Inside Rouyu Company!

The company's development this year has been very smooth. The company has become the dominant player in the industry with its extremely excellent screens. Currently, nearly 90% of domestic mobile phone products priced above 3,000 yuan use Rouyu's screens.

Even Sansang, which once dominated the screen panel industry and occupied an absolute position, has been frantically attacked by all domestic manufacturers, and its current market share has dropped to about 10%.

You must know that in the past, Sansang accounted for close to half of the entire domestic OLED screen panel market, and even its screen share could even reach 67% during its original historical development.

Among the OLED screens used in domestic mobile phones in history, one out of every three mobile phones used Sansan's OLED screen.

Now, after the hard work of Rouyu and various domestic mobile phone manufacturers, Sansang was finally made miserable.

Currently, Rouyu occupies 36% of the market share of OLED screen panels among domestic mobile phones.

Nearly half of the remaining market share is divided up by other domestic brands.

Compared with the original history, when domestic manufacturers were trapped in the gaps left by Sansang to survive, the current screens of domestic manufacturers have gradually been recognized by most domestic mobile phone manufacturers and consumers.

After all, after receiving the patent authorization from Rouyu Company, the display effect of the screens produced by domestic OLED screen panel manufacturers has been greatly improved.

Especially compared with Sansang, the overall quality has basically caught up with Sansang's OLED screen made of e4 material, but the price is only 30% off that of the other one.

For the sake of corresponding cost considerations, mobile phone manufacturers will eventually choose screen panels from domestic companies when considering the use of screens.

As a result, a very strange scene occurred in the domestic OLED screen panel market.

Screen panels priced at more than 800 yuan are basically completely occupied by Rouyu Company, while the mid- to low-end price range of 700 yuan is divided up by major domestic screen panel manufacturers.

The overall high-end screen of Sansang is completely incomparable with the current Rouyu. In terms of mid-to-low-end screens, the price cannot achieve any advantage over domestic screen panels.

This also gave Sansang a headache!

China is now the largest market for shipments in the entire global electronics upstream supply chain.

Many top supply chain manufacturers have basically set their sights on the Chinese market.

Sansang Mobile had to withdraw its mobile phone brand from the Chinese market because it offended Chinese users.

This kind of withdrawal from the Chinese market did not cause serious damage to it. After all, except for the high-end phones, Sansang's mid- to low-end phones at that time were pressed to the ground by domestic mobile phones and rubbed crazily. Basically, they sold

Not much sales.

Although the sales of high-end mobile phones themselves are not bad, they need to distribute a large amount of profits to a corresponding large number of operators.

In addition, the original consumption level was not that high, and the number of users who were really willing to buy nearly 10,000 high-end flagships was less than 1% of the number of users in China.

This makes Sansang Mobile not attach great importance to the Chinese market.

So much so that after withdrawing from the Chinese market, Sansang was not dissatisfied at all, and was even hurt.

After all, compared with the relaxed environment of the international market, the competition in the domestic market is still too fierce. The involution of domestic mobile phone brands has made it impossible for Sansang's low-end and mid-range mobile phones to have a strong enough advantage in the country.

However, after the corresponding mobile phone business market was lacking, Sansang began to supply the components of its own products to current domestic mobile phone manufacturers.

From the screen to the corresponding flash memory chip, and finally to the image camera sensor.

Basically, Sansang and Chuangyaotong have become the main supply chain manufacturers in the entire domestic mobile phone industry.

Sansang also relied on the export of corresponding components to thrive in the Chinese market and gained sufficient profits.

It's just that this year's Sansang screens and flash memory chips were beaten by "Zhou Zhen's" excellent technological configuration of the supply chain system, and they had no room to fight back. They were even beaten out of most of the domestic market.

This has also significantly reduced Sansang's income, which has also caused dissatisfaction among the current head office.

"Sansang e5 is made of OLED screen and will use a new dynamic refresh technology. The pricing of the product will be reduced by 25% compared to the previous generation!"

"Sansang e4 screens have been reduced in price across the board, and high-end screens will no longer be a dream!"

In order to alleviate the disadvantages it suffered in the Chinese market, Sansang finally gave up its original position of superiority and was willing to lower the price of its own products.

You must know that Sansang e5 screen samples have been delivered to various mobile phone manufacturers as early as July. The overall quality of this screen is already at the level of Rouyu r4.

And based on the pricing of this year’s Sansang e4 top screen, many manufacturers can estimate that the final price of this screen will be around 800 yuan.

This price is almost a hundred yuan cheaper than Rouyu’s R4 screen.

Finally, Sansang also started to focus on cost-effectiveness, trying to use correspondingly high cost-effectiveness in exchange for various manufacturers to use their own screens.

At the same time, Sansang's screens made of ordinary e4 materials have also been significantly reduced in price. The current price of a screen has also dropped to just over 500 yuan.

This price is basically the same as the current price of domestically produced screens.

Originally, domestically produced screens could gain a certain degree of competitiveness by relying on corresponding price advantages. Sansang has already seen clearly the current routines of Chinese screen manufacturers.

Even Sansang can find some companies that will reduce the price of their own company's screens to gain enough sales.

But Sansang was unwilling to do such a thing in the early days because of face issues.

After all, Sansang has always had a higher position in the OLED screen panel market. These domestic screen manufacturers and even these domestic screen manufacturers have to curry favor with Sansang.

If Sansang chooses to lower the price of its screens to the same level as the current screen prices of various manufacturers, then Sansang's face and status will become a joke.

The reason why Sansang is doing this now is naturally to keep his business alive and to make money.

After all, sacrificing face in order to make money, doing these things can be said to be a shameless thing.

Sansang's move has also put the entire screen panel industry under great pressure.

Although domestic screen panel manufacturers have obtained the patent of Rouyu Company, the technical support has significantly improved the quality and look and feel of screen production.

But after all, Sansang was once the dominant player in the screen panel industry, and its technology and foundation are not comparable to those of current domestic manufacturers.

In addition, Sansang has now used a trick to reduce the price of screen panels, which makes domestic screen manufacturers feel a slight sense of crisis.

"This Sansang has no moral ethics!"

After Zhou Zhen learned the new news, a strange look appeared on his face.

Obviously, he didn't expect that Sansang would be so willing to sacrifice his face to make a big price reduction.

This is definitely a huge crisis for current domestic manufacturers.

Sansang's technology and reputation are indeed very good, and even Zhou Zhen has to admire some of its technical aspects.

Coupled with the fact that it has been engaged in the corresponding industry for many years, it has a very deep technical accumulation and screen panel sales channels, which will make manufacturers who originally supported domestic screen panels choose to defect because of the corresponding costs.

After all, downstream integrators not only have certain requirements for the hardware of the upstream supply chain, but also attach great importance to "cost".

Take the R5 material OLED screen as an example. Although the quality of this screen has reached the top in the world, it can even be said to be top hardware that many manufacturers are in great need of.

However, many manufacturers will ultimately choose to use cheaper hardware due to corresponding cost considerations.

"We must not let Sansang make any mistakes, especially in the domestic market!"

Regarding Sansang's counterattack, Zhou Zhen didn't want to see the current situation of domestic screen panels turning upside down.

After all, the current domestic screen panel technology has begun to gradually mature relatively speaking, and with the technology that this company can provide, sooner or later Sansan will be able to take Sansang out of the domestic market.

Just like the original mobile phone business.

Faced with Sansang's aggressive price reduction, Rouyu Company itself did not have any worries, and even came up with a strategy without any thinking.

After all, if the other party lowers its price, Rouyu can follow the other party's lead and make a corresponding price reduction.

The final result is to see who rolls and who dies.

It's just that in market competition, a very strange thing often happens. Often when the boss and the second child are competing, the other juniors will often be eliminated because of the competition between the boss and the second child.

Rouyu has the technology and strength to fight a price war with Sansang.

But what about other domestic screen manufacturers?

In the mutual competition between the two, will it be possible that due to the competition between the two, domestic brands will eventually lose their original living environment and eventually disappear in the ocean of history?

"We still need to contact the current screen panel companies. Faced with this crazy and crazy Sansang, we need more in-depth cooperation!"

Zhou Zhen naturally does not want to see other technology companies producing domestic screen panels, because the competition between this company and Sansang will eventually decline.

After all, it seems to Zhou Zhen that if only one company survives in the entire industry, and only one company has the right to speak, then this company is unlikely to be destroyed.

Often the best teams will fail due to internal corruption.
Chapter completed!