On the evening of March 24, Wu Hao and his team flew to Shanghai in a low-key manner. In fact, many employees of the company had already prepared here in the early stage, and they were the last batch to arrive.
There will be a simple rehearsal before the press conference tomorrow morning, and the press conference will officially begin at 7 p.m. The reason for choosing this time is mainly because of the time zones where several other branch venues are located.
Before he came, Zhang Jun had already returned. After a brief repair, he threw himself into the intense preparation work.
In addition to Wu Hao himself, there were actually some companies and special guests attending the new product launch conference this time.
For example, Xunyin, as an in-depth content partner of this new product, was naturally invited to participate in the press conference and had the opportunity to speak on stage.
In addition, there are many related brand representatives who cooperate with them in fields such as mobile phones, home appliances, and automobiles.
Of course, this conference also invited more than a hundred media, in addition to some influential technology bloggers, self-media people, etc.
Finally, as mentioned before, this time they have opened a total of 200 seats to users and fans. One hundred and fifty of them will be registered and drawn through the official virtual service center of the smart voice assistant. Once invited, it cannot be transferred.
If there is no confirmation before the last time to confirm attendance, the quota will be automatically allocated to other users.
Of the remaining fifty places, thirty were directly invited by relevant guests who had been helpful to them in the past, and only twenty were used for pre-heating and forwarding draws on Weibo.
So for these twenty places, everyone is competing extremely fiercely. From the time this lottery Weibo was posted to the closing date of the lottery, the number of retweets on this Weibo exceeded 5 million. It can be said that it has become the most popular thing in the new year.
The most forwarded Weibo post.
However, what left Wu Hao and others speechless was that when the twenty quotas were finally confirmed, only two were real netizen fans, and the remaining eighteen were bloggers and Internet celebrities.
Of course, it's not that the lottery is unfair, but that there are too many operational opportunities between the end of the lottery and the confirmation of identity.
It is said that the most expensive invitation was priced at 50,000 yuan, which made the netizen who got this quota a huge profit. From this we can see the situation of the other 17 winning netizens.
Although they were speechless and even slightly angry, there was nothing they could do because there were too few places for them to be released this time.
The reason for tightening the number of relevant invitees is that they don't want these messy marketing accounts and Internet celebrity bloggers to come in. In order to gain popularity, these people can do anything they can, and even in the end they will openly spread rumors and slander.
But in the end, I didn't expect to sneak in. These people are really willing to spend their money.
Of course, for Wu Hao and others, there is nothing to lose. Using twenty invitations can disturb the entire Internet for pre-heating publicity. It can be said that it is well worth the money.
It started drizzling on the morning of the 25th, and Wu Hao got up early. He and Zhang Jun had breakfast together, and the two of them immediately started working on their own.
Wu Hao has to rehearse related press conferences in the morning. Although he can adapt to the situation at that time, the general order of the content cannot be changed, so he still needs to go through it in advance to be mentally prepared.
Although there will be an epigrapher in front of the stage, the manuscript used for the press conference still needs some adjustments and modifications according to his habits.
Some places need to be formal, while some places need to be more casual, and some places need to mobilize everyone's atmosphere, etc.
A successful press conference cannot be achieved by just going on stage and saying a few words. It must require a lot of preparation work in the early stage.
For example, the lighting of the scene, the movement on the stage, the music, the PPT behind the scenes, the video playback, etc., every detail needs to be paid attention to.
Although he had experience in last year's press conference and several exhibition presentations, Wu Hao was still a little nervous when facing such a large and important press conference.
Since the rise of the trend of corporate CEOs and general managers personally giving speeches on stage, basically all new product launches have CEOs, presidents, general managers, and chairman of the board taking turns. In the past two years, some product development directors and other technical department heads have
They will also go on stage to preach their ideas, and then throw out some new words, and some concepts and data that they don't know why.
The audience may not understand it, but they feel that these nouns, concepts and messy data are so advanced and powerful.
I don’t know what its use is. All you need to know is Niu B.
So some people make fun of these so-called new product launches, saying they come in a daze, listen in a daze, and leave in a daze.
Although Wu Hao doesn't like this approach and is trying his best to get rid of it, in this environment, you still have to follow the trend. If you find another way, everyone will think you are weird.
Of course, he also made some changes that he felt were necessary and tried his best to promote their products in a language that everyone could understand. Instead of talking about a bunch of incomprehensible things and letting the audience follow the lead and shout
Bull B!
Although it was just a formality to get familiar with the process, the entire rehearsal still took three or four hours and ended near one o'clock.
He quickly returned to the hotel and had something to eat in the restaurant. He had to take a quick break because there was still a big battle waiting for him in the evening.
At three o'clock in the afternoon, after taking a shower, the relevant makeup and styling team came in to help him tidy up. Although I didn't like it very much, as a global press conference, there are still requirements for the image of the speaker.
After all, the image of the speaker also represents the image of the company and products, so it is very important.
He doesn't really like applying these things on his face, but he can only endure it for the time being for the press conference.
Not to mention, after a lot of cleaning by this professional makeup team, coupled with her good foundation and matching outfit, she has the image of a successful person like a dog.
"Handsome!" Wu Hao sneered after sending a photo to Lin Wei. But after waiting for five or six minutes, Lin Wei sent a bunch of dots, obviously disdainful of his shameless behavior.
Just when he was speechless, Lin Wei immediately sent a smiley face covering her mouth and said: "You are so pretty, I am very happy. Come on, my parents and I are waiting to see it together."
Um, is this encouragement or pressure?
"Mr. Wu, it's time." A staff member came in and said to him.
Wu Hao nodded, then stood up, straightened his clothes, and then walked towards the International Convention and Exhibition Center surrounded by everyone.