Chapter 328: Preparing for the Double Eleven Global Promotion Festival
With the kindness of his father-in-law and his mother-in-law, Wu Hao stayed at his father-in-law's house for one night. Of course, since they were at home, he and Lin Wei naturally did not stay together at night.
After breakfast the next morning, Wu Hao immediately said goodbye. As for Lin Wei, because she was quite busy during this period, she had not lived at home for a while. So she took this opportunity to stay at home for a few more days to spend time with her parents.
Seeing this, Wu Hao had no choice but to go back first.
Shortly after the Mid-Autumn Festival is the National Day, so the company is also in a relatively relaxed state. On the one hand, it is to allow employees to have a good rest and relax at this time, and on the other hand, it is also for the Double Eleven promotion and shopping festival that is coming soon after the festival.
prepare for.
Sure enough, as soon as Double Eleven passed, the entire company entered a tense state of war. Except for the research department and technical personnel who continued to work in an orderly manner, all other departments of the company basically started to move.
As the largest promotional festival of the year, every company hopes to have a good performance this time so as to draw a more perfect end to this year. Although e-commerce companies have successively invented what Double Twelve Shopping Festival and New Year Shopping
Festival, but the scale and quality are far inferior to Double Eleven.
Although they have already experienced the Double Eleven Shopping Festival once, this shopping festival this year is a bit special.
First of all, this will be their first global shopping festival after entering the international market. In other words, they will no longer face only domestic consumers, but also many overseas consumers.
The market and consumer groups have expanded, which is definitely a good thing for them. But behind this good thing, many problems have arisen, which they have to solve before the shopping festival.
First of all, there is the issue of the launch time of the global event. The domestic Double Eleven will be on sale from 0:00 on November 11th in the East Eighth Time Zone, which is Beijing time. But the time zones around the world are different, so the sale of this event
Time is at different times of the day all over the world.
This raises a question: should it go on sale at 0:00 on November 11th, Beijing time, or at 0:00am on November 11th, local time.
There are endless debates about this issue. Some people think that this is an activity organized by us, and it naturally has to be carried out according to our time. We have the final say. Others think that we should take care of local consumption as much as possible according to the different situations of different places.
Otherwise, using a time period suitable for the local area will be more conducive to improving our sales results.
Finally, with Wu Hao's final decision, it was finally determined that the sales would be launched at 0:00 on November 11th, Beijing time.
Speaking of taking care of it, even our own domestic consumers have not been taken care of at this time, let alone overseas consumers. Who would put the opening of sales at 10 am at midnight, but the discounts in the event are huge, so buy
Naturally, there are more homes.
By the same token, if their event discounts are large, this will be enough to make these overseas consumers forget about the time difference and wait on time.
So this is the second headache for them, which is the preferential margin. Because of the comprehensive consideration of exchange rates, local market tariffs, and people's spending power, their products are priced differently in various countries. It is definitely impossible to reduce prices uniformly.
, can only make appropriate price reductions based on the local market.
For example, the original domestic price of the H2 smart voice assistant was 1,899 yuan, while the unified price of this product in Europe was 339 euros. After discounts, the domestic H2 smart voice assistant has been reduced to 1,599 yuan. In Europe, the price of the H2 smart voice assistant has been reduced to 1,599 yuan.
Now, it has dropped to 299 euros, which is easier to promote and sell.
It seems that the price reduction rate overseas is larger than that at home, but the overseas selling price itself is much higher than that at home. In addition, in order to encourage exports, the country will provide certain tax rebate subsidies to relevant export companies, so in this way, you can earn more.
many.
Sometimes when we travel, we wonder why the same product we produce is much cheaper overseas than at home, and it even feels like we are giving it away at a loss.
Merchants will not do things that make them lose money. The reason why they sell so cheaply and export so much is because they currently earn subsidies and tax refunds.
The biggest headache for them is the sales methods and logistics and transportation in overseas markets. They will naturally not encounter these problems in China because we already have a very developed express network and e-commerce platform.
Basically, you don’t have to worry, these logistics companies will handle it all for you. But it is different overseas, and the situation in each country is also different.
Choosing a suitable kind of relaxation for this event is also a headache for them. Moreover, all their current products are produced domestically and then shipped overseas.
However, each country and region has customs. From transportation to customs clearance, this is a very complicated and long process. Therefore, before the event begins, they must first start transporting some products to various countries for reserve so that they can be sold for the event.
In the end, this is their biggest reliance and confidence for this promotional festival. At the previous press conference, Wu Hao promised to launch a smart voice assistant equipped with a "super battery" in the second half of this year.
As these lithium battery factories are put into production one after another, Wu Hao will also fulfill this promise and launch new equipment equipped with "super batteries" starting from the day of the event.
The battery life of the new smart voice assistant will be about 70% higher than that of existing devices. In addition to the innovation of battery technology, there is also the efforts of Wu Hao and others in terms of system and energy consumption.
The battery life of this smart voice assistant far exceeds that of all existing smart wearable devices that imitate it.
In order to reflect fairness to consumers who have previously purchased this product, this new device equipped with a super battery will have an increase in the original discount. The domestic price increase is 100 yuan, while in Europe the price increase is 20 euros.
Wu Hao and others have also compensated users who purchased the original lithium-ion battery within one month before the event and will give them one month of related packages for free. For example, it can be some personalized smart voice packs or smart phone packages.
One month’s use of the audio interpretation app.
Of course, for Wu Hao and others, although this may seem like they will lose a lot of money, in fact it is not a loss for them, but it is a more effective promotion activity.
When these users become accustomed to these paid function packages, they will not be able to live without them and will continue to spend money to purchase them.
As for those original users who want to replace this super battery, Wu Hao and the others have also made relevant arrangements. Original domestic users need to pay 120 yuan to purchase a 'super battery' for upgrade, while European users need to pay 20 yuan.
Five euros. The reason for this price is to stimulate users to consume new products.