Wang Yi is not worried about this.
Even if the user cancels the order on Tmall and Taobao, he will go to Xingyi Mall, Meiyou Mall or other platforms to place an order again.
The product strength that is ahead of its peers is there. After users cancel their Taobao orders, they will only buy on another platform, and they will not stop buying.
In fact, more and more users now abandon platforms such as JD.com and Taobao and directly choose Xingyi Mall, Meiyou Mall, and Douyin Mall to place orders.
Orders from Wuta, JD.com, Taobao and other platforms are shipped from the eight largest warehouses in the country, with cross-city logistics and even cross-provincial logistics, and the timeliness is slow.
Orders from Xingyi Mall, Meiyou Mall, and Douyin Mall are all within the Xingyi Technology system. As long as there is Ele.me in the city, they can be shipped at nearby stores, and Ele.me riders will deliver the goods to your door.
If it's fast, you can get the goods in half an hour after placing an order, and if it's slow, it won't take more than an hour.
Such speed is unmatched by JD.com or Taobao.
Even in cities where there is no Ele.me, orders from our platform will be shipped from the nearest municipal warehouse. The logistics is very fast, mostly within the same city and delivered within half a day.
Some small cities do not have warehousing, so they are shipped from the warehousing centers in neighboring cities, and logistics within the province are basically delivered within one day.
With the development of Xingyi Technology, each province now has a provincial warehouse, usually located in first-tier cities or provincial capital cities.
Other second-, third- and fourth-tier cities also have a municipal warehouse that supplies their own city and adjacent fifth-, sixth-, seventh- and eighth-tier cities.
In this way, Xingyi Logistics can completely achieve delivery within 24 hours, and can also guarantee 48-hour delivery during the big promotion period.
This kind of logistics timeliness cannot be matched by JD.com’s self-operated logistics.
Without him, most JD orders are self-operated by JD and shipped from the eight major JD warehouses across the country.
Many of them are shipped across provinces and take about two days to arrive, even longer during major promotions.
These days, JD.com cannot provide 100% next-day delivery.
The same is true for other e-commerce platforms such as Taobao, which also ship from the provincial warehouse of Xingyi Technology.
However, Xingyi Technology’s own e-commerce company is different. They all ship from the nearest municipal warehouse!
Currently, Xingyi Technology has 34 provincial-level warehouses and more than 100 municipal-level small warehouses.
Each province has three or four warehousing centers, and the products are shipped nearby. They are all logistics within the province or even within the same city, so the efficiency is naturally higher.
There is no other way. In order to make Meiyou and Zhenyou, and to promote mobile phones and tablets, Xingyi Technology and Meiyou Technology have opened stores all over the country, and the warehousing centers must also be promoted simultaneously and distributed nationwide.
Before each new product is released, it will be sent from its own factory or OEM to major provincial warehouses.
Then it is distributed from provincial warehouses to municipal warehouses, and then further sent to major dealers' warehouses.
This kind of progressive and orderly distribution of goods ensures extremely high efficiency.
The inventory of major flagship stores and specialty stores is tight, and the unified purchase, sales and inventory system immediately reminds the store manager to place an order.
Nearby municipal warehouses will quickly deliver goods to your door for replenishment.
If it has to be shipped from the factory every time, the delivery time will be too slow and things will be delayed.
It is precisely because of such a powerful logistics and warehousing system and a unified purchase, sales and inventory management system that Xingyi Technology's own stores have sufficient supply of goods and will not run out of stock or be unsalable.
Of course, franchisee stores also supply goods in this way, but they require payment from the franchisee before delivery.
Xingyi Technology, like Meiyou Technology, does not sell on credit.
The construction of these warehousing and logistics systems has made the development of Xingyi Logistics easier and the logistics timeliness of online orders faster.
Basically, orders from Taobao and JD.com have just been sent out, while orders from Xingyi Mall and Meiyou Mall have been delivered to the city where they are located, and even to the user.
Such high efficiency naturally makes more and more users abandon other e-commerce platforms and choose Xingyi Mall and Meiyou Mall to place orders.
Recently, with the increased investment of Xingyi Logistics, there will be more and more warehousing centers in the future, and the logistics team will become stronger and stronger.
Next year Douyin Mall will be completely upgraded to a comprehensive e-commerce, and the honeymoon with JD.com will be completely over.
JD Logistics will also completely give up and be fully taken over by its own Xingyi Logistics.
If it really cannot be covered, then cooperate with third-party logistics such as SF Express and Postal Service.
This time Taobao was boycotted and many users canceled orders. Wang Yi didn't care much, but Jack Ma was furious!
"What's going on?"
"It's surprising that at such a critical time of June 18th, such negative news came out and even became a hot search topic!"
"Where is the public relations department? No action at all? Remove the trending search!"
Jack yelled angrily.
The public relations manager was a little helpless:
"Chairman, the hot searches on Sina Weibo have been removed immediately, but the hot searches on Tencent Weibo, Sohu Weibo, and NetEase Weibo are still on."
Jack Ma was silent: "..."
"There are also Douyin hot searches, Meiyou hot searches, and Tieba hot searches. They are all listed. They are not our platform and cannot be removed even if they are removed!"
Jack's face turned green: "..."
Tencent Weibo will definitely not be able to remove it, and even Jack Ma suspected that Goose Factory was responsible for this!
As for Douyin and Meiyou, they cannot be removed. They are both from Xingyi Technology and their old enemies.
Tieba cannot be removed either. Seeing something happen to Ali, Baidu wants to sing and dance. How can it help Ali remove the hot search?
Absolutely impossible!
"On the other hand, the hot searches on Sohu Weibo and NetEase Weibo are expected to be removed, but the price charged by the other party is not low..."
The public relations manager said helplessly that he was helpless in this situation.
Who asked Ali to make enemies everywhere? Is he okay now? He is surrounded by enemies on all sides!
"Forget it, alas! Other big platforms can't take it down, and the hot searches on these two small platforms won't mean much even if they are taken down."
Jack Ma waved his hands, feeling tired.
Then he couldn't help but said: "Has it been investigated? Who did this? If it was not exposed earlier, it would be later. It happened to be exposed at the most critical period of 618, causing us heavy losses. This is not normal!"
The vice president nodded: "It's definitely not normal, but we haven't found out who it is yet."
But the public relations manager couldn't help but said: "Could it be Xingyi Technology? Our relationship with them has never been good."
Jack Ma thought for a while and shook his head: "The possibility of Xingyi Technology is not high. They don't have a comprehensive e-commerce yet. They have taken action. The ones who take advantage are JD.com, QQ Online Shopping, and Amazon. They are completely making wedding dresses for others."
, the possibility is unlikely. Wang Yi has never been in the habit of making wedding clothes for others."
The vice president also said: "More importantly, the brand with the largest transaction volume on Taobao is Xingyi Technology. Now that this incident has been revealed, users have returned goods, and Xingyi Technology has also suffered a huge loss. They can't afford to kill one thousand enemies and lose eight hundred."
ah!"
The public relations manager suddenly realized: "Yes, it is probably JD.com or Goose Factory!"
Jack Ma nodded: "It's very possible that something happened to our Taobao during the 618 e-commerce war. Users and orders all flowed to JD.com and QQ Online Shopping, and they benefited the most. There is a high probability that one of them is responsible!"
“Especially JD.com, which just went public, it’s so possible!”
The vice president was convinced: "Yes, once something happens to Alibaba, JD.com will grow the fastest. Not only will they make a lot of money, but their stock price will also rise a lot."
"Yes, the market value has skyrocketed. The more I look at it, the more it looks like they did it!" Jack Ma was furious: "This little red guy is really hateful!"
Another vice president Mo Yi also sighed:
"It's too late to talk about this now. We can talk about revenge later. The only way now is to use crisis public relations to completely solve this problem. Now is the critical period of the 618 war, and it must be solved as soon as possible. Otherwise, users will withdraw in large numbers.
Alibaba will all suffer heavy losses! Not only revenue and profits, but also users will be lost in large numbers to other platforms!"
Jack Ma's face became solemn: "That makes sense. How to do crisis public relations? What do you think?"
Mo Yi was the first to speak: "The person who untied the bell must tie the bell. Since it is a matter of Taobao advertising, we must first reduce our advertising on Weibo. We must make a public statement and apologize to the outside world."
Jackma frowned. If this happened, it would be equivalent to Ali bowing his head and admitting his mistake!
Ali doesn’t want to lose face?
The public relations manager also changed his expression: "It's okay to reduce advertising, but it's not okay to apologize. Otherwise, our brand image of Alibaba will be affected."
Mo Yi sighed: "Under this situation, we have been boycotted by users. Taobao has been uninstalled by many users and returned a large number of returns! If you don't apologize or admit your mistakes, you continue to fight against users, because you want to make the remaining users
Also returned a large number of goods? Or even uninstalled Taobao?"
"This..." the public relations manager was speechless.
Mo Yi continued: "On the contrary, only by bowing our heads and admitting our mistakes can we stabilize and retain users, so that users will no longer uninstall Taobao and continue to cancel orders. If we don't bow our heads, users will not agree at all and will only continue to boycott us!"
If it were normal, that would be fine, we could spend it with our users, but now it’s 618! There are too many orders in these two days, we can’t afford it!”
Jack Ma's expression changed slightly, but he could only nod: "President Mo's words are reasonable. Otherwise, not to mention that the users will not agree, Sina and Lao Cao will probably fall out! This time, it is not just Alibaba that is affected, but also
Please remove some ads from Sina Weibo and Taobao, and prepare copywriting that bows your head and admits your mistakes.”
"yes!"
"How to do it specifically, President Mo, do you have any ideas?" Jackma looked at Mo Yi.
Mo Yi nodded: "One thing. When we bow our heads and admit our mistakes, we can't admit our mistakes directly. We can find someone to take the blame. Let's just say that the person who contacted Weibo was a temporary worker who was not skilled in the business and something went wrong, which led to Taobao ads.
Too much is not our original intention on Taobao.”
Jermak's mood improved: "This temporary worker is well used! That's it."
Another vice president also said:
"In addition, for those users who cancel their orders and apply for refunds, we can give them a coupon without threshold to give up the refund!"
"For example, if the order amount is 100, you will receive a 2 yuan coupon."
"For example, if the order amount is 1,000, you will get a 20 yuan coupon."
"Maybe they will give up refunds just for this 2% discount."
"What a great idea!" Jack Ma's eyes lit up: "Giving 2% of the profits to users will cost us some money, but it can still be considered a way to retain users."
The reason why the rebate is only 2% is not because Taobao is stingy, but because Alibaba’s platform only charges 3%-10%.
If you return a little more, Alibaba will have no profit or even lose money!
It is impossible for Ali to lose money and make a profit.
A 2% rebate is considered a big loss.
"Do it quickly."
"yes!"
Soon, Ali issued a statement:
[Due to improper communication by temporary workers, there were too many Taobao ads on Weibo, which affected the user experience. Alibaba expressed its deep apology. Now it has properly communicated with Sina Weibo’s marketing department to reduce Taobao advertising investment in an all-round way, so that everyone can surf the Internet with peace of mind...
…]
Although this statement is a bit innocuous and glossy, it finally provides an explanation.
Seeing that Alibaba is bowing its head and reducing Taobao advertising, some users expressed support and were too lazy to cancel their orders and place new orders on other platforms.
Some users are still angry and decisively continue to apply for refunds.
But at this time, I received a prompt from the Taobao system: [The product you purchased is very cost-effective. If you cancel the return application, you will be given an X-yuan no-threshold coupon.]
Now, many people were moved.
For example, users who purchased xphone 2pro originally paid 5,299 yuan, but now they are given a 105 yuan no-threshold coupon.
This is equivalent to a direct discount of 105 yuan!
Then I would be reluctant to cancel.
After all, after canceling the Taobao order and placing another order on another platform, it still costs 5,299. It is better to keep the order and choose the 105 yuan no-threshold coupon.
For a time, many people who canceled their orders gave up on canceling, chose coupons, and continued to place orders.
After some operations, fewer people canceled orders, but more people continued to place orders.
Jack Ma was in a good mood about this.
Even Jian Ziyan had to praise her: "There are experts within Alibaba!"
Wang Yi nodded: "First he bowed his head and apologized, showing the courage of a strong man to choke his opponent. Then he added a 2% subsidy to make the user give up canceling the order and place another order. It is indeed capable. But I am afraid that this mechanism will be bugged!
"
"What do you mean?" Jian Ziyan was puzzled.
"What do you think will happen when people who didn't plan to apply for a refund find out about this subsidy?"
"They will also apply for refunds for subsidies..."
"That's right, don't take advantage of the advantages. Once everyone knows that there are subsidies for returns, they will apply for refunds and ask for subsidies."
"If Alibaba keeps providing subsidies, then that's fine. Users will continue to consume on Taobao after receiving the subsidy, and Alibaba will make less money, or even no money at all."
"But if Alibaba stops the subsidy, it will be over, and those who can't get the subsidy will be refunded."
"Don't worry about scarcity, but worry about inequality!"
Jian Ziyan said with a smile: "I see. In this case, wouldn't Ali be in a dilemma?"
Wang Yi nodded: "Let's see how Ali chooses. Sometimes it's just like this. If you try to die once, you will have endless troubles."
As Wang Yi expected, a post quickly became popular on the Internet:
[I couldn’t believe it was a temporary job. My sister bought 5,000 cosmetics and decisively applied for a refund.]
[In the end, in order to retain me, Tmall gave me a 100 yuan no-threshold coupon as long as I didn’t refund the money!]
[Seeing that Tmall is so sensible, I think I should give him a chance, so I won’t quit now.]
[100 yuan no threshold coupon, bought a 799 xbuds headset, actual payment is 699!]
As soon as this post came out, the comments below went viral:
"I, Cao, can we still do this? A direct subsidy of 100? Is there any?"
"Maybe. I bought an xphone 2pro for more than 5,000 yuan and applied for a refund. Tmall gave me a 105 coupon, and I bought a Xingyi mobile power supply."
"The Xingyi TV X60 I bought, I directly paid for the 240 yuan no-threshold coupon! I decisively bought an Unbounded mobile phone, and the actual payment was 999-240,759!"
"Damn it, there are all of them. I'm going to return them too."
"Brothers, I've made it. For an order of more than 3,000 yuan, I made a supplement of 60 yuan, about 2%!"
"In actual testing, as long as you cancel the order, Alibaba will send you a no-threshold coupon, which is 2% of the amount."
"This is interesting, I will also apply for a refund."
…
As Wang Yi expected, those who had not planned to cancel their orders suddenly began to apply for refunds.
During the 618 big sale, many people spend a lot of money. It is normal to spend several thousand, even ten thousand or twenty thousand.
Now that there is a 2% subsidy all at once, there is no threshold compensation of tens to thousands of dollars, and you can buy a lot of things.
It would be unreasonable not to apply for a refund.
Looking at the surge in the number of refund applications in the background, Alibaba headquarters was shocked.
Vice President Mo Yi even approached Jack Ma directly:
"Something happened to the chairman. Those people actually took our subsidy and got stuck in it! Because of our subsidy, those who were not refunded originally started to apply for refund."
"..." The corner of Jackma's mouth twitched, and he was extremely speechless: "Can you still play like this?"
"Okay, really okay!"
Jack Ma was shocked.
Mo Yi sighed: "Now these users are using our subsidies in vain. This makes it difficult for us."
"Is it difficult? It's not difficult at all. Stop all subsidies immediately. If you really want a refund, let them refund it!"
"This..." Mo Yi was a little worried: "Chairman, once the subsidy is cancelled, will it anger users again and make them even more angry..."
Jack Ma waved his hand: "President Mo, you are good at everything, but sometimes you are too kind to a woman!"
“How can a brand as big as Alibaba be intimidated by just a few users?”
"joke!"
"Cancellation is just a matter of not caring about anything else. We at Alibaba cannot let users lead us around!"
"Yes!" Mo Yi responded, thinking it was reasonable and immediately arranged for someone to do it.
So, when I subsequently canceled the order and prepared for free prostitution with no threshold compensation coupons, I found that there was no compensation coupon, and instead a new dialog box popped up:
[The price of the product you purchased is extremely low. Do you want to continue canceling the order? 】
"What about the no-threshold coupon?"
“Why are there no no-threshold coupons?”
The user was confused, and after repeatedly confirming that there was no compensation coupon, he became very angry and decisively canceled the order.
Similar scenes occurred across the country.
It is destined to be a tragic ending.
A user is angry and Taobao suffers heavy losses.
In response to this, Jack Ma's face turned pale, but he was helpless.
Ali cannot retreat again and again, it is destined to be a lose-lose situation.
Looking at the ever-increasing returns and the ever-decreasing transaction volume, Jack Ma's expression was extremely complicated.
I just feel that this 618 is even more difficult than the previous Double Eleven!
I wanted to take advantage of the 618 promotion to boost sales and add a lot of users!
Unexpectedly, the results were not achieved, but instead the company was in trouble and lost a large number of users.
On the contrary, JD.com, QQ Online Shopping, Amazon and other platforms are overjoyed and in a good mood.
The users Taobao lost all went to these major platforms.
The orders lost by Taobao were also made by these major platforms.
Jack Ma was very helpless about this.
In the early morning of June 19, the 618 promotion event came to an end, and Jack Ma breathed a sigh of relief.
Now that the 618 promotion is over, everything will slowly pass.
The Internet has no memory.
As time goes by, netizens' resistance to Alibaba will gradually dissipate.
"Phew! It's finally over!" Jackma sighed longly, feeling exhausted both physically and mentally.
However, at this moment, Mo Yi rushed in: "Chairman, something bad has happened!"
"What's wrong?" Jackma's face changed sharply, and he had an ominous premonition.
Mo Yi said: "Chairman, those platforms are so shameless. Today is June 19th, so the big sales should be over. JD.com has launched another 618 big sales to return and continue to promote sales!"
The corner of Jackma's mouth twitched: "..."
"QQ Online Shopping has also launched an event called Surprise +1. The promotion continues!"
Jack Ma's face turned pale: "..."
“Even Amazon, Dangdang, Gome and other platforms have started similar activities!”
Jack Ma no longer knew what to say: "..."
"By the way, Meiyou Mall, Xingyi Mall, and Douyin Mall under Xingyi Technology have also launched popular sales! Continue the promotion!"
Jack Ma was extremely tired: "!!!"
"The reason why these damn guys are back and continuing the promotion is because they want to continue to steal our users!"
"Yes, Chairman, the problem is that our Alibaba promotion has ended. The prices of all products are more expensive than those of our friends. This will only cause users to flow to other platforms!"
Jack Ma's face changed drastically: "We will also start the 618 return and continue to do it. When will they stop, we will stop!"
"yes!"
With Ali's re-entry, the 618 war continued to June 19.
It was not until twelve o'clock in the evening on June 19 that the 618 war came to a complete end.
Taobao, a large company with a large business, is still number one, but it takes a lot of effort to win, and its transaction volume and profits are far less than expected.
The revenue and profits of several other platforms far exceeded expectations.
But the one that has made the most profit is Xingyi Technology.
Not only did Xingyi Technology’s products have high transaction volumes and extremely high profits on several major platforms, but more importantly, Changchao Pay became the payment platform with the largest number of users during the 618 period.
Whether it is JD.com, QQ Online Shopping, Gome, Xingyi Mall, Meiyou Mall, or Douyin Mall, they are all connected to Changchao Payment and account for the largest proportion.
It can be said that Alibaba won the 618 war and the e-commerce platform war.
But in the payment war, Changchao Payment won!
As for revenue and profit, Xingyi Technology and Meiyou Technology won!
There is no doubt that Wang Yi became the biggest winner.
The next day, all departments were busy counting the 618 results, but Wang Yi was a little absent-minded.
In the 618 big promotion, Xingyi Technology and Meiyou Technology all performed very well, very well.
Whether it’s mobile phones, tablets, or TV air conditioners, they all sell very well.
But what Wang Yi is most concerned about is the Prism Gate incident!
The Prism Gate that happened in June in the previous life is already on the 20th, so it should have happened, right?
Why is there no movement at all?
It stands to reason that this is the last few days.
Chapter completed!