The boss behind BBQ is a strange man in the history of Xiaguo's business.

Li Rui has read so many financial books, success studies, and inspirational stories in his previous life. This person is the one he admires the most.

Duan Ping!

Although this name has always been lukewarm in various wealth rankings, always hovering between one or two hundred, and never ranked the richest man, it just that he doesn't want to be ranked.

This person’s magical story began as early as the late 1980s. The brand Xiaobawang, which was once popular among all children, is his masterpiece.

Relying on the reproduction of the island country's FC electronic game console, Duan Ping brought back a factory that was almost bankrupt and achieved a output value of one billion yuan.

Later, because he wanted to take control of Xiaobawang, Duan Ping established his own company Bubugao and began to enter cordless telephone, vcd and electronic education products.

In the following two years, in 1999 and 2000, Bubugao won the advertising bid of the country twice, and its products were sold across the country, making a lot of money!

Entering the new century, Duan Ping suddenly disappeared and seemed to have left Bubugao's decision-making level, but anyone with discerning eyes knew that he had just changed his identity and lived behind the scenes to remotely control Bubugao to make various business decisions as an investor.

Duan Ping's magic has just begun.

In 2001, Duan Ping bought the bottom when the stock price of Net Suppress fell to the bottom, and the purchase price was less than 1 magnesium yuan. In 2003, the stock price of Net Suppress rose to more than 70 magnesium yuan!

That year, he bought the stock of the trailer rental company Uhal for 3.5 magnesium, and the stock price exceeded 100 magnesium a few years later!

He bought the shares of General Motors, the electrical giant of Magnesium, and made hundreds of millions of dollars!

In the stock markets of Huaguo and Hong Kong Island, he also made a lot of profits by purchasing Yike, creating, liquor, etc.

Before Apple rose, he exchanged his Yahoo stocks for Apple stocks, and everyone knew the story later.

In 2006, Duan Ping won the opportunity to have lunch with Buffett for 620,000 magnesium.

Li Rui felt that Duan Ping was the reborn person, and he was just a young follower who imitated others!

Of course, the focus of Li Rui's intention is not Duan Ping's previous magical operations, but the two companies he indirectly holds will become important competitors of Xingrui Mobile in the future.

O-Journal and V-Journal were both under the BBB Cake industry. O-Journal was the audio-visual business under Duan Ping's general Chen Yongming, and V-Journal was the communication business under another general Shen Wei. At Duan Ping's request

Each set up independent companies to operate independently.

In 2008, O-Journal released its first mobile phone a103, and has officially entered the mobile phone industry. Four years later, V-Journal released its first smartphone x1. Since then, two companies that also originated from BBB Cake have begun to

The long road of competition in the mobile phone market is about love and killing each other.

In the cruel market competition, they have embarked on a completely different path, mainly focusing on the sinking market, mainly aiming at female users, and focusing on photography, beauty and music, forming a completely different track from mainstream mobile phones.

Coupled with their terrifying marketing capabilities, sales channels across the country, and their extremely willing promotional and advertising model, both of them live a good life and have always occupied a considerable share in the market.

Li Rui disdains the products of O-Journal and V-Journal, which are toys to deceive women and children, but he has to admit that their marketing and publicity methods are really all-out.

At some point, the popular variety shows of major TV stations were either O-notes or V-notes. Even people who are not interested in this type of mobile phone will remember their brand, let alone various performance indicators.

What about the sensitive people, when they want to change their phones, the first brand that jumps into their minds may be Apple, and then O and V!

In Li Rui's plan, Xingrui's mobile phone marketing method is to borrow O-record and V-record methods to walk their path in advance, leaving them with no way out.

Of course, Qian Weichen also knew Duan Ping's name, but he had no idea about O-record and V-record. After all, the former's mobile phone manufacturing level can only be said to be mediocre. The means of relying solely on advertising and appearance to attract consumers is evil in the eyes of engineers.

, while the latter has not yet entered the mobile phone industry, and is accumulating strength like Xiao Mihuawei.

Li Rui had to remind him: Although the performance of O-Journal mobile phones is not very interesting, he aimed at a specific market, which is where we need to learn. As for V-Journal, they will soon enter the mobile phone market. Duan Ping's set

Marketing methods are very mature. Once they are imitated and promoted by O-record and V-record, they will definitely become our biggest concern in the future.

I understand. Qian Weichen said, I know a few engineers working on their side, so I will find an opportunity to inquire about their current situation.

Well, is there anything else? I'm on the highway and it will take about five hours to go back to Haizhou. Li Ruidao, go back and take a day off. On Tuesday, I will go to the factory to check the situation of the engineering machine. Thank you for your hard work in the past two days.

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Another important thing is that Du Weiguo has a good chat with Qualcomm and MediaTek. Both parties are willing to supply mobile phone chips. We are still hesitating about which chip solution to use. Qian Weichen said that we tend to use it at present.

MediaTek's chips and engineering machines are temporarily using MediaTek. Their overall machine solutions are more mature and respond better to customers. If MediaTek's chips are used, the product can be produced three months after the final solution is determined.

Come.

No, MediaTek's chips must not be used! Li Rui vetoed this proposal without hesitation.

In the past few years, skyworks, Texas Instruments and Freescale successively faded out of the mobile phone base frequency chip market. One of the main reasons was that they were beaten by MediaTek and had to give up this market.

That year, MediaTek, which had just entered the mobile phone chip industry for two years, launched the turnkey solution, integrating the mobile phone's RF, baseband chip, embedded system and software into a single chip, and also equipped with detailed adaptations to MediaTek CPU

Since a lot of adaptation work is no longer required in the future, the design and manufacturing process of the mobile phone has been greatly simplified into a chip, several motherboards, and countless mobile phone chains, which has led to the emergence of a large number of low-end mobile phone manufacturers.

A variety of low-priced feature phones occupy the market in developing countries!

Now, MediaTek wants to copy the one that happened in the feature phone market in the smart phone market.

And his biggest competitor is Qualcomm, which has always appeared in a high-end position before.

Apple and Korean stars each have their own mobile CPUs, sharing more than 25% of the market share. Among the remaining market shares, the largest and strongest competitors are Qualcomm and MediaTek.
Chapter completed!