After chatting for a while, Wu Hao refilled the tea cup in front of Tong Juan, then looked at the mature and charming urban beauty in front of him, and then said with a smile: "At present, the company's overall business has not been greatly affected, but the consumer BG
affected.
This has always been the main business of our company, and the company has also relied on this to develop and grow. Although other business sectors are now beginning to develop, the company's business scope is wide and its revenue channels are diversified.
However, the digital electronic products segment facing the personal consumer goods market accounts for a large proportion of the company's overall business, and the same goes for revenue.
Therefore, the digital electronic products sector cannot give up, let alone collapse. We must still pay attention to it and solve the recent problems as soon as possible."
Speaking of this, Wu Hao took a sip of tea, then poured the tea for himself and said to Tong Juan: "In my opinion, there are currently two major problems faced by consumer BG.
The first is the challenge from newly emerging young technology companies and the original established technology companies or Internet companies; the second is the rigidity of our long-term marketing strategy and the errors in judgment and decision-making targeting the consumer market and consumer groups."
Hearing what Wu Hao said, Tong Juan quickly said: "Mr. Wu, this is all caused by my unfavorable work. I am willing to take responsibility and accept any punishment decision of the company."
Wu Hao smiled and waved his hand when he heard this...
"Penalty? Why punishment?"
Wu Hao looked at Tong Juan with a bit of amusement in his eyes and said: "The market is ever-changing, and no one can guarantee that every decision is correct.
Speaking of that, Tong Juan paused, thought for a while, then looked up at Wu Hao and said: "In addition, you want to re-optimize the marketing department, the publicity department, and the Consumer BG team.
constitute.
…
After hearing Wu Hao's words, Tong Juan smiled and said, "You haven't thought about the specific plan yet, but that's what you think."
Wu Hao nodded, satisfied with Tong Juan's statement. I know very well that as a leader, you must not only have a keen eye for insight into the market, but also a mind that does not tolerate and understand your superiors.
Although we are young and have no experience, we are still mature enough, but we are young, cold-blooded, and lack motivation. More importantly, we understand the consumer psychology of young people better and understand the responsibilities of young people better, so if we are used badly, we will
It will also help you reshape the brand image of the new generation brand, thereby helping your products become more popular among the new generation consumer groups."
Before Tong Juan heard this, a warm current surged in her heart, and her eyes revealed deep gratitude: "Thank you for your understanding and support. You will definitely lead the team to analyze the problem in depth, find out the crux, and propose solutions."
s solution."
Having said that, Tong Juan paused for a while, observing Wu Hao's reaction. Seeing Wu Hao nodding in agreement, you continued: "Secondly, you must have a deeper understanding of your target consumers.
Before Guan Guang heard this, a glint of admiration flashed in his eyes, and then he asked: "Tell me about his specific thoughts?"
The problem that time was not entirely his responsibility. According to what he said, you and Zhang Jun, as the chairman and CEO of the company and the general manager of the company, are not shirkable responsibilities.
"
This will naturally reduce the work pressure of the marketing department and publicity department in a very small way. Over time, it will become portable, comfortable, and there will be no desire to withdraw.
The current situation has little or even a direct relationship with our thinking."
Eliminate some people who have rigid ideas, are willing to retreat, and are stubborn, and then retire some fresh forces. Those fresh forces cannot be outstanding operational planners, product managers, sales, etc. from other companies, nor can they just leave elementary school.
A young man who is cold-blooded, full of ambition and full of passion.
"First of all, regarding cooperation with emerging technology companies, you think it is a win-win choice. We have advanced technology and innovative thinking, and you have second-tier brand influence and market share.
I paused and continued: "So, he doesn't have any specific ideas on how to solve the current problems faced by Consumer BG?"
Here, you cannot consider cooperating with emerging technology companies and using our strength to enhance the competitiveness of your products."
Tong Juan met Wu Hao's gaze and nodded and said: "Yes, you think the people in those departments are not too comfortable. Because our products are bad enough, there is little motivation and pressure for those people. Anyway,
A little publicity can make it sell out, and sometimes it won't sell at all.
Now, you should actively embrace changes and use new marketing methods such as social media, short videos, and live broadcasts to enhance your brand awareness and influence."
Only in this way can we lead the team further.
Through cooperation, you can learn from each other and improve together to stand out in the calm market competition."
Tong Juan paused after hearing this, and then said: "First of all, you need to comprehensively reflect on and update your marketing strategy. In the past, you may have relied too much on traditional marketing methods and ignored the use of new media and social networks.
strength.
That is just through market research and data analysis, but you also need to step into our lives and understand our real needs and expectations. Only in that way can you develop products that better meet our needs and provide more considerate services."
Speaking of which, Wu Hao looked at Tong Juan and said with emphasis: "Mistakes in decision-making are terrible. The important thing is that you must learn from the accuracy and make continuous adjustments and corrections. As a team, you should face it together and find a solution."
solution to the problem.”
Having said that, Tong Juan sorted out her thoughts, then looked at Guan Guang again and said, "Do you think you should start from eight main directions to solve the problems faced by consumer BG in the future?"
At the same time, you need to have a deeper understanding of the changing needs of consumer groups in order to make more accurate decisions.
Oh, which eight? Wu Hao suddenly became interested and asked.
Tong Juan quickly stretched out her hand and nodded to express her gratitude, then thought for a moment, and then said hastily: "Do you think the first thing you need to do is to re-examine your marketing strategy, abandon the rigid parts, and inject new thinking and creativity.
"Layoffs?" Wu Hao frowned and confirmed at the other party.
Then Wu Hao looked at Lin Wei, his eyes revealing his trust and expectation for Tong Juan, and said: "Your second son is not capable of leading the team out of the current predicament. Although the problem that time was serious, it was also an opportunity, an opportunity for you to start again.
Look at yourself and improve your opportunities.”
Having said that, Guan Guang did not pick up the teapot and add cold tea to the tea cup behind Tong Juan.