Volume 1, Section 95, Sincerity, Business Cooperation
"We want to sponsor Brother Cui's 'Rock on the New Long March', and we want a naming right. I forgot to introduce my identity. This is my business card." Sha Zhengyang began to change his role and handed over the business card.
A few people looked at the business card. Sha Zhengyang, general manager of Oriental Wine Industry Co., Ltd., was fine, telephone, telegram registration, and address.
"Dongfang Hong? I haven't heard of it." His face didn't change much. Lao Cui is not a god who is not a worldly fireworks, and he has no reason to reject business cooperation. He wants to hear what other party has to do.
"To be honest, Brother Cui and his brothers, we are famous local wines and cannot compare with national brands such as Moutai, Wuliangye and Fenjiu. If we have such a great reputation, there is no need to develop the market everywhere. To be honest, we plan to open up the Hunan market. Will Brother Cui's concert be held in Hunan in October? We plan to take advantage of this opportunity to promote new products suitable for young people."
Sha Zhengyang has a very honest attitude.
"Brother Cui, rock, has a very market among the younger generation. We want to use this youthful topic to launch a fine wine like Oriental Red, which is mainly made of two or five-pack and half-pound bottles. The taste is not strong, but it is mellow and soft, and has a great taste..."
"Okay, don't tell me about the good or bad wine. Everyone has their own tastes, and they have their own opinions." Old Cui also laughed. He didn't expect the other party to be so informed and knew that he was going to Xiangnan to hold a concert, "What do you plan to do?"
"We have obtained the naming rights, calculated according to the number of concert venues of Brother Cui, and provided sponsorship. Of course, we also need to make posters based on the situation. On this point, I believe we can form a consensus with Brother Cui, your team, and ensure that we can create the most impactful and influential posters. In terms of quantity, there must be more posters than Brother Cui, you have in any other place, and strive to have a wider coverage."
Since he was on the Tao, Sha Zhengyang no longer retained it and began to deceive his magical skills, or persuade him.
Of course, he came prepared and wanted to convince the other party. Without any real information, just talking about feelings and cognition would be useless. The other party is also a well-informed person. To impress the other party, he must have a plan.
"Our idea is that the poster should cover colleges, colleges, colleges and universities in southern Hunan and large and medium-sized factories and mines. In addition, we will also place some targeted advertisements on local TV stations. Of course, this kind of advertisement is definitely to promote our Oriental Red Wine, but we can consider using Brother Cui as our product spokesperson to promote it in a bundled manner,..."
"In terms of time, we are going to start one and a half months in advance, that is, if we have an agreement, our marketing advertising team will soon start operating in southern Hunan, and even include some nearby provinces and cities..."
"Brother Cui, you can take a look at some sketches we designed and produced, as well as the two wine bottle packaging we mainly feature and some soft advertising languages,..."
"We think that if we want to make some image design for Brother Cui, we must not only highlight the personality style, but also appropriately show the positive and sunny side. Although the gloomy and sharpness highlight the edges and angular style, it may not be the most powerful. We..."
This is the most beautiful thing about the lotus blooming on the tongue.
At least, including Ning Yuechan and He Wei, as well as the few people on Lao Cui's side, they all have to admit that this guy's lobbying skills are first-class, at least they are very knowledgeable about touching people's hearts, especially because they are very targeted. It is obvious that he has done a profound analysis and thinking about Lao Cui, knowing how to impress the other party.
The specially designed and deformed wine bottles with some cartoon and anime colors and various languages all show the strong targeting of this product, that is, the young group, the group of 18 to 30 years old, which is exactly the same as Lao Cui's fans, or rock fans.
"Xiao Sha, your winery plans to use this advertising method to warm up Lao Cui's concert in advance?" asked one of the people in Lao Cui's team. Sha Zhengyang only knew that the other party's surname was Liang.
"I think this should be a win-win result. We will carefully design the poster to highlight Brother Cui's concert, but also achieve our goal, that is, to promote our Oriental Red Wine brand and motivate the target groups we target,... More importantly, we will set up prize numbers in our wine, and winners can get Brother Cui's concert tickets by lottery, which can greatly mobilize everyone's enthusiasm and enthusiasm..."
Sha Zhengyang was very sure that he knew that the other party was already moved.
There is no doubt that this method is another new breakthrough. In fact, Jianlibao has already started to do this, but Jianlibao directly uses bonuses to stimulate consumers, while Oriental Red Wine is cooperating with Lao Cui's concert to create momentum.
The former is much more complicated, after all, it involves bonuses and has a larger coverage, while the latter is just a simple reward ticket, which is much simpler and does not require so many approval procedures.
But if calculated based on the black market price of the concert in Handu last year, this ticket can still be sold for fifty yuan, and it should not be underestimated. Even if consumers who don’t like to watch concerts get tickets, they can still easily sell them into money.
"Winning the lottery?" Several people didn't understand it very well. It seems that this is not very popular in this era.
"Yes, you can notarize it through the notary department, shake out the winning number, and then publish it in the newspaper or through TV, and then go to the designated location to collect it." Sha Zhengyang explained patiently.
The more novel and exciting it is, the more it can inspire everyone's enthusiasm, which is beneficial to all parties.
"So it can be said that it is published through newspapers and TV, which is considered a disguised advertising campaign?" The man surnamed Liang asked with interest.
"Of course, what we have to do is to use all resources to the extreme to expand influence and build momentum, which is originally the purpose of advertising marketing." Sha Zhengyang said affirmatively.
"It's a bit interesting, Xiaosha, I really didn't expect that you would have figured out so many tricks at a young age. At the beginning, your business card came out. I doubt whether you are a bag company." Lao Cui also said readily: "Now it seems that you are indeed prepared and want to accomplish this."
"Brother Cui, don't you think we are just playing karate from a thousand miles away?" Sha Zhengyang said happily: "In Shangyan Shang, if I don't have this strength, I wouldn't dare to come to you."
"Also, you have some doubts about our winery, which is normal. I think it's better to do this. We can cooperate with this concert in Xiangnan first. We prepare for all our operations. You can also send someone to follow up and supervise the whole process to see if we have infringed on your honors and rights. If this cooperation is successful, we plan to continue to cooperate with you, including your subsequent series of concerts, and we even plan to hire you as the spokesperson for our products."
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Chapter completed!