These vice presidents were originally Miss Dong's right-hand men and right-hand assistants, and they also made great contributions to Gree's development.
But everyone really lacks confidence in Gree mobile phones.
It’s just that Ms. Dong is determined to do it, and other middle and high-level people are also very motivated.
Anyone who says no at this time is unsociable.
But if they really wanted to make a Gree phone or a smartphone, several vice presidents felt it would be even more disastrous.
For the sake of Gree's future, we must oppose this matter no matter what, but we cannot oppose it too directly, otherwise Ms. Dong may get kicked out of Gree if she gets angry.
When it comes to the future, how you word your words is most important.
Several vice presidents got to know each other and started to make plans.
In the end, Vice President Han Hou pondered for a while and said as tactfully as possible: "The chairman's proposal to make smartphones is very ambitious, but we must consider the core selling points and advantages of our Gree mobile phones!"
Hearing this, the other vice presidents' eyes lit up and they understood what Han Hou meant.
He wanted Ms. Dong to realize that Gree mobile phones have no core selling points and no advantages over other mobile phones.
In this way, Ms. Dong can see the bleak future of Gree mobile phones and quit.
Han Hou's move is called advancing in order to retreat!
They all immediately spoke:
"It is precisely because our Gree air conditioners have patents and core technologies that Gree air conditioners are selling well all over the world."
"Then Gree mobile phones must have patents, core technologies, and core advantages to be successful, otherwise they will be like those junk air conditioners with no future."
Miss Dong nodded, it was hard to disagree.
Others also thought it was true.
Then another vice president said: "But unfortunately, Gree has never made a mobile phone, has no patents, and has no technology."
At this time, product manager Gao Zhen understood what a few people meant and said quickly:
"What's the point? Xingyi Technology was originally just a clothes seller, why didn't it make Xingyi Mobile No. 1 in the country?"
Han Hou was speechless: "..."
Several vice presidents were also speechless: "..."
But other high-level officials are very approving of it.
Like Gao Zhen, they are all big fans of Miss Dong and have absolute confidence in Miss Dong and Gree!
They all said: "Yes, if Xingyi Technology can do it, Gree can definitely do it."
"Anyone who sells clothes can do it, let alone us who make air conditioners?"
"As for patents, it's all about research and development."
Han Hou sighed: "Patents are not easy to develop. There are many patents involved in the mobile phone industry. In recent years, Xingyi Technology has invested heavily every year in developing various patented technologies, and also spent huge sums of money to acquire many patents.
This creates your own patent moat.”
Gao Zhen said disdainfully: "Then Gree can also acquire it, or we can build our patent moat."
Han Hou was helpless: "That's easy to say. Do you know how much Xingyi Technology spent on patent research and development and acquisition alone?"
"How many?"
"We have more than one billion, but it is not enough, so Xingyi Mobile still cannot be internationalized. We also have to spend more than one billion to develop patents and acquire patents?"
"This..." Gao Zhen was silent.
Miss Dong also fell silent: "..."
Investing tens of millions to develop a mobile phone, Gree can still do it.
But it would cost more than one billion to invest in just the patent. It would be a disaster. Don’t even think about it.
Even if Gree is rich and powerful, he can't bear it.
Gao Zhen immediately changed his mind: "We at Gree Mobile don't pursue internationalization, so we don't have to worry about patent issues. As for technology, it doesn't cost much to just spend money to recruit people."
Han Hou nodded: "Okay, the patented technology is not outstanding, then tell me, what is the core selling point of our Gree mobile phone? What are the advantages?"
"Price advantage? We are not as big as Xingyi Technology, the cost is high, and the price is not as cheap as Unbounded Mobile Phone. There is no price advantage."
"Product advantages? We have never made mobile phones, have no experience, and no technology, and the product advantages are not as good as Xingyi Mobile."
"Brand advantage? Gree Mobile is starting from scratch. There is not much brand bonus and no advantage."
"The advantage of market recognition? As the first Gree mobile phone, let alone compared with Xingyi mobile phone, I am afraid it cannot even compare with Xiaomi. There is no market recognition at all. Not many people recognize our Gree mobile phone."
"Then why don't consumers choose the Unbounded mobile phone with lower price and higher cost performance? Or the Xingyi mobile phone with higher quality and stronger performance, but choose our Gree mobile phone with not low price and average product strength?"
"this……"
Everyone in the room was silent.
Even Miss Dong looked a little ugly.
Yes, why?
Consumers are not stupid!
Performance, price, quality, technology, brand...you have to have one thing to sell well, and a few more to sell well.
But Gree mobile phones don’t seem to occupy any of them!
As for saying that the performance of Gree mobile phones exceeds that of Xingyi mobile phones, it is unrealistic. Ms. Dong does not dare to be so confident.
Also, the price is lower than Unbounded mobile phones, which is unrealistic. It is impossible to sell Gree mobile phones at a loss, and Ms. Dong still wants to go high-end.
There is no advantage at all!
Is it possible that Gree mobile phones really can no longer be manufactured?
Seeing that Ms. Dong was depressed, Gao Zhen quickly came to his senses and said quickly: "Who said Gree mobile phones don't have core advantages? We do, and they are huge!"
"???" Everyone was confused.
"What advantage?"
Even Miss Dong looked over expectantly.
Gao Zhen was in a good mood and said quickly: "Our chairman, Miss Dong, is the most successful female entrepreneur, which is the biggest advantage."
"The core selling point of our Gree mobile phone is the personality charm of the chairman!"
“The chairman is our selling point!”
"???"
"!!!"
Several vice presidents and some senior executives were stunned and in disbelief.
Other brands sell mobile phones, relying on performance, quality, and systems... Gree sells mobile phones, relying on the chairman...
This all sounds a bit absurd!
Even Miss Dong was confused: "Rely on me? Is this possible?"
"Of course!" Gao Zhen said with a smile: "Chairman, you are our golden brand of Gree. Many people buy Gree air conditioners because of your reputation and personality charm."
"The same is true for Gree mobile phones."
"I recommend putting your image directly on the startup animation page of Gree mobile phone."
"You are the spokesperson of Gree mobile phones, so it will definitely become popular."
"Many users will come to buy Gree phones because of you."
Hearing this, Miss Dong showed a satisfied smile: "Sounds good."
Other senior executives: “Is this possible?”
Several vice presidents lamented in their hearts: "Made, you are such a licking dog!"
Han Hou couldn't help but close his eyes: "It's over, now there is no hope for Gree mobile phone."
Miss Dong looked at Han Hou: "Vice President Han, I am very optimistic about your ability. If not, I will leave Gree's mobile phone business to you."
Han Hou was startled and said quickly: "Chairman, to be honest, I'm getting older, so I'd better continue to be responsible for familiar business such as the air-conditioning division. If I want to do smart phones, this kind of new business, I don't have the energy to keep up."
Up."
Miss Dong nodded: "Yes, the new business department is full of waste and needs enough energy."
Then he looked at Vice President Zhou.
Vice President Zhou also decisively refused: "Chairman, the results of my last physical examination were not very good. The doctor asked me to take a rest."
"Where's Vice President Zhao?"
Vice President Zhao also said: "Chairman, I know nothing about mobile phones. A layman cannot keep up with the times."
"Where's Vice President Li?" Miss Dong's eyes fell on a man in his forties: "You are the youngest among us. You must be keeping up with the times and you are full of energy."
Vice President Li scolded his mother in his heart, is he young and deserves to be scolded by you?
Once you take over the mobile phone business, you will be doomed.
By then, not only will Gree's mobile phone be ruined, but also his own career future.
I'm still young and have 20 years of good development ahead of me. I can't ruin my future just because of a Gree phone!
Immediately he sighed: "Chairman, I originally wanted to take the next step, but now I am really powerless."
"Oh? What's wrong with you?"
Miss Dong frowned, everyone else's reasons were reasonable.
As we get older, our liver becomes inactive.
I don’t know much about smartphones and can’t keep up with my thinking…
All are reasonable.
"Vice President Li is young and promising. He became the Vice President of Gree Group in his forties. He has a bright future. How can he be so weak-minded?"
Vice President Li gritted his teeth and said cruelly: "Chairman, they all say that family scandals should not be made public. But now I have no choice. I have to be responsible for the group and the mobile phone business."
"What's going on?"
"There is something wrong with the person in my family, and I might get divorced... At this juncture, my energy is limited. I am really responsible for Gree's mobile phone business. It is difficult to go all out. I'm afraid I will mess it up!"
"Something happened to the person in the family...the divorce..."
Ms. Dong's expression became very exciting, and everyone else also looked like they were having fun.
If the rear is unstable, the front will be in chaos.
Now, Miss Dong didn't dare to hand over the mobile phone business to him.
Vice President Li breathed a sigh of relief. Divorce is a good practice. He will have a fight with his wife when he gets back!
Miss Dong was depressed. She looked around at everyone and found that none of them could do anything.
Seeing Miss Dong's eyes falling on him again, Han Hou's heart skipped a beat and he took the initiative to speak:
"Chairman, I think Manager Gao is very interested in and familiar with the mobile phone business, so why not leave it to him?"
Gao Zhen was stunned: "???"
Immediately I was overjoyed, this is a good opportunity!
As for failure?
What's that?
For a person with limited abilities like him, he is not afraid of failure, but he is afraid that he will not even have the chance to fail!
If a new business like this has a future, the vice president will be in charge. He is not qualified as a manager at all.
Now that you are so lucky and you got such a good opportunity for nothing, how can you refuse it?
Miss Dong looked at Gao Zhen: "Manager Gao, are you sure?"
Gao Zhen nodded: "Don't worry, Chairman, I will do a great job. Next year, Gree smartphones will be on the market. Under your leadership, it will take less than two years to become a giant like Xingyi Mobile!"
"Okay, I'll leave Gree's mobile phone business to you." Miss Dong nodded, thinking that it might be better for a young man to be in charge of smartphones.
I am also starting to look forward to the future of Gree mobile phones.
Gao Zhen was even more lost in thought. Among other things, Miss Dong's startup animation must be arranged!
Once this is done, you will be stable.
As for how much Gree mobile phones can be sold, that is a matter for the future...
Gao Zhen, who was eager for success, made an official announcement the next day that Gree would enter the smartphone business.
Several vice presidents scoffed at such a high-profile style of doing things.
But Ms. Dong is very supportive. She thinks Gree must be high-profile and generous when doing things.
When Jian Ziyan reported on her work, she mentioned this matter: "Chairman, look, Gree also wants to make a mobile phone."
"Gree makes mobile phones? Haha, hahaha."
When Wang Yi heard this, he suddenly laughed, very happily.
So much so that Jian Ziyan was confused: "Chairman, there is an additional competitor, why are you smiling so happily?"
Wang Yi waved his hand, thinking of the startup animation of Gree's mobile phone in his previous life, he couldn't hold it in anymore.
As for opponents? Can this be considered an opponent?
Just for fun!
She could only say: "Zi Yan, some brands make mobile phones to compete, some brands make mobile phones to cause trouble, and some brands make mobile phones to make fun of you."
"What do you mean?" Jian Ziyan became increasingly confused.
Wang Yi smiled lightly: "It's okay, you will understand later. As for Gree making mobile phones, just treat it as a joke."
Wang Yi doesn't believe it if he can really make it big!
Mobile phones are really not something you can just do if you want to.
Not to mention Gree, even Hisense is a mess when it comes to making mobile phones.
The good thing is that Hisense has chosen a niche market, ink screen mobile phones.
There are few rivals on this track, or even no rivals.
Ink screen electronic paper books and Kindle are also available, but ink bottle phones are really unmatched.
But unfortunately, the market for ink screens is already very small, very small, and only a niche market.
Even though Hisense had been working on it for several years, it still found it boring and unprofitable, so it simply disbanded the Ink Screen team.
It's just that Hisense's retreat has set the entire ink screen industry back ten years.
Without the giant Hisense, the remaining e-book brands have become shameless.
Ten years later, more than a thousand electronic paper books from Zhangyue, Aragonite, and Hanwang only have 2G of running memory and 16G of storage. Can you believe it?
Whenever given 4+64G, Wang Yi feels guilty.
Hisense can still make some achievements by choosing the unique track of ink screen mobile phones.
Gree’s choice of smartphones has no special features, which is really hard to describe.
But what Wang Yi is curious about is whether Gree mobile phones will continue to use Ms. Dong’s startup animation this time?
If so, who is the smart one who came up with such a good idea?
Wang Yi has to applaud him!
Afterwards, Wang Yi stopped paying attention to these and focused on the 618 war.
Today, June 18, the big sales are in full swing, and we have reached the most critical period.
On this day, the prices of all brands have dropped to their lowest prices.
Whether it's Apple, Samsung, Nokia, or LG, all prices are on sale.
Even Meizu MX3, MX2, Xiaomi 3, Xiaomi 2 and other models have also reduced their prices.
There is no way, as long as the price is not reduced, it will not be sold at all, and even if the price is reduced, it will be difficult to sell.
The first half of the year will be over in a dozen days, and there must be a half-year financial report.
Whether the financial report will be good or not depends on the last tremor.
If the sprint is good, the financial report will look better.
Wang Yi has no worries about brand battles.
Whether it is mobile phones, tablets, TVs, air conditioners, AI speakers, smart home appliances, Xingyi Technology's products are among the best.
Even xbuds Bluetooth headsets, which have been on the market for more than a year, still top the sales list of Bluetooth headsets.
It’s just that the price has dropped from the previous 999 to 799!
With a sudden discount of 200, the sales of xbuds exploded again.
Although other companies have begun to imitate xbuds and launch similar products, the impact has not been significant.
Just like there have been so many Bluetooth headsets in the previous life, but Airpods are still the absolute king and cannot be compared at all.
I even thought it was a plagiarism of airpods and not worth mentioning at all.
Similarly, the same is true for the status of xbuds.
When you walk on the street and use xbuds, others will think you have good taste.
When using similar products from other brands, others think they can’t afford xbuds, so they use small brand copycats...
In addition, the price of 799 xbuds is really not expensive, so there is no need to buy other brands that cost 300 to 400 yuan, and it is easy to be regarded as a copycat...
However, the 2nd generation of xbuds has also been developed. Now that the price of the first generation has been reduced and the inventory has been cleared, xbuds 2nd generation and xbuds2 pro will be launched later!
Later, Wang Yi's eyes fell on another battlefield, the e-commerce war!
The 618 war is not only a competition between brands, but also a competition between major e-commerce companies.
To this end, Taobao teamed up with Weibo and used Weibo’s showcase to push Taobao ads crazily to attract traffic to Taobao.
Although Xingyi Technology has not officially launched a comprehensive e-commerce, it also has Meiyou Mall, Xingyi Mall, and a simple Douyin Mall...
Especially Xingyi Mall, the transaction volume is very good, even higher than Double Eleven.
Meiyou Mall is equally powerful. Every summer, Chun Yufeng’s new models sell very well, very well.
Especially this year's new hip-hugging skirts are loved by many people.
Sales volume directly topped the U.S. pomelo sales list.
The only pity is that Zhongshan Wolf’s post about the hip-hugging skirt has not been updated yet, so I don’t know what happened.
But there are more and more fans of Zhongshan Wolf.
Messages also become interesting:
"It's been two days and it hasn't been updated yet. Why is the efficiency so low?"
"I guess Brother Lang is training intensively and will be released soon."
"It doesn't take that long to practice intensively, right? Could something have happened?"
"It's possible that he was beaten by my seven wolves belt!"
"Hahaha, if that's the case, I'd be even more excited."
"Brother Wolf, are you still panting? Brothers are all thinking about it!"
…
Unlike netizens who enjoy shopping and make large purchases, major e-commerce companies provide various subsidies and engage in the ultimate fierce battle of 618...
I thought that 618 would end like this, but I didn’t expect that it was only ten o’clock in the morning when a piece of news once again shocked the entire Internet:
[After Alibaba invested, Sina Weibo crazily pushed Taobao ads, completely causing public outrage!]
[There are too many Taobao ads on Sina Weibo, causing users to complain seriously and collectively boycott Sina Weibo.]
[Too frequent Taobao ads seriously affect the user experience, causing users to collectively uninstall Sina Weibo.]
[Financiers and users? How should Sina Weibo choose?]
Looking at these news, Wang Yi smiled: "Sure enough, Sina Weibo's Taobao advertisement still ushered in a backlash, and it came so quickly and so directly!"
Jian Ziyan nodded: "It's too fast. Alibaba's investment has just been completed, and Taobao advertising has only been online for more than half a month, right? The conflict has completely intensified."
Wang Yi smiled: "There is no way, Ali is too greedy."
There are ads on other platforms, and there are ads on Changchat, but they are very few, very few. You can’t see one in a few days, and they are pushed accurately, so users naturally have no objections.
But Ali is too radical!
So much so that there are too many Taobao ads on Sina Weibo.
Moreover, it hangs on the page like a pop-up window. It would be strange if the user is not angry.
"That's right, I don't use Sina Weibo much anymore. The Taobao advertisement in the window hangs like a dog-skin plaster, it's too annoying."
Jian Ziyan agreed very much: "If this continues, it is normal for users to boycott and uninstall it. It depends on how Sina chooses."
"Sina will definitely choose to protect Weibo, but it's hard to turn away from the company just after taking money from a major shareholder. It's not that simple to want and be both responsible and established at the same time."
Wang Yixiao said: "Next, it depends on Sina Weibo's decision. And I feel that if this matter breaks out on 618, it may not be that simple."
"You mean... there's an e-commerce war behind this?"
Wang Yi nodded: "It's very possible, otherwise this matter could have been exposed a few days in advance or delayed a few days. On the contrary, it was exposed on the day of 618. This is definitely a critical blow to Taobao!"
These days, 618 is still relatively pure. The real big sales start on the same day as 618, or at 8pm on 617.
Including the return of 619, the total is only about two days.
It was only 10 o'clock in the morning on 618 when this happened, which was a critical blow to Taobao.
Sure enough, online public opinion has changed:
"Alibaba is rubbish. After investing in Sina Weibo, Sina Weibo has changed!"
"Everyone invested by Alibaba will not end well."
"I don't object to Alibaba's advertising, but there are too many, like a dog-skin plaster, which seriously affects the experience."
“I browse Weibo to relax, not to see Taobao ads.”
"There is no way. Alibaba is the major shareholder of Sina Weibo, so Sina cannot refuse."
“Then we will boycott Taobao!”
"Yes, today 618 is boycotting Taobao. If you don't consume on Taobao, you will go to other platforms to consume."
"Those who have already placed orders will cancel their orders and change positions! Other platforms are more aggressive."
"Boycott Taobao and trash Alibaba!"
"Boycott Taobao and trash Alibaba!"
…
Seeing this scene, Jian Ziyan was horrified: "Chairman, you are amazing, you have really changed your taste. I don't know whose handiwork it is!"
Wang Yi smiled faintly: "It doesn't matter whose fault it is, but what happened on 618 on that day was enough for Ali to drink a pot. In the history of 618, the largest wave of Taobao uninstalls and returns is coming!"
"Will that affect our products? Will our orders also be returned?" Jian Ziyan was a little worried.
But Wang Yi didn't care: "Our logistics is fast, and the cities where Ele.me has launched have already been delivered to users. Those who placed orders two days ago and those who shopped online will receive their goods soon, so users naturally won't bother anymore.
"
"As for the orders I just placed today and haven't shipped yet, I might return them, but it doesn't matter. If I return them from Taobao and buy them again at Xingyi Mall, we will make more money."
"In this way, all applications for returns will be approved, and then a text message will be sent to the other party, inviting the user to come to Xingyi Mall and Meiyou Mall to place an order, with a link attached!"
Chapter completed!