 3 that was scheduled for L40.
As a result, instead of saving money, we lost money!
"I really envy Xingyi Technology. If Sharp also gives us a 20% discount, we can bite the bullet and get Sharp's 10th generation screen on our L60. The worst we can do is sell it for 9,999!"
Boss Jia sighed, but unfortunately there was no if.
Cui Yonghui continued: "What's more important is that not only is Sharp's screens given to Xingyi Technology at a 20% discount, Xingyi Technology is large in size, and its order volume is dozens or even hundreds of times that of ours. The prices given to them by all suppliers are,
It’s about 20% off our price, or even lower.”
"There are also many components that are self-developed by Xingyi Technology or provided by the companies they invest in, so the cost is even lower."
"For example, the processor, the Nvidia Tegra 3 we buy costs 100 yuan, and the Kunpeng 702 of the Xingyi X60 is five times more powerful than ours, but because it is self-developed, the cost is less than 30 yuan."
"The Xingyi TV is too big, and the price of all components is much lower than ours. Even though the configuration of the Xingyi X60 is much higher than our L60, the final material cost is even lower than that of the L60."
"There are also diluted R&D expenses, marketing expenses, etc., which are much lower than us because of their hundred times the size."
"There are also factories. Our Foxconn OEM has high costs. Xingyi TV has many of its own factories, so the costs are lower."
…
"Their prices are higher, their taxes are higher than ours, and everything else is lower than ours."
"After all calculations, the configuration of Xingyi X60 is much higher than ours, but the total cost is about the same as our LeTV L60. The price is 4,000 higher than ours. Our profit is more than 1,000, while others make more than 5,000, so there is no pressure at all."
Boss Jia was silent: "..."
The vice president also fell silent: "..."
But I have to admit that this is the fact.
Small factories can never be compared to big factories.
The difference in size lies there.
For example, Sharp's tenth-generation screen costs 500,000 yuan a year, and the cost is 5,000.
Xingyi Technology earns 30 million yuan a year, and the cost is only 4,000.
There is no way, Sharp will not give you a 20% discount on the huge order of 30 million 60-inch giant screens a year and more than 100 billion yuan, while JDI next door rushes to give it.
Samsung and LG are also rushing to give it!
LeTV is simply incomparable.
There is also Nvidia's Tegra 3, which costs LeTV another 100 yuan this year.
But the price given to Xingyi Technology last year was reduced to about 50 yuan.
There is no way, Xingyi Technology is too big.
What's even worse is that even though Lao Huang was able to get the bargain price of around 50 yuan, Wang Yi still didn't like it and later stopped using it.
Our own Kunpeng 700 chip costs less than 30 yuan, has stronger performance and is more cost-effective!
Lao Jia was full of emotions: "These big companies sell at low prices, they are just acting like hooligans and bullying people! They just don't give small businesses like us a way to survive!"
At this time, the secretary walked in: "Chairman, something happened again. I don't know if I should tell you."
"Say!" Boss Jia felt numb and was not itchy because of the many lice.
"That...'Jia-style contrast method' has also become a hot search topic!"
"Fuck!" Boss Jia's mouth twitched.
I feel tired, I just feel tired.
"Jia's comparison method" has become a hot search topic, and it may be recorded in the history of the Internet.
If it's a good thing, that's it. But if such a negative event is recorded in the history of the Internet, it's over, really over.
well!
A sigh of helplessness.
A deep sense of powerlessness surged out, and Boss Jia's face was as cold as frost.
From beginning to end, Wang Yi never left the scene personally, and Xingyi Technology did not respond at all.
Not only did LeTV fail to gain access to Xingyi Technology’s traffic, it also got into trouble!
In particular, Jia Shi's comparative method became very popular, and no one would believe anything he said in the future.
The future of LeTV L60 has also become bleak.
"How do I feel that there is a force behind this?" Boss Jia said quietly.
The vice president suddenly realized: "Yes, Na Yan's video became popular as soon as it was released, and it became popular first on Douyin, and it soon became popular on Douyin. Douyin became popular soon, and then it became popular.
, other platforms are also popular.”
“Seeing that sodium salt is becoming popular, other bloggers are also following us to expose our background, criticize L60, and gain traffic.”
"Douyin... Haha, it seems that this is Wang Yi's work." Boss Jia smiled coldly:
"If you don't end up personally, you just stream Nayan's videos, and if others follow suit, it will be a tragedy for our LeTV L60, it will be a tragedy for LeTV TV, and even I, Mr. Jia, will be a tragedy!"
"What a move, four ounces, a thousand pounds!"
"Awesome, really awesome! We all underestimated Wang Yi."
The vice president was also full of emotions: "Yes, we thought that Wang Yi was in his early twenties and was young and promising, so he must be young and frivolous. If he was provoked at any time, he would explode and tear up the LeTV L60 himself. We can
With the traffic of Xingyi TV, L60 will be sold like crazy.”
"But I didn't expect that Wang Yi was so steady. Not only did he not be provoked, but he broke our situation with a casual move and made us inhumane inside and outside."
"Yes, Wang Yi won this game completely." Boss Jia sighed:
"But it doesn't matter. L60 is 4,000 cheaper and still has a price advantage. Even if it doesn't sell well, it can still be sold. After all, it's 4,000 cheaper!"
The vice president nodded: "That makes sense, but at the factory, let's cancel the additional order, right?"
"Well, cancel it. If it takes advantage of the popularity of Xingyi TV, there is hope for LeTV L60 to sell 500,000 units per month. Now it has not caught up, and it has caused a lot of trouble. The monthly sales of 100,000 units are probably the upper limit. At this moment,
What a time!"
"We LeTV, if we lose, we can only survive and accumulate strength."
More and more bloggers began to expose the facts and criticized LeTV L60 as industrial waste, which made LeTV fans retreat and began to return products.
Although it has become a popular search topic and has become more famous, the popularity is completely negative and will only lead to a large number of unsubscriptions.
LeTV had fully booked 10,000 L60 smart TVs that day, and more than 3,000 of them have been refunded.
The next day, the number of refunds exceeded 6,000 units.
"Are there only 4,000 units left that have not been returned?"
Boss Jia's face looked a little ugly, and his previous high spirits were gone.
The marketing director nodded: "Actually, there are only more than 3,700 units left, less than 4,000 units."
"It's actually so bad. The influence of those videos is really huge."
Boss Jia's expression was extremely complicated, and he had no idea that it would be so serious.
The marketing director was also very helpless: "There is nothing we can do now, 10,000 units are already in production and will be shipped on the 23rd. Now there are only more than 3,000 orders left... we can only reopen a new round of full-price reservations.
"
Boss Jia nodded: "That's right, let's start full reservations, but this time, we won't limit the amount to 10,000 units."
"The limit is 20,000?"
"No, there is no limit on anything. Next, just make a full payment reservation. We will have Foxconn produce it according to the order quantity. Once the production is completed, we will ship the goods directly according to the order of payment. We will make as many L60s as there are full payment orders.
, how much goods to ship.”
"Okay, I'll make arrangements right away," the marketing director responded.
Half an hour later, LeTV L60 once again opened the full pre-order channel.
We also sent SMS notifications to users who had paid attention to it before but didn't grab it, and all of them will be shipped from the 23rd.
Now, the number of full-price reservations for the L60 finally stopped decreasing and even showed a slight increase.
It’s just the speed of growth that’s a bit hard to describe.
Looking at this scene, Boss Jia felt very uncomfortable: "How could this happen? We have already made full reservations, so why haven't many people bought it yet?"
The marketing director was also confused: "It's not normal. We sold 10,000 units in one hour before. Now that we let it go, we only sold 500 units in three hours. This gap is too big. Could it be that our background has been exposed?"
, leading to poor sales?”
The R&D director shook his head: "No, although the configuration of our L60 is indeed not as good as the Xingyi X60, it is 4,000 yuan cheaper after all. It stands to reason that even if the sales are not good, it will not be so bad! Could it be that the marketing is not in place?"
Boss Jia nodded: "It's possible, in this way, we can open the pre-sale and do another round of marketing."
"yes!"
Soon, LeTV launched a new round of marketing again.
Not only did it use LeTV videos to promote it on a large scale, it also spent huge sums of money to buy many hot searches.
With this wave of investment, traffic has increased a bit, but sales have only increased a little.
Everyone at LeTV is puzzled by this.
Depressed and confused.
On the contrary, Jian Ziyan was in a good mood: "Chairman, I bought LeTV's hot search in vain, and the full booking volume is still low. It took most of the day to break 10,000. It's hard to imagine that it would be so bad."
Wang Yi smiled: "It's very simple. TV online shopping these days is somewhat metaphysical."
"Especially after learning that LeTV has no after-sales service, no stores, and no new TV brand, I feel even more uneasy when shopping online."
In 2013, not to mention online shopping for 60-inch TVs, online shopping for mobile phones, and online shopping for laptops, many people found it unreliable!
In a previous life, also in 2013, one of Wang Yi's roommates bought a computer. He didn't believe in online shopping at flagship stores, so he went offline to buy it at a high-end digital mall. As a result, he was scammed...
The routine is very simple. As soon as you enter the mall, there will be people in suits and leather shoes who will welcome you with full enthusiasm.
The price of the selected product was negotiated, and it was far lower than the market price. My roommate was very satisfied.
He was quickly taken to an office upstairs in the Digital Plaza. The store manager received him personally, and the assistant went to the warehouse to get the goods.
The deposit was paid, but the assistant who received the goods came back and said that model was out of stock.
Refund?
That won't work. Several people will directly surround you and won't let you go.
In the end, I could only replace it with another product. Not to mention the configuration was a bit different, but it was still an old-style library machine that couldn’t be sold. It’s hard to say whether parts would be replaced...
As a student, what can I do? My roommate can only bite the bullet and buy it.
From then on, no one in the entire dormitory went to the digital plaza anymore, and everyone started shopping online at the flagship store...
Chapter completed!