Chapter 118 Brand Strategy
The lawsuit with Saiyang has entered the trial process. The court advocated mediation to minimize the losses of both parties, but Anmeisen's side was aggressive and only demanded a refund of the deposit and fulfilled the liability for breach of contract.
The case will be a while before the verdict will be held, but Saiyang Technology has completely stopped. All workers are on holiday, leaving only a few senior executives and security guards on duty.
Wang Jiaqi is responsible for the lawsuit. Wang Jiaqi's true identity belongs to Xinghai Technology. This is the first time he has represented patent litigation and sales contract litigation.
But the young man was very concerned, so he couldn't lose the lawsuit, just let them do it.
Anyway, if this continues, Sai Yang will sooner or later be destined to death.
During this period, Chen Lidong was busy doing system tasks.
In early August, after the system was upgraded, he threw 10 eggs to Chen Lidong.
This group of servants was taken to Far East by Chen Lidong, and first followed Wang Hongbin to get a job and practice the level.
The names given by the little boss are also particular: they are all surnamed Chen, look at these people. They seem to be a bit confusing, but they still look like Russians. The boss gave the name of China, and I don’t know what he thought.
The character "Xuan" is arranged in the middle, and the third character is "Wan, million, one, heart, unity, struggle, struggle, run, small, and Kang". Some characters are homophones, such as Chen Xuanyi, Chen Xuanben, and Chen Xuanxiao.
Wang Hongbin seemed to be used to it. He was actually thinking: the little boss must have a big background, and this is the second group of people who entrusted him to "manage".
It is said that during the Suxiong period, there was a training camp for Siberian special forces, and many of them were useless to torment soldiers.
The people I gave to myself were strong but a little stupid. However, after a while, my study and work could recover quickly. It seemed that I was a normal person, but I was not good at communicating with ordinary people. However, these three groups of people were very inclusive. After this analysis, it must have been from a training camp.
Thinking of this, Wang Hongbin didn't dare to think about it anymore. If he accidentally leaked the secret one day, would he be destroyed by humanity?
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The Industrial Assistant system has reached version 1.3. There are no major changes, and there are still 3 side tasks.
This mission has a common theme: branding.
Let's see what it is:
Task 1: Establish brand awareness, establish brand operation institutions in its subsidiaries, cultivate professionals, conduct system design, and build a brand system. Completion time limit: 100 days. Reward: 1 set of product evaluation index system templates. Punishment: deduct 2000,000 system gold coins.
Task 2: Accelerate the implementation of the brand strategy and successfully carry out a brand marketing activity, and make efforts from four aspects: brand characteristics, brand communication, brand management, and brand sales to accelerate the establishment of the brand image. The completion time limit is: 200 days. Reward: 1 set of product quality management system templates. Punishment: 2000,000 system gold coins are deducted.
Task 3: Through the implementation of the brand strategy, a certain product under its jurisdiction will gain a high recognition in the market, and the product brand will receive a high evaluation in a certain region of time and space where the host is located. Completion time limit: 1 year. Reward: 1 product monitoring center. Punishment: The gold coins required for redemption of system equipment will be doubled, and the material recycling income will be halved, and the duration will be 12 months.
Looking at the content of the task, Chen Lidong couldn't help but smile bitterly.
I am a middle school teacher and student, and I need education but no education, and I need skills but no skills.
The great youth is occupied by system tasks, and I am forced to learn metallurgy, machinery, design, technology, and how many brain cells are lost by this thing.
I want to give up on my tasks, travel, stock trading, pick up girls, and raise children. Isn’t it delicious?
But after being on the system, he couldn't get out.
This is: the heroes in the world come from us, and as soon as they enter the system, time is urging us.
In a flash, I have been reborn for three years.
After three years of business, I should really build my own brand.
Analysis task 1. The keywords are to set up institutions, recruit special personnel, define systems, and build systems. The same is true. Professional things must be done by professionals.
So, Chen Lidong began to call on Fatty Luo.
I told Luo Hao about his ideas about brand strategy, and Luo Hao also agreed very much.
"You should have established your own brand long ago. Look at your motor factory, you still use the name of Panshan; the oil pump is hung with the nameplate of Jishi Petrochemical Machinery; the steel plates exported to the Sun Kingdom have been marked with the batch number of "Suzukimo"; the steel rolling equipment for processing is simply not even a brand.
Let’s put it this way, after leaving the Blue City, no one knows our name. It’s like a local workshop..."
Chen Lidong quickly stopped talking: "Okay, Brother Hao, stop sarcasticting me. We are just developing too fast and have no time to think about it.
I'm considering all the issues you mentioned, but no one will do it. Why don't you do it?"
Luo Hao rubbed his back and sat up straight: "Don't, I'm not idle for a while. Besides, I'm not familiar with this style, so I'll find someone who understands you."
"Hurry up, I'll give you two weeks. If you can't find anyone, just do it for me."
"Okay. By the way, I'll go home tomorrow. I haven't taken care of the house in Yanjing for a long time."
"Go."
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In a deep alley in Yanjing, Wang Jiayin was lying on a wooden bed, boredly flipping through a book called "Modern Advertising Activities Theory and Operation".
This is a reference book that her tutor just published, and Wang Jiayin also participated in the editing of certain chapters.
Wang Jiayin graduated from the Business School of East China Normal University and went to the Department of Journalism of Yanjing Broadcasting College to study, and just obtained a master's degree in law.
In the early autumn of Yanjing, the afternoon was still hot, and the ceiling fan above his head made Wang Jiayin even more upset.
The house she lives in is the home of her cousin Wen Xiaoyu. After Wen Xiaoyu came to work in Lan City, she rarely came back, and it almost became Wang Jiayin's independent boudoir.
In the morning, Wang Jiayin received a call from her brother Wang Jiaxun, saying that she had arranged a job for her and asked her to report back to East China Normal University and become an assistant teacher at the business school.
Wang Jiaxun is two years older than Wang Jiayin and also graduated from East China Normal University. He chose to stay at school to teach five years ago and is now also an assistant teacher.
Wang Jiaxun loves her sister very much. East China Normal University is in the Shanghai Stock Exchange and has been listed as a national key construction university for the "211 Project" this year. It is very superior in both hardware and software and academic environment.
But Wang Jiayin didn't want to teach. She had the opportunity to stay in school after graduating from China Normal University. The reason why she went to Yanjing to study for a master's degree was to change the environment and stay away from that girl.
In recent years in the journalism department, Wang Jiayin has contacted many business owners and has also participated in marketing planning of several companies with her mentors.
In recent years, the Chinese consumer market has been unprecedentedly active and prosperous, and the advertising industry is more full of vitality and passion.
Wang Jiayin witnessed the popularity of Qinjiu’s winning of CCTV’s queen and quickly became the best-selling liquor in China.
Two days ago, she followed her mentor to participate in an event. The boss of Qinjiu said on the spot: "Last year, we drove into a Santana to CCTV every day and drove a luxury Audi; this year we have to drive into a luxury Mercedes-Benz every day and strive to drive an extended Lincoln."
There is also Sanzhu, a Shandong Province, which relies on its marketing strategy. In just two years of its establishment, its sales revenue reached 2 billion yuan, with a growth rate of 1,600%.
Now Wang Jiayin does want to return to the Shanghai Stock Exchange, but she is not going to teach, but intends to join the advertising industry and make a breakthrough.
While he was irritated, he suddenly heard the door outside the yard open. Wang Jiayin stood up and saw through the window that his cousin Wen Xiaoyu walked into the yard.
Wang Jiayin put on her slippers and went out, "Sister, why are you back?"
Wen Xiaoyu pretended to be angry and said, "Why can't my home come back? Is there someone hidden in the house?"
"Oh, sister, what did you say? Hey, when I came back, I didn't think about bringing something to others." Wang Jiayin snatched Wen Xiaoyu's bag and flipped through it. It was filled with things that Wen Xiaoyu often used.
Wen Xiaoyu walked into his bedroom, kicked off the high heels on his feet, and said, "How old are you, you are still like a child. Well... your brother-in-law will come back later. Maybe he brought you something, so you can wait."
"Really? Brother Rat is back too?
Hey, what did he go to Lanshi to do? It wasn't it to chase you, right?
Oh, you don’t even wear sunscreen when you are so sunny outside!
Look, your face is tanned!"
Wang Jiayin sat next to Wen Xiaoyu, looked at her cousin's face and sighed.
"Really?" Wen Xiaoyu quickly got up and looked in the mirror barefoot.
Over the past year, I have been hosting a large area of hundreds of thousands of people, entering communities and workshops, and have been in a complicated manner. I have long forgotten my gender. How can I take care of my kung fu?
Early this morning, she drove from Lanshi to Yanjing. Several ceramic factories in the district were blacklisted and were forced to shut down before the end of September.
It is closed, but it will be dealt with later, at least it will be found for the workers.
Wen Xiaoyu planned to use the venue, equipment, ready-made employees, and switch to other projects. She was unsure of what she did and ran back to Yanjing to seek support.
At this time, Wen Xiaoyu looked at himself in the mirror and felt like he was tanned. As the saying goes, "I feel sorry for myself, but I still feel sorry for me."
In the evening, Luo Hao entered the yard with sweat all over his forehead, and the driver who sent him started to carry things into the yard.
There are shrimp, crab, fish, fresh meat, and a few fruits and vegetables.
Wang Jiayin looked at the side with a look of surprise: "Brother Mouse, what are you doing?"
"Cooking, your sister is exhausted recently. I want to make some specialties to replenish her body." Luo Hao entered the kitchen and looked at the stove and smacked his tongue:
"Empty and no worries, Yinyin, are you not willing to learn to go to the kitchen?"
Wang Jiayin gave him a blank look and said, "Do you dare to say this to my sister? I am also planning to find someone like you, how comfortable it is to be served by someone."
Luo Hao turned around, walked to the door, called the driver, took out the paper and pen from somewhere, and ordered: "I still have a few things missing here. You can go to the nearby market to buy it."
When the driver walked away, Luo Hao came back and continued to take care of the kitchen, wash vegetables and cook.
When he sat at the dining table, Wang Jiayin picked up the chopsticks and said, "Sister, Brother Mouse, why don't you go to the hotel?"
Luo Hao picked up a piece of rib for his wife and sighed: "It feels like home like this."
The next day was the weekend. Luo Hao got up early to clean the yard, and Wen Xiaoyu rarely slept in.
Wang Jiayin didn't have a bed, so she followed Luo Hao to pull the grass in the yard.
"Brother Mouse, my brother asked me to be an assistant teacher, but I don't want to go to the camp." Wang Jiayin spoke with a Shanghai-market accent.
"Then don't go." Luo Hao chatted with his sister-in-law in a mess, while wondering where to find someone who understands brand marketing for Chen Lidong.
Nowadays, the advertising industry is very popular, but its marketing methods are very rough. Luo Hao, an outsider, is a little disliked.
"Brother Mouse, I want to open an advertising company. Who can help me with the staff? "
"What are you in charge...what did you say? Want to open an advertising company?" Luo Hao didn't take Wang Jiayin seriously at first, and suddenly realized that his sister-in-law seemed to have graduated.
He asked quickly: "Do you understand advertising? Aren't you a journalist?"
Wang Jiayin angrily said, "Oh, Brother Mouse, you really can't tell me clearly. Ala learns advertising. My mentor is Professor Tian Jieqing. Ala just published an advertising theory book, which is so amazing!"
"really?"
"I have uh!" (Shanghai dialect: really)
Luo Hao stood up and looked at his sister-in-law, and smiled and said, "Haha! I can find it without any effort when I find it.
Yinyin, your sister and I will go back to Lan City tomorrow. Do you want to relax?"
ps: I can’t speak Shanghainese dialect, so don’t blame me for making up a few words. Readers.
Chapter completed!