48. Promotion logic
The next day, April 13th.
"Everyone is here, we have a meeting today."
Lu Zhou roared directly in 305.
"This week, our focus is on the launch of the banana market, and other work must give way to bananas."
After hearing this, everyone in Menggu tensed up and waited patiently for Lu Zhou's speech. The atmosphere at this time was far different from the previous internal beta test of Menggu advertising.
Menggu Advertising is only for developers and advertisers, while Banana needs to be for users.
Therefore, whether it is technology or business, the team must face greater challenges.
"The marketing department is the core of the next work. We must try our best to cooperate with Xiaotong in this week's work. We should no longer stick to departments. A temporary promotion department will be established for this operation."
Lu Zhou looked at Tang Yutong, "Xiaotong, next you will be the leader of this temporary promotion department. No problem."
Tang Yutong was a little worried when she heard it, but Lu Zhou didn't give her a chance to refuse.
"No need to be unsure, I believe in you. Remember what I say next. Banana market promotion is divided into online and offline.
There are several technical work arrangements for the temporary promotion department. The personnel mentioned should remember their work priorities.
Zhou Wen, based on the distribution of Dream Valley advertising in the past two weeks, added data visualization to the original statistical function.
Feiwen focuses on maintaining and iterating developer backend functions. Coordinate with Xiaotong on relevant issues to ensure that developers can log in to Banana smoothly through the backend.
Junda, be a crawler and collect the addresses and contact information of Guangnan mobile phone stores. I won’t mention the method. If you have any questions, please contact your boss Fang directly.
Zhengye, you and Huang Dong urgently develop an offline promotion version. I will explain the specific logic to you later."
Lu Zhou then said to Tang Yutong, "Then comes the online work of the temporary promotion department. The online work is divided into Dream Valley advertising and other channels.
Xiaotong arranged for a market classmate to make a report based on the data chart provided by Zhou Wen.
The report includes the current status of developers of Menggu Advertising, the traffic distribution capabilities of the platform itself, and an estimate of the promotional effect of placing bananas.
You also need to collect and contact other online channels in advance. These two will eventually give me an online plan."
“Then there is offline promotion work.
You can get the mobile store information of Ditui from Junda, and find Zhengye for the offline promotion version.
This part may require additional local promotion personnel, so it can be slowed down a little, and the early stage will still be mainly online."
After listening to Lu Zhou's series of bombings, Tang Yutong unconsciously felt the weight of her burden.
But she still responded crisply, "Okay, senior."
Lu Zhou smiled and said, "Don't worry, take it easy. Everyone will cooperate with your work."
After speaking, he looked at Meng Xiaoqin, "Xiaoqin, have you prepared the company's financial summary for this month?"
"Senior, it's done."
Lu Zhou nodded, "When the report from the marketing department comes out, you can coordinate to see how much funds can be used for this online and offline promotion. In this part, coordinate Xiaotong's work."
"Okay, let's break up the meeting. Let's go on our separate ways."
The entire meeting lasted very short, but it brought great pressure to everyone.
This is an important battle for Menggu, and there is no room for defeat.
After the meeting, he came to Fang Qiang alone and said, "Qiangzi, I will let go of Dream Valley Advertising from now on."
Fang Qiang was stunned, "What!"
"The implication is that I won't have anything to do after Banana goes online, and I will completely leave it to you after that."
Although Lu Zhou had always emphasized this point to Fang Qiang before.
But when it came to this day, and it was so fast, how could Fang Qiang not be fooled.
He said, "This seems to be what development is like. I understand your preliminary work, Brother Lu. But what about the marketing department?"
"So, can you understand the work I gave the temporary promotion department today?"
Fang Qiang scratched his head, "It's easy to do one thing alone, but it's hard to understand if we work together."
Lu Zhou was amused for a while, "Actually, I don't know exactly what Xiaotong is doing, but I don't know the process."
"Huh? What? You don't know how to arrange it?"
"I'm just providing an idea. The specific implementation depends on Xiaotong's operation.
From product development to market, it is ultimately a self-justifying process.
Based on the current situation of Menggu, starting from the advertising platform, it will attract developers and advertisers.
If you understand coordinating development, then arranging market work is also very easy. It is nothing more than collecting information, contacting the other party, and reaching a consensus."
Lu Zhou continued, "Collect information, such as search engines and crawlers. Let the development department make these and leave it to Xiaotong to complete the next two steps.
Once a consensus is reached, demand will inevitably arise, such as developers requesting new features.
For this part, you just need to ask Xiaotong to summarize the information for you, and then you can arrange for the development department to develop it."
Lu Zhou called Shang Fangqiang to reply 305, "Let's go. Thinking takes time, and there isn't much time left for you now."
After replying 305, Lu Zhou sat down and began to think about the next issues for Menggu Advertising.
Companies such as Wandou and 91 have already competed in the application market.
At this stage, a new offline mobile phone will often be installed with multiple market applications by mobile phone stores.
It is understandable for offline mobile phone stores to do this. It is nothing more than earning double promotion fees for each mobile phone.
Then only by collecting more content and providing more powerful functions can it be possible to defeat the opponent and let users choose their own banana market.
After all, the application market is still in the stage of staking out territory, and the sooner you capture a bigger share, the greater your advantage will be.
At present, the work of each application market is more to optimize products and increase the number of users.
If a mobile phone store wants to make double profits, then let it go. If it really wants to start a promotional price war, then no one can afford it.
After all, this is 2010, not an era where taxis and O2Os cost money.
In the early days, the number of installations in the Banana Market still depended on the distribution capabilities of Dream Valley Advertising.
Lu Zhou has made a preliminary estimate that the number of users covered by the developers currently settled in Menggu Advertising should be around one million.
Deeply exploring the user range covered by Menggu advertising in the early stage can greatly shorten the growth period of the banana market.
Some duplicate users are not excluded here, and the specific data needs to wait until Zhou Wen completes the statistics. In the end, the actual results will prevail.
At this time, Meng Xiaoqin came over and said to Lu Zhou, "Senior, the college just informed that the classrooms in the laboratory building have been vacated. I will ask a few boys to find time to move things to the laboratory building over the weekend."
Lu Zhou thought about it and realized that the timing was lucky. Wen Xuwei would be coming next week.
These 305 people seem a bit cramped with more than a dozen people at the moment. Adding another fat man would probably suffocate the bad guys, not to mention that Meng Guyun still needs to recruit more people.
Chapter completed!