Chapter 181 The first forum exceeded expectations
After Gao Yang and his party completed the hotel check-in procedures, they rushed to the forum venue. CEO Yang Limin and Vice President Ren Jing, who came from the headquarters, had already arrived.
Gao Yang said hello with a smile and immediately asked Zhou Wenbin: "Wenbin, how are you preparing? How many guest speakers are there?"
Zhou Wenbin smiled and said: "Don't worry, everything is ready. There are still two speakers who have not yet arrived. We have contacted them before and will get off the plane around 6:30 pm."
"Okay, then you must arrange for airport pick-up..."
After Gao Yang felt relieved, he started chatting with Yang Limin and others.
Yang Limin said: "Gao Yang, you can reimburse the air ticket, why bother taking the train."
Gao Yang smiled and said: "My air ticket is also the cost of the project. I can save whatever I can. I will return by plane the day after tomorrow. I will fly back."
Yang Limin shook his head and smiled: "You, this is the treatment you deserve..."
Gao Yang said: "There is no way. We have to stay in Hangzhou for two nights for this event. The cost is a lot higher. We middle and high-level people have to deal with customers and have arranged to stay in a five-star hotel. The other brothers and sisters have to live in a business hotel.
.”
Gu Yawen was pregnant. After the forum event, Gao Yang did not plan to take the train again and had to go home early.
At 7:30 in the evening, all the guest speakers arrived. Gao Yang, Yang Limin, Ren Jing, as well as middle-level cadres such as Fang Jian, Zhang Yue, Song Liangqiu, Zheng Weiqiang and Huang Xu accompanied the customers to dinner.
This year's first forum event invited a total of 11 speakers, representing 11 IT companies to participate in the forum event and deliver keynote speeches.
Among them, 8 people gave speeches at the National Channel Forum and 5 people gave speeches at the SMB Information Forum.
Three of the guests will give speeches at two forums.
Gao Yang knew most of these guests.
For example, the original PC channel director of COMPAQ China, Xu Yaoming, was promoted after COMPAQ was acquired by HP last year and became the channel director of HP's PC department in Greater China, in charge of the PC channels of the two major brands of HP and COMPAQ.
Xu Yaoming and Gao Yang are old friends. Now that they have a high status, attending CPI forum activities is naturally a good thing.
Xu Yaoming was also personally invited by Gao Yang.
After dinner, accompanied by National Advertising Department Manager Huang Xu and SMB Advertising Department Manager Lin Haoran, Gao Yang took Fang Jian, Song Liangqiu, and CPI Research Project General Manager Zheng Weiqiang to visit these important customers one by one.
In addition to communicating with customers and building relationships, Gao Yang also wants to introduce Zheng Weiqiang and CPI Research today.
Following the ideas suggested by Gao Yang after the start of the new year, Zheng Weiqiang led his team, while doing the regular research business in the past, while actively communicating and coordinating with the headquarters and local branches to implement and promote what Gao Yang said about regional agents and SMB industry users
The construction of basic information database has now achieved some preliminary results.
When visiting IBM guest Wu Daoming, Huang Xu introduced: "Mr. Gao, Mr. Wu is now the general manager of IBM Server Greater China."
Gao Yang was overjoyed, held Wu Daoming's hand, and said enthusiastically: "Congratulations, Mr. Wu."
Then, after sitting down and chatting for a while, Gao Yang introduced Zheng Weiqiang to Wu Daoming, and then introduced the advantages of CPI Research in regional IT agents and the SMB market, relying on CPI's national structural resource advantages in terms of channels and market research.
, what are the possible directions for cooperation?
Wu Daoming listened very carefully and expressed his willingness to try to cooperate with CPI Research, especially on SMB channel and user research projects.
Wu Daoming is in charge of PC servers, and what he values is the influence of CPI on regional agents and the SMB industry.
Another Greater China-level CEO attended the forum, and Gao Yang breathed a sigh of relief.
Although this year's traveling forum has some innovations based on replicating last year's model, what Gao Yang is most worried about is the lack of influence.
Nowadays, the status of the guests attending the event is higher, which is naturally a good thing and will be of great benefit to the following touring forums.
Huang Xu, under the guidance of Gao Yang, understood the art of sales. Last year, he captured the PC server run by Wu Daoming and made IBM the largest customer of CPI. In 2001, IBM placed nearly 6 million ads in the CPI national version.
, among which the number of PC servers is close to 4 million.
Moreover, Wu Daoming is very satisfied with the results of these activities organized by CPI.
Now Huang Xu, after succeeding He Jinjin as the national advertising department manager, has become more mature and outstanding, looking like a gold medal salesman.
At 9 a.m. on April 16, the 2002 CPI Touring IT Channel Forum officially opened in Hangzhou.
As usual, CEO Yang Limin gave a brief opening speech on behalf of the CPI Group, and then a leader from the Zhejiang Provincial Department of Information Industry invited by the Zhejiang Branch, spoke for less than 5 minutes.
Next, Gao Yang came on stage, representing the National Edition and SMB projects, to introduce the background, characteristics, value, etc. of this year’s forum activities. He didn’t talk much, less than 10 minutes.
Next, Wu Daoming delivered a keynote speech on behalf of IBM.
The hosts of this year's event are still Zhou Wenbin and Shen Xin. Now it is very easy for them to host such an event.
In the afternoon, the agent training speech of the IT Channel Research Institute was arranged by Fang Jian.
For the forum guest dialogue, Zhang Yue was arranged to appear.
Gao Yang has been sitting in the audience as an audience, but now as the vice president, these matters are naturally handed over to Fang Jian and Zhang Yue.
Today's channel forum was actually quite successful. Most of the nearly 200 regional agents stayed until the end.
At 8:30 a.m. on April 17, the SMB forum opened again. Some regional agents left last night. Today, some invited SMB industry users were added. The audience in the audience remained at nearly 200 people.
The event ended at nearly 1 o'clock in the afternoon. In the morning, the Zhejiang branch also had a local sub-forum with about 80 people. Zhang Yue also gave a channel training speech on behalf of the CPI Channel Research Institute.
Overall, the event was very effective, and most of the customers and agents and guests who attended the event were very satisfied.
After 3 pm on April 17, Gao Yang got on the plane and rushed back to the capital.
Gu Yawen and Wu Ruohan went to the airport to pick up Gao Yang.
Back home, Gu Yawen's eyes were full of tenderness and she hugged Gao Yang.
At the end of the year, Gu Yawen will be a mother, and her love with Gao Yang will finally bear fruit after it blooms.
When sleeping at night, Gao Yang deliberately put his ear on Gu Yawen's belly, making Gu Yawen giggle: "How can it be so fast..."
The next day, Fang Jian and others rushed back to the capital and started busy preparing special forum issues for the two projects.
Friday, April 19, is also the day when the editor produces the first special issue of the forum.
After two o'clock in the afternoon, all determined advertising and public relations revenue was calculated.
The special issue of the national version earned 3.16 million, which was a little higher than the first issue last year.
SMB’s first forum special issue generated revenue of RMB 1.18 million, which greatly exceeded expectations because there is still potential to be tapped in the future.
Everyone, including Gao Yang, breathed a sigh of relief. This year's forum was completed.
Moreover, for Gao Yang, this year's traveling forum successfully promoted CPI Research. Five of the 11 speakers who attended the event said that they could try to cooperate with CPI Research to customize research reports.
Gao Yang knows that if Zheng Weiqiang works well, it is not impossible for CPI Research to achieve a performance of about 5 million this year.
All in all, the three projects Gao Yang is in charge of this year are all off to a good start...
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Chapter completed!