Chapter 530: 618 massacres the list like crazy, shocking all the giants!
A series of major promotions started on June 1st, whether it is pre-sale, deposit, etc...
They are all more gimmicks than reality, and the prices are not the lowest.
It is completely lower than the price of buying directly on 618 on the same day.
But there is no way. Consumers these days still believe this and have actively participated in the 618 promotion since June 1st.
Similarly, Xingyi Technology’s 618 promotion has also started.
Especially on JD.com’s Taobao platform, other brands are doing big promotions, and Xingyi Technology can’t do anything but follow suit. It can only follow suit.
It’s just that this wave of discounts are not big. For example, the xphone 2pro is only discounted by 50 yuan.
The Xphone 2, which was launched in September last year, was only discounted by 100 yuan, starting from 4,899.
As for the newly released Unbounded Generation, there are no discounts at all.
However, even with this small discount, the sales volume still surged. It can only be said that the Xingyi mobile phone is too awesome.
As a result, throughout June, sales of Xingyi mobile phones soared.
But Wang Yi was not satisfied with this.
At eight o'clock in the evening, Xingyi Technology's real 618 sale arrived one day early!
The real big sales of other brands will start at 8pm on June 17th.
As for Xingyi Technology’s big sale, it will start at 8pm on June 16th.
[Xingyi Technology 18 series is on sale, and the price has hit the lowest price in history!]
As soon as the news came out, the whole Internet went crazy. Looking at the price, it is even more delicious!
The Xphone 1 and Kunpeng 506, which have been discontinued, will no longer be sent to members, and the price has been reduced to the lowest price in history, starting at 2299, just to clear the last inventory.
After this batch of inventory is sold, it is basically out of stock, and only some components are left for after-sales use.
xphone 1pro, Kunpeng 700, directly reduced from 3999 to 3799, free double membership.
xphone 2, Kunpeng 702, reduced from 4999 to 4799, free double membership.
The xphone 2pro and Kunpeng 702+ fingerprint recognition, which were just launched in March, have been reduced from 5499 to 5299, and dual memberships are included.
Xingyi tablet 1, Kunpeng 506, starting from 2799, free double membership.
Xingyi tablet 1 pro, starting from Kunpeng 700, 3299, free dual membership.
Xingyi Tablet 1 Ultra, Kunpeng 702, 3799 yuan, free double membership.
Xingyi TV X40, Kunpeng 700, 4299, free two-year video membership.
Xingyi TV X50, Kunpeng 700, 6299, free two-year video membership.
Xingyi TV
Xingyi TV
Unbounded TV A40, Kunpeng 500, 1+8G, 2799, free 1-year video membership,
Unbounded TV A50, Kunpeng 506, 2+8G, 4799, free two-year video membership!
Unbounded TV A55, Kunpeng 700, 2+8G, straight discount of NT$300, 6699, free two-year video membership!
Unbounded TV A60, Kunpeng 700, 2+16G, direct discount of 500, 8499, free two-year video membership!
As soon as this news came out, the whole Internet went crazy:
“I believe this is the real 618 promotion, it’s so awesome!”
"The Xingyi TV X60 is actually discounted by 1,000 yuan, and the Unbounded A60 is already cheap, but it is also discounted by 500 yuan. It smells so good! It smells so good!"
"I have placed an order for Unbounded TV A60, a 60-inch giant screen priced at 8499, Kunpeng 700 processor, and XOS system. The price/performance ratio is unbeatable."
"The Xphone 2pro, which has just been released three months ago, has been reduced by RMB 200, so you can buy it now."
"Come on, 618 is basically the lowest price in the past six months. Once the event is over, the price will increase by at least one to two hundred. If you want a lower price, you have to go to September."
"Yes, buy early and enjoy early. The 618 promotion price is very suitable."
"The most important thing is that Xingyi Technology's big promotion has no routines, and you don't have to collect the full discounts. All series are directly reduced."
"The 618 big sale is a good opportunity for shopping. Other products of Xingyi Smart Home are also on big sale, so place your order."
"Made, Taobao's stupid 618 activity is so complicated that I can't even understand it. In the end, the price was even more expensive than Xingyi Mall, where I bought my air conditioner."
"It's just that Taobao is not good, but Xingyi Mall and Meiyou Mall are better."
"Jimei friends, Meiyou Mall has launched Meiyou liquid sanitary napkins. It's a summer artifact. Anyone who uses it will know."
"Liquid? It's not stuffy! It's cool...hiss, I want it!"
"???What do you want?"
"Ahem, it's nothing, it's just that it's been... relatively strong these days... um... forget it, let's buy liquid sanitary napkins first!"
"The previous Zhenyou tampons were very useful, and today's liquid sanitary napkins are also amazing."
"And Meiyou's new summer clothes, the stepmother dress, are so amazing! My husband can't take his eyes away, hahaha."
"Stepmother's skirt! I, Zhongshan Lang, like it in real name!"
"Brother Wolf, aren't you afraid of getting beaten?"
"Don't be afraid, I am an only son, and my father will not really kill him!"
"How about another round of welfare photos in stepmother's skirt?"
"Wait, arrange it tomorrow!"
…
For a time, everyone became interested.
I don’t know whether he is looking forward to the stepmother’s skirt welfare photos of Zhongshan Wolf’s little mother, or whether he is looking forward to his father’s seven wolves sending him to the orthopedic hospital!
All in all, it’s a lot of fun and a lot of anticipation!
It is worth mentioning that both liquid sanitary napkins and stepmother skirts were released at the previous Meiyou live broadcast conference.
However, there were not many new products at this kind of press conference, so Wang Yi ignored it and Meiyou handled everything internally.
In fact, in addition to the press conference of Xingyi Technology, Meiyou will hold one or two new product conferences every quarter, releasing new clothing and new products every quarter.
For example, in April this year, this year's pure lust skirt was released.
In June, stepmother skirts and liquid sanitary napkins were also released...
However, this kind of press conference is not large in scale. It is held inside the Meiyou showroom and released live. There is no fanfare and the cost is very low.
If the press conference goes to the Bird's Nest or the Water Cube, tens of millions will be spent.
Therefore, Xingyi Technology's subsequent press conferences will all be held in its own Meiyou showroom and its own venues, where the cost is low, just a few million is enough.
As for Meiyou’s online press conference, it’s even cheaper, costing less than one million.
Meiyou press conferences are so frequent, so if they are released live, the effect will not be bad.
Only important product launches will be held as grandly as the Xingyi launch conference.
Subsequently, the majority of users began to purchase one after another.
Take advantage of the 618 big sale, slash prices, and buy like crazy.
In this big sale, many products are at historically low prices.
For example, the Xphone 2pro, which has just been on the market for three months, has been reduced to 5,299, the absolute lowest price.
After the 618 promotion, the price immediately increased to 5399.
If you want a lower price, you have to wait until the Xphone 3 is released in September, and the Xphone 2pro will drop to 4999!
The price reduction strategy of Xingyi Mobile Phones is traceable, with price reductions of RMB 200 for every major sale, RMB 500 for half a year after launch, and RMB 1,000 for one year after launch.
This kind of price reduction strategy is just right. It can make the old models sell better without reducing the price too fast and users will complain.
For example, the Xphone 2, released in September last year, dropped from 5499 to 4799 in nine months, with a price reduction of only 700. It has a strong ability to maintain its value.
During the same period, the iPhone 5, due to the severe impact of the domestic market by Xingyi mobile phones, was so poor that its sales dropped from 5,288 to 3,800!
There are also some channels that 3600 can win.
The price reduction range is 1500-1700, so many old iPhone 5 users want to scold them.
But compared to Samsung, Nokia and other mobile phones, the iPhone 5 can be considered to have a good value for money.
During the same period, it was normal for Samsung and Nokia to cut prices by more than 2,000.
All I can say is that without comparison, there is no harm.
Xingyi mobile phone has a better system, stronger performance, better product quality, and better value retention.
Even if you sell your xphone 2 for an xphone 2pro, the value will not depreciate much.
Therefore, many users have used the xphone 1pro for a year, sold it second-hand, and paid an additional price of 2,000 to exchange it for the newly launched xphone 2pro!
Although you need to pay a price difference of 2,000, it is also very beneficial to use a new flagship every year.
As soon as Xingyi Technology’s big promotion came out, sales immediately exploded.
In just one night, it topped the sales list of all major categories!
By the next morning, the 618 sales list of major e-commerce companies, including all categories, price lists, etc. were all occupied by products such as Xingyi Mobile, Wujie Mobile, Xingyi TV, and Wujie TV.
For example, in the mobile phone sales rankings, the No. 1 mobile phone has always been the 1st generation Unbounded mobile phone, with daily sales of 700,000-1 million units. There is no dispute.
Second place, xphone 2pro.
Third place, xphone 2.
Fourth place, xphone 1pro.
The discontinued Xphone 1 is ranked fifth!
Looking at this scene, Rebus was speechless: "In the top ten sales list, Xingyi mobile phone accounts for four, and Wujie mobile phone accounts for one! Together they account for half of the country, which is really amazing."
Lao Li looked even more complicated: "The most terrifying thing is not that Xingyi phones and Unbounded phones can only occupy five places, but that they only have five models."
"If there are two more models, it is estimated that they will occupy eight of the top ten sales lists!"
"Yes, it's too scary. Jingdong Mall is like this, Taobao is like this, and even QQ online shopping is like this. It's too scary."
Rebus was full of emotion: "Even the iPhone 5 was ranked 6th, and the iPhone 4s fell out of the top ten. I think Cook was furious."
Sure enough, looking at these data, Cook was so angry that he couldn't sleep:
"The iPhone 5 can't sell the Xphone 2 and the Xphone 2pro. It can't even sell the Xphone 1, which was launched in 2011! Fake, Fake!"
"And the Unbounded Generation, which has been on the market for a week, can still sell a million units a day? There are so many people in Xia Country?"
The vice president sighed: "Don't worry, Chairman, the Unbounded 1 generation can still sell millions of dollars a day, purely because they sell it cheaply, only 999. If it's more expensive, it won't sell so much."
Cook nodded: "How is the iPad selling? It should be better, right?"
"iPad sales are okay. The fourth generation of ipad is in fourth place, and the ipad mini is in fifth place."
"Not in the top three?" Cook frowned slightly.
"Well... the top three are all occupied by Xingyi Tablet..."
The corner of Cook's mouth twitched: "..."
At a glance, the number one in the sales list is Xingyi Tablet 1 Ultra.
No. 2 on the sales list, Xingyi Tablet No. 1.
No. 3 on the sales list, Xingyi Tablet 1pro.
…
Cook closed his eyes and felt tired, so damn tired.
At LeTV headquarters, Boss Jia was also very angry:
"No. 1 on the sales list, Unbounded TV A40."
"No. 2 on the sales list, Unbounded TV A50."
"No. 3 on the sales list, Unbounded TV A60."
"No. 4 on the sales list, Unbounded TV A55."
"No. 5 on the sales list, Xingyi TV X55."
"No. 6 on the sales list, Xingyi TV X60."
"No. 7 on the sales list, Xingyi TV X50."
"No. 8 on the sales list, Xingyi TV X40."
"No. 9 on the sales list, Hisense..."
"No. 10 on the sales list, TCL..."
"No. 11 on the sales list, Sony..."
"Made, it's either Xingyi TV or Unbounded TV. As for the brand sales list, you can just complete the Xingyi Technology sales list."
"Just because Wang Yi invested, JD.com did this?"
"Shady, absolutely shady!"
The vice president was helpless: "Um... chairman, Taobao and QQ online shopping, Gome, the situation is similar!"
Boss Jia’s mouth twitched: “…”
Wang Yi invested in JD.com, and JD.com arranged fake sales lists for Wang Yi. That is possible.
But the problem is that Wang Yi has not invested in Taobao, QQ online shopping, Gome and other platforms, and they still have such sales rankings, so it is not shady.
But real sales!
After all, no matter how powerful Wang Yi is, he can't do it all.
"Where is our LeTV L60? It's not on any list?" Boss Jia changed the subject.
“It’s on a list!”
"Oh? It would be great to be on the list!" Boss Jia was extremely excited: "Which list and where is it ranked?"
"On the 60-inch TV rating list, we paid less and it only ranked 7th."
"60-inch TV praise list, seventh..." Boss Jia was silent: "..."
"Made, do you still need to buy this list?"
"There aren't many 60-inch TVs. Can we rank among the top ten even if we don't buy the LeTV L60?"
"Instead of buying the 10th place, buy the 7th place. Spend money to rank better!"
Boss Jia’s face turned extremely dark: “…”
"Alas! Xingyi TV is a high-end product, and Unbounded TV is a mid-to-low-end product. It is in full bloom. Especially this time, Xingyi X60 has been reduced by 1,000 yuan. Many people have placed orders, and Xingyi TV has to make a lot of money again."
Boss Jia was full of emotions: "When will our LeTV be so brilliant?"
The vice president sighed in his heart: 'Don't even think about it in this life. Without looking at Sony, Samsung has been squeezed out of the top ten? Not to mention our LeTV!'
Xingyi mobile phone, Unbounded mobile phone, Xingyi TV, Unbounded TV!
Total massacre!
All the major e-commerce platforms have topped the list, and they are all at the top.
Basically, there is no boundary first, and then there is the star.
What was supposed to be a big melee between brands turned into an internal competition within Xingyi Technology Group.
Other brands, whether it is Apple, Samsung, or Nokia, all go to the back!
This makes all the giants lose their temper.
There is no way, whether it is Xingyi mobile phone or Xingyi tablet, it has the strongest performance, and with the 60% improvement of XOS system, it is even more invincible.
As for the Unbounded mobile phones and Unbounded TVs, not to mention, they are ultra-low prices, super cost-effective, unrivaled at the same price, and their sales volume is higher than that of the Xingyi series.
It can only be said that the highest-selling models these days are mid- to low-end models.
Of course, if we look at sales, Xingyi Mobile and Xingyi TV will be at the top.
Throughout June 17th, Xingyi Technology was killing the list.
At first, it was only on the mobile phone list, tablet list, and TV list. On the night of the 17th, Xingyi Air Conditioner also started to dominate the list.
The number one air conditioner sales list is Xingyi smart fresh air air conditioner.
Ranking second in the air conditioner sales list, Unbounded Smart Air Conditioner.
Gree ranks third in air conditioner sales list...
Ranked fourth in air conditioner sales list, Midea...
Ranked fifth in the air conditioner sales list, Xingyi smart air conditioner...
Sixth place, Oaks...
Seventh place, Haier...
…
Looking at this list, Miss Greedong was stunned: "Why? Why!"
"Why is Xingyi Air Conditioner riding on the head of Gree Air Conditioner?"
"This is unreasonable! Unscientific!"
The vice president is more sensible: "Chairman, Xingyi Fresh Air Air Conditioner's original fresh air function is a monopoly in the industry. No other brand can do it. The price is only 500 more expensive than our Gree non-fresh air air conditioner. There is nothing that users can do if they are willing to pay.
.”
"Okay, fresh air air conditioners are its unique advantages, but why do Unbounded air conditioners have such high sales? Are they also riding on our Gree head?"
"Unbounded air conditioners are mainly smart + cheap, with second-level energy efficiency. The 5P price is less than 3,000, which is 500 cheaper than our non-intelligent second-level energy efficiency from Gree!"
Miss Dong was melancholy.
Gree air conditioners are very expensive these days.
First-level energy efficiency, Gree smart air conditioner, 5P costs 3999.
The first-level energy efficiency of Xingyi Technology, 5P fresh air air conditioner is only 4499!
And it’s smarter and doesn’t stink!
With only 500 yuan difference, many users will give up on Gree and go directly to Xingyi smart fresh air air conditioner!
If it's 4999, it probably won't be as good as Gree's, but if it's only 500 more expensive, Gree's price-performance ratio is low.
Air conditioning is a new business, and just to seize market share, Wang Yicai chose fresh air air conditioning, which is only 500 more expensive!
Just use fresh air air conditioners to seize the market and set up the Xingyi Air Conditioning brand!
As long as it can beat the Oaks of Glime, the Xingyi air conditioner will be the best.
Last year's Xingyi smart air conditioner made a name for itself by virtue of its intelligence and non-stinky air conditioners, and established a firm foothold in the field of air conditioners.
This year, with the help of the groundbreaking fresh air air conditioner, it not only consolidates its position, but also completely rises to the next level!
As a result, Xingyi Air Conditioner also has the strength to compete with Gree and Midea.
The core technology is intelligence + fresh air + no odor.
Although Midea air conditioners and Gree air conditioners also integrate Xingyi Smart Home modules, they are also connected to Xingyi Smart Home.
But compared with Xingyi air conditioner, it is still far behind.
The third party can never catch up with the original partner.
As for not smelling, it directly hits the weaknesses of a series of brands such as Gree and Midea.
Anyone who has used these brands knows that it was fine in the first two years, but after three years, there are no products without acid reflux and stink!
The problem with the evaporator coating material cannot be repaired.
Even if you replace the evaporator with a brand new one, it may not last for a few years. After two or three years, it will become sour again.
More importantly, most brands will not replace the evaporator because of this, otherwise the cost will be too high.
The Xingyi air conditioner's non-acid reflux and non-stinking coating has completely eradicated this problem and has naturally been supported by a large number of users.
"We are so good at making mobile phones and tablets, so good at making TVs, and even so good at air conditioners!"
"There is really no way to survive!"
Ms. Dong sighed and became angrier as she thought about it: "Air conditioners are our foundation! For so many years, Gree has ranked first in sales, sales, and brands of air conditioners."
"Now it has become a Xingyi air conditioner. It's really too much, too much!"
“I really can’t swallow this breath.”
Ms. Dong was very angry: "As soon as possible, we will also develop fresh air conditioners and anti-odor coatings."
"Yes!" the subordinate responded.
A vice president was a little embarrassed:
"Chairman, the function of the fresh air air conditioner is simple, but Xingyi Technology has made many patent barriers... If we do it, we will infringe on their patents."
"Patent infringement?" Miss Dong frowned even more, but smiled:
"Don't worry. In the field of air conditioning, Gree has the most patents. Even Xingyi Air Conditioning has infringed on some of our patents. If we infringe on his fresh air patent, what does it matter? Cross licensing is a big deal."
"More importantly, talking about patents in China is a bit funny."
"Yes, then I will arrange it as soon as possible."
Miss Dong nodded, her eyes uncertain, and finally said: "It's rude to come and not reciprocate."
"Since Xingyi Technology has invaded the air-conditioning market and seriously threatened Gree, it is because Wang Yi does not follow the rules. As a counterattack, Gree has also entered the smartphone market to make Gree mobile phones and Xingyi mobile phones!"
"???"
"!!!"
Everyone in the room was shocked.
You look at me and I look at you, both of them look confused.
Make Gree mobile phone?
Chairman, are you serious?
Just kidding!
Smartphones are much more complicated than air conditioners!
Although the air conditioner is large in size, it does not have many components inside.
Smartphones are different, they are small in size, but there are too many components inside!
Research and development is also very difficult, and it’s really not something you can just do if you want to.
The vice president couldn't help but said: "Chairman, the mobile phone industry is quite deep. I suggest it is better to stay steady."
"That's right, Chairman, think twice before you act. The competition in the mobile phone market is too fierce now and there is no profit."
Everyone opened their mouths to persuade:
"Especially when the Unbounded 1 comes out, it will cost 999, which is a ridiculous price! Even if we make Gree mobile phones, we will be forced not to sell them at a high price."
However, even though everyone was so sincere, Ms. Dong remained unmoved. Instead, she said sincerely:
"I understand what everyone means. Mobile phones are indeed not simple, but Gree is very powerful."
"Xingyi Technology, an emerging company, can make mobile phones. Why are we, a giant like Gree, which has been brilliant for more than ten years, timid?"
“It’s absolutely possible to do it, and do it better.”
"It is true that air conditioners are the foundation of Gree, but sometimes, air conditioners succeed or fail."
"The single air-conditioning business limits Gree's diversified development. Once it loses its absolute advantage in the air-conditioning field, Gree as a whole will be in extreme danger."
Hearing this, everyone became serious.
Yes, it is a good thing to be specialized, refined and strong in a single field, but it is also dangerous.
Once it loses its dominance, it's all over.
Originally, as the absolute overlord of air conditioners, Gree didn't care at all. There would never be a day when Gree would be the absolute overlord of air conditioners.
But who would have thought that when Xingyi air conditioner came out of the blue, it really destroyed Gree!
Although it is only 618 this time, looking at all aspects, Gree is still great.
But it's still very dangerous.
"So we at Gree also need to diversify our development and develop new pillar businesses in addition to air conditioners."
"The future is the era of mobile Internet and 4G smartphones. Even furniture and home appliances are intelligent and must be connected to the smart home system."
"Our Gree air conditioner does not have its own smart home, so it can only connect to Xingyi Smart Home. Being dependent on others is also tying up the enemy, which is very bad."
"So we have to develop our own Gree smartphones and Gree smart home ecosystem!"
"I believe we can, we can!"
"Gree mobile phone will also become the second Xingyi mobile phone!"
"Wow!" There was a burst of applause, and many middle and high-level executives became interested and even got some blood.
But several vice presidents looked at each other and saw deep suspicion in each other's eyes...
Gree smartphone?
Chapter completed!