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Chapter 211 is in the heart

Luo Li took Hong Bao to travel around the five counties and three districts around Fengyuan City for a week, and learned about the relevant situations such as how many permanent populations there are in several counties, cities and districts, economic development status, residents' income levels, etc.

After a week, Luo Li had already mastered the basic situation almost.

In the five counties, except for Chang'an County, the urban residents with a population of less than 100,000, the urban residents of several other counties are more than 100,000. In this way, it is enough to open five "Luoji Hot Pot Restaurants" in one county and district, and will not cause waste of resources.

In Fengyuan City, two more stores were opened on September 1st, and five stores in the city were sold. The five "Luoji Hot Pot Restaurants" were not enough to invest in Fengyuan, which has a population of one million in the city. At least 15 stores can be opened in Fengyuan City, reaching 20 stores, and the city can basically achieve monopoly.

Luo Li’s plan is that as long as there is a place to eat hot pot, there will be a ‘Luoji Hot Pot Restaurant’. There are seven flavors in the ‘Luoji Hot Pot Restaurant’, each with three openings. There are twenty-one stores in Fengyuan City, which can basically cover all aspects.

On September 1, the remaining two stores officially opened. Due to the early publicity and reputation, the new stores opened, and their daily turnover exceeded 10,000 yuan.

Because the tastes of these five stores in the city are different, there is no competition between them. The "Luoji Hot Pot Restaurant" quickly gained a foothold in Fengyuan with its high-end service and environment. Most citizens use "Luoji Hot Pot" as their first choice when eating hot pot. The flagship store on Hongqi Road is even crowded. If you want to eat at the "Luoji Hot Pot Restaurant", the appointment call even lasted until the third day.

Luo Li counted that the daily turnover of these five stores has reached more than 70,000 yuan. According to the profit standards of catering, the daily net profit has reached 30,000 yuan, and a month is nearly 1 million yuan. At this rate, Luo Li can open at least four Luo Ji hot pot restaurants every month. At this rate, Luo Li is expected to fill the "Lu Ji Hot Pot Restaurant" in Fengyuan by the end of the year, so that other hot pot restaurants can lose their survival soil.

It is easy to open a store, but the later management must keep up. If the management cannot keep up, no matter how the hot pot restaurant makes money, if the wolf eats a dog, you won’t know where the money will go.

Luo Li knew this truth well. He did not rush to open a store, but rented two office buildings on Chang'an Street, Fengyuan City as offices and hung up the brand "Fengyuan City Luoji Food Co., Ltd.".

He recruited two accounting personnel in the talent market. Since he established a company, the necessary accounting, logistics, administrative personnel, etc. must be fully equipped. Now there are only five stores and can help, but next, Luo Li will do a big job and must set up necessary departments to manage them uniformly.

Especially finance, logistics supply, procurement, etc., these must be cleared to form effective management and necessary supervision, otherwise, the purchase alone may cause great losses.

Once it was done in detail, Luo Li realized how complicated and cumbersome this was.

On Saturday morning, Luo Li called Li Jie to his office in Chang'an Street's "Luoji Food Co., Ltd.".

After a few simple greetings, Luo Li said with a smile: "Brother Li, our cooperation has been very pleasant during this period. Five stores in Fengyuan City, Huangdao Road Store in the provincial capital, and beef noodle shops that are being repaired. They are all the results of our cooperation with each other.

You can also see that the next step of "Luo Ji" is to expand further. In the future, I will set up restaurants with "Luo Ji" as the main ones in the province. In this way, the direct-operated stores that "Luo Ji" are going to open will have at least five stores per month.

According to my vision, my layout in Beiyuan Province will reach more than 500 stores in the future. Although our cooperation is very pleasant, such cooperation will have limitations on the future development of Luo Ji, so I plan to set up an engineering department!”

After Luo Li finished speaking, he paused for a moment, giving Li Jie time to digest what he mentioned.

Whether it is "Luoji Hot Pot", the future "Luoji Beef Noodles", the "Luoji Malatang" or the catering department that is still to be established, they will face opening a store and decorating, so Luo Li has long been planning to set up an engineering department to prepare for future store and decoration.

Establishing an engineering department can not only have its own design team and decoration team, but also save a lot of costs.

Currently, Luo Li and Li Jie's cooperation is to contract all the design and decoration of the store to Li Jie, which he designed and handed over to the decoration company for decoration, which invisibly increases a lot of costs and unnecessary expenses.

Taking Fengyuan Hongqi Road Store as an example, the decoration cost reaches 200,000 yuan. If it is designed and decorated by your own team, it can save 30% of the cost. It is not a small amount to save this.

The decoration design cost of a store can save so much. Luo Li plans to develop rapidly in the next step, at least twenty stores will have to open before the end of the year. The decoration cost of an ordinary store will cost 150,000 yuan. If 30% can be saved, the decoration cost of a store can save 40,000 yuan.

If you open another twenty stores before the end of the year, you can save nearly one million yuan in the decoration cost alone, and four stores can be opened with more than one million yuan. Luo Li must consider such a budget, which is why he can't wait to set up an engineering department.

If he set up an engineering department, the cooperation with Li Jie may be terminated. The several stores that Li Jie decorated for him before were contracted in the form of a contract.

How much is expected to be renovated by a store? After Li Jie evaluated it, he signed a decoration contract with "Luoji Food Co., Ltd.".

After Li Jie designed the design, he sent it to the decoration company. The money Li Jie earned was the design fee and the commission for the contract. Of course, Li Jie himself also had a decoration team, but his staff was only enough to decorate one store. After Li Jie designed the rest of the store, he sent it out.

As soon as Luo Li finished speaking, Li Jie understood what Luo Li meant. Even if Luo Li didn't say it, Li Jie had expected that it would be a matter of time before he could establish a special engineering department at the current expansion speed of "Luo Ji". It was just one day earlier or later. But this day came a little faster, which Li Jie did not expect. He thought that Luo Li would establish an engineering department at the earliest, and the end of the year would be the fastest.

Luo Li paused for a moment and continued: "The establishment of the Engineering Department is an inevitable trend in the development of 'Luo Ji'. I believe you can understand the reason why I did this. I have a suggestion. I wonder if Brother Li is interested?"

Li Jie said: "Mr. Luo, you said!"

Luo Li smiled and said, "I believe Brother Li has also seen the development potential of "Luo Ji". Since the opening of Fengyuan 5 Store, the daily turnover of Hongqi Road Store has been stable at more than 20,000 yuan, and the turnover of the newly opened four stores has not dropped below 10,000 yuan. This level is also among the best in Fengyuan catering industry.

This laid the foundation for the rapid development of "Luo Ji". "Luo Ji" has been verified by the market, so further expansion is necessary. The establishment of the engineering department must also be put on the agenda. We worked together before, and I also admire Brother Li's ability very much.

Although Luo Ji is going to establish an engineering department, I really don’t want to give up on our cooperation. I have a great appreciation for Brother Li’s talent. If I invite you to join Luo Ji, I wonder if Brother Li is willing?

In the future, the development of "Luo Ji" will never be limited to the province. Sooner or later, it will go out. The Engineering Department was established to not only serve the current store opening and decoration service of "Luo Ji". In the future, relying on the Engineering Department, "Luo Ji" can also enter the real estate construction industry. The development of "Luo Ji" will also develop in a diversified direction. I have enough confidence in myself.

I sincerely invite you to join Luo Ji to create a future together. I wonder if Brother Li has this intention?"

Although Li Jie had long expected that Luo Li would set up a special engineering department, he did not expect that Luo Li would invite him to join in so sincerely.

His understanding of "Luo Ji" hotpot is far beyond ordinary people. When Luo Li asked him to decorate the Fengyuan Hongqi Road Store, he was shocked by Luo Li's knowledge that was far beyond ordinary people.

When the Hongqi Road store opened, Rolima opened several stores continuously and even went directly to the provincial capital to open a store, which had a huge impact on Li Jie.

Luo Li had made such achievements at such a young age, which made Li Jie feel ashamed. He had been abroad and returned after spending such a layer of gold, but in front of Luo Li, he did not feel any superiority.

At this time, Luo Li was just a high school student. He only knew about it after working together for a while. This made Li Jie feel frustrated in front of Luo Li. Some people were born as geniuses, and this gap could never be compensated through learning.

To be honest, Li Jie has plans for his future, but he came to Fengyuan with his wife because of love. As time goes by, he has an urgent requirement for the future and his life. He wants to prove himself, but in Fengyuan, he cannot perform at all.

Now Luo Li described a broad prospect to him, which sounded a bit like a fool, but Luo Li had confirmed his strength by successfully operating Fengyuan Wushu.

There is no way, he has never seen a genius like Luo Li before.

When he was eighteen years old, he was still a good child who only knew how to study every day, but Luo Li had successfully owned five hot pot restaurants. No, this is just Fengyuan. How big is the gap between them? Even Li Jie, who came from a work class, could not calculate it.

Because this is the gap between him and the genius!

The arrogant Li Jie faced Luo Li like a monster. He felt that if he joined the "Luo Ji", he would not be considered as insulting him.

Therefore, after thinking about it for a while, Li Jie agreed to join Luo Li to create a better future with him.

Li Jie's joining made Luo Li very happy. This not only saved a lot of money, but also established the engineering department of Luo Ji, which also stored resources for the future development of Luo Ji in other fields.

Luo Li and Li Jie discussed the conditions for incorporation into the "Luo Ji" engineering department, and then rushed back to the provincial capital without stopping. The renovation of the three stores there was in progress. Li Jie had to go back to supervise. Then he had to transform the original team into the engineering department, and there was still a lot of work needed.

After Li Jie was settled here, Luo Li and Hong Bao chose ten points in Fengyuan City at one go, intending to prepare for a new store.

There are no less than dozens of hot pot restaurants of all sizes in Fengyuan City, but they are truly core competitiveness. The only thing that can compete with the "Luoji Hot Pot Restaurant" in terms of infrastructure and services is "Old Sichuan Hot Pot". This restaurant has a total of eight branches in Fengyuan. Before the establishment of "Luoji Hot Pot", it has always been the benchmark for Fengyuan Hot Pot.

However, the rise of "Luo Ji" seized the market of "Old Sichuan Hot Pot" in a short period of time. The shopping malls are like battlefields. Luo Li accelerated the layout of hot pot restaurants, and the old Sichuan Hot Pot started promotional activities. The competition in catering is a life-and-death battle.

Fengyuan is such a big place. Opening an extra store will inevitably attract a group of diners, and the original hot pot restaurant's turnover will decrease.

The popularity of "Luoji Hot Pot" has already aroused the alertness of "Old Sichuan Hot Pot". Before Luo Li could take the lead in attacking, "Old Sichuan Hot Pot" began to hold activities.

On September 14, "Old Sichuan Hot Pot" launched a promotional event for "Wednesday Hot Pot Shop". Anyone who goes to "Old Sichuan Hot Pot" to consume on weekends enjoys a 20% discount. For customers who spend more than 200 yuan, the "Old Sichuan Hot Pot Restaurant" will give away prizes printed with "Old Sichuan Hot Pot", including lighters, tableware, toys, etc.

The promotion of "Old Sichuan Hot Pot" began, and Luo Li received several calls from the store managers.

Luo Li called Hong Bao, and then called the managers of Fengyuan Wujia Stores to come for a meeting.

Competition in the mall is to fight to the death, and there is no doubt that although several "Luoji Hotpots" were so popular after opening, they still cannot be taken lightly by competition in the industry.

Even if "Old Sichuan Hotpot" did not take the lead in attacking, Luo Li planned to find time to hold a partial meeting for several store managers. He had several plans to launch, and he happened to take this opportunity to express the plan in advance to deal with the provocation of "Old Sichuan Hotpot".

The first plan Luo Li mentioned is the membership system. Any customer who spends more than 200 yuan in Luo Ji Hotpot at one time will automatically become a member.

Membership in Luoji Hot Pot Restaurant can enjoy special prices for some dishes. For example, fresh beef is originally priced at 12 per plate, and members can enjoy a price of 10 yuan per plate. In addition, "Luji Hot Pot" will also provide members with corresponding free wine.

Members can eat ice cream, free juice drinks, fruits, pastries, etc. in the store for members for free. Luoli has planned these measures long ago, but it has not been launched. There are some details, Luoli is still improving.

Now that the "Old Sichuan Hot Pot" can't wait to declare war on the "Luoji Hot Pot", Luo Li had to respond in advance and took out his previous ideas.

Even Hong Bao didn't know about Luo Li's plans. When he took out these plans, Hong Bao and several store managers all stared at each other after hearing his stories. It turned out that the boss had already been confident!
Chapter completed!
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