Chapter 61 High-end Market in September
Fast charging!
Big pixel outsole and multiple lenses!
High refresh rate and high touch sampling rate!
These three concepts can be said to be the three most important concepts for the popularization of domestic mobile phones.
Charging! Taking pictures! Screen!
It is precisely because of the innovation of these three concepts that domestic mobile phone brands have the courage to truly attack the high-end.
It is precisely the emergence of these three concepts that gives domestic mobile phones the idea of challenging fruit phones.
Of course, in the face of the challenges of domestic mobile phones, Guozi Mobile has maintained a calm mood.
High refresh rate, fast charging technology and corresponding high-pixel outsole for photography.
These fruit mobile phones are completely ignored.
After all, the fruit itself has certain advantages, and these advantages can completely defeat the conceptual advantages proposed by domestic mobile phone brands.
A high refresh rate is nothing in Guozi's eyes.
After all, the main thing that Android phone manufacturers use high refresh rates to improve is the smoothness of the system.
Even if the iOS phone of Guozi phone has an ordinary 60hz screen, the system fluency is still not weaker than the Android system with a refresh rate of 120hz.
As for taking photos with high-pixel outsole, Guozi still has the ability to compete with domestic mobile phones without needing them.
After all, the hardware is not enough for the algorithm.
What's more, the shooting level of Guozi mobile phone is simply a step above the current domestic mobile phones.
In the end, the only advantage left by domestic mobile phones is fast charging.
Yes, fast charging is the remaining advantage of domestic mobile phones.
Fast charging coupled with a corresponding large battery can bring longer battery life and better usage experience to mobile phones.
Of course, Guozi still doesn't take the current domestic manufacturers completely seriously, and even canceled the charger on the mobile phone in an "open and aboveboard" way for the sake of environmental protection.
Just when various mobile phone manufacturers are launching corresponding fast charging and charging heads are getting bigger and bigger, Guozi's wave of tricks can be said to have caught domestic mobile phone manufacturers off guard.
Guozi also caused complaints from some netizens because of the cancellation of the charger, but even so, the sales of Guozi, a mobile phone without a charger, are still very good.
Even some current domestic mobile phone manufacturers have followed suit.
Of course the final results vary.
Guozi’s elimination of the charging head is known as environmentally friendly.
Domestic mobile phone manufacturers were completely sprayed after they canceled the charging head.
Of course, some mobile phone manufacturers have done corresponding marketing to cancel the charging head this time.
"When we sell mobile phones, we originally give users charging heads. After all, the charging heads are included in the cost of the mobile phones!"
“But we don’t put mobile phone charging heads in the packaging. We give charging heads to users for free!”
This marketing strategy can be described as taking shamelessness to the extreme.
The user obviously paid for the charging head when buying the mobile phone, but in the end the mobile phone manufacturer gave the charging head to the user in this way.
Isn't this just "taking off your pants and farting, it's unnecessary"!
And some users who don't think too much about it will think that the manufacturer is really "conscience" and even gives away chargers for free, which is much better than fruit manufacturers.
Of course, in the face of the rise of domestic mobile phones, Guozi Mobile is extremely calm.
Because in the face of the rise of domestic mobile phones, Guozi only used one trick to directly defeat the domestic mobile phone manufacturers and completely unable to take care of themselves.
With the strong rise of domestic mobile phones, and if you want to take advantage of this rise to hit the high-end market, mobile phones directly choose to reduce prices accordingly on mainstream products, and domestic mobile phones that directly make calls have no room to fight back.
In addition, in the following years, domestic mobile phone products did not make much progress in terms of product strength, so Guozi Mobile relied on price cuts to seize more high-end mobile phone market shares, leaving domestic mobile phones with no way to stop it.
However, the breakthrough of high refresh rate has indeed brought many dividends to domestic mobile phones.
The next step for Rouyu Company is to truly start promoting high refresh rates and high touch sampling rates for mobile phone screens.
We strive to officially introduce high refresh rate screens to the entire market in 2018, and gradually popularize the concept of high refresh rate to the consumer public, so that Rouyu can gain a corresponding reputation.
Time has slowly reached mid-September. Although Guozi is deeply involved in patent infringement, the product sales of Guozi mobile phones are still very good.
You should know that the worse a fruit is criticized, the better its sales will be. This has become a common knowledge in the entire technology circle.
However, in addition to the good sales of Guozi mobile phones, the sales of flagship phones of another high-end brand are also still good.
A year or seven ago, there were only three brands in the domestic high-end mobile phone market.
Fruit, Sanmulberry, Chrysanthemum plant.
Although Juchang is said to have high-end mobile phone products, its sales of high-end mobile phone products mainly come from overseas.
Although Juchang also sold some high-end mobile phone products in China during this period, its overall influence was still inferior to Sansang and Juchang.
Before the mate9 series, Juchang's main sales of high-end products still came from overseas markets.
Even some product launches are basically overseas launches, and there is no corresponding press conference in China at all.
The real turning point for Juchang was naturally the emergence of the mate9 series.
Excellent products, coupled with corresponding high-end excellent designs.
Of course, the quality of a product alone cannot make it truly successful.
The so-called success is the right time, right place, right people, and both are indispensable.
In the year when mate9 was released, Sansang, the only one in the domestic market that could compete with Guozi phones, exploded!
Sansang exploded, and officially started its exit from the Chinese market with the Note7 product.
Relying on the advantages of independent research and development over the years, Juchang began to gradually encroach on the market left by Sansang.
In this era, the differences between Android and iOS systems are still very large.
The two systems can be said to be completely incompatible.
Basically, users using ios in this era will not give up ios and choose Android, and users using Android will not easily choose to use ios.
So Sansang mobile phone users who were originally accustomed to the Android system turned their attention to Juchang, which also used the Android system and had relatively good optimization.
Juchang has also relied on various advantages such as the right time, location and people to enable high-end mobile phones to gain a certain position in the domestic market.
And Juchang has also begun to accumulate strength and prepare for the emergence of another "magic machine" to bring its own brand to the real altar.
This year's high-end market, Juchang, can be said to have made a lot of money.
What surprised Zhou Zhen in particular was that this time Juchang’s Mate10 series also adopted a full-screen design.
Waterdrop screen is a beautiful and pointed screen design.
The corresponding excellent screen design is in line with Juchang's consistent mobile phone design strategy of seeking stability.
After its launch, this product also had a certain influence in the market, was recognized by some high-end user groups, and achieved certain results.
Of course, rice note3pro has also achieved certain results by relying on sufficiently excellent hardware parameters and corresponding technological innovation, and has won some quantitative high-end markets.
It's just a pity that compared to the sales volume of Juchang, the sales volume of rice note3pro is slightly behind.
Even though this time Mi Note 3 Pro is better than Juchang’s flagship phone in terms of hardware parameters and corresponding design, in terms of sales, the two are not on the same level.
After all, the first thing that users who buy high-end mobile phones consider is not the hardware of the product, but the brand's reputation and corresponding influence.
Juchang has been deeply involved in the high-end market for almost five or six years. Basically, the brand has a certain reputation in the high-end market.
As for rice phones, they are indeed not ranked high in the eyes of high-end user groups.
"Is it ridiculous to spend 5,000 yuan to buy a rice phone?"
Even after the launch of rice note 3 pro, such comments appeared on the Internet.
Chapter completed!