Chapter 238 Announcement before the press conference
As the Spring Festival new product launch is approaching, the publicity and distribution work for this launch and new products has been fully launched.
As the company's most important new product launch of the year, the success or failure of this launch is directly related to the company's development strategy for the year. Therefore, the publicity work of this new product launch has become the top priority of the external publicity office and even the entire company.
Heavy.
Because Zhang Jun led the team to go abroad, and Dong Yiming was not good at this aspect of work, this matter fell on Wu Hao, who would personally guide him.
The director of the company's external publicity office is named Liu Yufeng. He is 36 years old this year. He used to be the creative deputy director of a 4A advertising company. Because he lost the fight for promotion, he resigned due to face. Later, after being discovered by the human resources department, he became
Director of the External Publicity Office.
Letting a deputy creative director of a 4A advertising company serve as the director of this external publicity office is somewhat overqualified. But for Liu Yufeng, this is a brand new challenge. Because he has to take on the external publicity work of a large company, which is undoubtedly incompatible with him.
There was a big difference from my previous job.
What also troubled him was that his immediate boss didn't seem to value publicity work, so he still encountered some troubles at work.
The biggest headache for him is that there is too little funding for publicity and distribution. Although they achieved tens of billions in sales last year, they only spent 15 million on publicity and distribution.
In order to expand the international market this year, they have increased their funding to 35 million. Although this funding has more than doubled, it is still a drop in the bucket in the face of such a huge market.
Therefore, with limited funds, how to successfully organize this press conference is also the most troublesome issue facing Liu Yufeng.
Due to limited funds, it was impossible to use traditional publicity methods for publicity. Therefore, Liu Yufeng had to change his thinking and focus on creating hype for online topics.
Fortunately, the smart voice assistant they released last year was shocking enough. It was well received by users and gained a large number of fans. Therefore, everyone is still full of interest in the release of new products this year.
Especially the series of warm-ups in the early stage, as well as Wu Hao and Zhang Jun's exposure on Weibo from time to time, also made everyone full of expectations for this conference.
Regarding the new products released this year, they have actually been announced on the website of the Ministry of Industry and Information Technology. However, the pictures on the website are relatively poor, and only a rough outline can be seen. Judging from the shape, they seem to be the same as those released last year.
There is no difference in the products.
Of course, as an intelligent voice assistant, its most important function is internal. Therefore, there are many speculations about new products.
It's just that Wu Hao and the others have done a good job of keeping this product confidential, and no useful information has been exposed until now.
Although there are so-called spy photos exposed on the Internet, they are all fake photos or videos. Even if two or three genuine photos were accidentally exposed from the production chain, they were buried among the numerous cost photos.
During this period of time, Wu Hao, in addition to being busy with related preparations, has also been paying attention to Zhang Jun and the others' movements in Europe this time.
Judging from Zhang Jun's feedback, the progress is going quite smoothly. Although some channel agents are a little messy in terms of profit distribution and take advantage of the opportunity to blackmail. However, Zhang Jun's strategy of cutting through the mess quickly did not cause any trouble.
Of course, this is also related to the fact that Europe does not know much about their product. Although this smart voice assistant has been released for a year, the main market is still in the Chinese-speaking area of China.
Although a small amount of products have flowed into overseas, Southeast Asia, Han (Korea), and other regions through some channels, the impact is not big. Many people have only heard of this product on the Internet, but have not really come into contact with it.
Pass.
Therefore, this has brought some difficulties to the publicity and distribution of this product. Fortunately, with the help of channel agents in various regions, the entire pre-heating publicity work is progressing well.
Especially since this was a press conference held simultaneously in multiple countries and regions, many people were full of interest.
"How's it going over there? Is it done?" Wu Hao talked to Zhang Jun who was far away in the country through a video call.
After a few seconds, Zhang Juntai nodded at him and said: "It's basically done, and all the publicity work has begun.
Tomorrow I will fly to Yindu with my team. After staying there for two days and meeting our employees and agents there, I will fly to Japan.
After finishing my business with Japan, I will fly directly to Shanghai, and we will meet there then."
"Yindu is an important market for our overseas sales this time, and its market potential is huge. In the early stage, our team has finalized the relevant sales channels, and various pre-heating publicity work has also been carried out well. The main reason for your visit this time is to see
, try not to interfere with our work there.
Meet more with various channel agents to understand the local situation clearly. I also urgently need your observation results." Wu Hao thought for a moment and then ordered.
The reason for this warning is mainly because the country of Yindu is quite special. In order to finalize the channel distributors in various regions of the country, their personnel there spent a lot of effort and overcame many difficulties.
The press conference is about to be held soon. Don't let Zhang Jun's intervention in the past cause some new problems and affect their product sales in Yindu.
In fact, no matter whether it is a person, a company or even a product, there is always a process of adaptation when arriving in a new place. During this adaptation process, the newly arrived party needs to make some adaptive changes based on the relevant local customs and environment.
, thereby integrating into the local society.
India is a special country, and it is special in all aspects. Situations and difficulties that have not been encountered in other countries before have appeared in this country.
Therefore, the team they sent to work here in the early stage can be said to have overcome a lot of difficulties before the relevant sales and preliminary preparations were ready. Of course, some methods and means were also used, which is not particularly glorious, but this is also
There is no way to do as the Romans do.
Therefore, Wu Hao was worried that Zhang Junqu might not be able to adapt to it, which would cause problems, so he gave special instructions.
In the video, Zhang Jun responded with a smile: "Don't worry, I'm not a child."
"Okay, after you transfer to Japan and finish your work, fly to Shanghai to join us. There are still many things waiting for you here." Wu Hao said with a smile.