With motherboard and chipset design services, it is equivalent to turning a closed-book exam into an open-book exam!
Then the difficulty of mobile phone research and development will be greatly reduced, and the research and development cycle will also be greatly shortened!
Looking at the eager eyes of the CEOs of major mobile phone manufacturers, Wang Yi smiled faintly:
"In the future, we will launch motherboard chipset design business one after another. Today, we will launch the first, brand-new Kunpeng 706 SOC motherboard chipset design business."
"Kunpeng 706 SOC motherboard chipset?!"
Everyone was shocked and in disbelief.
Rebus couldn't help but said: "This is a new product that Xingyi Technology has not released yet. A new motherboard set, just brought it out?"
"It's probably the canceled version B design. The optimal version A design must be used by themselves."
"It's very possible, but it's human nature. We keep the best for ourselves."
"Yes, version B is also available, which can save a lot of research and development time."
"To put it bluntly, Xingyi Mobile's version B design is better than the version A design we made ourselves."
"Hahaha, there is no doubt about it, and it saves trouble and time. Time is money in mobile phone research and development. If it is launched three months later, millions of units will be sold less!"
"Yes, the rejected B version design is actually very delicious."
Listening to everyone's words, Wang Yi waved his hand: "Everyone is joking, my Wang Yi situation is not that small, and Xingyi Technology will not fool everyone with a dead B version plan."
"That's not our way of doing things."
"On the contrary, for the Kunpeng 706 SOC motherboard chipset design, we came up with two sets at once, both of which are the optimal version A designs."
Hearing this, everyone became interested.
I thought it was a design plan abandoned by Xingyi Technology and then sold to a third party to make money. It was regarded as reuse of waste.
The result is two sets of plans, both of which are the optimal version A designs, and even Xingyi Technology itself will adopt them.
This is of great significance. We are not treating third-party customers as outsiders at all!
For a time, whether it was Meizu, Xiaomi, O, V, or even the CEO of ZTE with its strong R&D capabilities, his eyes were enthusiastic.
Ten years later, the R&D capabilities of some mobile phone manufacturers may have improved by leaps and bounds, but now, it can only be said that their capabilities are limited.
Wang Yi waved his hand: "Plan 1, quasi-flagship configuration!"
"Kunpeng 706 SOC + 2G RAM + 16G/32G/64G storage + front push fingerprint recognition + 20W fast charging + dual Teana M1 hifi chips!"
"This solution is designed with powerful performance and powerful configuration. It has proper quasi-flagship configuration and can be used as a flagship phone. After all, it is better than the flagship phone of Qualcomm's flagship chip Snapdragon 800!"
Everyone nodded: "This solution is indeed very powerful, but it is not as good as Kunpeng 902. Other processors are crushed with closed eyes. The cost is not low, so we cannot sell it too cheap."
"Yes, next year Android will also have a 64-bit system, which can completely crush Qualcomm's next-generation flagship chip Snapdragon 805. Its power is terrifying."
"And it has everything that a flagship phone should have. Front fingerprint scanner, 20W fast charging, Teana M1 hifi chip. It is very competitive and cannot be sold cheaply."
Wang Yi nodded: "Yes, to be honest, we will also use this solution for our own use, and the price is not low. As for how much the major manufacturers sell it, that is your business, but it should not be lower than 2499!"
"That's right, Chaoba only sells it for less than 2,499. This is definitely causing trouble!"
Rebus looked complicated: "..."
'Fortunately, I gave up the idea of ​​​​1999 and planned to sell it for 2499! With the fingerprint module, 1999 is not realistic.'
Wang Yixiao said: "Depending on other configurations, this plan can start at 2499, 2999, 3499, or 3999. We directly provide the motherboard chipset design. You can decide other configurations and develop them yourself."
The OPPO CEO’s eyes lit up: “Mainboard chipset design is the most difficult. Nowadays, there are ready-made motherboard set designs, which makes it much easier. All other components will be matched with the motherboard!”
Others also spoke one after another:
"Yes, once you have the motherboard chipset business, everything else will be easy, and the research and development cycle can be shortened by three or four months!"
"In the past, it took half a year to a year to develop a mobile phone. Now that we have a motherboard chipset, can't it be done in two months? In addition to prototype making, debugging and optimization, mass production... all added up, it takes three months to release, and four months to complete."
It will be launched in the next month! In this way, we will be able to launch the Kunpeng 706 quasi-flagship mobile phone after the year?"
Wang Yi nodded: "Yes, I got the motherboard design in October and started follow-up research and development. In December, I successfully developed a prototype, released it in January, and went on the market in February! It's so fast."
"Great, Mr. Wang, how much does it cost to design the Kunpeng 706 SOC motherboard chipset?" Lenovo's president couldn't help but ask.
Isn’t it better to have motherboard and chipset design services than to acquire Motorola’s technical team?
Those people were all uncles, they were paid a lot of money, they didn’t do much work, and they were still working hard, and they were aloof.
Wang Yi said calmly: "Kunpeng 706 SOC is a quasi-flagship chipset, priced at 5 yuan per mobile phone!"
"Five yuan, that's not expensive. Selling 5 million units is only 25 million. It will cost at least 100 million to develop a quasi-flagship mobile phone alone!"
"Yes, it would cost 100 million to develop it by ourselves, which would take half a year to a year. Buying the motherboard chipset directly, plus follow-up research and development, would only cost tens of millions, and it would save time and effort."
"Shortening the research and development time by three or four months is priceless."
"This pricing model is suitable for small manufacturers. Small manufacturers don't sell much, and their own research and development costs are too high. They might as well just buy the motherboard chipset design solution. A sales volume of 2 million is only 10 million."
"Large manufacturers are also suitable. Although the total price of the motherboard set is high, the more you sell, the more you earn."
"That's right, it's not a fixed price. It's very suitable for both large and small manufacturers, and the risks are controllable. When the sales volume is high, the expenses will be high, and the profits will be higher. When the sales volume is low, the expenses will be small. This model is very good."
"Director Wang, HTC wants 10 million sets to match the Kunpeng 706 SOC!"
"Xiaomi also wants 5 million units."
“OPPO 10 million units.”
“vivo 10 million sets.”
"Sony 10 million units."
Basically, all major customers who placed orders to buy Kunpeng 706 SOC have placed orders.
Wang Yi continued: "Don't worry, everyone, there is a second plan."
"Option 2, mid-range configuration!"
"Kunpeng 706 SOC + 2G RAM + 16G/32G/64G storage + 10W fast charge + single Teana M1 hifi chip!"
"Compared with the quasi-flagship configuration, the mid-range configuration has castrated the fingerprint recognition module, the fast charging is reduced to 10 watts, and the Hifi chip is reduced from a dual M1 hifi chip module to a single M1 hifi chip module."
"In this way, the performance of the mobile phone is still very powerful, but the charging and hifi are somewhat emasculated, and the fingerprint is directly removed. The advantage is that the performance is guaranteed and the cost is reduced at the same time. The price can be 500-1000 lower than the quasi-flagship configuration, but
Don’t go below 2000!”
Hearing this, everyone nodded: "Yes, a flagship chip comparable to Snapdragon 800, anything less than 2000 is too much."
"This model starts at 2499 which is very suitable. I even want 2999."
"2499 without fingerprints, 3499 with fingerprints, perfect!"
"Certain brands should not do things that mean others, themselves, and the industry. It is not good for everyone to lower prices and engage in price wars."
For a time, many people looked at Rebus.
Rebus' head was as big as a bucket: "..."
‘Are you worried that I will sell it at a low price? Just start from 1999?’
Lao Li also fell into deep thought. It was a bit difficult to continue with 1999 after so many upgrades.
Xiaomi can’t even do it!
In the previous life, Xiaomi Mi 3 and Snapdragon 800 had no fingerprint recognition, no first-class hifi chip, no 10-watt fast charge, only 5-watt slow charge, and it cost 1,999!
It’s all considered a bargain price, a low price.
Now it has added a first-class hifi chip, upgraded to 10W fast charging, and upgraded to a 64-bit processor that is ahead of the Snapdragon 800. The price of 1999 is considered low.
After all, a single Teana M1 hifi chip costs 150 yuan, and a 10-watt fast charging module costs another 100 yuan. Even if the Kunpeng 706 is 20 yuan cheaper than the Snapdragon 800, the total cost is more than 200 yuan more than before.
Rebus is not a philanthropist either.
In addition, Xiaomi's current sales volume is far less than that of the previous generation, the diluted R&D costs are higher, and the prices of components are also higher. Plus upgraded things, the total cost is at least 350+ higher than in the previous generation!
'What a selling point!'
Seeing everyone's hostile looks, Rebus quickly expressed his stance:
"Our mid-range mobile phone, Kunpeng 706 SOC without fingerprint, is priced at 2499, and the quasi-flagship with fingerprint is priced at 2999, so you can rest assured."
"You know the truth." Lao Huang said calmly.
The corner of Rebus's mouth twitched: "..."
Others said no more.
It would be best if no one ruins the place.
In this regard, major brands have reached a consensus:
Mid-range Kunpeng 706 SOC phone without fingerprint, starting at 2499, starting at 2999.
The quasi-flagship Kunpeng 706 SOC phone with fingerprint sensor, starting at 2999, starting at 3499.
“Meizu placed an order for 5 million Kunpeng 706 SOC and 5 million sets of mid-range motherboard chipset designs.”
Lao Huang thought clearly that the Meizu mx4 at the beginning of next year will be Kunpeng 706 SOC + 10W fast charging + a single Teana M1 hifi chip, which will cost around 2499.
Pursue sales at low prices and stabilize the basic market.
Mx4 pro, equipped with Kunpeng 902 SOC + fingerprint recognition, sells for 3,499.
Rebus had the same idea.
Various other manufacturers have also placed orders one after another, all with similar ideas.
The low-end uses 706 without fingerprints, the high-end uses 902 SOC with fingerprints, or 706 SOC with fingerprints.
In this way, one high and one low can be used both offensively and defensively, which is undoubtedly more secure.
Wang Yi changed the subject: "In addition to the Kunpeng 706 motherboard chipset design, we also launched the Kunpeng 902 motherboard chipset design."
"The difference is that there is only one Kunpeng 902 motherboard chipset design, which is exactly the design used in the Xphone 3 and is also the most mature flagship design."
"Kunpeng 902 SOC + 3G RAM + 16G/32G/64G storage + front touch fingerprint recognition + 20W fast charging + dual Teana M1hifi chips!"
"The price is the same as 5 yuan per unit."
Hearing this, everyone was overjoyed.
Taking out the design of xphone 3 directly, this is undoubtedly a good thing.
Although major manufacturers can also reverse engineer the motherboard design of the Xphone 3, it takes time and cannot be used publicly.
Directly copying the motherboard design of xphone 3 without authorization is called plagiarism. It risks infringement and can easily be scolded.
More importantly, the fast charging chip is from Xingyi Technology, the fingerprint module is from Xingyi Technology, the HIFI module is from Xingyi Technology, and the Kunpeng 902 SOC is also from Xingyi Technology.
The core modules are purchased from Xingyi Technology, and then you copy other people's motherboard and chipset designs. This is a big mistake.
If Xingyi Technology takes advantage of this and cuts off the supply of chips, fingerprint modules, and fast charging modules, like those in the Kunpeng 902 SOC, all the major manufacturers will cry endlessly.
Plagiarizing the upstream supply chain giant?
Suicide properly.
But things are different now. Xingyi Technology takes it out directly and sells it for 5 yuan.
Then it is not copied, but authorized, and then it can be used openly!
Detailed technical solutions are provided directly by Xingyi Technology. Even reverse research is not required. You can get started directly and conduct subsequent research and development.
It only costs 5 yuan per unit, and the sales volume of 5 million units is only 25 million.
25 million can be saved in reverse research and development, saving various risks, greatly shortening research and development time and difficulty, and is completely cost-effective.
There was no surprise. Major customers who had already placed orders for Kunpeng 902 SOC started placing orders one after another.
As for the price limit, Wang Yi did not mention it again.
When Kunpeng 902 is sold, the price has been limited to 3,000+, so major brands will naturally abide by it.
And the cost is there.
Fingerprint modules are expensive these days, 20W fast charging is expensive, HIFI modules are expensive...
These are all money and cannot be sold for less than 3,000.
Even for Xiaomi in the previous life, such a set of configurations would cost more than 3,000 today.
What can be expected is that major domestic brands will most likely start at 3,499, 3,999, or even 4,499.
International brands such as HTC, Sony, Sharp, etc. will definitely have 5,000+!
For 4G mobile phone motherboard modules, Wang Yi took out two sets of motherboard modules for the Kunpeng 902 of the xphone 3 and the Kunpeng 706 of the Unbounded Note, and there was nothing else.
There is no way, currently Xingyi Technology has made these three sets of 4G mobile phone modules.
Regarding 3G chip modules, Wang Yi once again took out four sets of chip modules: Kunpeng 500, Kunpeng 506, Kunpeng 700, and Kunpeng 702.
They are all designs from the 1st generation of Wujie, as well as the motherboard design of the old 3G Xingyi mobile phone.
The price of old 3G mobile phones such as xphone 2 and xphone 1pro dropped below 3,000, which affected the brand image of Xingyi Technology, lowered the quality, and simply stopped production one after another.
By selling the corresponding chipsets to friends and letting them make 3G phones priced at 1,000-3,000 yuan, Xingyi Technology can still make a lot of money by selling accessories.
After all, many of the components used in motherboard chipset design are Xingyi Technology's own modules.
If you are commercially using Xingyi Technology's motherboard set, you have to buy Xingyi Technology's Kunpeng chip, fast charging module, fingerprint module, motherboard set design, chip tuning, etc., and you have to give Wang Yi money.
If you replace other components, it will cost a lot of money, and you have to redesign and re-adapt, which is even more troublesome.
Of course, this is also Wang Yi’s wisdom!
Prevent excessive limelight.
If domestically produced mobile phones, high, middle and low-end are all monopolized by Xingyi Technology, it will be easy to get hammered.
However, by providing motherboard set design and stimulating the rise of other manufacturers, Xingyi Technology still makes a lot of money, and it is not too dominant and will be hammered.
It’s a way to share risks without delaying making money!
The motherboard set has been released, but the trade fair has just begun.
Subsequently, major brands adjusted their order plans one after another and formally signed orders with Xingyi Technology, agreeing on payment methods, delivery time, delivery volume and other details.
Big orders were signed out one by one, and George, Zhu Changlin and others were extremely excited.
Finally, the senior directors and presidents of major brands shook hands with Wang Yi one after another, and then left with satisfaction.
This time Xingyi Technology's chip exhibition would have become a joke.
But I didn’t expect that I would eventually become a king!
A senior executive was overjoyed: "Chairman, so many chip orders are really overwhelming. Do we want to publicize it? Now the media and outsiders all think that we only have one 4G chip order.
The chip exhibition has become the backdrop for Qualcomm..."
Wang Yi waved his hand: "No, just keep it low-key. Let Qualcomm be excited for two more days, and then wait until sales at their exhibitions slump."
"Hahaha, that's a good idea." Zhu Changlin instantly understood Wang Yi's thoughts:
"I guess everyone at Qualcomm is still dreaming about it, thinking that the Qualcomm 4G chip exhibition the day after tomorrow will definitely explode with orders, and we will inevitably get big orders! Unexpectedly, we have won many orders!"
"It is estimated that as excited as they are now, they will be sad the day after tomorrow!"
George said meaningfully: "I seem to have seen the day after tomorrow, when Jacob looked at the very small trading volume, shocked, confused and frightened!"
"Hahaha, that must be exciting. I can't wait."
"Don't disturb other people's dreams."
Wang Yixiao said that when he opened the final transaction order volume, his expression became very exciting:
[HTC: 10 million Kunpeng 902 SOC, 10 million Kunpeng 706 SOC, 5 million Kunpeng 508 SOC. 10 million Kunpeng 702 SOC. 5 million Kunpeng 902C, 5 million Kunpeng 706C! 】
"HTC has placed orders for a total of 25 million 4G chips, 10 million 3G chips, and 10 million tablet and TV chips!"
Wang Yi had a calculation in his mind: "No surprise, next year will be HTC's last glory. HTC's annual sales of mobile phones have dropped from hundreds of millions to tens of millions. If treated differently, it will inevitably fall."
On the contrary, it was ZTE's performance that made Wang Yi stand out.
[ZTE: 10 million Kunpeng 902 SOC, 10 million Kunpeng 706 SOC, 5 million Kunpeng 505 SOC. 10 million Kunpeng 702 SOC. 5 million Kunpeng 702 SOC. 10 million Kunpeng 506
SOC. 5 million Kunpeng 902C, 5 million Kunpeng 706C!]
25 million 4G chips, 25 million 3G chips, and 10 million tablet chips.
George frowned: "Chairman, we have 50 million chips here alone. Can ZTE sell them?"
Wang Yi nodded: "Yes, don't forget, ZTE is globalized. Domestic sales are not high, but overseas sales are very high."
Zhu Changlin also said: "Yes, both ZTE and Huawei have become internationalized. Especially ZTE, overseas sales account for 70%! ZTE's annual sales are expected to exceed 80 million units next year."
"Very possible."
Currently in the global mobile phone sales list, Samsung, Xingyi Technology, and Apple rank in the top three, followed by ZTE, LG, Huawei, Nokia, Lenovo, Coolpad, HTC, Sony...
In the past two years, ZTE has been stronger than Huawei, so it was hammered first...
[Lenovo: 10 million Kunpeng 902 SOC, 10 million Kunpeng 706 SOC, 5 million Kunpeng 508 SOC. 10 million Kunpeng 702 SOC. 10 million Kunpeng 506 SOC. 5 million Kunpeng 902C, 5 million Kunpeng 505C! 】
…
Basically, HTC, ZTE, Lenovo, Coolpad, O, V, Sony, LG are all of similar size.
Each company produces 40 to 50 million mobile phone chips.
4G chips and 3G chips are about 50-50, or 64 points.
The difference is that HTC, ZTE, Lenovo, Coolpad, LG, and Sony, in addition to mobile phone chips, have also placed orders for 10 million tablet or TV chips.
[Meizu: 5 million Kunpeng 902 SOC, 5 million Kunpeng 706 SOC.]
[Xiaomi: 5 million Kunpeng 902 SOC, 5 million Kunpeng 706 SOC, 5 million Kunpeng 505 SOC.]
[BlackBerry: 5 million Kunpeng 902 SOC, 5 million Kunpeng 706 SOC.]
[TCL: 5 million Kunpeng 706 SOC, 10 million Kunpeng 505 SOC, 10 million Kunpeng 500 SOC! 10 million Kunpeng 505C.]
To Wang Yi's surprise, TCL placed an order for 25 million mobile phone chips, but most of them were low-end chips.
There are two brands of TCL mobile phones these days. Domestic TCL is like the Momoda series launched in the previous life!
That’s right, TCL’s Momo mobile phone is also the memory of a generation.
Overseas, it’s Alcatel.
In addition, TCL has also placed an order for 10 million Kunpeng 505C units to be used in smart TVs and tablets.
In the end, Kunpeng 902 SOC sales increased from 80 million to 90 million.
BlackBerry and LG each added 5 million, especially since the Kunpeng 902 SOC chipset has been released. It would be a waste not to add more.
Kunpeng 706 SOC also saw sales surge to 60 million units due to the emergence of quasi-flagship and sub-flagship chipsets.
Kunpeng 508 SOC did not have a chipset design, so many manufacturers gave up in the end, and the final sales volume was only 20 million units.
Kunpeng 505 SOC is the cheapest 4G chip. Even without a motherboard chipset design, sales are still as high as 50 million units.
A total of 220 million 4G chips were sold.
160 million 3G chips were also sold.
In addition, 70 million tablets and TV chips were sold.
A total of 450 million chips were sold!
"How is the production capacity? Is there any problem with delivery?" Wang Yi asked.
"No problem." George replied: "Mobile phone manufacturers also need time to develop chips. Delivery will begin within three months and will be delivered in batches within the next six months."
The chips ordered now will be used next year.
Even if there is a motherboard set, the research and development will take two months at the earliest, the prototype will take one month, the mass production will take three months at the earliest, that is, mass production will be released in January, and the market will be launched in February at the earliest.
Therefore, it is enough to start delivery in December and complete the delivery in batches until June.
At the beginning of October, Xingyi Technology has nearly nine months to cope with these orders.
George said: "160 million 3G chips are all made of 40 nanometer technology. Our 40 nanometer technology has a monthly production capacity of more than 30 million chips. Then a large number of 3G models will be discontinued, and the consumption of 3G chips will drop sharply. The extra production capacity will be enough to produce these 3G chips.
.”
"The 28-nanometer process will start producing 90 million units per month next month. In 9 months, we can produce 810 million units, which is completely affordable."
"What's more, the second phase of Xingyi B2 wafer fab and the second phase of Xingyi M2 wafer fab will be put into operation next year, and the monthly production capacity can be increased by another 60 million chips."
"That's good." Wang Yi nodded: "Arrange production capacity, communicate well with customers, and don't make any mistakes."
"Don't worry, Chairman!" George was full of confidence.
This time, Qualcomm is really going to blow up!
450 million chips were sold at one time, with total revenue exceeding 80 billion yuan!
Of course, this is only mobile phone chips, tablets, and TV chips, and does not include fast charging chips, Bluetooth chips, etc.
The income from this part is also quite large.
Especially the motherboard set mode, the entire motherboard set is sold directly, including a mobile phone SOC chip, a fast charging chip, 2 power management chips, in addition to HIFI chips, Bluetooth wifi chips, radio frequency chips...
In the motherboard chipset mode, these supporting chips are also sold in sets!
Although the profits of these small chips are not as high as mobile phone chips, they are still available in large quantities.
Taken together, it is even more profitable than mobile phone chips.
For example, the Teana M1 HIFI chip costs 150 yuan each, with a minimum order of 5 million yuan costing 130 yuan, and two chips for flagship models cost 260 yuan.
As for the cost, Wang Yi’s mass production is only one yuan a piece!
Chapter completed!