Chapter 182 The first publication of Solar Media (asking for monthly votes)

On the morning of April 22, at the CPI Group headquarters, as soon as he got to work, the boss Feng Jinsong was in high spirits, flipping through the newly released national edition and SMB Forum special issue.

Although he believed that Gao Yang was a man capable of creating miracles, Boss Feng was still a little surprised.

Judging from the advertising layout, the forum is indeed very successful, and the news content of the special issue is also very well planned.

As for the paid public relations section originally created by Gao Yang, Boss Feng could also see at a glance how many public relations sections there were.

Later, Boss Feng convened a meeting with the senior management of the headquarters. Vice President Ren Jing reported what he had just learned about the specific advertising revenue of these two forum special issues.

It greatly exceeded expectations, especially the SMB Forum special issue, which actually achieved 1.18 million in advertising revenue.

Everyone was smiling. After Gao Yang became the vice president, the three projects he was responsible for saw steady growth in the national version, and SMB advertising revenue increased significantly.

In addition, the CPI Research project, driven by Gao Yang, is also expected to achieve a revenue breakthrough this year.

In addition, the two projects that Wanhong is in charge of are also making progress this year, and they are also improving steadily.

In 2002, the Beijing branch, under the leadership of these two young people, is expected to hit a new high in revenue...

After this year's first traveling forum ended and the special issue was published, Gao Yang's work has entered the daily life of the vice president again.

Gao Yang felt more at ease with the national version team led by Fang Jian and Zhang Yue, and the SMB team led by Song Liangqiu alone.

Recently, Gao Yang's main job is to take CPI Research project general manager Zheng Weiqiang to visit key customers, implement the cooperation intentions communicated during the forum, and at the same time, find new customers.

Zheng Weiqiang himself is also very hardworking. After Gao Yang pointed out the main direction of this year's project, Zheng Weiqiang patiently communicated with the team. Someone who has been a branch general manager naturally knows how to invigorate the team.

Now, the CPI Research project team is energetic and has added three more people to work in the direction pointed by Gao Yang.

Recently, Gao Yang has also focused on his own company's affairs.

Two industry publications, "Solar Energy Dealer" and "Solar Energy Industry", are scheduled to launch in early May, but the time is actually very tight.

Mainly the two aspects are editing and publishing.

In terms of editing, it is necessary to collect a lot of industry development information on solar water heaters, as well as information on major brand manufacturers.

The editorial staff will travel to the surrounding areas of Beijing and Shandong Province for interviews, and the editorial department will also request articles from some experts in the industry.

It is planned to print 3,000 copies of the first issues of the two publications, and the next step will be to increase the printing to 5,000 copies depending on the situation.

The most critical thing is distribution. We must ensure that after the first issue is released, it will be delivered in key markets across the country, that is, the core agent or dealer circle.

After Zhou Wenbin returned to the capital, he continued to travel in preparation for the second regional tour forum to be held in May.

Together with Liu Yue, executive manager of the distribution department of the company, he led the distribution team in two groups and ran across major regions across the country to implement the issuance work for solar water heater channel dealers.

At this stage, Jiaoyang Media does not have branches in major regions across the country and cannot dispatch distribution personnel. The method is also simple, which is to find a solar water heater merchant to cooperate with in various key cities, and the other party will be responsible for the delivery of publications in this city.

It's just that we have to negotiate and sign contracts one by one.

On the one hand, the cooperative merchants are responsible for accurately delivering these two publications; on the other hand, they are also responsible for collecting information on local solar water heater merchants.

In order to quickly promote the issuance, Gao Yang discussed with Wu Bo and others and decided to induce them with benefits.

Partnering merchants will pay 1.5 yuan for submitting a publication. Collecting a piece of merchant information and meeting the requirements will give 10 yuan.

The cost is very high.

"Solar Energy Dealer" is to be turned into a weekly magazine, with a tentative printing volume of 3,000 copies per issue and free delivery. The cost of delivering a publication is more than two yuan.

"Solar Energy Industry" magazine is a monthly publication with a printing volume of 3,000 copies per issue. At this stage, it is still distributed free of charge.

However, after the company has completely completed the collection of solar water heater merchant information in key markets across the country through these cooperative merchants and established a distribution database, the initial stage of distribution network can begin.

In seven major regions across the country, we will build our own branches, focusing on distribution, and then negotiate new cooperation prices with these cooperative merchants.

As long as the advertising business picks up, the printing volume of each issue of the two publications will increase significantly, at least to tens of thousands of copies.

At that time, the delivery service fee for a single publication will be reduced, and the total revenue of the cooperative merchants will not be reduced, but may even increase.

These two publications do not need to pursue timeliness now. As long as they can prove to the upstream solar water heater brand manufacturers and deliver the publications to the channel merchants, that will be enough.

Distribution work is very difficult at this stage, but Gao Yang is not worried that this model will be successful.

What he is concerned about is how these two publications, especially the industry DM magazine "Solar Energy Dealer", produce content.

Wu Bo, Sun Chengyi, and even He Jin all fell into misunderstandings about this.

What the three people want to do is to copy the content planned by similar columns of IT professional media, especially the CPI national version.

This requires reporters to understand the industry, some product technology, and more importantly, the channel merchants of solar water heaters.

Gao Yang spent a lot of time to change their minds.

Now it is just a matter of making a business yellow page and piling up the solar water heater brand and product introduction in the publication, as well as relevant information on industry development.

There is no need for reporters to write many professional articles. It is enough to simply plan a few columns and layouts and design them beautifully.

This is an industry with low technological content, single products, and serious homogeneity.

It is completely different from the IT industry, which has high technological content, complex product technologies, and many types of products.

In the solar water heater industry, brand manufacturers need an industry media to promote their products, and channel merchants also need such a media to understand the industry and brand manufacturers.

This is the essence.

Gao Yang remembers that in 2009, when he saw a DM magazine in this industry and another publication similar to the "Solar Energy Industry" magazine, the content of the publications was relatively rough and could not be compared with IT professional media.

However, for a publication of this level, there are one or two hundred coated paper advertisements in each publication, and the advertising revenue is about 200 million a year.

Moreover, DM magazine is inherently different from a newspaper. The content is mainly about advertising and business information. When reporters go to collect and write some articles, they cannot sign their names, let alone be signed as reporters.

In fact, the reporters of Jiaoyang Media are all under the name of the magazine "Solar Energy Industry". This is a journal with an official issue number, so naturally there are reporters.

This is also the reason why Wu Bo originally suggested starting an industry journal.

During the May Day holiday, the team of Jiaoyang Media didn’t take a break, Gao Yang didn’t take a break, Fang Jian, Zhang Yue and Song Liangqiu didn’t take a break either.

They all went to the company to help Wu Bo and Sun Chengyi, mainly with the editing and typesetting of publications.

On May 6th and May 8th, two industry media, "Solar Energy Dealer" and "Solar Energy Industry", finally launched...
Chapter completed!