In June 2011, Li Yongjun and three people resigned to start a business and established the crowdfunding network Tumblbug.

For crowdfunding websites like Tumblbug, maintaining a good credit system is the top priority and the foundation. It is also the most difficult issue after the website is established.

After all, no one wants to be taken advantage of. Whether it is a patron who supports art or a new type of e-commerce pre-sale group purchase, users who are willing to pay to sponsor artists have more or less a public welfare mentality when investing money.

In order to protect the confidence of patrons, a stable and reliable credit system is needed.

In order to build a credit system, the three of them, Li Yongjun, have been constantly looking for connections and acquaintances over the past year. It can be said that almost all the projects last year were initiated by friends in their respective social circles, and the sponsors were basically from their

Acting as an acquaintance.

It wasn't until the beginning of this year that some well-known cartoonists and singers began to take the initiative to join in and launch crowdfunding projects, and Tumblbug's label became famous.

Therefore, it has only been one year and four months since Tumblbug established its website, and the business development of the website is still in a slightly embarrassing situation.

Of course, embarrassment is the description given by Han Zidong, and Li Yongjun and the others use the description of rapid development.

According to the descriptions of Li Yongjun and the others, Tumblbug has invested a total of about 400 million in development funds since the establishment of the website. It has launched about 90 projects and raised about 3.1 billion, with a total of 17.53 million soft sister coins. The development momentum is strong.
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But from Han Zidong's point of view, so far, there are only a few dozen crowdfunding projects on Tumblbug, and the funds raised range from 5 million to 100 million, which is equivalent to about 28,000 to 560,000 soft sister coins, which is okay.

Right.

There are neither projects with particularly strong social influence nor any selling points that attract people's attention. The development of this website is a bit tepid.

This also made Han Zidong think maliciously that the reason why Li Yongjun and the others were optimistic about him might be related to his personal qualifications.

Just imagine, a Xia native with a high school degree stayed in South Korea for only ten months, and with the support of Tumblbug, he successfully produced his first comic. This is very impactful and has great social dissemination.

Tumblbug has survived the difficult period of anonymity and has a considerable number of users, but now it lacks a hot spot and an instant hit to make it stand out from competing products such as Funda.

The three of them, Li Yongjun, still have the simple morals of entrepreneurs. Although they disagreed in their hearts, they still accepted it with a faint smile on their faces.

Shin Dae-sung and Jung Young-ho were assigned a planning document.

After turning over the cover, Shen Dacheng was deeply attracted by the content on the first page, making him unable to take his eyes away. He even unknowingly left his senior brother aside and monopolized the reading space.

During the communication with Han Zidong, Shen Dacheng hid an insignificant detail, that is, he was the one who reviewed Han Zidong's project proposal.

It was precisely because he, the founder, gave the green light that Han Zidong’s crowdfunding project successfully passed the review and was launched on the first day of the Mid-Autumn Festival holiday.

What attracted him most in that set of project books was not the excellent character settings, nor the gorgeous romantic plot, but Han Zidong’s business plan for the comic Star You, which was to rely on social media, publish it for free, and accumulate initial fans.<

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To this end, the project book also gave an example of the most popular song "Gangnam Style", pointing out that this divine song started from social media and spread to the public in a civilian way, and the public naturally spread it to daily life.

One, spread to ten, relying on viral spread, "Gangnam Style" became popular all over the world.

Less than two months after its release, "Gangnam Style" surpassed "Gee" to become the most viewed K-Pop video in YouTube history.

Relevant media predict that by December, the video of "Gangnam Style" will become the first video on YouTube to reach 1 billion views, replacing Justin Bieber's "Baby" which currently ranks No. 1.

At that time, Shen Dacheng had some clarity, but now, that layer of window paper has been completely pierced.

The project book uses a chart to show the related topics of Tumblbug on social media including me2day, Twitter, YouTube and other social media. The results show that the spread of Tumblbug on social media is close to zero. There is not even a related topic on Twitter, which is confusing.

Dropping scum.

"The positioning of Tumblbug should not only be about crowdfunding, but also actively embrace social media, rely on social media to develop crowdfunding projects, build Tumblbug into a new social media for crowdfunding of art resources, and create a brand of social fission."

The project book not only pointed out the development bottlenecks of Tumblbug, but also gave specific development directions and even proposed more detailed improvements.

The three founders of Tumblbug were disapproving from the beginning, and then gradually fell into thinking.

For a while, the entire box was eerily quiet, with only the occasional sound of turning pages coming from time to time.

Shen Dacheng turned to the second page with anticipation.

The project document states that we should pay attention to those angel users who only sponsor 1,000 yuan (about 5.6 yuan). Although 1,000 yuan is the price of a bottle of banana milk, if it can be scaled up, this amount of money will not be ignored.

"Currently, crowdfunding websites in various countries generally have a free sponsorship amount. After the sponsor invests this money, he cannot get any return from the project, and he cannot even hear a word of thanks. This is extremely

Unreasonable disadvantages.』

In this regard, Han Zidong proposed in the project book to issue electronic badges or certificates to sponsors who invest 1,000 yuan.

For example, you can design eight character badges for his star. When a sponsor initiates any sponsorship, he can choose one of the electronic badges.

The electronic medal received will be displayed on the sponsor's homepage, improving the sponsor's sense of honor.

Everyone has social attributes, whether it is the hobby of collecting or the idea of ​​showing off, once electronic medals become a trend on social media, Tumblbug will have countless taps.

In the private room, Han Zidong was sipping coffee silently.

Judging from the current situation, there is indeed no one who understands crowdfunding better than him.

On the opposite side, Zheng Yinghao was quite helpless, but he had no choice but to continue holding his phone and enjoying Xing Ni's first episode.

This period of silence lasted for nearly ten minutes in total. Lee Yongjun, Shin Dae-sung, and Yoo Sung-chan started reading silently, and gradually turned into a low-pitched discussion.

Across the way, Han Zidong drank another refill of coffee.

To be honest, in his opinion, although the consumption at Café Itea is expensive, the coffee is really good.

Listening to the three people opposite discussing "social media" and "social fission", Han Zidong was already 70-80% sure of his plan.

The social fission in the peninsula is naturally controllable. After all, people like to call themselves “a nation that lives on hot searches.”

Just like British people like to discuss the weather when they meet, local people in the peninsula like to discuss hot search lists and buzzwords. Once a certain behavior reaches a large scale, it will inevitably sweep the country due to the impact of social fission.

In the future, Exid has been in obscurity for two years since its debut, and the group is facing the crisis of disbandment. In the end, it relies on fans' direct recording to achieve a music counterattack.
Chapter completed!