Chapter 23 Company Relocation
With the gradual emergence of the concept of free games, it has also gradually become known to many online game companies.
It is gradually becoming difficult for paid games to survive in the free game market.
Some paid games that have been released for a long time may continue to develop to a certain extent relying on their long-term accumulated popularity, but new games have basically been separated from paid games.
"In the current environment of paid games, there is basically no possibility of doing anything. Wanxiang Technology launched such a game is really a mistake!"
Even Chen Mu, the person in charge of Tiancheng and Xu Cong's former boss who has always been optimistic about Xu Cong, can't help but worry about the future of Xu Cong's game.
Under the premise that countless people are not optimistic about it, most people think that the popularity of this game is only temporary.
After all, the market for paid games has already been abandoned by many manufacturers.
Just when many practitioners believe that most players will quit the game because of the fees.
The development trend of Fantasy Westward Journey has given many manufacturers a very big slap in the face.
A week after the game was released and launched, Vientiane Technology announced the current results of the game, and the results of this game also surprised many people who were not optimistic about Fantasy Westward Journey.
"The number of registered users of the game has exceeded 10 million, and the daily active users have exceeded 6 million! At the same time, the company's weekly revenue has reached a terrifying 30 million!"
Wanxiang Technology is very proud to announce the results of Fantasy Westward Journey in its first week on its official website.
Although there are only 10 million registered users, the number of active users has reached 6 million.
60% activity level, this result makes many online game companies jealous.
You must know that although many games have a lot of registered users, the number of daily active users is really pitiful. Generally, a game can be considered popular only when its daily activity reaches 30%.
Fantasy Westward Journey actually reached 60%.
At the same time, the corresponding tens of millions of turnover revenue proves that these six million users are real users who are willing to pay to play games.
Users who are willing to pay to play games are their biological fathers in the eyes of many game manufacturers.
Of course, in Xu Cong's view, when operating a game, he must learn the operating concepts of a pig factory.
The attitude of most game manufacturers towards users who earn money is to lick them if they can. Basically, they regard these users as parents, who provide them with food and clothing.
But the pig factory is different. Even if you spend money crazily in the game, the pig factory will still not tolerate you.
Both liver and krypton, this is the nature of the pig factory. If you have money, you will not be happy easily.
"It's time to launch the exchange system. Try to arrange a few trustees to control the price stability of game props and ensure the stability of the economic attributes of the corresponding game!"
After the game Fantasy Westward Journey has a certain degree of phenomenon-level popularity, Xu Cong will not stop his footsteps.
The popularity of current games also requires the emergence of a certain trading system to ensure the basic economic system in the game, thereby achieving a balance between some krypton gold users and liver game users.
Krypton gold users who want a better gaming experience can go to these hard-core game users to buy the equipment and props they spent time to acquire.
Of course, as a middleman, Wanxiang Technology can control the economic balance of corresponding games to ensure that the game has a more stable gaming environment.
In addition, as an intermediary, you can also rely on the corresponding commission ratio to obtain a certain amount of profits, so that all three parties have common benefits.
Krypton gold users spend money to buy equipment and props that are better used and have more powerful data.
Users of liver games have obtained certain economic benefits by spending money accordingly.
As for Wanxiang Technology, it draws a certain commission from the two parties. At the same time, the corresponding game players also need to spend some points to purchase game time when playing the game.
This balance needs to be done well by Wanxiang Technology itself. Only by doing it well can the game maintain a certain stable development and at the same time bring enough revenue to the company.
Of course, in addition to bringing a lot of popularity and revenue, the game Fantasy Westward Journey has also led to the trend of binding online banking to Vientiane chat.
Many gamers who play Fantasy Westward Journey also found that this recharge system is directly related to Vientiane Coin.
Many users of Fantasy Westward Journey are people with certain financial strength, and many are even users who have transferred from other paid games.
These netizens are basically very proficient in bank cards and binding online banking.
A game led to the development of a corresponding virtual currency platform, which also allowed the virtual network system created by Wanxiang Technology to gradually begin to take shape.
The popularity of Fantasy Westward Journey has also attracted the attention of many online game companies.
And these online game companies also found that the number of daily active users of their long-running paid games has dropped significantly during this week, and the company's weekly revenue has shrunk by at least 30%.
"Damn it, are all these users going to play Fantasy Westward Journey?"
Many online game companies found that the sponsors they had finally attracted had turned traitor and defected directly to a paid game that had just been launched.
Especially Shengda, he is very depressed now.
For more than a month, the two companies Shengda and Penguin have been at odds with each other, and even the two legal departments have gone to court.
Naturally, the first court case resulted in Shengda winning.
However, Shengda did not expect that Penguin Company did not agree with the trial and planned to continue to appeal to a higher level organization.
Obviously Penguin is ready to fight a protracted war with Shengda, and Shengda is well aware of this.
This kind of procrastination is already a very familiar routine for Internet companies.
Seeing the rising popularity and number of online users of Penguin Speed, as well as the gradual decline of its own kart game, Shengda Company can't help but feel angry and helpless.
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But now there is a problem before Shengda Company, which makes Shengda dumbfounded.
My company is continuing to compete with Penguin, but I didn’t expect that my company’s backyard suddenly caught fire.
The popularity of Fantasy Westward Journey has directly affected the development of Shengda housekeeping game "Legend".
"Xu Cong, letting him go is our company's biggest decision-making mistake!"
Chen Tianqiao, as the current chairman of the company, also expressed a burst of emotion after learning about the current situation of the company's game market.
It's just that although Chen Tianqiao was emotional, he didn't care.
Chen Tianqiao is an ambitious person. At the beginning of this year, he proposed the idea of building the company into an "Internet Disney" in the company's board of directors.
As the founder and chairman of the company, Chen Tianqiao made a huge gamble seven years ago to introduce "Legend" from Bangzi Country. With this game, Shengda officially became the number one online game company in China.
From the few hundred thousand users of the game when it first started, to the current millions of daily active users, the game Legend has witnessed the domestic online game market from being barren to prosperous.
It was also this game that allowed Shanda to go public two years ago and made Shengda Chairman Chen Tianqiao the richest man in the country.
"Legend is a bad game, but Shengda is a good company!"
As the chairman, Chen Tianqiao is not particularly optimistic about the game industry. Of course, in Chen Tianqiao's eyes, online games are just a part of the Internet.
Chen Tianqiao was able to support Shengda and become the richest man in the country by relying on a lot of gambling. He still has a certain vision.
This also makes Chen Tianqiao one of the few people in China who has touched the "ecology" before the Internet really prospered.
In the two years since he became the richest man, Chen Tianqiao invested in video software, online literature companies, and some technology companies.
"In terms of online games, our company is still the leader in the industry, and now our company will transfer all its energy to Shengda Box!"
Chen Tianqiao certainly didn't care about the concerns of other shareholders of the company about Wanxiang Technology, and instead asked the company to focus all its energy on the "Shengda Box".
This product can be said to be Shengda’s most important business.
This product can be connected to the Internet and only needs to be connected to a TV to play games or any movie or video.
Of course, there will be a very general name for this type of product in the future called "TV box".
Some technology companies like Guozi have made such products, but Shengda had already started working on this project five years in advance.
According to Chen Tianqiao's idea, as soon as this product is launched, it will inevitably change the entire Internet industry.
And Shengda can rely on this product to truly change the industry's evaluation of Shengda.
Shengda took off the hat of a game company and became an Internet technology company recognized by everyone.
Shengda still maintains a corresponding laissez-faire attitude towards Wanxiang Technology.
Wanxiang Technology is currently relocating the company.
Today's Wanxiang Technology has almost entered a new stage of development, and one building can no longer satisfy Xu Cong's ambition.
As early as a month ago, Zhang Yong found a new office location.
The location is located in the West Lake Science and Technology Park. This science and technology park was specially built three years ago by the local government to introduce outstanding enterprises.
When Wanxiang Technology settles in, there will naturally be certain policy subsidies.
This also allowed Wanxiang Technology to successfully spend 6 million a year to rent a three-story mid-to-high-level office floor covering an area of more than 1,000 square meters as office space.
After all the network and office equipment were completely arranged, the company also began its first relocation after its establishment.
Of course, as the place where the company's development started, the building at the company's old site had already been bought by Xu Cong, and it was used as the company's employee dormitory during the company's subsequent development period.
Chapter completed!