Ten years later, many people in towns and villages will shop online, but in 2013, physical stores were still king.
Young people who are quick to accept new things only dare to buy small items such as mobile phones online.
As for large appliances, especially 60-inch smart TVs, it's even more difficult.
What's more, LeTV has just started making TVs, has no experience, no physical stores, no after-sales service in most cities, outsourced after-sales service in a few cities, and negative news has appeared...
This results in young people who are easily receptive to new things afraid to place orders.
As for the middle-aged and elderly people, they are even more afraid to place an order.
As a result, LeTV's marketing was as fierce as a tiger's, but sales were still dismal in the end.
Jian Ziyan suddenly realized: "It turns out that with a new brand, a lot of negative news, and no physical store support, it seems that LeTV L60 is indeed going to be a tragedy."
Wang Yi nodded: "Then we will give them a ride and let LeTV go on the road!"
"Prepare to hold a conference on unbounded technology!"
"Releasing our most important product this year, and giving away LeTV TV at the same time!"
"Yes!" Jian Ziyan was in a good mood: "Now LeTV is really doomed."
The next day, while everyone at LeTV was still racking their brains and thinking about how to increase sales, a piece of news shocked the entire network:
[The press conference for the end of the unbounded technology era will be held on the morning of the 11th at the Jeju Miyou Exhibition and Sales Center.]
[The most affordable unbounded new product, a beautiful price that cannot be refused, and an absolute hit that will end an era, is about to bloom! 】
As soon as the news came out, the whole network was in an uproar:
"The Unbounded Technology conference is coming soon. What will be released? Unbounded TV A55 and Unbounded TV A60?"
"It's possible that LeTV L60 jumps up and down, Jia's comparison method is very disgusting. Unbounded TV A60 is online, teach him how to behave."
"Both the Unbounded A40 and A50 are super conscientious, with unbeatable price/performance and powerful performance. The Unbounded A55 and Unbounded A60 must also be top products, at least the performance is much more powerful than the LeTV L60."
"That's for sure. The Unbounded A50 is both equipped with Kunpeng 506. I estimate that the Unbounded A60 is equipped with at least Kunpeng 700, which is 6 times the performance of the LeTV L60."
"The Xingyi X60 uses Kunpeng 702, and the Unbounded A60 uses Kunpeng 700. There is no problem. The performance is powerful enough, and the price is expected to be much lower, 8999?"
"Performance and after-sales service are all top-notch for LeTV L60. If it's really 8999, I must buy it. But LeTV is dead and can't be sold anymore."
"Will we only release Unbounded TV? What are the hot new products in the end era? Are there others?"
"I don't know, but it's worth looking forward to. I hope there will be surprises!"
…
Everyone was extremely excited, but Boss Jia’s face was as black as the bottom of a pot:
"Here it comes! Here it comes again!"
“As soon as LeTV L60 was released, they held a press conference for Unbounded Technology, which will definitely be the Unbounded A60.”
"It's really killing them all!"
The vice president nodded: "Chairman, I'm worried that the performance of the Unbounded A60 is much more powerful than our L60, and the price is about the same as ours. Coupled with the complete physical store and after-sales service, our L60 will be really ruined."
"Oh, who says it's not?" Boss Jia was numb and could only hold on to the last chance:
"I hope the price of Unbounded A60 will not be too low, preferably 10,999, which is 2,000 more expensive than LeTV L60. If the price is similar, then L60 will be really hard to sell!"
But Boss Jia knows that the possibility of this is very low.
"It's all my fault!"
"If I didn't seek death and provoke Xingyi Technology, the A60 might sell for 10,999. Now that I have provoked Xingyi Technology, Director Wang would rather make a thousand less than sell it for 9,999, or even 9,499, just to kill our LeTV L60."
!”
"We're in big trouble!"
Seeing Lao Jia's regretful look, the others were also speechless:
"If I had known today, why bother in the beginning?"
"Those who come out to fool around will always have to pay back!"
For a time, the atmosphere in the entire LeTV headquarters was depressing, like mourning for an heir.
But the major giants are somewhat gloating about their misfortune.
Xiaomi headquarters.
Rebus looked a little complicated: "Unbounded A55 and A60 are about to be released, and LeTV is completely dead. There is no need for our Xiaomi TV project."
Lao Li agreed very much: "Yes, Xingyi TV is high-end, and Wujie TV focuses on mid-to-low-end cost-effectiveness. The profit margins are almost blocked. The big-name LeTV TV will die. There is no need for us to continue to make the same mistakes.
.”
"It's better to make mobile phones better and continue to delve into the Asan market."
Rebus sighed: "In the domestic market, there are Xingyi mobile phones, and the Xiaomi Mi 3 priced at 2,999 can only be said to be selling well. On the other hand, the sales of the Mi 2 priced at 1,599 at Asan are pretty good. The TV cannot be repaired."
Baidu headquarters.
Li Yan was a little gloating: "LeTV has also experienced the pain of our Baidu, the pain of being beaten by Xingyi Technology. But it doesn't matter, next our Baidu smart home should also set sail. Are you all ready?"
The vice president nodded: "Everything is ready. Xiaodu AI Audio has been successfully developed and sold for 599, which is 200 cheaper than Xiaoai Audio Lite. I don't have to worry about selling. I don't have to worry about selling at all."
Li Yan was very satisfied: "It's very good. In the future, Baidu smart home strategic cooperation should not be careless and invite major brands to join Baidu Smart Home."
"Don't worry, Chairman, the smart home market is so big, we can't let Xingyi Technology and others eat it all. We Baidu also have to get a third of the market!"
The vice president said confidently: "There are already several white goods giants interested in cooperation. In the next month, all senior leaders of our smart home department will be dispatched to further contact the major white goods giants and promote cooperation. We will strive to officially launch it next month.
Baidu Smart Home and Xiaodu Audio declare war on Xingyi Smart Home!"
"Very good. Although it is a year late, there is still hope. After all, our Baidu search is still invincible, much better than Xingyi Technology's Sogou search. AI speakers only have search capabilities. In terms of AI algorithms, there are still
There are some gaps. You must work hard to surpass Xingyi Technology!"
The vice president couldn't help but want to roll his eyes and complained in his heart: 'Director Wang is willing to invest money in the field of AI algorithms, and the research and development funds are five times ours! You only let us work hard to achieve output, why don't we invest hard?'
But it's a pity that these words are just what he thinks in his heart. If he dares to say it out, he will be useless.
He had no choice but to say: "Yes, Chairman, I will go to the algorithm department to supervise you!"
The appearance of the press conference for the end of the unbounded technology era was like the autumn wind sweeping away fallen leaves, which dissipated LeTV’s hot search influence and disrupted the main theme of the entire Internet.
In the following days, no matter how hard the dealer worked, LeTV’s L60 full-price bookings showed no improvement.
Not only is there not much growth, there are also a lot of refunded orders.
There is no way, LeTV L60 will not start queuing up for shipment until the 23rd, and it will probably take until the end of the month to receive the goods and install them.
The Unbounded Technology press conference will be held on the 11th. According to the rhythm of Xingyi Technology, sales will begin immediately after the release.
In other words, Unbounded A60 will start shipping on the 11th.
Coupled with Xingyi Technology's stores, warehousing, strong logistics system and after-sales installation system, if you place an order early, the installation can be completed on the 11th, 12th, or 13th.
Half a month ahead of LeTV L60!
The configuration is even higher, so who would buy LeTV L60?
As a result, users who had fully booked the LeTV L60 began to refund a large amount of funds to wait for the Unbounded A60, which was launched earlier!
This made LeTV's sales, which had finally exceeded 10,000, become bleak again, even shrinking to more than 9,000.
Lao Jiadu was melancholy: "What can we do? The Unbounded TV A60 has not been released yet, and our L60 sales have not increased but declined. When the L60 is released, won't it be even worse?"
The vice president also became melancholy: "It's difficult to handle. There is no way domestic competition with Unbounded TV can compete with Unbounded TV. How about we go to Asan country to sell it? I see other domestic mobile phone manufacturers that cannot sell domestically, so they all go to Asan country to sell."
Boss Jia's eyes lit up: "This is a good idea. The market in Asan Kingdom is also very big, so it should be able to sell it, right?"
The director of the marketing department shook his head: "It's difficult. The Asan country is poor. If the TV costs two or three thousand, it can still be sold. But the L60 costs 8,999. Only a few rich people in Asan country can afford it."
"But the problem is that Xingyi TV is also on sale in Asan Country, and the follow-up Unbounded TV will also be on sale. Rich people in Asan Country will give priority to buying Xingyi TV."
Boss Jia nodded: "Yes, unlike mobile phones, Xingyi smart TVs have become globalized. Then our LeTV L60 will definitely die?"
The marketing director sighed: "It's not optimistic anyway. Let's take a look at the pricing of the Unbounded A60 first. If they charge 8999, we have to lower the price. Even if we only make hard-earned money, we have to sell it."
"Oh, we can only take one step at a time." Lao Jia was helpless to the extreme.
Time passes quietly.
On June 11, the press conference for the end of the unbounded technology era was officially held, and media gathered at the scene.
Although it was a press conference for Unbounded Technology, the popularity not only did not decrease, but became even higher.
Without him, Wujie represents universal benefits!
Represents price/performance ratio.
It also represents terrifying sales!
It also represents public attention!
Especially the theme of this press conference is the end of an era!
What era will end?
That would be so intriguing.
As a result, the attention of this press conference has been much higher.
Especially those who plan to buy a TV, they are all squatting in the live broadcast room, waiting for the release.
Wang Yi walked onto the stage: "Thank you everyone for coming to our press conference for the end of the era of unbounded technology."
"Yes, the focus of today's press conference is the end of an era."
"The first is the end of the era of high prices for 60-inch large TVs."
After hearing this, everyone became interested.
This is what I was waiting for.
Wang Yi eloquently said: "Xingyi TV X60 is very good, but many people say that the price is not low and it is stressful."
"But there is no way. The materials and quality of Xingyi X60 are the best."
"Like the screen, we use the world's most advanced 60-inch panel from Sharp's 10th generation line, and the market price is 5,000 yuan."
"In addition to other components, they are all top-notch in the industry and are equipped with flagship mobile phones, so the cost remains high. Add in taxes, R&D costs, marketing costs, after-sales costs, etc., and the total cost is extremely high.
Incomparable, the price cannot be lower..."
Everyone nodded and was shocked.
Many people have never imagined that the Xingyi X60 panel costs 5,000 yuan.
As a result, the price of Xingyi X60 has been higher recognized.
Wang Yi continued: "The advantage is that you get what you pay for. The panel of 5,000 yuan is better than the panel of 3,000 yuan. This has to be admitted. Xingyi X60 is definitely one of the top 60-inch TVs in the world, no matter in terms of display
The effects, performance configuration, and system are all top-notch.”
"Users who buy Xingyi Smart TV X60 are also very discerning and pay attention to quality and effect. They will never be disappointed."
“I can only say that this Xingyi Smart TV X60 is completely worthy of the price.”
There was a round of applause at the scene. Previously, due to LeTV’s Jia-style comparison method, many people had questioned that Xingyi Smart TV was a scam and the price was too high.
But now, I no longer question it.
Wang Yi continued: "Of course, there are also many users who want a 60-inch large TV. They don't need such high performance or such an extreme screen. They just want the price to be lower."
"Just like some people eat in star-rated hotels, others like fly restaurants. Different people have different needs, and it's normal."
"To this end, we have also launched Unbounded smart TVs, including Unbounded A40 and Unbounded A50, all of which have achieved good sales."
"Two months after its launch, the sales of Unbounded TV A40 exceeded 20 million, and the sales of Unbounded TV A50 exceeded 15 million! Thank you for your support!"
There was a round of applause at the scene, and no one questioned the sales volume.
All the relatives and friends around me are posting orders.
"To this end, today we launch the Unbounded Smart TV A55 again!"
"The first is the processor. We will not use a poor processor like some brands. On the contrary, it is more powerful than the Kunpeng 506 of the Unbounded A50."
"Yes, the Unbounded Smart TV A55 is equipped with Kunpeng 700 processor!"
There was thunderous applause at the scene, and consumers breathed a sigh of relief: "Unbounded A55, it's stable!"
Boss Jia also sighed: "LeTV L60, it's over!"
Wang Yi continued: "Kunpeng 700, as a 64-bit processor, has very powerful performance. With the support of the XOS system, its performance surpasses Qualcomm's flagship processor Snapdragon 600 and is comparable to the Snapdragon 800."
“It’s 6 times as powerful as Tegra 3 from our friend Tegra 3!”
"And it uses 2G of running memory to ensure smooth operation."
"As for storage space, 4G is definitely not enough. We can directly use 8G storage and install multiple apps without any problem!"
"With this kind of configuration, you can play large-scale games and somatosensory games with ease!"
"In addition, although Wujie A55 is an inclusive product and focuses on cost-effectiveness, we still provide hifi sound quality!"
"Yes, Wujie A55 is equipped with Teana M1 hifi chip, and the sound quality is very good, crushing its peers."
“It’s not as good as Xingyi TV X55, that is, the screen uses a domestic screen.”
"But there is no way. Sharp screens are too expensive and the cost cannot be reduced."
Everyone nodded to express their understanding.
If it really gets a Sharp screen, it will become the Xingyi X55, and the price will be high.
"As for the selling price!"
"Xingyi X55 is 9999. Can you guess how much Unbounded A55 is?"
Everyone spoke one after another:
"7999!"
"7499!"
"8999!"
…
Wang Yixiao said: "The lowest price is 7,499!"
"Another five hundred, 6999!"
"And get two more years of Xingyi Video annual membership!"
Thunderous applause resounded throughout the audience, and everyone was excited:
“Damn it, the Unbounded A55 only costs 6999, what a bargain!”
“This price is totally irresistible. It’s a full 3,000 cheaper than Xingyi X55!”
"I took a look and found that the screen is not as good as the Xingyi X55, the processor is a little lower, but it is enough, and everything else is not much worse. It is 3,000 cheaper, which is a good deal."
“If you pay attention to the display effect and quality, go for the 9999 Xingyi Smart TV X55. If you like cost-effectiveness, go for the Wujie A55. Both have excessive performance and are not a big deal.”
The press conference continued: "Unbounded A55 has been fully launched on Xingyi Mall, Meiyou Mall and Xingyi flagship stores on major e-commerce platforms, as well as domestic and foreign Xingyi, Meiyou, Zhenyou, and Xingyue offline physical stores.
As well as three major business halls: Linkage, China Mobile and Telecom. Welcome to the store to experience and purchase."
“You can also use the Changchao APP, search for Xingyi Mall, and place an order directly.”
"Follow the order of ordering, delivery and installation. The one who places the earliest order may be able to install it at noon today and watch it in the afternoon."
"That's right, this is the timeliness of our Xingyi Technology and Unbounded Technology. We don't play the pre-sale game and don't keep everyone waiting!"
There was another round of applause.
This is very worry-free.
LeTV had announced it long ago and it was only launched on the 23rd. However, Xingyi Technology held the launch event late and it ended up being launched 12 days early!
There's no comparison.
Wang Yi continued: "In addition, there is also the Unbounded Smart TV A60."
“Compared with the Unbounded TV A55, it has higher configuration and stronger performance!”
"First of all, the processor is upgraded to Kunpeng 702, which is one of the most powerful processors on the planet! With the blessing of the XOS system, it has 5 times the performance of our competitors."
"Secondly, the memory has been upgraded from 2G plus 8G of the A55 to 2G plus 16G!"
"That's right, unlike our competitors' 4G storage, we directly provide 16G storage to ensure that users can install multiple apps and games with ease."
Hearing this, everyone was completely excited:
"Yes, this is decent. LeTV L60, 4G RAM, and can't even install a few games. It's really rubbish."
"Look at the Unbounded A60, which has 16G of direct storage space, Kunpeng 702 SOC, and full performance. This is how sincerity it is."
"Sure enough, you have to watch Xingyi Technology for TV. LeTV and others are two-handed. It's so unprofessional."
In fact, LeTV’s 60-inch TV in the previous life used Qualcomm APQ 8064 processor and 2G of RAM, which was quite reasonable, but the storage was still 4G, which was very retarded.
I can only say that the first generation LeTV TV has no experience.
For example, LeTV S40 has 1G of RAM, 4G of storage, and a garbage processor. After a few years, the TV did not break down, but the configuration was too low and the card was too low to watch, so I had to upgrade the motherboard.
It was all due to lack of experience. In subsequent generations, I became more conscientious and upgraded to 16G storage.
Wang Yi continued: "In addition, the Unbounded Smart TV A60 is also equipped with Teana M1 hifi chip, with unrivaled sound quality."
"As for the selling price..."
"9999!"
"10999!"
"9499!"
Everyone spoke one after another.
Even Boss Jia kept muttering: "9999!"
"Please, it must be 9999!"
“If it’s 8,999, our LeTV L60 won’t be sold at all!”
Wang Yi smiled lightly: "Give our friends a chance, 9499!"
“Two more years of Xingyi Video annual membership will be given to you!”
Hearing this, everyone at the scene was excited, but Boss Jia had a complicated expression:
"The good news is that the Unbounded A60 is not priced at 8999. The bad news is that it is only 500 more expensive than our L60."
"Do you think the price difference of RMB 500 will make consumers give up the Unbounded A60 and choose the LeTV L60?"
The vice president frowned: "It's difficult, it's difficult. The difference is only 500, the performance is 5 times worse, and the storage space is 4 times worse. If it were me, I would be willing to spend 500 more to buy the Unbounded TV A60!"
Other senior executives also spoke:
"I would also choose to add 500 to maximize the performance."
“8999 was spent, what’s the shortfall of 500?”
"So we still have to die!"
The vice president sighed: "Unless we lower the price to 7,499, with a price difference of one thousand, users will consider L60, right?"
Boss Jia had a complicated look on his face: "We have lowered the price to 7,499, and the profit is only over 500, and I'm worried that Wang Yi will follow suit and lower the price to 8,999!"
"Oh, this is also a big problem. Although the configuration of Unbounded A60 is much higher than ours, its cost is much lower than ours."
"Yes, the domestic screen we bought costs 3,000. The domestic screen used in the Unbounded A60 is BOE's domestic screen. Xingyi Technology purchases a large amount and is the largest shareholder of BOE. It is estimated that the price is less than 2,000."
"They have lower costs. If we start a price war, we can't beat them."
Boss Jia nodded: "Forget it, just sell it for 8999, whatever you want."
In fact, this is also Wang Yi's strategy. The Unbounded A60 sells for 8,999, and the LeTV L60 will definitely die, so they can only start a price war and reduce the price to 8,499.
The Unbounded A60 is priced at 9,499, which is 500 more expensive than LeTV. So LeTV has some room for survival. Although it is not much, it still has some hope, so there will be no price war.
Sure enough, the comments on the barrage were all top-notch:
“It crushes LeTV L60 in all aspects, but it’s only 500 more expensive. So what L60 should I buy?”
"I have returned the L60 and placed an order for the Unbounded A60, which is worth the 500 yuan."
"5 times the performance, 4 times the storage, all-round improvements, 500 is a great deal."
Looking at these barrages, Boss Jia felt chilled, but he was helpless.
Wang Yi continued: "Unbounded smart TVs A55 and A60 are now on the shelves. You are welcome to buy them."
"Next, release the second strategic product and fully upgrade HDR!"
"In the past, Hourly Express was limited to flagship stores and specialty stores of four brands: Xingyi, Meiyou, Zhenyou, and Xingyue. Now it has been fully upgraded, and its service scope covers surrounding convenience stores and major supermarket chains."
"From now on, everyone can not only order takeout through Ele.me, but also shop online, and it will be delivered to nearby supermarkets within one hour, or half an hour at the fastest!"
"Similarly, Douyin Mall has also launched hourly delivery service."
“Whether it’s fruits and vegetables, fresh snacks, or daily chemical products, etc., just open Ele.me or Douyin, search for Hourly Delivery, and then you can choose a nearby store to place an order, and it will be delivered within an hour!”
"Especially suitable for young people who don't like to fuss, and users who don't have time to go to the supermarket. Delivery to your door within an hour will solve all your worries."
Now, the barrage became lively:
"This function is great. It was troublesome and troublesome to go to the supermarket by myself and I had to choose by myself. Now it's better. Ele.me delivers within hours!"
"It saved my life. With Douyin Hourly Delivery, I don't even have to go out for shopping. It can be delivered directly to my door. It's so cool, especially on hot days. I really don't want to bother."
"After looking around, there are supermarkets of all sizes around me. Some have free shipping for NT$39, and some have free shipping for NT$49. The threshold is really low. Just buy some fruit and snacks. You no longer have to run to the supermarket to buy something.
"
"Before, I had to go to the supermarket, search by myself, purchase by myself, queue up to check out, and then pick it up by myself... I went back and forth for more than an hour without talking, and it was still tiring and frustrating. Now it's okay, I can just place an order on Douyin Hourly and play.
The game can be delivered in half an hour, which is really cool. The delivery fee is waived and there are coupons!”
Chapter completed!