Chapter 69 On the Cost-effectiveness of Chat
Then there are motivational video advertisements. To put it bluntly, watching advertisements will be rewarding.
It is required to watch the video intact from beginning to end to get incentives, the display is relatively complete and the effect is better. In addition, it can make some money, attracting many wool parties to watch.
The disadvantage is that there are fewer placements, and the game also needs to participate in the design of advertising portals and incentive methods, so you can't play without a team.
Now the most popular pirates are coming because they are making a fortune by relying on this routine.
In fact, Chen Feng firmly believes that brand implantation is the most ideal form of advertising monetization for mini-games. I am only responsible for exposure and not for the results.
Of course, this type of advertisement requires extremely high demands on the number of active users. You can’t even think about the daily activity without tens of millions. People spend money to promote the brand, and only financial supporters with big businesses can afford to play.
The most low-key thing is to purchase props in-app purchases. Old people cannot be old anymore. Users must invest more energy and time to monetize, and those who are tired will die.
No krypton gold,
Will you become stronger?
This kind of game must at least make people have the desire to become stronger, so that they can drive people to consume.
One is that they are more social, and players are willing to spend money to become a rich man if they want to be stronger than others and equipment from friends.
The other is that it is more competitive in terms of gameplay, and I really want to win, and technically crush others.
Compared with the size and space of a small game, this kind of gameplay is too difficult, otherwise what should you do with Honor of Kings?
Chen Feng picked up the latest list of mini-games, and now is the time to show off his skills!
Thirty per page,
A total of 7,630,
Quickly use notes to record the first place on each page locked by the gold finger, one round...two rounds...three rounds...
Five were selected in the end.
The top five!
"I want to be the emperor?"
Chen Feng looked at the number one potential stock, so domineering!
Search and download, open the discovery theme of time travel, and develop the gameplay?
The start is very simple. I am a beggar. I must be a synthesis continuously and can become an official. Then I start making money, buying an army, becoming the emperor, and reaching the peak of my life.
There are corresponding plot tips, and as you challenge the levels step by step, two characters of the same level can be upgraded to higher levels.
Of course, you need a lot of gold coins and props. You can buy them by krypton gold, you can earn them by watching advertisements, and you can also trick friends into getting into the trap...
Is the profit model so clear?
Chen Feng said with satisfaction: "You are the only one!"
Looking at the user data of only more than 3,000, Song Yun contacted the other party, booked air tickets, food and accommodation, and came to the company for an interview as soon as possible.
The next day, I saw Liu Hongfei who arrived overnight. After a brief visit to the company, Chen Feng from the office asked: "What is the team configuration now?"
"There are four people in total. I am responsible for operations and management. The other three are technology. They are all college classmates and start a business after graduation."
Liu Hongfei looked at Chen Feng, who was younger than him, and it was incredible to receive an investment invitation. His first feeling was a liar?
After checking Wanli's background online, I was shocked and took a plane to the capital overnight. After the on-site inspection, I became even more nervous when facing Chen Feng.
Seeing the other party's trembling state, Chen Feng was secretly amused, and this is the effect he wanted!
Why must venture capital be high-end?
Do you have to show off all kinds of things if you have money or not?
Otherwise, how can we gain a psychological advantage when facing hard-working entrepreneurs?
Why did the lion speak?
I picked up a piece of information, read it briefly, and smiled at Liu Hongfei: "The company's analysis team believes that your project has great potential, and the monetization model is also good. At least I have my own ideas."
"Better than many rookies, they shouted about their ideals all day long, and they would change the world with a slap in their foreheads. In fact, they are so poor that they can't even eat, right?"
"Oh, it's hard to say!" After hearing this, Liu Hongfei smiled bitterly: "Actually, this is my third time starting a business!"
Chen Feng's eyes lit up, a serial entrepreneur?
I like!
"You are right. The first two projects were all because the monetization model was unclear, or they had never thought about how to make money!"
"I have suffered a lot in the past two years, and I have to face the discomfort and opposition of my family. Even the money my parents are preparing to give me a wife..."
"This time I'm really a fight, if I fail again..."
Chen Feng sighed inwardly, this is the fate of entrepreneurs.
"Tell me about your BP." He signaled the secretary to send a cup of coffee and said to Liu Hongfei: "I don't care about the game plot and technology, so I'll say something else."
Liu Hongfei's expression was shocked, and he quickly raised his back and the show was coming.
"Since that's the case, let me talk about the future profit model first. Just two months ago, the official optimized and increased the advertising revenue share ratio of traffic owners."
"The share of the single-day advertising turnover range of 100,000 to 1 million yuan will be increased from 30% of the original turnover to 50%.
"That is to say, developers can obtain 50% of the part of the daily advertising revenue within 1 million yuan."
"Developers can obtain 30% of the part that exceeds 1 million yuan in a single day..."
Liu Hongfei explained: "For example, a small program's daily advertising revenue flow is 500,000 yuan, and the original share plan developers can obtain 50% of the amount of less than 100,000 yuan and 30% of more than 100,000 yuan, and they can get 170,000 yuan before tax."
"After optimizing, you can get 250,000 yuan before tax, and an additional 80,000 yuan is considered a disguised support from WeChat."
Chen Feng nodded, listened carefully, and cherished the opportunity to communicate and learn with entrepreneurs. Although the golden finger is the key to this day, as a trillion-dollar boss in the future, he can't understand nothing, right?
"According to my personal experience analysis, light games can publish advertisements in three stages like jumping, and each type of advertisement can give players different incentives, but they must be differentiated."
"And heavy games like us may not be suitable for publishing advertisements at a certain stage. They can only be triggered under special conditions in certain windows, such as skins, accelerations, props and currency to attract users."
"Secretly place the advertising window on the event page, task interface, mall, etc...."
"Don't treat ads as advertisements, but as part of the game's function..."
"Don't force users to watch, motivation is useful..."
"Especially don't make the advertising buttons very concealed. The incentive advertisement should be like an easter egg..."
Liu Hongfei gradually relaxed and slowly entered the state. Chen Feng listened attentively, constantly observing the person to see if the other party really liked the current project.
As a founder, if you can't even invest 100%?
Have fun!
Chapter completed!