There is no need to say more about how important the release is to a movie.

Currently, there are two main distribution models in China.

One is Huayi Pictures. They generally use large productions and star lineups to establish the market appeal of movies with high-quality film quality, attract audiences, and use this to influence the theater's ranking.

Another type is the optical development industry. They adopt a matrix model, which is to arrange stationed issuers across the country.

Both models have their own advantages and disadvantages.

For example, the former one has relatively low issuance costs. After all, labor costs are getting higher and higher these days, but the disadvantages are also very obvious.

That is easy to get out of touch with the market.

Huayi Film does not attach importance to the construction of distribution networks, which is well known and has not dispatched distributors across the country.

Some people even joked in theaters that Huayi Pictures’ distributors are divine masters who don’t see each other. Without fate, they will never see one in their lifetime.

The lack of distribution network and lack of responsiveness to the market have made Huayi only able to continue on the road of large productions and celebrity lineups. In the past two years, especially this year, problems have occurred.

In 2012, the two major productions that Huayi values ​​most, Feng Xiaogang's 1942, the market response was not as expected, and the box office revenue was not satisfactory. The new type of work Tai Chi suffered a tragic defeat.

You know, Huayi had high hopes for Tai Chi, and filmed Tai Chi one and Tai Chi two in one breath, and Tai Chi three was also put on the agenda, which shows Huayi's expectations for this movie.

But the greater the hope, the greater the disappointment, and the box office of both Tai Chi is terrible!

The failures of these two major productions caused Huayi to suffer heavy losses and suffered very serious losses. For this reason, even the gold medal producer Chen Guofu was under heavy pressure and announced his resignation.

It was in this case that Miracle Film took advantage of the opportunity to bring the gold medal producer to the company.

If the failure of Huayi Pictures' distribution model is due to its lack of respect for the market, then what Light Development Relying on is its grasp of the market.

But the distribution model of the optical development industry also has its shortcomings.

One is that the cost pressure is high. It is not easy to manage a huge issuance system composed of so many people, and the cost required is quite amazing.

More importantly, you must release enough movies every year to ensure that this system is not idle and improve the effectiveness of the distributors! Otherwise, if you only release one movie a year and you have such a huge distribution lineup, wouldn’t that be a loss?

It is initially estimated that at least twelve movies must be released in a year, which means that one movie will be guaranteed to be released in a month.

And the quality of these movies cannot be too bad!

But the strength of Light Development Industry is distribution, promotion and promotion and marketing, but its shortcomings are film content production. After all, as a private enterprise, its financial resources and resources are limited.

Therefore, when Yang Huan announced the establishment of Miracle Pictures and entered the film market with great fanfare, the choice was placed in front of him.

Should we learn about content that Huayi attaches importance to?

Or should we learn to highlight channels?

Young Master Huan finally chose the content, and used both channels to grasp the way of both hands!

There is no other reason, it’s just a shortage of money!

Therefore, Miracle Pictures took more than a year to quickly form such a distribution network covering more than 120 major movie box office cities, and also attaches great importance to the production of film content.

"The release of Chill War is the first time our distribution system is operating."

Zhang Qiang introduced the distribution model of Miracle Pictures to everyone present in the form of PPT.

"So far this year, we have only one movie released in the Shiver War, so most of the job of distributors in various places is to understand the market in the region, actively go to various theaters to understand the situation, accumulate connections, and establish relationships so that they can schedule more films when the movie is released, and at the same time cooperate with our publicity."

"As early as a month before the release of Cold War, our distributors had already communicated with the local theaters, so they had to schedule films and negotiated promotional activities. Based on these, they developed a distribution plan, including schedules, schedules, promotional activities and promotional materials, etc., in every detail."

"We are still using WeChat now, but as early as a year ago, we started the distribution system software development project, and we will use mobile apps and computers to communicate in the future."

"After obtaining the issuance plans of various regions, the headquarters will combine various factors to decide whether to adjust the schedule so as to achieve the most favorable screening and production of various publicity activities, and then reissue it to issuers in various places!"

"Chizhan did not adjust the schedule, but he got a very ideal schedule. The Lost in Thailand, which is about to be released, is currently based on the information feedback from various places. Because the box office response at 1942 was not ideal, and on the Internet and social media, domestic movie fans are generally disappointed with the domestic movies this year, so we decided to adjust the schedule!"

"The newly confirmed schedule for Lost in Thailand is December 12, 2012!"

When everyone heard Zhang Qiang's words, they all laughed.

This number is really rare!

But after thinking about it carefully, I have to admit that this distribution system of Miracle Pictures is really shocking.

From schedule to promotion to release, the entire process is completely based on market trends.

The Cold War is just the first attempt of this system, and the box office of more than 500 million can show the potential of this system.

If it is done in progress and cooperate with a series of publicity, promotion and marketing from sea, land, air, online and offline, then this distribution system will definitely fully tap the box office potential of a movie.

It's simply an invincible weapon, is there any?

But it can also be seen that Young Master Huan has a broad vision and has invested more than 100 million yuan in the past year to establish such an issuance system. Zhenzhen can only be described as wealthy.

As for the movies released next year, there is no need to worry about them.

In addition to Lost in Thailand, which will be released soon in December, movies invested by Miracle Pictures will also be released one after another in 2013.

For example, Stephen Chow's Journey to the West, Zhao Wei's Youth, Chen Kexin's partners, as well as the first and second in the Tiny Times, Andy Lau's Storm, Huang Bai and Zhang Hanyu and Liu Ye, the fierce battles directed by Lin Chaoxian, the waiting wind of director Deng Huatao, and the romance proposals for romance films, etc.

The company started from the beginning of the year and has successively been released until the end of the year, so there is no need to worry about being idle in the entire distribution system.

Among them, it is worth mentioning that Stephen Chow’s Journey to the West subdue the Demon.

At first, Miracle Pictures did not invest in this movie, but later as the investment budget of the movie became higher and higher, Huayiye invested outside. Zhang Ning felt that the movie had potential, so he participated in a group.

But not long ago, directors Stephen Chow and Huayi Pictures were a little stale due to the share terms. In addition, the gold medal producer Chen Guofu resigned and later went to Miracle Pictures. With Chen Guofu's strong recommendation, Miracle Pictures went in and took over the copyright and dominance of the film from Huayi Pictures.

For this matter, Stephen Chow also came to Beijing, thanked Yang Huan and Zhang Ning, and also attended today's meeting.

There is no need to worry about films in 2013, and by 2014, there is no need to worry about them.

New films including Ning Hao, Xu Ke, Xu Zheng, Wang Jing, Chen Kexin and others are about to begin. In addition, there are also films that cater to young people in the past. In that year, you are a deskmate.

The big movie about Bears has also been put on the agenda.

In addition, Yang Huan previously selected the works of the new director Lu Yang, embroidered spring sword, etc.

It is precisely because of this confidence that Yang Huan made Zhang Ning and Zhang Qiang invest so much continuously.

Otherwise, I really think Young Master Huan is stupid and comes with money and speed?

If you support such a big scene in the distribution system, you will only release one or two movies a year, so why wouldn’t you be so laughed to death?

Everyone in the conference room, listening to Zhang Qiang's introduction, all showed joy and optimism.

With such a large investment, it is not difficult to see that Young Master Huan is going to continue unswervingly in the movie industry.

Judging from the current situation, the future of Miracle Pictures is bright.

Needless to say, relying on the Yang Cinemas, is Miracle Pictures afraid that they will not have box office sales?

Since Yang Huan entered the meeting, he has never said anything, always laughing and listening silently.

But he saw the expressions of everyone present.

There is no doubt that Miracle Pictures is now developing very strongly and very well.

But there are quite a lot of problems.

Some problems are common problems in the entire industry and may be unsolvable, but some problems can be solved.

Moreover, if these problems are not solved now, and in the future, Miracle Pictures' development slows down or the Chinese-language film market will slow down, these problems will be exposed one by one and eventually become fatal injuries to Miracle Pictures.

So, just as Zhang Qiang's speech ended, Yang Huan stood up.

As soon as Young Master Huan stood up, everyone present suddenly became quiet.

"Let me say a few words!" Yang Huan said with a faint smile.

Everyone immediately looked at Master Huan in unison.

Although Young Master Huan is usually quite kind, in fact, those who are familiar with him know that Young Master Huan is a person who has a lot of ideas and is very persistent in the bottom line.

"First of all, I'll ask you a question!"

Yang Huan swept past everyone present and smiled slightly.

"What do you think is the approximate proportion of moviegoers who are now knowing which movie they want to watch when they enter the cinema?"

Yang Huan's question immediately made everyone in the conference room stunned for a moment.

This question is really unpopular.

It is so unpopular that even as senior practitioners in the film industry, it is difficult to answer.

"The proportion should be very high, I think!" Deng Huatao took the lead in guessing.

"I also think the proportion is quite high, because now is the Internet era, and many viewers go to the cinema after knowing about the released movies in advance. I think they should know which movie they want to watch!"

Xu Zheng also supports Deng Huatao's statement.

"Yes, the main audience of movie audiences is the youth group, and it is very common to surf the Internet and social networks. Now that the information is so developed, the Internet is an important propaganda base for film companies. There is no reason why it will not be in place!"

"That's right, I feel so too!"

"I think it should be half-to-half!"

"Half to half? Impossible, there are not so many viewers who choose randomly!"

"That's right, I don't think so much!"

In the conference room, there were a lot of people talking, most of them thought they knew exactly what they wanted to choose? The movie audience accounted for the majority.

After all, watching movies these days is considered a relatively luxurious consumption. You can play 3D movies with any movies, and the ticket prices are much higher than before. It is obvious that you are grabbing money.

If you don’t determine which movie to watch in advance, should you choose randomly after going to the cinema?

Young Master Huan never spoke, but let everyone argue.

After a full minute or two, he smiled and solved the puzzle until everyone was almost arguing.
Chapter completed!