Zhou Zhen believes that the product power of rice note3pro is still very strong.

Even in the Android camp, it is unmatched by other mobile phones.

It's just a pity that this product has a rice brand on the front.

This also determines that even if this product is correspondingly excellent, it will not be recognized by high-end consumers.

After all, users who choose high-end mobile phones generally focus on the influence of the brand rather than the product power of the product.

Of course, the products produced by many high-end brands are not weak in terms of product strength, and are even far stronger than other brands in terms of optimization.

To sum it up in a very simple sentence, most consumers value the brand power of a product.

The brand power of many high-end brands has been accumulated through several generations of product power, and with the blessing of relatively excellent experiences, product power is finally transformed into brand power.

The only thing that can completely become a god by relying on one generation of products is its fruits.

After all, after the launch of the original Guozi mobile phone, it completely transformed mobile phones from the feature phone era to the smartphone era.

Such breakthrough innovation made Guozi suddenly become a leader in the industry.

As for other brands, they basically relied on the efforts of several generations of products to finally become high-end brands in the true sense.

Zhou Zhen even felt that the rice note 3 pro might have been born at the wrong time.

However, Zhou Zhen soon received another piece of news that made him very unhappy.

Due to the relatively low sales volume of rice note 3 pro, it basically sold nearly 200,000 mobile phones in a month.

This caused relative dissatisfaction among the company's senior management, in order to increase product sales accordingly and clean up the company's remaining product inventory.

After getting permission from the top management, the sales department of the rice company began to reduce the prices of the entire rice note3 series.

Among them, the price of the regular version of the rice note 3 equipped with the Fire Dragon 660 processor has dropped by 300 yuan from 2999 yuan to a starting price of 2699 yuan.

Among so many products, the rice note 3 pro, which is the most valued by Zhou Zhen, has also been directly reduced by 500 yuan, with the starting price becoming 4,199 yuan.

"It's true that mud can't hold up the wall!"

After learning about the rice company's operations, Zhou Zhen's face became extremely ugly.

Although he knew that the rice company would cut the price of its products to a certain extent, Zhou Zhi did not expect that the rice company would directly choose to cut the price less than two months after the product was released.

Even before Double Eleven, the price was reduced!

Price cuts are a fatal blow to high-end mobile phones!

Especially for a mobile phone manufacturer that is impacting the high-end market.

Moreover, this price reduction occurred within two months of product release, which completely destroyed the high-end reputation the brand had just established.

First of all, the company's own price reduction will make most consumers think that the rice company's products cannot support the high-end market.

In addition, the sudden price reduction of the product is a sharp stab in the back for some first-time purchasers who support the rice company.

This will cause a huge blow to the entire brand image of Rice, and even make Rice's products no longer receive the attention and love of these users.

Even when future rice companies launch high-end products with more product power, this group of users will no longer choose rice after considering the past experience of rice price cuts.

Even though this product is so good and has so much material, in the eyes of this group of users, this product is untouchable.

Zhou Zhen felt very uncomfortable. In his opinion, the rice company was digging a hole for itself.

Even if you create a product with superior product strength for the other party, the other party can severely crush this product that helps the brand hit the high-end.

Adou, who cannot be helped!

Zhou Zhen would rather the other party send something as a gift than lower the price of the product.

Especially the price dropped by nearly 500 yuan.

"Dami is so conscientious. I suddenly feel that the note3pro phone smells very good!"

“With the price of just over 4,000 yuan, note3pro is simply a killer!”

"Yes, yes, the rice company's price cuts this time are simply awesome!"

Looking at the comments about the price reduction of rice note 3 pro, Zhou Zhen could only helplessly shake his head.

No more fun! I have worked so hard to make the rice company really hit the high end.

As a result, the rice company ruined itself.

Under the current situation, Zhou Zhen also feels that rice has no chance to hit the high-end market in at least the next two years.

As the product manager of the rice note series, I will not consider spending a lot of effort on this series of products in the design of the next products.

As the saying goes, just muddle along and wait until the contract is over.

Immediately, immediately, sever ties with the rice company...

After all, sometimes teammates cheat too much, which is something that makes people unhappy.

Zhou Zhen was sitting in the office at this time, looking at the project plans lying flat in his drawer, and shook his head helplessly.

This is the company’s latest project planning and a new exploration project for future mobile phone development.

Yes, this project is the design of a folding screen that will be famous in the mobile phone industry in the future.

Folding screens have relatively high requirements for screens.

The screen must be very flexible, and the outer screen of the mobile phone must be specially customized with corresponding glass to ensure that the outer screen of the mobile phone can bend accordingly when the phone is folded.

In addition to the screen, the hinge of the folding screen is also a highly demanding core technology in folding screens.

The successful development of any product project requires not only hardware breakthroughs, but also software requirements.

Folding screen mobile phones actually have two different screen ratios, namely an "18:9" external screen and a large-sized internal screen of about "4:3".

Among them, mobile phone software applications need to be completely adapted to this screen of different sizes, which is still very demanding for the entire software team.

Only if the hardware and software are completely adapted successfully can this project be completely successful.

In Zhou Zhen's memory, Rouyu Company developed a corresponding folding screen during the most difficult time.

And we actually made corresponding sales in the market, but the final result was nothing.

Of course, the folding screens produced by Rouyu also have very big flaws, especially in terms of software adaptation.

Coupled with the relatively high price and low brand influence, this folding screen has not really achieved corresponding success in the market.

At the same time, the folding screens of Sansang and Juchang began to be launched one after another in the next six months, which finally left Rouyu with no chance of success.

The reborn Zhou Zhen now has a more intuitive view of the entire mobile phone industry.

Before there are certain advantages and opportunities for corresponding market changes, I will definitely not get involved in the mobile phone market.

After all, the entire mobile phone industry is in such troubled waters. What Zhou Zhen needs to do now is to slowly accumulate strength in the dark, so as to establish a corresponding supply chain system with "Zhou Zhen" as the core.

As for the folding screen plan that was originally developed according to history and is currently produced by Rouyu Company, it was also improved by Zhou Zhen.

Cooperate with other manufacturers to promote the success of folding screens, and ultimately create a win-win situation through cooperation.

Zhou Zhen originally chose a rice company as his partner, and of course he considered rice that could truly establish a foothold in the high-end market.

It's just that the rice company's current marketing strategy and model for high-end brands have forced Zhou Zhen to re-select partners.

Folding screens must have the attributes of a "high-end brand", and the brand needs to have a certain high-end influence in order for folding screen products to receive market response.
Chapter completed!