226 Martial arts ban and Zhao'an talents(1/2)
After hearing the frank words of the man in suit Zhang Qianjin, Section Chief Zeng was fine, but Cao Zhiqiang was speechless for a while.
Fortunately, he took the matter so seriously and thought it was a fraud, but it turned out to be just a case of borrowing first and paying back later.
It's not that Cao Zhiqiang has never thought that the other party was lying, but after hearing the other party's further statement, he felt that it still made sense.
The biggest truth is that it is a question of whether it is cost-effective or not.
You know, this is the capital, and the target of their calculation is a large state-owned enterprise with a militia organization.
Stealing public property is a felony. Once you take the goods without paying, and you are convicted of this crime, it will start from three years. And the larger the amount, the greater the crime, and the maximum penalty is the death penalty.
Compared with the crime of stealing public property, the crime of speculation is much lighter. Even if the circumstances are serious, the crime is only less than three years.
If Zhang Qianjin and his group stole these books and ran away without giving them the money, that would be an obvious crime of theft.
But if Zhang Qianjin and his group stole these books, first secretly sold them in the capital, and then paid back the money, then even if the incident happened in the end, it would only be a crime of speculation and there would be no big problem.
In addition, units like printing warehouses need to inventory inventory regularly, but best-selling books like "Journey to Jianghu" must be inventoryed once a month anyway.
Zhang Qianjin and his gang secretly took away 40,000 sets of books. If there were no insiders to help correct the situation, such a huge deficit would be discovered by the superiors very quickly.
But if there are insiders to help with the change, it can only last for about a week.
Within a week, Li Youfu and Zhang Qianjin had already found a way to disperse the three carts of books and got their money back in time.
As long as the money is made up in time, then this is a normal private transaction, not theft, and certainly not fraud.
And with this experience, they can really drag Shen Zhenhua and others into the water and become their own complicit people. If they secretly engage in such things in the future, they will be more tactful.
Also, after this cooperation, when Li Youfu and Zhang Qianjin have money, they can continue to cooperate with Shen Zhenhua.
Li Youfu even thought about using Shen Zhenhua to bribe the printing house, allowing the printing house to print an additional batch of books outside the plan, and then get these unplanned batches of defective books at a lower price.
In this way, books planned for printing in the future will continue to go through normal channels such as Xinhua Bookstore, while books outside the plan will be eaten by Li Youfu and sold secretly through private channels.
According to Li Youfu, this set of books is such a best-seller that it will remain popular for several months, and the sales volume may exceed one million.
Therefore, Li Youfu's plan is actually a business with low risk and long-term success. It is not a one-time deal where you steal a batch of books and run away.
If there hadn't been a little accident this time, and the convoy was stopped by the newcomer guarding the gate when it was leaving, and the security department was called to have the people from the security department seize it in time, then once this thing was put into operation, maybe Cao Zhiqiang would have to
Give the other person a like.
In other words, if the other party really wanted to sell the goods first and then pay the money after stealing the goods, and do business smoothly, then Cao Zhiqiang would welcome it.
After all, for Cao Zhiqiang, he is the supplier, and there is an additional sales channel with a higher price, so why not?
Xinhua Bookstore is good, but Xinhua Bookstore is too demanding. They just cut it off and charge half the price.
This is because Cao Zhiqiang left the relationship in advance and gave him the money. Otherwise, he would have to cut off at least 60%.
Of course, Xinhua Bookstore also has a large distribution channel, and it is a formal distribution channel, which goes without saying.
If it hadn't been for Xinhua Bookstore, I'm afraid his buy-one-get-one-free set of "Journey to Jianghu" wouldn't have become the most expensive bestseller in Beijing in just a few days.
I would like to explain again here, that is the problem of martial arts novels at this time.
In fact, in 1983, Xinhua Bookstore in China, especially the Xinhua Bookstore in Beijing, did not dare to openly sell martial arts novels because they were not allowed to sell them.
Speaking of which, as early as 1979, because the ban on the publication of martial arts novels was lifted in China, martial arts novels from Hong Kong and Taiwan flooded into the country, resulting in a martial arts novel craze in the country.
At that time, most martial arts novels were first sent to Xiangjiang, where they were compiled into simplified Chinese characters, and then shipped to Guangdong. They were then printed in large quantities in Guangdong and then spread throughout the country.
Since the overall cultural literacy of mainland Chinese during this period was not high, and they had experienced ten years of repression, martial arts novels immediately filled the gap as soon as they came out, resulting in the proliferation of various martial arts novels and the formation of a nationwide viewing of martial arts.
trend.
Because of this, in order to prevent "martial arts overheating" and ideological confusion, the National Publishing Bureau issued a "Notice on Resolutely Stopping the Misprinting of Old Novels" on April 3, 1982.
The notice stated: In view of the fact that too many old novels such as chivalry, romance, and public cases have been published in recent years, there is no need to continue publishing them from the date of publication.
All novels of this kind that are currently being printed will be stopped from printing, and those that have already been printed will be temporarily sealed for later processing.
The so-called martial arts novels, romance novels, etc. imported from Hong Kong, Macao, and Taiwan are also subject to the above regulations.
Well, everyone with a discerning eye will know this notice, which prohibits the publication of martial arts novels.
From then on, regular publishing houses no longer published martial arts novels, and formal bookstores like Xinhua Bookstore no longer openly sold martial arts novels in large quantities, but could only sell them secretly and in small quantities.
However, martial arts novels cannot be banned by a ban.
If regular publishing houses no longer publish martial arts novels, a large number of irregular publishing houses will secretly publish them.
The regular Xinhua Bookstore was no longer allowed to sell books, so a large number of bookstalls began to set up stalls to sell them.
Even the rise of domestic book stalls is related to the appearance of this notice and the rise of martial arts craze.
It is even better that it was not banned before. With this ban, the people's enthusiasm for reading martial arts novels has increased, so that between 1982 and 1985, various domestic martial arts novels have truly reached the point of overflowing.
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According to statistics, during this period, a total of four to five thousand sets of illegal martial arts novels were printed in mainland China every year, with the number reaching about 300 million copies.
This is annual data, and it is an illegal publication without any copyright.
Not to mention anything else, there were as many as a hundred novels by "Jin Yong" during this period, and Wo Longsheng's novels were the hardest hit, with as many as a thousand.
Most of these are pirated copies, or are plagiarisms written by mainlanders under the guise of "Jin Yong" and others.
Therefore, plagiarism has been very popular as early as the early 1980s.
If someone reads martial arts novels at this time, and if they read too much, they will find that many martial arts novels only have different names and different authors, but the content may be exactly the same, or more than 80% the same, and at most the name of the protagonist has been changed.
It was not until 1985 that the Ministry of Culture issued a report, and the ban on martial arts novels in mainland China was lifted for the second time, allowing regular publishing houses to re-publish martial arts novels.
With the second lifting of the ban and the promulgation of various control regulations, this piracy feast of martial arts novels has officially ended, and domestic martial arts novels have become more formal.
In other words, in 1983, martial arts novels could not be openly sold directly in Xinhua Bookstore, which is why Cao Zhiqiang’s set of books bundled martial arts novels with poetry collections for sale.
Because what Cao Zhiqiang is selling is the poetry collection "Journey to Jianghu", the price is also the price of the poetry collection.
As for the "Shattered Void", it's just a buy-one-get-one-free gift.
In this way, the ban on martial arts novels is circumvented.
The former Zhao Shouwen was a veteran martial arts novel enthusiast, and because he had read too many martial arts novels in various versions and had a little knowledge of the industry, he proposed to publish martial arts novels from Hong Kong and Taiwan.
Because publishing martial arts novels is really profitable at this time, and the profits are guaranteed.
After all, you don’t need to pay royalties, you can just copy and print them. Isn’t that profitable?
It was only Cao Zhiqiang who canceled this proposal out of long-term considerations.
After all, your own "original" work is very good, why should you copy someone else's?
Plagiarizing other people's works and publishing them illegally, even if it's okay now, is still a stain. If you want to become bigger and stronger, it's better not to do it.
In short, Hongguang Publishing House circumvented the ban on martial arts novels at this time by selling poetry books and giving away novels, and was able to officially put its martial arts novels on the shelves of Xinhua Bookstore without any sales.
Quantitative restrictions.
But this situation is a case of taking advantage of a loophole and can never happen again.
If you want to buy poetry books and give novels as gifts for the second time, I’m afraid it won’t work.
Cao Zhiqiang is not yet capable of changing the country's policy, so until the new policy of lifting the ban on martial arts is introduced, martial arts novels may not be sold openly.
Cao Zhiqiang had a headache before.
The solution he thought of was to publish his novel in Xiangjiang after making a lot of money from this set of books.
As for the publishing house, they can just make magazines and publish records with peace of mind.
In other words, according to Cao Zhiqiang's original plan, his new novels, such as "Looking for Qin" he is currently reading, will be directly published in Xiangjiang and sold to overseas markets. After the ban on martial arts is lifted, they will return to the mainland market.
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As for the future project of Hongguang Publishing House, it is to open an emotional magazine similar to "Zhiyin", and then set up a record company to specialize in producing records.
Emotional magazines and pop songs are not prohibited.
And from the perspective of making money, once music records explode, they will make money faster than novels.
As for magazines, once they become a hit, like "Friends", they are also cash cows.
In the past, Cao Zhiqiang was too low-level and had no chance to get in-depth contact with the "martial arts ban".
But now that he has his own publishing house, and at his level, he has been able to come into contact with the "martial arts ban".
With that "notice", that is, the "martial arts ban", Cao Zhiqiang's "Jiang Hu Xing", which is selling sheep over others, is normally on the shelves of Xinhua Bookstore and is selling very well, but how long this popularity can last is unclear.
Hard to say.
If someone reports him and the relevant departments start to ban it, then his "Jiang Hu Xing", which is selling sheep over dogs' meat, will definitely be asked to be removed from the shelves.
Even if it doesn’t need to be removed from the shelves, it should at least be corrected, such as canceling the free copy of “Shattered Void”.
But once the book "Shattered Void" is gone and it is just a collection of poems, the sales will never reach this stage.
Therefore, Cao Zhiqiang took precautions. After seeing the hot sales and the emergence of a large number of second-tier dealers, he thought of cooperating with these second-tier dealers.
In this way, even if Xinhua Bookstore is no longer allowed to sell "Shattered Void" in the future, he can continue to sell his own "Shattered Void" through those second-rate dealers and underground bookstalls.
Although underground bookstalls are inconspicuous, strictly speaking, the market is much wider than that of Xinhua Bookstore, and for some books, the shipment volume is much higher than that of Xinhua Bookstore.
To be continued...