Chapter 0360 industrial routing
Of course no one will leave.
They have all come through the most difficult period of the company and are about to usher in greater development. How can they leave?
They are not people with great ability. They finally encounter this opportunity that can change their destiny, but they still don’t grasp it firmly?
Just like the Eighteen Arhats when Ali was founded, there are indeed outstanding abilities, but there are also people who meet by chance. If Ali missed Ali, he would never have the chance to become a billionaire!
The plan proposed by Li Rui is not as grand as it is, but the more they are, the more excited they are.
Isn’t life just about taking a gamble? Anyway, it’s all about taking a gamble, so why not take a big gamble!
Very good, thank you for your trust in me. Seeing that no one left, Li Rui nodded with a smile. Then, let’s get to the point. How to let Xingrui’s flag penetrate the whole country within three years!
The projector is turned on and the structural diagram Li Rui has prepared long ago.
Xingrui Company (production, manufacturing, management, promotion, branding, resource integration)
darr;
Provincial Agency (Logistics Distribution Center)
darr;
Local agent (terminal distribution, sales, promotion)
darr;
Terminal retailer (franchise, direct sales)
This is the path Xingrui will take in the future, and use franchise to expand rapidly and open up channels. Li Ruidao.
Du Weiguo frowned. This picture was somewhat different from his thoughts, and there were several missing links.
In his era, there were three different branches under the sales network headquarters, their own provincial branches, franchised national agents, and direct provincial agents, and the three lines went hand in hand.
There are two lines of local agency rarr; county agency rarr; retail stores and offices; county agency rarr; retail stores, and retail stores. The franchised national agency and direct provincial agency are even more chaotic, with all kinds of agency rights
complex.
The advantage of this architecture is that it is fast laying, which can quickly open up the market and cover large areas.
The shortcomings are also obvious. The more complex the architecture and level, the more difficult the management is, the more likely it is to lose control. This loss of control is more likely to cause the entire company's business if there is problems with internal management or the external competition environment intensifies.
Crash.
Sanzhu was successful and defeated in the past. Otherwise, it would be just an abnormal death of an old man, how could such a large company collapse?
Du Weiguosi thought about it and raised his hand and said: Boss, can you explain the advantages of this structure in detail?
Li Rui smiled and said: It's just that. Everyone has seen that the channel hierarchy structure I gave is relatively simple, and the intention is also very simple. I hope to build internal channels, simplify the channel hierarchy and improve the efficiency of channel management.
, use the local market as a unified window to connect to terminal retail.
The essence of efficiency improvement is to turnover faster and obtain more profits within a unit time. The reduction in channel levels is also conducive to the distribution of profits. Some of the saved profits can be fed back to users through more advantageous products, thereby driving the terminal.
Sale.
This channel has stronger profitability and stronger risk resistance. Moreover, we will use exclusive franchise channels to allow every franchise retailer to have no other choice than to do our products, which is to alleviate the same
Resource competition among qualitative channels.
Others were confused when they heard it, but Du Weiguo immediately grasped the core issue.
This channel model given by Li Rui simplifies the steps of goods and capital turnover, improves efficiency, and thus increases profits.
The most important thing is that this model can connect with complex markets well and can quickly make feedback and decisions on the changing market changes of messages.
Also, because the management radius is short, it can better maintain terminal retailers in the market.
It's interesting! After Du Weiguo understood, he nodded repeatedly.
The old-fashioned sales model is a world of martial arts, which is about loyalty and character.
Li Rui's sales model is a purely modern management method, with clear rights and responsibilities, clear systems, reasonable profit distribution, and no need for support from loyalty or character.
Du Weiguo was filled with emotion and looked up to Li Rui a little more.
However, he still had some doubts and asked: Boss, I understand the structure, but there is another very important question. The company does not have products yet, and we are so anxious to lay out channels. If the subsequent products cannot keep up, what we do
Everything will become a castle in the air, and it will not convince terminal retailers at all if they cannot produce products.
Li Rui smiled slightly and said: We do not have products now, but in three months, we will have products!
Three months?
Others don’t know what Li Rui is going to do, but Du Weiguo knows one thing. Before the chief engineer of mobile phone design has arrived, Li Rui dares to say that he will take out the product in three months. What’s this a joke? That’s a mobile phone.
Not a cordless phone!
Seeing Du Weiguo's confused look, Li Rui pointed to the terminal on the screen and said: I will explain the terminal model to you clearly before you will understand all my strategic plans.
Our terminal is Li Rui looking around, paused for a few seconds before giving the answer, convenience store!
convenience store!
Everyone was shocked.
I just heard Li Rui say it with great enthusiasm, and I feel that everyone is about to start a business worth millions of yuan in minutes. I didn’t expect that it was just a convenience store after all?
There are so many convenience stores on the street, such as 7-11, Luosen, and family, there are several streets. Haizhou is the city with the largest number of convenience stores per 10,000 people in the country. It has a very mature convenience store culture and the industry competition is very good.
fierce.
Xingrui originally sold a house, and could earn tens of thousands or hundreds of thousands of dollars per house, but now he has to transform into a small business of bent over to pick up coins?
The entrepreneurial passion that had just surged has faded away suddenly, and I don’t understand what Li Rui is trying to do.
Only Du Weiguo raised his eyebrows and guessed Li Rui's intention. His eyes lit up and his breathing became rapid. He murmured: Why didn't I expect it?
In the later stages of Sanzhu, the Sanzhu was no longer satisfied with Sanzhu's product, but opened up other product lines, hoping to maximize the use of Sanzhu's channels.
Unfortunately, I was in no time. Before Sanzhu's other products could exert their strength, the company collapsed.
There is a company that Sanzhu did not do, but it was achieved many years ago, and it became bigger and bigger, and it was better and better. This is 7-11.
The 7-11 model is called an industrial router, and it operates more than 30,000 convenience stores around the world. Even in the e-commerce era more than ten years later, its store efficiency can still be comparable to e-commerce, and even the scale is not inferior.
7-11 There is no self-built factory or logistics center, but it realizes multi-party connection in the form of a router.ъìqυgΕtv.℃ǒΜ
It does not make the difference in the purchase and sales, nor does it make the channel fees and advertising fees. Instead, it uses a large amount of industrial chain data and intelligent algorithms to form intelligent pairing, connecting the factory distribution center and tens of thousands of convenience stores, sharing R&D, sharing procurement, sharing
Logistics, sharing it, sharing finance, accumulating users on the B-end and C-end, thereby achieving continuous profit growth.
This is the career that Du Weiguo dreamed of for many years after leaving Sanzhu, but he never had the chance to do it.
Chapter completed!