"Tell me about the current situation."

"Boss, as the German cars are completely reversed, it has had a great impact on our internal situation, especially since BYD is ready to relax restrictions. In the future, these German cars will definitely become our biggest enemy.

.”

"Really, what are they playing at above? We finally got an opportunity. Now that German cars are involved, how can we develop? If Mercedes-Benz, BMW, and Volkswagen all have access to our latest technology, how can we develop?

.”

"The idea above is not obvious yet? The opportunity has been created for us. If Panasonic has not developed a hydrogen-powered battery, we can wait, but now, we can't really give up the international market for us, right?"

"Actually, if you ask me to say that if the country is well run, it will be enough to force them to open the market through technology. It is not impossible."

"Go away, it's true that we can do it, but we can't do that. Now is the time for us to widen the gap between us and the west. We must have both soft and hard skills, instead of acting like bandits."

"Okay, okay, let's not talk about the things above. The most important thing now is how to develop ourselves. What do you think, boss?"

At the front of the conference room, an already somewhat old middle-aged man was sitting there quietly.

After listening to the discussion of the people around him, he smiled and shook his head, "There is nothing wrong with the actions of the superiors. After all, we are no longer what we were before. We must put the overall situation first in everything we do. The full introduction of German cars can gain status and voice in the village for the superiors.

Yes, this is a good thing.

Of course, for car companies like us, there will definitely be some impact.

But I don’t think there is anything. Challenges have never stopped. Even if the authorities are protecting us now, will we still be able to protect us when we go back to the international market? In the end, it still depends on ourselves.

Even BYD has no objection, how can we still be afraid of red flags?”

After saying this, the surrounding area became a little quiet.

"Everyone, we are here today to discuss the follow-up development. It is better to say less about the complaints. We at Hongqi were able to become a domestic benchmark from scratch, and we can also use this shareholder style to fully step onto the stage in the future.

People on the Internet say that we are the princes of the higher-ups, but I am ashamed to say that after so many years, our achievements in the high-end field are very limited.

Although cars have been selling better and better over the years, they are still sentimental products in terms of reputation and brand value.

This time is our opportunity, since we are the prince, we must hold up the sky."

As he spoke, he patted the table.

With the current shock in the global automotive field, Hongqi's original plan to develop step by step has also been disrupted.

All the managers are sitting here today just to discuss one, two, three.

This boss has been in charge of Hongqi for more than 20 years and is very aware of the various changes in the domestic automobile market.

The new energy era is undoubtedly the best era, not to mention that everyone has already taken advantage.

As a leader in the domestic automobile field, he also felt that it was time for Hongqi to stand up and lead his family to fight.

"Boss, just tell me what to do and we will listen."

Someone immediately shouted below.

"Okay, let me just say this briefly. The superiors have now given us sufficient authority. From now on, everyone at Hongqi must obey my command. If there is a problem, the superiors will come to me, so you must listen to my requests.

The first point is that starting from today, Hongqi will completely abandon the traditional energy market and stop selling traditional energy vehicles next year, but will continue to provide guaranteed after-sales services to customers who have already purchased them.

The second point is that all the R&D institutions under our company will start to develop a new generation of products from now on, aiming directly at the high-end market. We are different from BYD and others. As the only existence in China with some brand value, we are the first in the battle for the high-end market.

We really need to fire the shot.

Because we are a state-owned enterprise, we can withstand certain losses.

What I mean is to directly restart the "H9" plan, and use this plan as a blueprint to expand into three aspects, worth between one million and ten million, namely supercars, sedans and SUVs. All our low-end technologies will be

Use it.

The third point is to fully liberalize cooperation and invite domestic car companies to formally form an alliance. It is best to promote internal technology sharing, but it should be noted that those who can join must be well-established domestic brands, and joint ventures will not be counted.

.

Even if technology sharing cannot be achieved, everyone must be promoted to join forces.

Although German cars are coming fiercely, we are fighting locally. However, if we want to fight against so many brands, it cannot be done by just one or two brands.

We need to have a general tone so that the higher-ups can cooperate with us.

The above is what I have thought about in the past few days. If there is anything I want to add, I will say it now."

After talking a lot, the boss took a sip from the tea cup.

The subordinates around me looked at me and looked at you.

Good guy, just give up on the traditional market and focus on the high-end field.

Although Hongqi is indeed the only high-end brand in China that has some respectability, it does not mean that it can thrive in this range.

High-end means high investment, and if your own brand cannot sustain it, there will be an additional high risk.

More importantly, the profit is not necessarily better than that of the mid- to low-end products.

To put it bluntly, high-end cars also need to be expensive.

Although the German car manufacturers have almost started from scratch, their car logos are still there, and they are all accumulated over more than a hundred years.

"Boss, do we really want to fully invest in the high-end field? No layout in the mid- to low-end?"

Finally someone couldn't help it any longer, touched his forehead and asked.

"It's not that we won't do it in the low-end field, but we will slowly cover it after we have established a foothold in the high-end field."

"This is if we can't attack the high-end field."

"Then forget it. I'm not afraid to tell you that we, Hongqi, are not the only ones currently looking at the high-end field. BYD has already made plans internally. Even Wuling Hongguang has begun to think about a million-level entry-level supercar.

Already.

Their situation is worse than ours, but they still want to go. Why? Is it because they have more money? Of course not, the reason is very simple. Everyone knows that this will be a good opportunity to make a comeback, even if the probability of failure of this decision is not high.

It's small, but everyone is willing to take a gamble.

Even these car companies are like this, Hongqi, which has the biggest advantage, is going to sell three-wheelers? We are Hongqi, a company named after the national flag, who dares to be a coward?"

This last sentence is already quite harsh.

But there is no way. The long-term stable life has caused many people to lose their fighting spirit.

I had to say this, as a reminder to them.

Hongqi is different from others. We have a very special status in the country. We usually enjoy privileges, but at critical times, we have to do it when something happens.

Whoever dares to force Lai Lai again, don't blame me as the boss for being ruthless.
Chapter completed!