Chapter 74 Great success, 2.6 million signed

Feng Maonan returned to the office and became more and more excited as he thought about it.

If this set of super topics planned by Gao Yang can succeed, both advertising revenue and newspaper content will be harvested, which will be too shameful.

By then, the boss's request for the national version to improve the quality of original content will also make a huge difference.

Even the fourth channel forum at the end of this year may benefit from this unprecedented planning.

Feng Maonan called Gao Yang into his office, chatted a lot, and gave many instructions.

Feng Maonan also promised that he would provide support as much as possible.

Gao Yang responded with a smile all the time. After revising the PPT and topic selection execution plan, he sent emails to Feng Maonan, Wan Hong and He Jin.

Feng Maonan read it carefully and saw that Gao Yang's plan was so detailed, so he left a message on QQ and praised it a few times.

The next day, Tuesday, March 28, Gao Yang went to the brokerage business department, took out 19,000 yuan in cash, contacted Chen Sen, and prepared to transfer 20,000 yuan in stock capital for the supermarket project.

Chen Sen smiled and asked, "Aren't you going to collect rent?"

Gao Yang said: "I almost forgot."

Chen Sen said: "I have discussed with Lao Yong and Xiao Jin. Your rent will be calculated from March. You should pay it every three months first. I won't give you a deposit. You will deduct three months of rent."

The total is five thousand and four, please give me the remaining money and I will transfer it to Xiaohong."

Gao Yang said: "Okay, send me a card number. Make sure there is no mistake. Call me back after you receive the money. By the way, I suggest installing a public phone in the supermarket for easy contact in the future. Lao Yong should also call me frequently.

Contact the supplier and install a public phone in that location, and you should be able to make a little money."

Chen Sen smiled and said: "We also discussed this matter two days ago and are preparing to discuss it with you and the ancient beauty."

Gao Yang smiled and said, "You can just arrange such a small matter."

Chen Sen added: "I'll give you the bank card number, you write it down."

Gao Yang quickly found a place to sit down, took out his interview book, and wrote down Chen Sen's card number.

Then I went to the bank and gave Chen Sen 14,600, and the share capital was still recorded as 20,000.

After deducting 5,400 yuan from the shop rent, Gao Yang remembered that he had to pay off the mortgage on April 8, so he went to ICBC and deposited 4,200 yuan.

Next, when I save another 10,000 yuan, I will continue to invest in the stock market and increase my position in Zhongtian Real Estate, a bull stock of the year.

At 4:30 pm on Wednesday, March 29, there were more than 60 people sitting in the large conference room of the CPI Beijing Branch, which was almost packed.

We invited 20 public relations companies, all of which serve first- and second-tier IT brand manufacturers.

Four people came from Australia and the United States, Gu Yawen and Liu Ke, and two other account directors from the COMPAQ and IBM project teams.

Today is a topic selection promotion meeting for public relations companies. Gao Yang will give the topic selection plan.

For today's event, Gao Yang had to go to the mall last night, used his shopping card, and spent nearly 3,000 yuan to buy a suit, tie, shirt and leather shoes, a complete suit and leather shoes.

Gao Yang talked about the topic selection plan for the PPT in detail, and finally when he talked about selling space for cooperation, the visitors from the public relations company were also very surprised.

It's creative and fresh, and no IT media has ever done this before.

Gao Yang smiled and said: "Everyone, this group of regional market surveys planned by CPI is huge in scale. It is unprecedented in terms of breadth and depth in the IT media circle. Only CPI has such structural resources to select such topics.

Under the general trend of channel flattening, it is also an extremely urgent need for IT manufacturers to develop third- and fourth-tier markets. We believe that such a set of topics will be of great value to IT manufacturers' market and channel promotion.

For your company, this is also a good opportunity to do incremental business. We carefully planned this topic selection plan and provided you with a good selling point.

Many IT companies have a large budget for media promotion. Next, we will work together sincerely to persuade our common customers to participate in CPI’s coverage of this topic, which will definitely be very influential..."

There is no doubt that CPI provides a good incremental business selling point for public relations companies.

Public relations companies also do planning, but compared to the media, they are more like behind closed doors.

After Gao Yang's promotion, Wan Hong came on stage again and promoted for more than 20 minutes.

In the audience, the response from the account director or account manager of the public relations company was still very enthusiastic, and they all agreed that this is a good selling point for IT companies.

After Wan Hong's promotion, an account director of a public relations company said: "Mr. Wan, your topic selection idea is really good, with clear selling points. I also believe that customers will be more interested. However, you charge 12,000 yuan per edition, which is a bit

It’s expensive.”

Wan Hong smiled and said: "12,000 yuan per page of publicity is actually quite cheap. However, this is the first time we have adopted this cooperation method with a public relations company. We can still make some concessions in terms of page price."

Another account director of a public relations company asked with a smile: "How can Mr. Wan give in? Can it be reduced to 10,000 per edition?"

Gao Yang almost wanted to spit at him. It was so dark. One edition of CPI reported that the public relations company reimbursed the client for at least 20,000 yuan.

Wan Hong thought about it and smiled: "The bigger the quantity, the better. 12,000 yuan per edition is our basic quotation. We have divided it into three grades. Below 10 editions, 12,000 yuan per edition, 10 to 20 editions

Editions, you can get certain discounts. If you have more than 20 editions, you can get greater discounts.

After everyone has negotiated with the customer, we can discuss the price in detail."

Gao Yang and Wan Hong both agreed, insisting on 12,000 yuan per edition for less than 10 editions;

For more than 10 editions and less than 20 editions, the discount is 11,000 per edition;

For more than 20 editions, the discount is up to 10,000 yuan per edition. 10,000 yuan is the bottom line and there will be no more concessions.

In the evening, CPI invited guests from these public relations companies to dinner, and most of the guests stayed. Feng Maonan, as the vice president of CPI Group, also participated.

During the meal, Gao Yang toasted one by one. When it was Gu Yawen's turn, Gu Yawen quietly asked: "This plan of yours is very good. Who did it?"

Gao Yang blinked and was not modest: "I did it and have been busy for half a month."

Gu Yawen smiled brightly: "That's awesome!"

On the morning of Thursday, March 29, we invited the heads of marketing departments from advertising companies and some IT companies to hold a second promotion meeting.

As usual, Gao Yang appeared first to introduce the topic selection plan, and then He Jin and Wan Hong appeared one after another to sell hard.

To put it bluntly, it is to give these key customers a reason to increase advertising.

And, it’s a very good reason.

On April 3, the editorial and advertising departments of the national version, after last week's training, began to mobilize all staff to find the public relations companies and clients they contacted to continue promoting other clients.

Selling newspaper coverage space is not a business of the advertising department. In order to stimulate reporters to work hard, Feng Maonan also made it clear that as long as it is a public relations company business that a reporter solicits, he will give a commission of 6 points, which is higher than the average commission of 4 points for advertising department business.

high.

This is also an attempt to promote sales, and it is the first time a reporter has directly intervened in sales.

Gao Yang was responsible for contacting IBM and COMPAQ. The public relations companies were both Australian and American, so he was not in a hurry and had already recommended them.

Gao Yang went to see Wen Liang from the marketing department of Shenma Company and talked for more than an hour. Finally, Wen Liang agreed that he would report to the leader.

On April 28, we summarized and gained a huge harvest. In terms of page reporting, the signings exceeded expectations. A total of 9 companies were signed, 150 pages were signed, and the page fee was 1.6 million.

Among them, Gao Yang signed 50 editions alone, including 25 editions of COMPAQ, 20 editions of IBM, and 5 editions of Shenma, totaling 510,000 yuan.

He Jin's advertising department has also gained a lot. Unexpectedly, it won the exclusive title of Intel Corporation, with a naming fee of 300,000. In addition, a copperplate advertisement of 700,000 was pre-signed, all for this group of topics.

.

Before the topic selection was officially implemented, 2.6 million was signed, which was beyond everyone's expectations, including Gao Yang himself.

Gao Yang was also happy. As expected, his ten years as an IT reporter in his previous life were not in vain.

This time, it is considered that the needs of IT companies have been met...
Chapter completed!