The press conference is over, and the product will not go on sale until three days later.

In the rice company reception room, Rebus was looking at Zhou Zhen with a smile.

The two were chatting and laughing, talking about the new products released this time.

The rice phone 6 series is a very important digital series for the rice company.

This time, the rice phone 6 series is completely in line with the public’s aesthetics, both in terms of hardware configuration and product design.

And this product is destined to leave a glorious mark in the history of mobile phones.

"Our company, Rice Company, has also looked at screens made of materials like R3, and feels that the quality of this screen is very good, but the price is a bit high!"

While chatting, Rebus shifted the focus of the conversation to the top-notch screen made of r3 material newly developed by Rouyu Company.

The rice company attaches great importance to this new material screen, but due to cost constraints, the rice company cannot really start with this screen.

After all, the current development of the rice company is actually a bit chaotic.

Rice Company not only wants to hit the high-end market, but also stabilize the original user group and stick to the bottom line of cost-effectiveness.

There is a certain conflict between attacking high-end products and maintaining cost-effectiveness, at least in the current market.

"The materials and production processes required for a screen made of r3 are among the best in the industry, so the cost is naturally high!"

"If your company has products that want to hit the high-end market, a screen made of r3 material would be a good choice!"

Zhou Zhen answered Rebus's words calmly.

Obviously, screens made of materials like the r3 are defined by the company as the company's most advanced high-end flagship screens.

Zhou Zhen will never let some companies use this screen on mid-range or low-end phones.

Liantong’s old rival, Lianhua Science and Technology, also wanted to hit the high-end market in the supply chain system.

For this purpose, the corresponding flagship chip hallo x series chips were launched.

This processor, which was positioned as the flagship of Lianhua Technology, was initially used by the Berry family in its flagship models, but was later used by Rice in its hundred-yuan phones.

Rice’s saucy operation suddenly lowered Lianhua’s market position.

Coupled with the fact that the performance of Lianhuaco's processor chip was exaggerated and it generated serious heat, Lianhuaco's high-end dream was suddenly shattered.

And now the OLED screens produced by Rouyu can no longer be given to Huohuo by the rice company.

Rouyu's R3 material OLED screens can only be used on current flagship products.

Cost! Cost!

After hearing Zhou Zhen's words, Rebus could only temporarily give up the idea of ​​lowering the price.

Looking at Zhou Zhen's attitude, it is basically impossible to lower the price.

"Mr. Lei, what do you think of Juchang's dual-brand system?"

Zhou Zhen looked at Rebus's appearance and suddenly had some thoughts in his mind.

Decided to give Rebus a beating at this time.

Rebus was also stunned when he heard Zhou Zhen's words.

Juchang, as a domestic mobile phone manufacturer with the strongest scientific research capabilities and the longest-lasting mobile phone brand in the domestic mobile phone industry, has developed by leaps and bounds in the past few years.

In the early days, Ju Factory itself made OEM mobile phones for operators, and finally found a place in the mobile phone industry with the subsidies of operators.

However, with the development of the mobile phone industry, some changes have occurred in operators' policies.

Juchang also began to make changes in its business strategy and hired Yu Dazui to reorganize Juchang's consumer business department.

Finally, with the efforts of Yu Dazui, Juchang began to slowly get rid of the trend of decline and gradually rose up in the mobile phone industry.

Now Juchang mainly takes the dual-brand route.

Juchang's main brand mainly focuses on the high-end flagship market, and also makes some corresponding OEM products for operators to gain corresponding offline market share.

At present, the main brand mainly targets the high-end flagship market and offline markets.

As a sub-brand, Glory mainly focuses on cost-effectiveness and the online market.

The two collaborated and complemented each other, gradually allowing the theater's share of the entire mobile phone market to gradually increase. In the last quarter of 2016, the overall market share even surpassed that of rice.

Zhou Zhen's words forced Rebus to fall into deep thought.

Juchang, as an old rival of the rice company, Rebus is quite concerned about this old rival.

In the early years, rice mobile phones relied on the advantage of online sales on the Internet to take the number one position in domestic mobile phone shipments in 13 and 14 years.

But times have changed very quickly.

Especially for some mobile phone manufacturers.

There are many cases where some manufacturers are still prospering in China, only to have their companies go bankrupt later.

In recent years, the domestic mobile phone market has undergone tremendous changes, and the offline market has gradually become the main competitive market in the mobile phone market.

The layout of Blue Factory and Green Factory in previous years has also been fully revealed in these two years.

Honor and many manufacturers have also established corresponding online brands, which are gradually eating up rice's market share.

"Am I going in the wrong direction?"

After Rebus heard Zhou Zhen's words, he also fell into deep contemplation.

In the early days, Rice Company relied on cost-effective solutions and gained recognition from many users, which also enabled the company to usher in a wild growth.

However, the cost-effectiveness has brought brutal growth to the company, and also brought some bad reputation to the company.

"Cheap is not good quality!"

“Poor quality control!”

"out of stock!"

The rice company launched two generations of note series that hit the high end, and without exception, they both ended in dismal failure.

But now Rebus believes that the main reason why his mobile phone market share has shrunk significantly is the lack of offline markets.

So in the past few years, rice companies have begun crazy expansion offline.

But even so, Rebus always felt that something was wrong.

"Mr. Lei, listen to me. As the saying goes, you can't have your cake and eat it too. If you want to hit the high-end, but also want to make a trade-off in terms of cost-effectiveness, you will end up dissatisfied with both!"

"Instead of doing this, it's better to learn from Juchang!"

Zhou Zhen laughed, looked at Rebus meaningfully and said.

When Rebus looked at Zhou Zhen, who was smiling across his face, an idea suddenly came to his mind, as if he had figured everything out.

"indeed!"

After thinking about it, Rebus also had a new idea in his mind.

At this time, Zhou Zhen had quietly planted a seed in Rebus's heart.

Perhaps soon, this seed will slowly sprout and bring certain surprises to the market.

"If Mr. Lei really decides, I have a new project here that I want to cooperate with Mr. Lei!"

"I believe that Mr. Lei will be very interested in this new project!"

Zhou Zhen looked at Rebus thinking about it and said calmly to Rebus in front of him.

Rebus also became interested after hearing Zhou Zhen's words.

new project!

The scientific research level and strength of Rouyu Company are not inferior to those of major manufacturers in the industry.

Rouyu Company has developed the concepts and technologies of Full Screen 1.0 and Full Screen 2.0.

The microprism technology of r3 material is also amazing.

And this time, the new cooperation project mentioned by Zhou Zhen made Rebus particularly curious.

"I'm a little curious about the new project..."

Rebus looked at Zhou Zhen in front of him, his eyes full of longing.

To be honest, Rebus attaches great importance to Rouyu Company.

And this so-called new project makes Rebus look forward to it even more.

However, Zhou Zhen has not revealed the plan for the new project now, but is waiting for changes from the rice company.

If the rice company can completely change its brand positioning and is truly willing to produce products in the high-end field, Zhou Zhen will be willing to cooperate with the rice company on new projects.

After all, this new project cooperation requires a very large investment, and even this so-called investment far exceeds the project investment of many mobile phone products.
Chapter completed!