The convenience store plan proposed by Li Rui is a result of careful consideration.

It is an embarrassing time to join e-commerce again in 2010.

With the power of Double Eleven, Ali has already achieved great momentum and is the only one in the world!

Jingdong keeps his strength and keeps his low profile, develops steadily, and is ready to challenge Ali's dominance.

Yi Xun, who was backing the penguin, was half dead and was waiting to be annexed by Jingdong.

Other e-commerce companies, whether it is the international giant ebay that is not suitable for the local environment, or the excellent ones acquired by Amazon, the once-prosperous New Egg Network, Dangdang Network, which has pioneered e-commerce, and Suning.com, which has not yet started, are actually not competitive at all.

Now that we enter the game, there is no second ending except being crushed by Ali and Jingdong.

It takes a few more years to wait until Ah Li makes an irreversible mistake, which is a good opportunity to enter.

In his previous life, the person who seized the opportunity was named Huang Zheng, who beat Ali and Jingdong in a dizzy way.

In this life, Li Rui must also seize that opportunity, not now, but the future.

But that doesn't prevent Li Rui from starting his plan from 2010.

The first move he made was a convenience store.

In the next decade, the convenience store industry in Huaguo has experienced ups and downs. Some people make a lot of money, some lose all their money, some people fall into the abyss for a while, some people play fancy but eventually burn themselves. But overall, this is an industry that will inevitably flourish with the development of urbanization.

Magnesium has a population of more than 300 million, with 150,000 convenience stores, and an average of more than 2,000 people own one convenience store.

The island country has a population of more than 100 million, with 50,000 convenience stores, and more than 2,000 people own one convenience store.

Xiaguo has a population of 1.4 billion, and until 2020, there will be only 28,000 convenience stores, with an average of more than 50,000 people owning one convenience store.

The lag in the development of the convenience store industry is not only due to the different urbanization process and consumption habits, but also the most important factor is the impact of e-commerce.

Many people would rather place orders online and receive goods in one or two days than go to convenience stores.

Once upon a time, people began to discuss a question: Can e-commerce completely replace offline retail stores?

This issue has been discussed from the rise of e-commerce until 2025. Not only has convenience stores not been replaced, but e-commerce giants have made efforts to start to deploy the convenience store market. Some have invested, some have invested, some have combined online and offline, and some have acquired street husband and wife stores.

Suning uses its own channels to promote Suning stores.

Jingdong released a million-dollar convenience store plan, of which 50% are located in rural markets.

Ali even launched a plan for thousands of counties and villages, planning to invest 100 billion yuan in three to five years to open 100,000 rural treasure hunting stores.

The so-called new era of retail has officially begun as several major e-commerce giants shift from online to offline.

The reason why e-commerce giants have laid out offline convenience stores is because convenience stores are the main entrance to offline customers and need to be firmly grasped.

This gameplay is mainly about combining online and offline.

For e-commerce, relying on traffic dividends in the early stages of development, it has gained a large number of users on the Internet. However, as traffic dividends gradually disappear, competition for pure online products has become increasingly fierce, and more imitators are more and more. It is difficult to make breakthrough progress simply by relying solely on online sales, and transformation and development of offline has become inevitable.

The biggest pain point of convenience stores is that they cannot effectively collect, monitor consumer behavior, and operate in a refined manner. This is exactly what online e-commerce is good at.

Relying on the deep combination of online and offline, we obtain traffic through multiple channels, and at the same time, through the combination of online data and offline data, we can complete user portraits more accurately, and accurately push, link and optimize marketing plans. In addition, we build a self-built warehousing and logistics system, and the application of big data ai technology and expand consumption scenarios, this is the new retail era.

Not only e-commerce has noticed the importance of this industry, domestic old convenience stores such as Meiyijia, Kuaike, Shanghao, Xishiduo, Quanshi, Haowang, etc. have also continued to make efforts, and new convenience store brands have also continued to pour in.

It was precisely because Li Rui saw this and was ready to start from offline, accumulate energy and counterattack online!

Li Rui also knew that Xingrui's group of people had limited abilities and knowledge and might not be able to understand his plan.

If he hadn't had the lack of manpower now, he wouldn't have given them such a major task to start.

The conditions are limited, so we can only make things simple. I hope that under the leadership of Du Weiguo, these sheep can transform into lions.

I don’t need you to understand my intentions. What I want is to faithfully execute my plan and perfectly complete the tasks I gave me. Li Rui’s tone was plain and unquestionable.

After realizing that Li Rui was not a joke, everyone silently accepted this fact.

Li Rui looked at Du Wei Guodao: Next, you need to recruit a team as soon as possible to expand your manpower. A supply team is responsible for contacting manufacturers, finding product resources, and improving the supply chain. A ground promotion team is looking for direct stores, improving management systems, and establishing a brand image.

Du Weiguo quickly wrote down Li Rui’s request in his notebook.

Li Rui said a lot and finally said: Others can leave first, go back and sort out their ideas. Mr. Du and Mr. Bai stayed.

The only three of them were left in the conference room soon.

Li Rui said: Lao Du, Bai Lan, do you have many problems? Some plans are not understood even after talking to them, but you are the specific executors and must fully understand my intentions.

Bailan said timidly: Boss, aren’t we going to make a mobile phone sales channel? Why did it suddenly become a convenience store?

Li Rui smiled and looked at Du Weiguodao: Lao Du, what about you, do you have the same question?

Du Weiguo smiled and said: I didn’t understand it at first, but I understand it now. The boss’s convenience store will sell mobile phones in the future, right?

Li Rui nodded: That's right.

Du Weiguo slapped his thigh: It’s amazing!

Bai Lan tilted her little head and thought for a few seconds, and she also understood.

Who says convenience stores can only sell tobacco, alcohol, sugar and tea?

Why can’t Xiaguo’s convenience stores have multiple forms like those in foreign countries, or even become community life service centers?

Li Ruidao: In my mind, the convenience store is a new industry form that integrates retail and service. Various products and services including but not limited to food and beverages, over-the-counter medicines, daily necessities, gifts, fresh food, hot food, copying, express delivery, lottery, communication products, and other products can be completed in convenience stores.

Bailan said in surprise: So many services

She was a little unimaginable. If Li Rui’s plan was really realized and Xingrui’s convenience store was opened all over the country, what kind of grand scene would it be.

And Du Weiguo was already excited.

He had seen the glory of Sanzhu, and after he left, he was thinking about recreating the past.
Chapter completed!