Chapter 163 Star Endorsement (2)
Then there are Rosamund Kwan, Maggie Cheung, Chow Yun-fat, etc.
Hoarding will be promoted after 2020. Not to mention the advertising effect, even the advertising collection value is priceless.
Chen Jingxu was excited and was still full of energy while the older generation of stars was so energetic that he asked the Propaganda Department to go to Xiangjiang, asking them to help him shoot advertisements at a high price, and there were underages, ache.
For example, Lu Han, Guan Xiaotong, etc., will be top stars in the future, so they are still young, so it is okay to pay for tens of thousands of yuan to make them shoot a child star advertisement, right?
When the advertisement is broadcasted after 2020, the value of tens of thousands will become tens of millions.
At that time, celebrity endorsements were a sky-high price. A top star really required tens of millions. I don’t think that in this era, the top star of the four kings could be handled with hundreds of thousands, so Chen Jingxu patted Liu Hechi on the shoulder: "I decided that I want to collect advertisements. The validity period on the contract was changed to the first day of broadcasting to start calculations. I want to broadcast it again in more than ten years."
"After ten years?" Liu Hechi was a little confused: "President, many things can be changed in more than ten years. If the star path among them falls, then what we lose is not a little bit."
Liu Hechi must remind them that this is risky: "And the product is not a single article, and the brand packaging has been replaced for more than ten years."
"What do you know? I haven't seen any coconut milk change. I'm going to do it as I do, such as our pure water, which is cool and white, or green bean paste packaging. I'm going to talk to me about the Hong Kong star designated by the packaging and publicity department, and I'm going to catch them all in one go." Chen Jingxu was proud and proud, with a domineering attitude that swallowed the mountains and rivers.
"Yes, we will develop a new strategy right away." Because Chen Jingxu, their publicity department adjusted the strategy again and wanted to put the advertisements shot this year for more than ten years before playing them. This requires playing a text game in the contract, otherwise it will cause a lot of unnecessary troubles.
"What did I want to do just now?" Chen Jingxu seemed to have forgotten something. He thought about it very seriously for more than ten seconds before he thought: "Let Zheng Jingbi come to be the brand image spokesperson. Hechi, I asked Zheng Jingbi to come to the group the day after tomorrow and asked the publicity department to design an advertisement for her. She is my sister, do you know how to do it?"
"learn."
Liu Hechi agreed without thinking, not to mention that he did not have the right to refuse. He only needed to execute whatever the group said or the president said.
"Okay, go and plan, the group will not treat you badly."
"Thank you, the President."
Liu Hechi left the office.
In terms of rewards, Chen Jingxu felt that it was old-fashioned by using the bonus. He had a plan in his mind, intending to imitate the reward plan between Huawei and Gree, that is, to divide the house.
No reward is more attractive than this, especially for Guangdiao, who wants to develop in Guangzhou for a long time, a house can make them devote themselves to their enthusiasm for work.
Just so happens that Xuri Group owns a lot of land. Chen Jingxu planned to develop all the land in Luo Chongwei warehouse into a garden community because it was a waste of resources to use it as a warehouse.
Because Luo Chongwei is relatively high and infinitely close to the central area in Baiyun District, and the land is not cheap, it is best to stimulate the enthusiasm of employees.
As for where to move the warehouse?
There is no doubt that Guangzhou Nansha, at present, Nansha cannot keep up with the development of Baiyun Yuexiu Tianhe, so it is very affordable to move the warehouse there. Xuri Group already has seven large warehouses in Nansha, and a building materials company managed by Xiao Yangshuji is in Nansha.
Well, it's still close to the sea. The terminal transportation can reduce the time for Xuri Group, and it's also a matter of time to move the Luo Chongwei warehouse there.
The next question is to arrange the allocation.
It is impossible for every employee to be assigned. Chen Jingxu thought of Dong Mingzhu responding to the questions of her group employees. If the employee asked questions, can not everyone be assigned a house? Why didn’t he?
Dong Mingzhu's answer is yes, but she has to wait.
This answer is undoubtedly helpless. To put it bluntly, if you want to divide a house in a company, you have to make contributions and achieve results. Of course, it is normal for companies to draw pies, just to give you a hope.
He has the final say whether he can get the score at that time?
So Chen Jingxu asked Zhang for a complete solution. Even if he was to draw a pie, he had to draw a pie that they could see and smell.
So an hour later, Chen Jingxu thought of points management again, and the points model seemed to work.
Chen Jingxu had a rough prototype in his mind.
“Points accumulation.”
As soon as the prototype came out, Chen Jingxu was basically at ease.
There is no need to hold any meetings with others. Chen Jingxu can be dictatorial in this way, because the points system is a reward system for subsidiaries.
It took a day for Chen Jingxu to sort out the points system and hold an executive meeting the next day.
Chen Jingxu has to say that he will do whatever he wants. He puts it in other companies. This point system must be held for shareholders and soliciting opinions from multiple parties before it can be implemented. The whole process cannot be completed in less than a few months.
Chen Jingxu directly implemented it within two days. I have to say that in the eyes of other companies, Chen Jingxu had too much money and had nowhere to spend it.
After all, if you divide a house, many people know how much a house in the city is worth. If you propose this reward plan ten years ago, it will definitely cause an uproar.
More than 40 manager levels.
The subsidiary of Xuri Group is very strange, and the manager is the biggest one.
A mature company includes at least the following departments: Administration, Finance, Quality Management, Marketing, Operations, Technology, Maintenance, Human Resources, and Customer Service.
The administrative department includes: administration/logistics, administrative director, administrative manager/supervisor/office director, administrative specialist/assistant.
The Finance Department includes: Statistician, Tax Manager/Supervisor, Tax Specialist/Assistant.
The quality management department includes: quality inspector/tester, certified engineer/auditor, supplier/procurement equipment and material quality management
Operations department includes: sales director, sales manager, regional sales manager, etc.
What does Xuri Group have? Sometimes it is a department that manages a department that does not set up.
For example, in the sales department, all companies pay great attention to it. If you think about it carefully, Xuri Group does not have this department at all.
Not to mention sales director, sales manager, regional sales director and other positions~
The products are all about others coming to the door, and the managers are all connected to them.
Chen Jingxu did not plan to arrange a general manager or something. Really, he had no intention of expanding all the subsidiaries of Xuri Group.
I never thought about the profits the subsidiary would bring to the group. In the words of the business world, I would be disappointed and wait for death.
Chapter completed!