Chapter 86 Do it yourself
"Our company needs to make a product to change the current wireless router market. In terms of price, we will try to control it at around 500 yuan, so that more people can use the router! So in terms of price, I hope your company can
Press it to less than 50 million!"
Xu Cong's attitude was very sincere and he also stated his plans.
The person in charge's face changed slightly after hearing such words.
About 500 routers!
This is not going to subvert the entire industry!
"I'm sorry, I'm afraid we can't continue our cooperation this time! We at Pulian Company cannot accept this kind of behavior from your company!"
"I hope we can have opportunities to cooperate in the future!"
After hearing Xu Cong's plan, the person in charge of Pulian also chose to refuse further negotiations and cooperation.
The routers on the market today are all high-end products, and the price of the entire product is not cheap.
This is also the reason why most router companies control industry pricing.
And now Xu Cong actually plans to directly lower the price of routers, which will directly affect the interests of Pulian Company. Pulian Company, as the ceiling and leader in the industry, naturally does not want to see disruptors appear in the industry.
If a disruptor really emerges, it may be difficult for the company's products to continue selling.
A profit of a few hundred yuan will directly reduce Pulian's future development prospects.
After all, Pulian itself is making and selling routers.
If the current Pulian Company chooses to cooperate with Xu Cong, it will inevitably affect the subsequent development of Pulian Company, thus putting Pulian Company into a very embarrassing situation.
The other party has issued an eviction order, which makes Xu Cong silently accept the reality.
After a few polite words with the other party, he left Pulian Company.
"It seems that I need to make my own router again, but the production of routers takes time and a lot of energy!"
Xu Cong, who left Pulian Company, looked at the door of Pulian Company and murmured to himself.
Xu Cong actually owns the router technology.
It's just that in order to make the cake bigger and save time, Xu Cong finally chose to consider cooperating with Pulian Company.
The most important thing about a router is naturally the antenna and the wireless chip in it.
Now Xu Cong has obtained the patent authorization for communication technology from Juchang, and Xu Cong himself also owns part of the technology in the field of wireless communication.
These technologies can be fully applied to chip design and production.
The design of this wireless chip needs to be handed over to Sugon Semiconductor. With the current strength of Sugon Semiconductor, it does not take a long time to complete the chip design. Generally, a new wireless chip can be designed in a few months.
.
Even the wireless chip designed is stronger than the wireless chip installed on the router of Pulian Company.
Design is design, and production also takes a certain amount of time to tape out.
This means that the fastest time from design to production of wireless chips is a few months, and if it is slower, it may take half a year.
It basically takes about one or two months from chip shipment to router assembly and production to formal launch and offline channel promotion.
And if you choose Pulian Company for OEM, it will basically only take a month or two to get the router on the market.
However, the current OEM path of Pulian Company has completely failed, and Xu Cong also considered taking action himself.
But this also means that in the next half year, the mobile phone products produced by my company may not be as competitive on the market as imagined.
Without the trump card of popularizing routers, we can only resign ourselves to fate.
But as long as routers can be fully mass-produced and popularized in terms of price, the sales of the company's communication equipment will usher in a new peak in the future.
After leaving Pulian Company, Xu Cong rushed to Sugon Semiconductor without stopping. In the next period of time, Xu Song will work with Sugon Semiconductor engineers to design new wireless chips.
Of course, when designing wireless chips, it is natural to mobilize some engineers from various project organizations to follow up on new projects.
In addition to research and development in mobile SoC technology, Sugon Semiconductor is now.
A pair of Bluetooth, WiFi chips, audio chips and radio chips. We conduct research, development and design of component chips in many fields.
This time, only mobile SOC chips are used in the products, and many chips such as Bluetooth and WiFi are from Huaqiangbei. The technology of these chips is also relatively old. As new technologies emerge in the future, these chips will also
will be eliminated.
Rather than waiting for the arrival of new technologies, it is better to let Sugon Semiconductor become the leader of new technologies.
For this reason, the company has also increased the research and development of other small parts chips, so that future communication equipment can achieve as large a degree of Chineseization as possible in terms of components.
Li Tao, a college student in Shanghai, has a deep love for digital technology.
Of course, Li Tao's family environment is sufficient to support Li Tao's purchase and use of digital technology.
"Taozi, has your new mobile phone arrived?"
“I didn’t hear that it’s still on the way, it should be arriving soon!”
"But to be honest, you are quite ruthless. This product cost 5,000 yuan, and you actually bought this product!"
In the double dormitory of Shanghai University of Finance and Economics, Li Tao was chatting with his classmate Wang Hao.
The two can be said to be friends who talk about everything, but Li Tao likes digital products, while Wang Hao likes sports.
When Wang Hao learned that his digital-loving friend actually spent 5,000 yuan to buy a mobile phone, he was very surprised.
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After all, in the past, Li Tao would basically act according to his ability when choosing to buy digital products. The products he purchased were either some well-known brand products, or some very special and cost-effective products.
This time, Li Tao actually chose a product produced by a not-so-well-known company, and the price of this company's product actually reached more than 5,000.
Out of curiosity, Wang Hao also learned about this new product and watched the press conference under Li Tao's introduction.
After watching the press conference, Wang Hao is also completely interested in the mobile phone product purchased by Li Tao. At this time, he is also looking forward to the arrival of Li Tao's mobile phone to see if this product is as amazing as mentioned in the press conference.
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At this time, Li Tao was also anxiously waiting for the arrival of the new product, but the current postal express delivery speed is really too slow, and the product has not arrived even a week after its release.
Just as Li Tao was waiting for each other, his cell phone rang rapidly, and Li Tao who took the phone quickly rushed out after listening to what the other person said.
Soon, Li Tao walked into the dormitory with excitement and a tightly wrapped package in his hand.
"Is this the product you're talking about? Take it apart and take a look. It's an eye-opener for me!"
Wang Hao, who was playing computer games, saw Li Tao come back and the package in his hand. At this time, he also put down the game in his hand and hurriedly came around Li Tao's table.
Li Tao looked at the express box, quickly opened it, and took out the mobile phone packaging box.
The packaging box of the mobile phone is still exquisite, which reminds Li Tao of the "HEIZI MP4!" he purchased in the first half of the year.
The styles of the packaging boxes of the two are very similar, except that this time the mobile phone packaging box looks larger. At the same time, the packaging box is mainly white background, and the product name "Hpone" is embellished with golden lines.<
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The entire packaging box looks very high-end, and is more durable and beautiful than the packaging boxes of current mainstream mobile phone products.
Tear off the outer transparent film and slowly open the tightly sealed packaging box, and a delicate mobile phone appeared in front of their eyes.
After tearing off the protective film on the phone, Li Tao slowly took the phone in his hand, with an expression of enjoyment on his face.
After getting the mobile phone, Li Tao also took out his MP4 product and compared it with current mobile phone products.
As two types of products produced by the same company, the appearance designs of these two products are very unified.
But after I got it in my hands, the two products felt completely different.
The MP4 product is relatively light and feels light in the hand, but this brand new mobile phone product is indeed heavier.
Although the product is heavier than MP4, the weight of the product is not that it presses the hand, but that it has a delicate texture that can be held in the hand.
In terms of appearance, the front and back of these two products are still different.
First of all, there is an opening above the front screen. This opening is specially used to prepare for telephone communication. At the same time, there is also a front-facing camera with only 400,000 pixels directly above the phone.
The home button below is more rounded than the MP4 home button, and there is a golden edge around the circle.
And if you press the two home buttons carefully, you will find that the rebound strength of the mobile phone will be better than that of the MP4.
As for the back of the phone, there is a camera and flash in the upper left corner, and the brand name also appears directly below the three-section of the phone.
This change makes the appearance of this phone look more technological than MP4.
"To be honest, this product feels so comfortable in my hand!"
Putting down the MP4 product in his hand, Li Tao also found a manual and warranty card under the charger in the mobile phone box.
"Salute to the explorers who witnessed the new era of communication equipment!"
Compared with the manuals of most digital products, this manual has a prominent paragraph at the front, which gave Li Tao and Wang Hao, who were reading the manual, a strong sense of mission.
Chapter completed!