Font
Large
Medium
Small
Night
Prev Index    Favorite Next

49. The Thief and the Emperor

By noon, Lu Zhou saw that there were too many things to do and he couldn't move his butt away from the computer.

He called Ye Qingchen and told her that he was busy and couldn't spare time to have lunch with her. Ye Qingchen understood and naturally agreed.

Throughout 305, takeout time resumed.

While Lu Zhou was eating takeout, he first sorted out all aspects of the work in the banana market.

In the afternoon, he called the other two people from Banana, "Zhengye, Huang Dong, come here. I will explain the details of the offline promotion version to you clearly."

After Wang Zhengye came over, he didn't wait for Lu Zhou to speak, "Brother Lu, I've just sorted out my thoughts here. Let me talk about it and see if you think it's right."

When Lu Zhou heard what Wang Zhengye said, he felt that Wang Zhengye had a bright mind, "Okay, you say it."

"The application makes a data interface, and then makes a desktop version for the mobile phone store. They register an account and log in to the desktop to directly generate a promotion version of the application. And the data interface obtains their account and can count the total promotions.

How many phones."

Lu Zhou was happy when he heard this and scolded Wang Zhengye with a smile, "You are a thief."

Originally, he never thought about how complicated the offline promotion version would be.

According to his idea, local promoters would allocate special numbers to mobile phone stores, and after installation, the mobile phone stores would directly return the data to count the promotion fees, which would be enough.

Fortunately for Wang Zhengye, he came up with the prototype of the "Family Bucket" model.

As long as this idea is slightly extended, it will be a rogue promotion carried out by some online alliances in later generations.

When Wang Zhengye heard Lu Zhou calling him a "thief", he was stunned for a moment, thinking he had said something wrong.

Lu Zhou thought about it and felt that there was no need to stop Wang Zhengye. After all, the model of the final product still depends on the designer's ideas.

"The idea is very good. Just do it according to your own ideas. You don't have to rush for this. Ask Xiaotong to confirm the time. Prioritize the banana market test today."

By the time they get off work, everyone has completed their work one after another.

The first was the deployment and testing of the banana market. Lu Zhou led Wang Zhengye and Huang Dong through all aspects of the banana market.

Fang Qiang helped connect Banana’s backend and deployed the corresponding servers.

Next, Zhou Wen retrieved the data from the early advertising platform and completed the visualization.

After Zhou Wen's data came out, Lu Zhou only glanced at the data briefly and couldn't help being surprised.

In the early internal testing of version 1.0, there was a management backend in the platform where you could check the data, but the data was not visualized or analyzed.

According to Lu Zhou's assumption, this figure should be around one million, but the actual situation is outrageous.

"The total advertising cost in the first two weeks was 600,000 yuan. The average installation price was 15 cents. The total installation volume was 4 million. After imei deduplication, there were a total of 1 million effective installations on mobile phones. The advertising click-to-install rate was 13%.

, involving six million mobile phones?”

This naturally makes Lu Zhou strange. After all, the low price during internal testing is to open up the market.

He came to the conclusion of one million because he estimated that the current traffic accessed by Menggu was not as high as expected, and that supply should exceed demand, so he preset the unit price to about one yuan.

As a result, the number is now nearly six times different.

Lu Zhou looked at Zhou Wen doubtfully, "Is there any problem with the average price? Didn't you make a market list? Why is it still so low?"

While calling up the data, Zhou Wen explained to Lu Zhou, "This situation mainly occurred after the start of the second week. After several top applications were connected, high-priced ads were consumed very quickly, so advertisers adjusted accordingly.

Cost is lower.”

Is it possible that the traffic accessed by Menggu is far greater than he imagined? Lu Zhou's little heart was beating with excitement.

"Bring up the data from several applications and let me take a look."

Zhou Wen sorted the data and pointed at the screen to Lu Zhou, "It's the first few applications."

Lu Zhou looked at the top-ranked app and was stunned for a while, "Angry Chicken?"

"Brother Lu knows this game?"

Lu Zhou couldn't help but sigh, no wonder the data doubled last week, it was because he received a phenomenal application.

If last week's data surge was accidental, Lu Zhou was still worried that advertisers would think the unit price was high and lower the unit price, which would eventually lead to another shrinkage in revenue.

But now that he has access to Angry Chicken, he feels a lot more at ease.

"Who connected this guy?"

Upon hearing this, Tang Yutong raised her left hand and replied softly, "You are my senior, and I am the one who connected the chick."

Lu Zhou put a hand on Tang Yutong's head, "I give full marks to this operation! What's the access status of this application?"

Tang Yutong felt a little proud after being praised by Lu Zhou. She said, "I've been playing this game before, and it's so fun.

So last week I thought about trying to contact him.

After contacting me, I found out that they had previously cooperated with another domestic advertising company to connect traffic, but the revenue results were not satisfactory.

After I contacted them, they said they would try the effect of Dream Valley, and then they went directly to our platform last week."

Lu Zhou did not expect such an unexpected surprise.

As a phenomenal game, Angry Chicken's user traffic in China was far from reaching its peak in 2010.

Its access will also allow Menggu to complete the early stage enclosure movement faster.

He couldn't help but sigh that Tang Yutong's luck was indeed so good that she was possessed by the European Emperor.

"Zhou Wen, what percentage of this chick's advertising expenses last week accounted for the total?"

Zhou Wen then called up the data, "60%."

"..."

This is simply a chicken that can't get enough to eat.

You know, in the first week of Menggu, the price was 200,000, but in the second week, this little chicken directly ate 60% of the 400,000.

It is equivalent to its traffic being large enough that it has usurped the share of some other developers.

As for how big it is, Lu Zhou cannot estimate it.

After all, the Angry Chicken development team's access to Dream Valley is just a test, so the best way to compare income is to access two advertising platforms at the same time.

Lu Zhou could only see its performance in Menggu, so he had no way of judging it.

He then arranged for Tang Yutong to say, "Xiaotong, make it a point to contact this team.

Ask them about their intention to continue advertising on Dream Valley.

If their intentions are not strong, you can talk to them about targeted advertising.

The online promotion of the banana market can be directly supported by this application.

In addition, after giving them bananas, the game list will be at the top and the unit price will be pushed to the floor."

Tang Yutong asked weakly, "Are we still going to do other online channels?"

Apparently, Tang Yutong listened to the morning meeting and felt a little scared about the workload ahead.

Lu Zhou looked at her expression and couldn't help but rub her face, "No need. I'll let you go first. Just wait until the chicks are saturated, and then arrange for someone to do it."

Tang Yutong was extremely happy after hearing this, "What about offline."

Lu Zhou laughed and scolded, "You have to push your limits. Okay, you don't need to do it online or offline, but you still have to write the plan manuscript."

"Oh yeah!"

Tang Yutong was happy, and Lu Zhou was also relieved.

Just kidding, this little chicken eats up more than 200,000 yuan in advertising fees a week, and Lu Zhou has to think about whether he can feed it.

Other channels can be arranged step by step later.

"In addition to contacting them, the work of the marketing department will be readjusted this week, focusing on recruiting advertisers and feeding the chicken until it is full."

Tang Yutong agreed after hearing this.

He then said to Meng Xiaoqin, "There is no need to distinguish this part of the promotion expenses. From now on, all the expenses will be Angry Chicken. You and Xiaotong coordinate."

After Wang Zhengye heard the conversation between Tang Yutong and Lu Zhou, he couldn't help but ask Lu Zhou, "Brother Lu, what about our development cooperation work?"

"As usual."
Chapter completed!
Prev Index    Favorite Next