The most unforgettable advertisement in early 1983 was "Yanwu, Yanwu, every song brings love." (Yanwu cassette player)

A man with a shabby behavior appeared from the middle of the screen and shouted "Wow - Yanwu radio recorder!"

Then they started singing and dancing, "Yan dance, swallow dance, every song brings a lot of love."

It is hard for today's young people to imagine how crude the advertisements were at that time, and how famous "Yan Wu" from Yancheng, Jiangsu Province was. With this advertisement, Yan Wu started the hottest sales of radio cassette players in China.

Sales across the country have reached an incredible level.

Everything is for the sake of users and everything is responsible for users. (Hisense TV)

"Veuve Clicquot" spreads good news and reaches a higher level. (Veuve Clicquot TV)

These are the advertisements that Bayan saw during prime time on TV, and now, on top of these well-known advertisements, there are also sanitary napkin advertisements under zx.

A very beautiful beauty (Hatarihana) suddenly stopped while walking. She frowned slightly, and a strange expression appeared on her face. At the same time, a row of subtitles appeared under Hatarihana's body, and there was another.

The voiceover by a girl with a very beautiful voice said: "Women often feel uncomfortable for a few days and worry every time they move."

The scene soon changed, and Hatorihua showed a very relaxed expression on her face, with a smile like a flower, sitting on the swing and playing on the swing. The female voice appeared again, and now she has An Ershu, who is safe and comfortable to accompany her every day.

The next moment, the scene changed again, and Hatorihana was wearing a skirt and dancing with a badminton racket.

The subtitles below read, Anershu, safe and comfortable, and not afraid of moving.

Then the screen changed, and the Anershu brand sanitary napkin with the letters zx in the upper left corner was held out by Hatorihua's hand.

The female voice said loudly and exaggeratedly: "With Anershu, you will be drier, more comfortable and safer."

This ad is played on TV during prime time every day. Li Zhongxin believes that many people will see it. It is an ad that breaks the constraints of thought and is also an ad that seeks good news for women across the country. As time goes by, the effect will appear. But what?

!Li Zhongxin thought again, once he sees it, he doesn’t know how many people will be willing to buy it.

Therefore, while this advertisement was being aired during CCTV's prime time period, Li Zhongxin asked Zhao Yuanyuan and the others to launch a publicity plan, handing out flyers on the streets of Beijing and distributing some free sanitary napkins for promotion.

In the early 1980s, people had little awareness of sanitary napkins. However, Li Zhongxin felt that if people wanted to truly understand sanitary napkins, a comprehensive free promotion campaign must be carried out.

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Women in big cities have a wide range of knowledge and are quick to accept new things. Only after trying them out and starting to use them will they know how good they are.

Li Zhongxin asked Zhao Yuanyuan to organize thirty women in their twenties and thirties who were well-spoken and cheerful, and divided them into fifteen groups. They sat in the half-truck hired by Wang Deqing in the capital and drove through the streets and alleys.

Distribute sanitary napkins free of charge around markets and shopping malls and teach how to use sanitary napkins.

Not only do you want to give a free pack to women you see going shopping, but when you pass by various stores, you also want to ask the merchants if they are interested in selling sanitary napkins.

Li Zhongxin brought Zhao Yuanyuan to the capital at this time to give Zhao Yuanyuan a chance to skyrocket.

As long as Zhao Yuanyuan can do this job well, the position of sales manager of Anershu sanitary napkins is basically settled. After all, promoting this product is Li Zhongxin's main job. As long as Zhao Yuanyuan can manage the thirty women around him, he can follow the instructions

If you do what Li Zhongxin told you, there won't be any big problems. The most important thing is that through such a publicity and promotion activity, Zhao Yuanyuan will even grow up all of a sudden, and it will be no problem to become a very good manager in the future.

Problem.

Li Zhongxin has always felt that it is normal for people close and familiar to him to come out to do things. If he can create opportunities for people around him, he will never be stingy. This kind of sales manager's job is left to

Anyone can do it, so why not leave it to someone you know well? It can also be considered as giving a chance to the acquaintances around you.

No one knows everything after birth, and everything cannot be learned in school alone. As long as a person goes through a period of training, there will basically not be any big problems.

At this time, Li Zhongxin was very generous to the merchants who were selling the sanitary napkins. The sanitary napkins were delivered free of charge in advance. The goods were obtained first and settled later. If they could not be sold, the goods would be taken back for free and the merchants would be given a certain amount of compensation.

Li Zhongxin also took advantage of this east wind and asked Wang Deqing to open the eight small Zhongxin grocery chain supermarkets in Beijing ahead of schedule. The front doors of these eight grocery chain supermarkets all promoted sanitary napkins. Even if they were doing activities, they would buy as much as they wanted.

For money, sanitary napkins are given.

After negotiating with He Liwei in the CCTV advertising department to release the advertisement, Li Zhongxin handed over the offline advertising to Chen Fuxiang and asked Chen Fuxiang to handle offline billboards and the like.

Li Zhongxin asked Chen Fuxiang that within half a month, sanitary napkin advertising signs should be erected on some main roads in the capital, so that people can see Anershu sanitary napkin advertisements when passing by.

Li Zhongxin is responsible for the promotion in Beijing, and the promotion in other cities is the responsibility of the Anershu manufacturer. Li Zhongxin knows that as long as he promotes according to his established plan, it will be difficult for sanitary napkins to become popular.

Before this advertisement, no one had ever integrated consumers, channels and advertising to promote a product.

What everyone knew at that time was that after a product was produced, it was distributed through various distribution channels. Most of the things you bought required the use of various tickets. Without tickets, you couldn't buy anything.

However, Li Zhongxin carried out marketing completely in accordance with the market economy method and made a small leaflet to promote the product. Everyone felt very fresh when they saw it.

At this time, everyone was not open-minded, because after all, this product was a women's product, and it was not like ordinary traditional women's products. It was a women's product that was used inside the body. This was viewed from the so-called social moral perspective at the time.

It's very different.

There is also a lot of prejudice against it in society. Don’t people think it is nonsense? In fact, they did not understand that it was a science at the time.

Such a product is eager to become something that people regard as anti-ideological.

Because of this reason and before women started using sanitary napkins, sanitary napkin ads were met with a cold reception for a week when they first started to be promoted.

Before Li Zhongxin could figure out why the sales of sanitary napkins were so slow these days, sanitary napkins suddenly began to sell like crazy.

In the production workshop of Beijing Textile Factory No. 1, "Xiao Zhang! Something happened to you. There is blood on your pants. Why don't you hurry up and buy Anershu?"

"Anershu? What is Anershu?"

"You stick, you don't even know that Anershu sanitary napkin is a very useful thing. Use Anershu when you have an emergency. It is safe and comfortable. We sell it at the door of our factory and in the workshop."

Those sisters are all using this thing now. Did you see Sister Zhang over there? Sister Zhang is also new here, look how relaxed she is now!"

"Is there really such a useful thing?"

"Why am I lying to you? That thing is really useful. Haven't you watched TV? Anershu, safe and comfortable to accompany you every day. That is an advertisement for sanitary napkins. Don't tell me, it has definitely benefited us women. Since then

After using Anershu, it feels so comfortable down there.”

In the commercial bureau office in Beijing.

"Xiao Wang! Why do you feel uncomfortable in your stomach?"

"It's not that I feel uncomfortable in my stomach, it's just that something is wrong. I don't dare to move for fear of spilling."

"My period is coming, why didn't I use Anershu? After using that product, I don't have to worry about heavy bleeding. It's better than anything else."

"What Anershu? I don't know! What is that thing?"

"Stupid kid, haven't you seen the advertisement for Anershu on TV? It's a sanitary napkin, a special thing for menstruation. It's very useful. Now it's sold like crazy outside."

"Do I need a ticket to buy that thing? The office didn't issue us the ticket! How can I buy it?"

"Nowadays, everything doesn't require a ticket. Anershu can buy it directly in the store, and this thing doesn't require a ticket. I have another piece here. You can use it first, and you can buy it back later and give it to me."

In a dormitory in the capital, "Xiao Zhao, you look so ugly, is something wrong? If something happens, go and take a rest!"

"Sister Zhang, I have nothing to do. Since I started using Anershu, it won't be a problem if something happens."

"Anershu? What Anershu?"

"No way! Sister Zhang, don't you watch TV? Now Anershu is sold out here in the capital. It is the sanitary napkin that we women use when having sex."

"The sanitary napkin you use when having trouble? What is a sanitary napkin?"

"Come on, Sister Zhang, don't ask there. I'll bring you a pack after get off work. I'll use it when you come to work. If it's ready, you can go to the store to buy it yourself. Already."

"Look, I'm in trouble now, but you didn't notice it at all! It's because I used Anershu sanitary napkins."

"With Anershu, you are beautiful and relaxed. Hurry up and buy it!" At this time, the fastest spreading thing among women is no longer gossip and rumors, but the Anershu sanitary napkins that are constantly being broadcast on TV.

.At this time, the sanitary napkin exploded like a ladle of cold water poured into a pot of boiling oil.

Thanks to those who use my name for their recommendation votes and monthly votes, and to all the brothers and sisters who have always supported the rise of a great country. There is nothing in return for the rise of a great country. I can only work hard to write this book to thank all those who support the rise of a great country.
Chapter completed!