Chapter 98: Accumulating Strength
"Why is it out of stock again? When will this router be available?"
"I have been waiting for almost a day, and during this day, the most common thing I heard was that it was out of stock!"
"Hongjun Technology, can't you produce more routers?"
Netizens on the forum also began to crusade against Hongjun wireless routers.
The price of this router is affordable, but the product is always out of stock and meets consumers.
Although they knew that this product was at a very good discount, they could not purchase it at all, which made many users feel unhappy and even directly criticized Hongjun Technology on the forum.
Even though there are many netizens complaining on the Internet, they still cannot change the out-of-stock situation.
However, netizens' expectations for this product have not diminished. On the contrary, their demand and desire for this product have increased.
At this time, as the top company in the entire wireless network field, Pulian Company held a special internal company meeting for the router released by Hongjun Technology.
The 429 yuan wireless router has indeed brought an impact to the entire wireless router market.
To be honest, the person in charge of Pulian Company really did not expect that Hongjun Technology would really launch a router under 500 yuan this time.
Last year, Hongjun Technology specially came to Pulian Company, hoping to reach cooperation with Pulian Company, but Pulian Company ultimately rejected Hongjun Technology's cooperation.
In the opinion of Pulian Company, Hongjun Technology has lowered the price of its products to 500 yuan, which disrupts the normal market order.
This has greatly reduced the survival profits required by all companies in the entire industry. After all, the wireless router industry is still a relatively economical industry.
Investment in R&D, company operations, and expansion of offline channels all cost money.
If the price of routers on the market is all under pressure, if the price reaches such a price, I am afraid that it will be difficult for the company to even operate normally.
I originally thought that after the rejection, Hongjun Technology could choose to abandon the original plan, but Pulian Company never expected that Hongjun Technology actually made a router.
Moreover, the price, quality and configuration of this router completely exceeded Pulian’s imagination.
According to Pulian Company, if Hongjun Technology wants to enter the wireless router market, it first needs to have the supply of wireless router chips, but now the chip supply channels are basically in the hands of a few top technology companies.
With the current strength of Hongjun Technology, it is basically difficult to obtain the supply of these chips.
But what Pulian and these wireless network router companies didn't expect was that Hongjun Technology not only obtained the chip, but also produced high-quality and low-priced routers, directly confusing the entire market.
"Don't worry, boss, now we find that the other party's router has been out of stock!"
"The other party is probably losing money and making money, we just need to wait and see what happens!"
The person in charge of the marketing department, looking at the solemn expressions of the company's senior executives, opened his mouth and slowly expressed his opinion.
In the eyes of the person in charge of the marketing department, it is still very difficult to sell routers at such a low price. At the same time, judging from the current sales model of Hongjun Technology products, the other party is likely to be selling at a loss.<
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Now that they have begun to sell at a loss, it is very likely that the product cannot be mass-produced.
"I hope so!"
The company's executives could only hope that Hongjun Technology's current situation would be like this. At the same time, they hurriedly dispatched their purchasing department personnel to various wireless chip suppliers to inquire about the news.
Let’s see if any supplier is secretly providing wireless WiFi chips to Hongjun Technology.
As the wireless routers produced by Hongjun Technology have been out of stock, this has also caused dissatisfaction and complaints from many netizens. Of course, Hongjun Technology has also been watching this matter.
"Recently, the company has recruited many temporary workers and is now stepping up production. However, the company currently has about 10,000 units in stock. Why not release these products first!"
During the period of shortage, Hongjun Technology was also expanding its production capacity on a large scale. After this period of hard work, the company's internal product inventory has reached almost 10,000 units.
Logically speaking, today's companies should also be able to sell products on a large scale.
However, as the company's main talker, Xu Cong temporarily chose to keep product inventory down.
"Have you looked at the sales data of domestic wireless routers in recent years!"
Xu Cong kept a calm look on his face, holding a computer to show the annual sales data of domestic wireless routers in recent years.
In recent years, the sales volume of domestic routers has not been as good as expected, and the overall annual sales volume has remained within a certain value.
The year before last, the annual sales volume of routers was only a meager 70,000 units, while the sales volume of last year’s routers was only 90,000 units.
As the king of the entire router industry, Pulian sold 42,000 routers the year before last and 49,000 routers last year.
"According to this development pattern, it is estimated that the sales volume of routers this year should exceed 100,000 units, or even reach 120,000 units!"
"But now that we have affordable routers like ours, I think this data may still change. Judging from the current market demand for routers and the development of home networks, I think the sales of routers this year should be able to break through.
200,000 units!"
Xu Cong said to the executives in front of him in an orderly manner.
Although routers are a niche market, the router market is still full of development potential.
After all, the current router market has not yet achieved true saturation. In the next five to ten years, the router market will still be in a state of rapid growth.
"I plan to let the routers produced by our company replace Pulian's market position. According to my plan, our company's router production capacity this time will be at least 100,000 units."
"With this little production capacity in the market now, it is just a flash in the pan. What I need to do is to launch all routers into the entire market before other router manufacturers don't respond!"
"Let good money drive out bad money! Before other companies can react, let the entire router market undergo earth-shaking changes!"
Xu Cong said to everyone in an orderly manner at this time. Obviously, Xu Cong already had his own plan.
Even if the 10,000 batches of routers currently produced by Hongjun Technology are put into the market, they will be quickly digested by the market.
However, producing so many products at once will inevitably attract the attention of other router manufacturers, and other manufacturers will inevitably think of other ways to deal with the current situation.
Price reduction!
Public opinion slanders!
These are all ways to deal with Hongjun Technology.
Although these methods cannot shake the development of Hongjun Technology, they will be a great obstacle to Hongjun Technology's rapid occupation of the market.
The first time Xu Cong released a small batch of routers was to use this router to build up the reputation of the brand, so that more netizens can know that there is such a brand in the router market.
Choosing to run out of stock in the next period of time will, first of all, paralyze other router manufacturers and make other router manufacturers think that the current Hongjun Technology can only produce so many routers and cannot have any impact on their market position.
Impact.
On the other hand, hunger marketing is used to stimulate more users' desire for Hongjun wireless routers, so as to facilitate the subsequent large-scale distribution and sell the products as much as possible.
"When the product production capacity reaches more than 50,000 units, we can start to consider sales. This time I want to change the entire wireless router market!"
There was a touch of aggression in Xu Cong's eyes, and it was clear that Xu Cong was very much looking forward to the company's future development.
Chapter completed!