Chapter 664: Taking the road of rural areas surrounding cities
Yes, although the markets in developed countries are relatively active, there are too many restrictions. Especially the rising trade protectionism, as well as the prejudice and suppression against us, will make it difficult for the products of Chinese companies to operate in these markets.
This is not obvious in traditional industrial raw material products, but it is extremely prominent in the field of high-tech digital products.
A more representative example is Huawei's 5G technology. Even though it is the most advanced, these countries will choose to restrict or even ban it due to their own considerations and pressure from certain countries.
There are many examples like this, such as Z Star and other high-tech enterprises that occupy advanced technologies.
To put it bluntly, this is a means for the other party to control us. No matter which company it is, the result is the same. Of course, except for those companies that are not a threat.
Therefore, Wu Hao plans to adopt the strategy of surrounding cities from rural areas. While competing in the markets of these developed countries, he will also focus more on the markets of other developing countries. After all, this market is large enough and has huge development potential.
For example, huge Asia, Africa, South America, etc., these places together cover more than 70% of the world's regions and more than 80% of the world's population.
This will be a huge market, enough for Wu Hao and others to explore in the future.
After they have established a foothold in these markets and gradually developed and expanded, they will then go back to dominate the markets of these developed countries. At that time, the power they have accumulated will be difficult for these developed countries to resist.
Of course, as I said before, this is not to temporarily give up on the markets of developed countries. The achievements they have achieved so far are hard-won. If they give up, it will be much more difficult to enter again in the future. Therefore, they must work hard to maintain and continue to
Develop and grow.
Tong Juan is currently responsible for the overseas market. Wu Hao asked her to take charge of this area because of her ability and talent in marketing.
After joining the company, Tong Juan also proved this with her own abilities and achievements. She first integrated the company's marketing department, and then divided it into more detailed divisions. Then, she focused on overseas markets.
Complexity has also been designed very specifically to make its overseas marketing methods more flexible.
In just the past few months, under Tong Juan's leadership, their total advertising and various marketing expenses in overseas markets have reached 30 million euros, which is more than their marketing expenses in a year in the past.
Although the cost is huge, the harvest is even greater. Their sales in overseas markets, especially in Europe and Southeast Asia, have doubled several times in the past few months, and their market share has also increased significantly.
In addition, there has been significant growth in some new markets, such as West Asia, South Asia, and South America. Especially in the South Asian subcontinent, where Indian poisoning has grown the fastest.
According to Tong Juan's expectation, the growth in these regions will accelerate in the next six months. However, without intervention, if relevant countries introduce relevant regulations or restrictions, as well as the suppression and sanctions of certain countries, it may affect their growth.
Overseas business.
As for the domestic market, Wu Hao's position is to be an industry leader, not a monopolist. The domestic environment does not allow them to be as predatory as overseas, so the overall marketing strategy is still focused on steady growth.
Therefore, Wu Hao also handed over the responsibility for this area to Huang Zhihua, who was more than devoted to business but not ambitious enough.
Although Huang Zhihua's performance is not as outstanding as Tong Juan's, he is generally good. He can be regarded as a talented person who keeps his business. It is more reassuring to hand over his base camp to him. In fact, they also need such a person who can help them defend their territory.
Only in this way can the rear be worry-free, and people like Xiang Tongjuan can be at ease in attacking cities and territories at the front.
It is undeniable that the reason why Tong Juan works so hard is also related to the fact that she has just joined Haoyu Technology. Especially as she holds the position of vice president, she needs to work hard and make some achievements so that she can gain a firm foothold.
In fact, all newcomers will have such a performance period. Everyone knows this. What we need to look at now is their true ability and development potential shown during the performance period.
Of course, this is mainly for newcomers. Senior positions like Tong Juan, especially senior executives like vice president, have another set of evaluation criteria. Including combining their past work performance, etc., this is not just based on work.
Judgment is based on ability.
Especially in this kind of vice president position, work ability is one aspect, work attitude and personal morality are also other aspects, and they are all very important.
Although some people have strong work ability, but their personal moral character and work attitude are not good, many problems will arise. There may even be cases of seeking personal gain with power, seeking to usurp the throne, or even saying that they are living in a dead position.
Therefore, when making a selection, Wu Hao and the others also need to conduct a very detailed assessment, including the person's reputation in the industry, etc. And for someone like a certain executive from Corn, the reputation in the industry is just mediocre.
.
It’s not that people like that are not good. It depends on how you use it. If you use it well, you can have good results. If you don’t use it well, it will just hit yourself in the foot.
Tong Juan's rejection of Xue Bing's request also surprised Wu Haoman. He had been mentally prepared for it. After making the decision to hold a new product launch conference, someone would definitely come to intercede. And someone who could help Xue Bing and
In fact, there are only a few people who intercede for corn and have a close relationship with Wu Hao.
Among the candidates that Wu Hao could think of was Tong Juan, and he even prepared a reply to Tong Juan.
Unexpectedly, Tong Juan refused so neatly. Wu Hao breathed a sigh of relief and couldn't help but look at the strong woman in front of him. She was decisive, rational and professional.
Although Tong Juan did this a bit unhumanly, from a professional point of view, it was more professional. She is now the vice president of Haoyu Technology. After facing such a thing, she either chooses to avoid it or refuses it directly.
After all, she is now Wu Hao's vice president, so she naturally has to safeguard Wu Hao's and his others' interests, which also makes Wu Hao appreciate her even more.
In addition to Tong Juan, Xue Bing actually found several other intermediaries to intercede. However, these people were not very familiar with Wu Hao, and the only one who might have contact with him was Lao Ma from A.
However, Lao Ma was such a good person that he told the matter directly after a few simple greetings. After receiving Wu Hao's reply, Lao Ma was also very decisive and stopped entangled with the matter.
As a businessman or entrepreneur, Lao Ma or everyone knows very well that this involves market competition between the two parties, and there is no possibility of reconciliation.
Now it depends on whose fist is stronger. Only when the other side is defeated can the two sides sit down and talk again.
