After the Tianxuan 1020 processor was released, the Mei family made large-scale purchases of this processor chip.

Although the overall parameters of this processor chip are pretty good, after testing, Meizu finally found something wrong with this processor.

Although the performance of the entire processor chip looks good, due to the overall manufacturing process, it cannot drive the performance of the processor chip this time, leaving a certain gap in the performance of the entire processor chip in terms of user experience.

After conducting tests, Meizu found that if this processor chip wants to fully unleash its ultimate performance, the power consumption will directly increase to a very high 12W.

This kind of power consumption can be said to be very scary, especially when the temperature will increase greatly. And the most helpless thing is that the size of the mobile phone product itself is too small this time, which makes the entire product have to be designed.

Make some changes.

Originally, the Rose 13 Youth Edition was intended to be a replacement chip version of the Rose 13 series.

However, the heat generation of the processor chip this time is relatively serious, which has made some changes in the design and power consumption frequency of the entire processor chip. In order to be able to test the most suitable power consumption of the entire processor chip, this time

Meizu engineers conducted large-scale debugging on this processor chip.

This kind of debugging can be said to lower the performance of the processor chip by a notch, as if the Fire Dragon 855plus has been reduced to the level of the Fire Dragon 845.

However, even if the frequency is lowered, the performance of this processor is still at the first level in the current industry.

After all, we are still in 2016, and the performance of this processor chip has been very good for 18 years.

At the same time, some components and functions are castrated on the stack inside the original mobile phone, so that more heat dissipation glue can be stacked inside the product to ensure the proper performance of the mobile phone.

The first point of castration is the overall battery capacity of the mobile phone, which has been directly castrated from the original 3400 mAh capacity to 3200 mAh capacity, and the charging power has also been reduced to 18W.

This is done to prevent heat generation and prevent the phone from fully functioning.

Secondly, the mobile phone has also castrated the camera. This specially customized camera has been castrated into a public version sensor Sugon 484 sensor, which is newly developed by Sugon Semiconductor.

A 1/2-inch, 0.8um most common 48-megapixel sensor, and this sensor also eliminates the optical image stabilization module, allowing a wider space inside the phone.

In addition, this time the phone has also made some changes to the overall antenna, and also abandoned the original NFC module in terms of NFC.

Under this circumstance, the internal heat dissipation area of ​​the entire Youth Edition mobile phone is directly increased by about 200% compared to the regular version, and the weight of the mobile phone is also directly reduced from 162 grams to 153 grams.

The overall weight and feel of the phone have also undergone some relative changes, which is also in line with the current youth version design.

At the same time, in order to make the Youth Edition truly recognized by consumers, this time the Youth Edition has also specially made a corresponding co-branded version.

Based on the current most popular hero battle records, we have customized special mobile phone internal themes and mobile phone gift boxes according to the most popular heroes.

At the same time, the back cover of the phone and the appearance of the phone have been specially gamified, and even the phone's card removal pin and the phone's charger have been specially customized.

In order to make this product look more in line with the needs of consumers and users, and also more in line with the name of the youth version.

The configuration of this Youth Edition is actually very sufficient, especially in terms of storage configuration.

4 64G, 6 64G, 6 128G, and even this time the joint gift box version also comes in 6 256G.

In terms of price, the price of this youth version is much cheaper than the regular version, which is more in line with current consumer needs. At the same time, such products are also more suitable for the current consumer market.

The starting price of 4 64G is only 1,799 yuan, while the other two versions are priced at 1,999 and 2,199 yuan respectively.

The overall youth version price is more in line with current consumer demand for smartphone products. After all, the overall performance of the youth version this time also meets the needs of most consumers, and the mobile phone also has some flagship attributes.

The appearance and texture of a flagship phone, the same high refresh rate as a flagship phone, the screen, and the processor with almost the same performance as a flagship phone make this phone positioned as a small flagship.

The special co-branded version is said to only have a total of 3,000 models. First of all, the mobile phone has a special customized gift box. The gift box contains a specially designed mobile phone set, as well as a special mobile phone case and power bank.

As a co-branded product, the price is naturally much higher. After all, this time it cost the mobile phone manufacturer money.

6 256G ultra-high storage configuration, and this time netizens finally discovered the co-branded version from the official website after the press conference. In terms of the internal configuration of the phone, it is indeed a little different from the original Youth Edition.

The so-called gap is the gap in the speakers. The speakers used in most flagship mobile phones are basically 1012-sized speakers.

Nowadays, only Shining Phone and Samsung use dual speakers on smartphones!

But this time the joint version actually has speakers that are not available in the regular version and the plus version.

This time, a small opening was made on the top of the phone, and a 1010 sensor was used that was smaller than the 1012 sensor.

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These two speaker sensors allow the entire phone to have a better external sound level than other versions of mobile phones when used externally, and at the same time, the gaming experience will be even better.

This can be regarded as some of the special innovations made in the products on the entire co-branding board, which makes the products more competitive.

This time, the final price of the age version of the gift box is set at 2,999 yuan, which is basically the same price as the regular entry version.

However, this product has a larger storage configuration and a specialized product customized design. For most consumers, this co-branded version of the game may have more experience-wise.

Expressive.

"Meizu is to bring the best products to everyone, so that everyone can use the best smartphone products in the industry! We believe that the smartphone products we design and produce are enough to meet the needs of most users.

Needs in the environment!”

The concert held by the Rose Tribe has finally come to an end, but the impact of this concert is indeed very far-reaching, which has also attracted the attention of some smartphone manufacturers.

Top smartphone products bring the highest user experience and enjoyment, and at the same time, there are many improvements and changes in the design of the product.

In particular, the changes in the hardware configuration of mobile phones have made many current mobile phone manufacturers and brands discover the possibilities of the development of smart phones in the future.

"The era of new smartphones has arrived. If we continue to use the original product design in our products, we will directly lose our original advantages in terms of product competition!"

After major mobile phone brands looked at their products, they also showed a look of helplessness in their eyes. Obviously, under this situation, changes in smartphones will make the competition of the entire product more tiring.

All mediocre products on the market will gradually fall behind in the competitive field, which is not good news for the future development of smartphones.

Especially for some manufacturers, the competition this time is still relatively difficult. For them, the future development direction of the entire smartphone will also be closely related to them.

Even many manufacturers have begun to make some relative changes in their products. How to design better products and gradually be recognized by consumers has become something that many manufacturers need to consider.

"I feel that the product we designed this time is too mediocre and ordinary to be honest. If it is really put on the market, I am afraid it will not have much advantage in the next competition!"

Within the rice company, the company's personnel also felt extremely troubled by the products developed by the company.

The design of the product has actually started last year, but the overall design of the product is not very good. In the current market, it does not have many advantages.

It's a pity that the current products have been fully designed and produced, and faced with the current situation, it is still difficult for major manufacturers to change the situation.

"The product must be released, and at the same time, we must achieve the proper positioning on the price of the product, otherwise our products will not be advocated and recognized by consumers by then, which is not good for our company.

What a great thing!"

Faced with the current situation, after careful consideration, Rebus finally considered continuing to release the original products in terms of products, and even basically retained the pricing of the original products.
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Only by retaining the pricing of the original products can the product positioning be more reasonable and more in line with the needs and grasp of mass consumers for top products.

At the same time, the recognition of the brand will gradually gain the support and recognition of consumers, thus truly meeting consumers' needs for top products.

The marketers within the company, after learning about this, could only silently agree with the chairman of their own company's request. After all, it is still difficult to achieve the ultimate positioning of a product.<
Chapter completed!