After the meeting, Chen Lin arranged for Wang Han to intern in the "Happy Camp" column group to familiarize himself with the operation of the column group. Then he went to Yu Yu's office to discuss holding a media promotion meeting. The two unanimously decided to choose Guangzhou as the first place for the promotion meeting.

a city.

Guangzhou is close to Guangzhou and has developed commerce. It is the economic center of the south and has many unique conditions for hosting events there.

Both of them are resolute people and decided to leave for Guangzhou tomorrow. After discussing the details, Chen Lin was ready to sit down for a while, make tea and chat with Yu'er.

At this time, Chen Lin saw a newspaper placed under the coffee table. The news on it caught his attention. The title of the news was displayed in red and eye-catching fonts: "The ratings of Hu*nan Satellite TV's "Happy Camp" are suspected to be fake."

Chen Lin quickly picked up the newspaper and read it carefully. This report probably means that "Happy Camp" was previously a little-known local column, but it suddenly broke out overnight and ranked third in the country in ratings.

This is impossible. There must be something shady inside.

The reporter who wrote this report boldly speculated in the tone of an industry insider that the "Happy Camp" column team was suspected of manipulating ratings and buying and bribing sample households.

The so-called sample household refers to the data sample obtained by CCTV Soft from 5,000 households across the country. The report also quoted an expert in detail, revealing that as long as a program has one sample household in a city, the program can gain local ratings.

The rate increases by 0.5. Therefore, some advertising agencies and TV station staff will obtain information about sample households through various means such as detectives and dissemination of advertisements, and then bribe the sample households with money to allow them to lock their TVs to a certain channel for a long time in order to improve their

Ratings.

This report is very confusing and conclusive. Ordinary readers may not be able to tell the truth from falsehoods, but Chen Lin saw something fishy at a glance. The so-called reporters and experts were speculating from beginning to end without any substantial evidence.

Which unscrupulous newspaper is this? Chen Lin saw that it was a tabloid called Xiangjiang Morning News. The editor-in-chief was named Liao Mingzhi. He had never heard of it. Then he saw that the person who wrote this report was named Wang Xiaoming. Damn it.

I knew it was an anonymous name and not the real name.

"Mom, what the hell is this Xiangjiang Morning News?" Chen Lin suddenly threw the newspaper angrily on the coffee table and said angrily: "Yu'er, look at what this is, these unscrupulous tabloids have no integrity at all.

No, the editor made a wild guess and said that we were manipulating the ratings, and also said that we were going to expose the shady industry. Damn it, you are throwing dirty water on my program."

Yu Yu glanced at the newspaper and smiled without comment. She had read it a long time ago. It was commonplace for colleagues to be jealous and slander. It was no big deal. Moreover, the purpose of this newspaper was obviously to use "Happy Camp" to hype itself up.

"Hong Kong Morning News? Liao Mingzhi? Hype?" At this time, Chen Lin muttered, then got up and went to his desk, picked up the phone and dialed Lawyer Wang from the Legal Department.

"Hey, Lawyer Wang, I'm Chen Lin. Please help me check the origins of "Xiangjiang Morning News" and its editor-in-chief Liao Mingzhi. Once you find out, fax it to Mr. Yu's office immediately. Come to my office later and I'll find it.

You have something to discuss." Chen Lin told Lawyer Wang a few words and hung up the phone.

"Lin Lin, what are you preparing to do?" Yu Yu asked.

"Sue this newspaper and its editor-in-chief. They will be severely punished by law for their actions." Chen Lin spoke righteously, but the twinkle in his eyes when he spoke betrayed his true thoughts.

"Are you really planning to sue? I see you are thinking something wrong again!" Yu Yu said with a smile. When she saw Chen Lin's eyes twinkling, she knew that he was thinking of something wrong again. Sure enough,

Chen Lin smiled.

"Hey! Yu'er is still smart. I'm going to ask Lawyer Wang to publish a condemnation notice in the newspaper to condemn this slander and slander. As for whether we really want to go through judicial procedures, we have to see if this Liao Mingzhi is who I imagined.

Are you smart?" Chen Lin said with a smile.

To put it bluntly, Chen Lin was also prepared to take advantage of the opportunity to hype up the situation. He came up with this idea as soon as he saw the news and thought it was an opportunity that he could take advantage of.

"What? Are you going to hype it up too?" Yu Yu is also a smart person and understood Chen Lin's plan as soon as he heard it.

"Yes." Chen Lin nodded, and then stated his intention, "Yu'er, we are about to prepare for a media promotion meeting. Early advertising is crucial. In addition to large-scale, all-round media advertising delivery

In addition, using some negative news to hype it can have an unexpected publicity effect. In fact, I have been thinking about creating some negative news for a long time, and now this newspaper just provides us with it."

Yu Yu agreed with his idea. At this time, the fax machine rang. It was Lawyer Wang who had sent the information. Chen Lin took the fax information and took a look at it, and then let Yu Yu take a look at it too.

According to the information, this newspaper was registered last year. The boss is named Zhang Daode, who is from Guangzhou. He was originally a wholesaler in the liquor business. The editor-in-chief, Liao Mingzhi, is a Hong Kong native. A month ago, he worked for a gossip magazine in Hong Kong.

reporter.

"Liao Mingzhi? I seem to have heard of this name." Yu Yu murmured to herself, and she remembered that last month one of her best friends talked about seeing celebrity gossip in Hong Kong, and Liao was mentioned among them.

Mingzhi, this person is well-known among the Hong Kong paparazzi. He is so courageous that he even dares to take photos of some of the big guys’ butts. Last month, he finally touched a tiger’s butt and offended a big brother-level star. People are telling the truth.

They banned him, so he lost his job and couldn't survive in Hong Kong, so he had to run to the mainland. Now he's back to his old career.

Yu Yu told Chen Lin what he knew. It turns out that the "Xiangjiang Morning News" is just a small newspaper that was established less than a year ago. The boss is a liquor seller. Who knows about hype? This report

It should have been the work of Liao Mingzhi. Taking advantage of the boom time of "Happy Camp" to throw dirty water on it can quickly attract readers' attention and increase the popularity of the newspaper.

Hong Kong entertainment has developed and matured various hype techniques. Liao Mingzhi is an expert in this field. Chen Lin was moved and said: "Yu'er, I have an idea. This Liao Mingzhi is a master of hype. I want to use this person's experience in this field."

This negative news can be used in conjunction with the publicity at the promotion meeting to make it a big deal and make headlines."

"Oh, this is a good idea. Can you tell me how to do it?" Yu Yu asked with interest.

"Since Liao Mingzhi wants to use us to promote the popularity of their newspaper, and we need to hold a media promotion meeting in the next step, we also need publicity. If everyone has needs, why not take the opportunity to cooperate." Chen Lin saw Yu Yu thinking, paused and continued.

Said: "Privately, we provided him with some data and the inside story of some programs and asked him to expose it. On the surface, we sued them. The two families started a war of words in the media, and the momentum got bigger and bigger. Finally, we sued them with a piece of paper.

To go to court, of course, these are all staged performances for the media and the audience. At the critical moment, we can settle out of court and let them publish an apology statement in the newspaper."

After hearing this, Yu Yu pondered for a while and agreed. Such hype is not very smart. Experts may see through it at a glance, but many things in the entertainment industry are inherently true and false. If you speculate today, it will be your turn tomorrow.

Most of the audience also wanted to have fun, but although she agreed with the hype, there were some bottomless behaviors that she couldn't stand. She frowned and said: "Lin Lin, I agree in principle, but I want to remind you not to offend.

The bottom line of the law. And this Liao Mingzhi is a person who likes to go astray at first glance. You should be more careful when dealing with this kind of person and don't leave any clues for him to catch."

"Yu'er, don't worry. I'm no longer a newbie. I came to Lawyer Wang just to get some legal knowledge and understand what we can do and what we can't do." There was an expression of approval on Yu Yu's face.

Chen Lin laughed when he saw this and continued: "Besides, I have Yu'er, you female Zhuge behind me, a gossip reporter and a dealer selling fake wine. I still don't look down on this kind of rubbish combination. I can kill them with just a wave of my hand."

Went out."

Yu Yu pursed her lips and smiled, thinking that what she said was true. Next, Chen Lin humbly asked her, a senior media person, for some details on sex operations. Although he had advanced knowledge and theory, he still didn't understand some of the details of sex work.

Afterwards, Chen Lin and Yu Yu discussed and decided to go to Guangzhou this afternoon to meet with Liao Mingzhi, the editor-in-chief of Xiangjiang Morning News.
Chapter completed!