Chapter 510 Kill Hollywood the Hollywood way
"All wrong?"
Everyone in the conference room was stunned!
"How is this possible?"
"Yeah, it's impossible, how could there be so many random audiences in the cinema?"
Yang Huan smiled and said, "Why is it impossible?"
After pausing, he said again: "According to the data I have at hand, only a small number of viewers in domestic cinemas have entered with purpose. More than 60% of the viewers are randomly selected."
"This is still in first-tier cities. If you go to second- and third-tier cities, the proportion will even exceed 70%!"
As soon as Yang Huan finished speaking, everyone below was in an uproar.
Seventy percent?
What is that ratio?
In other words, most viewers have no strong intention to watch any film. They all make random decisions after entering the cinema.
This data made everyone present stunned.
"Why do I think that movie fans go to the cinema just to watch a certain movie?"
"That's your feeling. In reality, it's probably hard to say."
"Yes, I think we may be confused by the surrounding circles, but the real situation may not be like this!"
"Well, there is this possibility, especially now that second- and third-tier cities are rising, and the film market in fourth- and fifth-tier cities is becoming increasingly large. Overall, random audiences may indeed account for the majority."
"Young Master Huan said this, but it reminded me of it. If random audiences really account for the majority, it would just explain why many movies have a ridiculous reputation, but the box office is rising steadily."
"Because of the reviews and reputations on the Internet and newspapers, random audiences don't care at all. They walk into the cinema purely to buy a two-hour pastime and entertainment!"
"Yes, in this case, the advantages of the matrix distribution model will be reflected. After all, the coordination and interaction between the matrix model and the theater can better attract the movie viewing desire of this group of random viewers."
"No wonder Young Master Huan made such a decision!"
"Yes, thanks to our own fault, we still think we understand this market!"
"Shame, ashamed!"
Everyone was talking and talking, while Yang Huan smiled and said nothing.
He just wants to tell this group of filmmakers not to think that the self-righteous imagination in his small circle is the fact!
Perhaps the proportion of random audiences in super first-tier cities such as Beijing and Longhai is relatively small, but it will not be less than half!
This is determined by the overall level of domestic movie fans at present!
"Young Master Huan, it's not convenient for Fang to disclose where this data comes from?" Stephen Chow seemed very calm.
Yang Huan nodded and said, "I entrusted the Yang Cinema to conduct an investigation a year ago!"
When everyone heard this, there was no problem, and the data was very reliable.
After all, theaters face movie fans directly, and Yang's theaters currently have their own movie cities in more than 100 cities across the country. They will do the survey and the data obtained will definitely be fine!
"As I said before, movies are a business. Since they are business, we must understand the consumers we are facing, understand our market, and understand ourselves!"
Yang Huan's words made everyone present nodded continuously.
"In the past few years, the domestic film market has been making rapid progress. We have the largest population base. Our movie screens are increasing rapidly every day. In the next few years, the box office of our movies will be higher and higher, even to a point that all of us dare not imagine!"
Everyone basically agrees with Young Master Huan’s analysis.
It is nonsense to say that the film market has little potential!
With the development of the economy and the improvement of domestic consumption levels, the younger generation's demand for movie viewing is also getting higher and higher.
The big cake of the movie market is definitely getting bigger and bigger.
"More and more companies and more funds have begun to flock to the film and television industry in a crazy way. The competition will become more and more intense in the future, so we must think carefully about what we should rely on to compete with others?"
Yang's Cinema?
Just kidding, that's from the Yang Group!
People also want to make money and make profits.
If the movies you make are not sold at the top and other people's movies are sold at the special sale, you still expect the Yang Cinemas to stay with you for your own family's sake, and keep money from making money.
Don't be stupid!
It's already a market economy!
"So, from the beginning, I said that with both hands, one hand, one hand, and the other hand, the initial results of our distribution system have come out, and everyone has seen it. This is the result of professional operation!"
"Professional and boutique, I hope these two parts can become our brand labels of Miracle Pictures and will also become our core competitiveness!"
Everyone present felt the determination and courage of Young Master Huan.
From his investment of so much money to establish an issuance system and acquiring the world's top and most professional special effects company, it is enough to see Young Master Huan's determination.
But some people have expressed concerns about this.
"Master Huan, this is probably not easy in the current domestic movie environment!"
Yang Huan looked over and found that the person who spoke was Huang Jianxin, who was also the best film producer in China.
"Why?" Yang Huan asked with a smile.
Huang Jianxin is a professional and knows all this very well.
"As the saying goes, there are specialties in the industry. Film is an industry that involves too many and complicated majors. In a mature film industry system, a film project has completed 70% of the project process from project establishment to filming. The rest is crew shooting, post-production and distribution, accounting for only about 30%.
"In other words, the proportion of crew filming and post-production in the entire film project process is not large. On the contrary, preliminary preparations and planning are the most time-consuming and resource-consuming."
Yang Huan nodded, "You keep talking."
"Take the special effects as an example, many people think that the special effects are in the later stages and only appear after the filming is finished. In fact, it is not. The special effects team should participate in the plan before shooting, and even follow the crew to complete the entire shooting process. From the estimation of the movie cost to the scene arrangements during the filming, the special effects team needs to participate."
"Many movie fans say that our domestic movie special effects are very bad, because they don't know. Our current process is that the crew quickly shoots it, and throws it to the later stage after the filming is finished. They do not realize that the problems left by the crew's filming are not something that can be compensated by the post-production."
"To give a simple example, when a crew filmed some shots that wanted to add special effects in the later stage, the green cloth on the scene was dirty. This is something that the post-stage special effects team could not solve, but this is not serious. What is even more ridiculous is that some directors actually had green ornaments when they arranged the scene in front of the green cloth. What do you ask the post-stage special effects team to do?"
"This kind of low-level, even amateur mistake is simply countless in domestic film production!"
Yang Huan didn't expect that this would be the case, and couldn't help but ask: "Is that the formal process? The special effects team should participate in the operation of the entire crew early?"
"Yes!" Huang Jianxin nodded, "That's how Lao Xu's Dragon Gate Flying Armor is done, and the special effects are reflected!"
When Xu Ke heard this, he couldn't help but smile, "In fact, it's not just the special effects team, but also the trailer team, editing team, publicity team, screenwriter team, etc., who should all participate in the crew operation early."
"What do you mean?" Yang Huan asked again.
"As Lao Huang said just now, there is a specialty in the profession. The editing alone is divided into full-film editing and trailer editing. These two are different fields, and the materials required are also different. The art director and poster designer are also different. The photos taken by the crew may not be suitable for posters."
"There is also the screenwriter. Different screenwriters are good at creating different aspects, and in the mature film industry, there should also be roles like script doctors."
"Screen Doctor?"
"Yes, as the name suggests, the script doctor is to pick up the mistakes in the script and give solutions. From the theme of the script, the setting of the character, the plot twist, and even the appearance and dialogue of each character, the screenwriter of the script may be a mystery to the authorities, but the script doctor must be clear about the bystander!"
"But at present, most crews even save as much as they can, let alone script doctors!"
Yang Huan really didn't expect that there were so many different subdivisions in a mature film industry system. No wonder it was called the film industry!
In this way, domestic movies are really low-level.
Perhaps because he saw Huang Jianxin and Xu Ke both talked, Chen Guofu also smiled, "I'll say a few words too."
"I think the biggest difference between the domestic film industry and Hollywood is the money issue!"
"Oh? What do you mean?" Yang Huan became interested when he heard about the money.
He lacks nothing else, but he only has no shortage of money.
Chen Guofu smiled and said, "What Lao Huang and Lao Xu mentioned just now was the issue of subdivided labor, so I will mention another aspect, which is the issue of shooting costs."
"In Hollywood, directors are just one of the jobs in the crew, and there is an academic saying about filming in Hollywood, called master techniques, which can be said to be the most important advantage of Hollywood."
Yang Huan looked at Chen Guofu with interest and listened to him continue.
"As early as more than ten years ago, the famous director Wu Yusen went to Hollywood, USA to shoot Broken Arrow. He collaborated with the big star Quvolta. Wu Yusen was the first to come and used the shooting techniques of Hong Kong movies. A scene was only filmed three times at most. This was the characteristic of Hong Kong movies at that time. I pursued it once and never waste films. The film ratio was quite high."
"But Trefota stopped doing it, so he went to Wu Yusen and asked why you only filmed three times? This is Hollywood, not Hong Kong, and the film comparison is not a problem. The crew paid me a hundred times for each shot, and you only filmed three times. This is disrespect for the movie and me!"
"Because in Hollywood, as early as the film era, the 20-to-1 film ratio was normal. Now that we have entered the data era, the film ratio has reached an incredible level."
The so-called film comparison is to shoot a minute of film and use a minute of film. This is a one-to-one film comparison.
Hong Kong and Taiwanese movies are famous for pursuing film comparisons. There is even an unspoken rule in Taiwan. If the film comparison is more than four to one, no film company dares to use you again because it is too wasteful.
"In Hollywood, even if they have a simple conversation between two people, they have to use several shots to shoot from different angles. In many shots, the actors will be required to use different performance methods to shoot repeatedly, and even expensive post-production special effects will be done to provide more material for subsequent full-film editing!"
"So, in Hollywood, editing can only be left to the most professional team to take charge, because there are too many materials to shoot, and it can even be cut out two movies of different styles, so of course it cannot be left to the director to edit!"
Speaking of this, Chen Guofu felt that he could make a summary of his speech.
"Whether it is a film comparison, a job segmentation, or a whole host of other things, I think, in the final analysis, one word, money!"
"As long as the budget is sufficient and the company doesn't care about losses, we can do it according to the Hollywood set. It's hard to say whether it's a good movie or whether it can succeed, but the production must be excellent and the sincerity must be full of integrity!"
Chapter completed!