On the morning of Tuesday, November 16, Gao Yang had just finished a pre-editing meeting in his office when he suddenly received a call from the 800 million computer public relations company Lianhe Media.

This media specialist is called Chen Xiaoyu, who is responsible for contacting cpi national edition.

Chen Xiaoyu said that she wanted to visit Gao Yang for something.

At 11 o'clock in the morning, Chen Xiaoyu came, accompanied by a man who looked less than 30 years old.

Chen Xiaoyu introduced that this person was the account manager of Lianhe Media.

In the cpi reception room, Gao Yang exchanged business cards with the guest. The man's name was Lu Yonggang.

Chen Xiaoyu put the paper bag he was carrying on the table and said with a smile: "Gao Yang, this is the tea given to you by Mr. Lu, who is worth 800 million yuan. Mr. Lu said that your manuscript is very good. After the last interview, he

I have something to do and I can't treat you to dinner, so let's bring two boxes of tea to express our gratitude."

Gao Yang chuckled: "Then I won't be polite. Please thank Mr. Lu for me."

Lu Yonggang suddenly said: "Gao Yang, our company would like to ask you to help write a few manuscripts. I wonder if you have time?"

Gao Yang smiled slightly: "What manuscript should I write?"

Lu Yonggang said: "That's right, last week you interviewed 800 million and discussed the topics with Mr. Lu and others. The feedback we got was that Mr. Lu agreed very much.

Mr. Lu thinks that your summary of city and county-level markets and channel sinking in this report is very good, and it has inspired him.

Our company has discussed this topic and feels that we can dig deeper and plan a set of publicity topics to be placed in IT media and some mass media.

We have made a planning plan and it has been approved by 800 million. However, our company's writing skills are average, so I would like to ask you to come forward.

In addition to 800 million, Lianlian Media also has several IT customers. If you have time, we can cooperate in the long term."

Gao Yang smiled and asked: "I can spare the time, but I don't know what kind of cooperation it will be?"

Lu Yonggang said: "The current price is 300 yuan per thousand words. After the manuscript is written, it will be approved by the client after it is confirmed."

Gao Yang smiled and said: "Manager Lu, as far as I know, reporters write articles for public relations companies, and the quotes should be more than three hundred words per thousand words."

Lu Yonggang remained calm and smiled slightly: "Three hundred yuan per thousand words is a general in-depth manuscript. Bayi agrees with your article very much. We have studied and decided that it can be executed at 500 yuan per thousand words."

Gao Yang thought for a while, nodded and said: "Okay, no problem."

Gao Yang knows that in this era, public relations companies act as agents for IT companies in media promotions and earn a price difference. Customer promotional manuscripts sent to the media must be reimbursed based on the number of words or page area.

For example, the first-line mass media charges very high prices. A public relations company may charge 8 yuan, 10 yuan or even 15 yuan per word to publish an article. The cost of a 2,000-word article is about 16,000 to 30,000 yuan.

The public relations company's reimbursement from the client may start at RMB 30,000 and go up to RMB 50,000 or RMB 60,000. Anyway, it will double the gross profit.

IT media is much cheaper. For ordinary media, if you publish a 2,000-word feature article, the cost of a public relations company may be as low as 5,000 yuan or even 3,000 yuan.

But public relations companies don't do this. They directly ask reporters for help. After publishing the article, they give the reporter three to five hundred or one thousand yuan. The client will reimburse the reporter for eighty-one million yuan, or even higher.

Of course, professional media like cpi are ranked high in the industry. Some reporters are very ruthless. One edition of about 3,000 words can cost a public relations company 8,000 or even 10,000 yuan. Then the company must reimburse the customer for at least 20,000 yuan.

Yuan started.

Plan a topic that the client agrees with, and then find a writer to write the article. The public relations company will pay a fee of 500 yuan per thousand words. This article may be published in several media. From the client, the public relations company can reimburse tens of thousands of yuan.

Even hundreds of thousands.

Therefore, the cost of hiring a writer to write articles accounts for a very small proportion of the total costs of a public relations company.

However, Gao Yang was still satisfied with the remuneration of 500 yuan for 1,000 words. Writing a manuscript of two to three thousand words would not take much time as long as there was sufficient material.

Lu Yonggang handed Gao Yang the topic selection and execution plan planned by Lianhe Media.

Gao Yang frowned slightly: "Manager Lu, this group of topic selection plans is implemented according to the theme. It feels a bit empty and difficult to write."

Lu Yonggang said: "What suggestions do you have?"

Gao Yang thought about it and said: "As for the 800 million company, I just had an exchange with Mr. Lu last week, and with other information, it is enough. It's just the agents who must be interviewed.

I suggest that 800 million recommend good city and county markets around the capital and interview two or three agents face-to-face. In other areas, you can recommend two or three representative ones and just conduct phone interviews."

Lu Yonggang said: "Gao Yang, your idea is very good, then let's adjust the plan. When can you come out as scheduled?"

Gao Yang said: "Let's go on the weekend. If it's around the capital, we can leave on Friday night or early Saturday morning."

Lu Yonggang thought for a while: "On weekends, that's fine too, but when will you be able to publish the manuscript?"

Gao Yang said: "As long as the interview is in place and I work overtime on weekends, the manuscript will definitely be produced."

Lu Yonggang said in surprise: "This set of topics we planned, 4 manuscripts, may total 8,000 or even 10,000 words. You have to interview on the weekend, can you still get the manuscripts out?"

Gao Yang smiled and said: "If I say I can drive him out, I will definitely drive him out."

Lu Yonggang slapped his thigh: "Okay, then we've settled on it, and we'll have a happy cooperation."

At noon, Lu Yonggang and Chen Xiaoyu invited Gao Yang to dinner on behalf of Lianhe Media.

While chatting, Lu Yonggang said: "We have cooperated with several reporters from major newspapers before. Gao Yang, you are the first reporter to take the initiative to ask for on-site interviews."

Gao Yang said with a smile: "I don't want to be perfunctory when doing things. Without an interview manuscript, no matter how I write it, it will be empty."

Lu Yonggang smiled and said: "Your professionalism is admirable. I hope we can cooperate for a long time in the future."

After seeing off Lu Yonggang and Chen Xiaoyu, Gao Yang returned to the office and opened a bag of tea to brew.

The two boxes of tea were Tieguanyin. Based on the taste, Gao Yang knew that the two boxes of tea were probably worth fifteen or even two thousand yuan.

What a great guy.

Gao Yang also understood that it was better for the manuscript he wrote to win the approval of the 800 million President Lu, otherwise how could others send tea with such good tea.

More importantly, with a manuscript from [Channel Academy], I also opened up a channel to ghostwrite in-depth manuscripts for public relations companies.

If you can work overtime for two days on weekends and earn four to five thousand in royalties, why not do it?

At two o'clock in the afternoon, Gao Yang went out for a press conference and returned to the office before 4 o'clock. He spent half an hour writing out this small manuscript and then preparing the interview outline for this week's [Channel Academy].

The interviewee for this issue is Shenma Company, a domestic first-line IT distributor. Many of its product lines are the national general distributor of major IT brands.

Shenma Company's daily contact with the media is not a public relations company, but the marketing department. Gao Yang directly contacted a media manager in the marketing department. This person was named Wen Liang. This time, the person who helped Gao Yang contact was a boss of the PC server department.

In the previous life, Gao Yang and Wen Liang were quite close to each other.

At 5:30 p.m., Gao Yang wrote out the interview outline and sent it to Wen Liang, making an appointment for an interview on Wednesday morning.

As soon as I stood up and stretched, I was tapped on the shoulder. I turned around and saw that it was Zhou Wenbin who had just returned.

Zhou Wenbin smiled and said: "Let's go have a meal somewhere and tell you something..."


Chapter completed!