Time flies and it’s the weekend again.

In the afternoon, Lily was instructing several staff members to quickly arrange the conference room. Today, the "Happy Camp" column team will hold an advertising and marketing seminar.

The creative team of the column group arrived one after another, and the meeting was about to begin.

Chen Lin hadn't arrived yet. After waiting for a minute, Yu Yu looked at the time and was about to ask Lily to hurry up. Then he came, followed by Wang Han.

"Sorry, I'm late." Chen Lin apologized to everyone, and then he introduced Wang Han, "I would like to introduce to you my new colleague, Wang Han. He is the dramaturg of "Lucky 3721" of Economic TV Station

, and we can be considered a family, this time I asked him to be my assistant to assist me in my work."

As soon as Chen Lin finished his voice, everyone applauded enthusiastically. Although Wang Han is a newcomer, as Chen Lin's gold medal producer, there is absolutely no problem in bringing a newcomer to join the column group. No one will object, nor will he.

Dare to object.

When Wang Han saw everyone applauding enthusiastically, he stood up and bowed his head to thank everyone. When the applause stopped, Chen Lin added: "In order to welcome new colleagues, I will hold a welcome reception tonight on the second floor below. Please

Everyone enjoys it."

Of course everyone was happy when they ate, and everyone was thinking that Mr. Chen spent his own money to host a banquet to welcome Wang Han, making it clear that he valued him very much. It seemed that he could not treat this new colleague like an ordinary assistant in the future.

After introducing the new colleagues, Chen Lin sat down and the meeting officially began.

This meeting was hosted by Chen Lin, and the topic was to discuss the advertising and marketing of "Happy Camp".

He first informed everyone about the ratings of "Happy Camp" and introduced the latest situation of clients bidding for advertisements. When he said: "The client's latest quotation for our program's advertising resources is 10.8 million," thunderous cheers rang out in the conference room.

applause.

Getting rich was the first thing that everyone thought of, and everyone's faces were filled with excitement. Yes, the total advertising resources of the program group were only about 1 million a year, but now they have increased 10 times.

After Chen Lin waved his hand to silence everyone, he continued: "Almost all of our income comes from advertising, which is related to our pocketbook, so our next focus is on advertising and marketing. I hope everyone has any ideas to speak out.

, let’s make our bags a little bigger.”

"Mr. Chen, to be honest, when we heard that a threshold of 10 million yuan was going to be set, we were all shocked. We thought that all customers would be scared away. But it turns out that you and Mr. Yu are still wise." Chen Lin

As soon as he finished speaking, a director named Wang stood up and spoke.

Director Wang first flattered the two bosses, and then raised his own question: "But now a customer has quoted 10.8 million, why haven't we met with the company to negotiate with the customer? Is the company moving a little slower in this regard?"

, I think the money needs to be secure and we need to negotiate with this customer immediately without delaying it any longer.”

"Yes, if the delay continues, the customer may give up. This is 10.8 million!" Director Wang's speech aroused everyone's agreement. Everyone commented that the company's hunger marketing has been successful and there is no need to do it again.

If it goes on, I will be very satisfied with tens of millions of advertising revenue.

"Director Wang, please sit down and talk." Chen Lin waved his hand for Director Wang to sit down. He did not comment on everyone's speech, but looked at Li Xiang and He Jiong to see if they had any opinions on the host. "Mr. He, Xiang

Sister, what do you two think?"

"I'm not an expert in this area, so I won't give my opinion. Don't count on me." Li Xiang apologized. As for Teacher He, who also had the same expression that it had nothing to do with him, he didn't want to participate in this kind of meeting at all and had no interest in it.

.

It seems that except for Yu Yu, none of the people here are marketing materials, and they don't know how to tap the maximum value of "Happy Camp". Chen Lin and Yu Yu looked at each other, both of them smiled helplessly, and they realized that their work

The room needs to add some marketing talents.

"Everyone is wondering why the company is still hesitating, right?" Chen Lin asked. After hearing this, everyone looked at him in confusion. Chen Lin smiled slightly and then said something that shocked everyone: "If I tell everyone,

The minimum price of 10 million mentioned by Director Wang is only the price of the naming rights. My price for the overall advertising resources of "Happy Camp" is 50 million. What do you think after hearing this?"

"Wow!" Chen Lin's shocking words ignited the entire conference room. "Hiss!" Everyone sitting except Yu Yu, including Li Xiang and He Jiong, took a breath. Everyone looked at Chen Lin with incredible expressions.

Eyes.

50 million? Selling just one naming right for 10 million? This is simply a sky-high price. If we package and sell Hunan* TV, see if we can sell it for 50 million? Is Mr. Chen stupid? Which customer is willing to pay such a sky-high price?

"Did you hear clearly? Did Mr. Chen just say 50 million?" Several people thought they heard wrongly and couldn't help but ask the colleagues around them.

"Mr. Chen is not fooling everyone, is he? A naming right can be sold for 10 million?" Someone couldn't help but questioned. His view was also agreed by some people. Everyone whispered to each other, and the conference room was noisy for a while.

.

"It's so quiet, how can it be like a vegetable market?" At this time, Yu Yu saw that the conference room had turned into a noisy vegetable market, and he couldn't help but frowned and scolded.

The big boss got angry, and the conference room fell silent. Chen Lin saw everyone's expressions and said with a smile, "Do you think I'm stupid and don't want to fool people like this?"

Everyone had a look of embarrassment on their faces, and Chen Lin said what they were thinking. Chen Lin chuckled, got up, left his seat, walked to the big white screen in front of the conference room, opened the screen and called up the information on "Happy Camp"

.

"Please see that the average ratings for the first five episodes of our program is 3.5%, ranking third in the country and first in weekend prime time." Chen Lin pointed to the content displayed on the screen and said to everyone.

Everyone knows this, why do we have to emphasize it again? Everyone was confused. Looking at everyone's confusion, Chen Lin smiled and said: "I have formulated a formula for calculating the advertising price of "Happy Camp". Please watch it on the big screen."

Soon the formula for calculating the advertising price was displayed on the big screen:

"The price of an advertisement is about 3 yuan per thousand people. When the viewing rate is 1%, taking the national TV users (about 200 million) as an example, the viewing rate of 3.5% means that 200 million x 1% = 7 million people watch, then 1 advertisement

(Calculated in 15 seconds) The value is 7 million x 3 yuan per thousand people = 21,000. The advertising time of one episode is 10 minutes (600 seconds). If you can play 600 seconds ÷ 15 seconds = 40 ads, then one episode

The advertising value of the program is 21,000 x 40 = 840,000. Calculated in this way, there are 4 programs a month and 48 programs a year. The total advertising value in a year is 840,000 x 48 = 40.32 million."

The series of figures dazzled everyone, and gradually everyone was surprised. Such an accurate method of calculating advertising prices based on ratings was an eye-opener for them.

"Now that everyone has seen this number, you should have heard the sound of money, and you won't think that 50 million is more than 50 million!" Chen Lin smiled and compared the movements of counting money.

Yes! It is very reasonable to say 50 million. Chen Lin paused and saw everyone was thoughtful. He continued: "I know why everyone can't believe it. It's because you are still stuck in the impression of the past.

, we are still a little-known small column. In the past, we did not use the most advanced calculation method based on ratings. You have not realized that we are the third in the country and are already powerful. If we are still

Relying on past advertising estimation models would severely undervalue us."

"Bah bang bang..." The conference room suddenly burst into warm applause. Chen Linde's words were like a revelation. Everyone suddenly realized that they were excited. Yes, we are indeed strong.

Chen Lin smiled and knew that everyone's confidence was finally aroused, so he would give them a good marketing lesson. He didn't expect them to learn much, as long as they understood some concepts and knew that the company was right, and fully supported the company's decision-making.

Already.

Chen Lin instructed the staff to switch to the big screen, which displayed a large title: "Happy Camp Advertising Program Marketing Plan."

"This is an era of entertainment, and marketing has always been the blood of the entertainment industry." The first line of text under the headline attracted everyone's attention.

Next, Chen Lin tried his best to become a teacher and popularized marketing knowledge, explaining what program naming, inline advertising, and post-credits advertising are, and also proposed text messages and Internet advertising, which were very new at this time.

In particular, he came up with a carefully designed luxury title for "Happy Camp" consisting of title titles, column titles, corporate name or logo, host's spoken form, on-site advertising space, program guide, and ending signature.

The plan shocked everyone. Even Yu Yu was shocked when she first saw the plan. It was also the first time she saw that naming rights could be used for marketing in this way. It was simply amazing.

The so-called naming rights simply means that merchants can add their own names in front of "Happy Camp" by paying for it. I never expected that there are so many tricks to a naming rights. No wonder Mr. Chen asked for 10 million, and now everyone is convinced.

Except for Chen Lin's eloquent voice, everyone in the conference room listened attentively to Chen Lin's explanation. Some colleagues took notes one after another for fear of forgetting.

Finally, Chen Lin summarized the experience of the last media meeting and suggested that "Happy Camp" join forces with Taili's resources to take the initiative and invite advertising companies, clients, and media to major cities to hold special media promotion meetings.

Both hands agree.

"Bah bang bang..." First Teacher He stood up and applauded, then Li Xiang, Yu Yu and all the creative staff stood up and applauded Chen Lin.

The meeting ended successfully with a round of applause.
Chapter completed!