The corn press conference was held as scheduled, and the conference was conducted with great fanfare. It is said that this is the world's first new product press conference with 10,000 people, and it can even apply for the Guinness World Record.
The press conference was extremely lively, and those who didn’t know it thought it was the singer giving a concert.
Of course Wu Hao didn't have the time or interest to pay attention to this kind of press conference, but he still couldn't resist Zhang Jun and the others' bad taste, so he just followed it for a while.
I have to say that in terms of marketing, especially in the control and rendering of the atmosphere, Xue Bing did a very good job. It successfully aroused the emotions of 10,000 people at the scene, and the effect was very good.
The press conference reviewed the development history of Corn Company, and then talked about its ideals and goals, followed by some other products. Such as new mobile phones, headphones, TVs, bracelets, etc.
There are no highlights in these, and they are not the focus of Wu Hao and others.
Finally, the finale product is here, which is the Corn Android AR glasses released by Corn. Different from other products, different from Wu Hao’s smart AR glasses and S Star’s Android AR glasses, Corn is taking a different approach this time.
The design of the entire glasses is relatively ordinary, and there are not many bright spots in appearance. It still chooses the white color that Maize prefers as the main color. This also makes Maize’s Android AR glasses a bit like myopia glasses, and it will be more elegant when worn.
More like ordinary myopia glasses in daily life.
Although Wu Hao and others do not provide new lithium batteries and authorize the use of wireless remote charging technology, Corn's Android AR glasses are still relatively thin and light.
However, the price of this is a reduction in other hardware and battery renewal. This time, Corn only equipped this Android AR glasses with a 380 mAh battery.
This also leads to poor battery life. For this reason, Corn, like Wu Hao and others, equipped this Android AR glasses with a host device. However, they did not adopt the wireless remote charging technology of Wu Hao and Ayang.
Instead, it uses magnetic line charging technology.
To put it bluntly, it means plugging in the cable for charging. The cable is like an MP3 headphone cable, connecting the host and Android AR glasses.
It’s just that the magnetic connection technology is used at the connection end with the glasses, which makes the connection more convenient. When there is no power, you only need to use the magnetic connection to charge, which is also a good solution.
Of course, compared to the wireless remote charging technology that Wu Hao and the others have, this is far behind.
As for other hardware configurations, there is actually not much difference between the several devices, especially in terms of cameras and processors. They are all at the same level. It’s just that the corns use Gtong’s new products, while Wu Hao and the others use H
Customized chips for.
As for cameras, they all use SNI lens technology. They just differ in algorithm adjustment. As for Maize, in order to control costs, they use off-the-shelf lens technology. As for Wu Hao and others,
It is a custom-made lens, so there is a difference in this aspect.
Of course, the biggest difference between the three companies is the core component of AR glasses, which is the transparent display screen. S Star uses its own OLED transparent screen. Wu Hao and the others use their own high refresh rate high-definition LCD.
Transparent display screen.
As for Maize, it has reached a cooperation with G, another screen manufacturer in South Korea, to use their screens.
Although the data sounds quite scary, the quality or usage experience of this screen is really just barely there. I can’t say it’s not good, I can only say it’s a passing product.
As for the system, Corn’s Android AR glasses use the Android AR system developed by G Song. Of course, Corn has also specially optimized the native system and transformed it into the same system as the mobile phone.
Operation interface style.
And this time, Corn also specifically imitated the virtual projection and intelligent object recognition functions in Wu Hao's smart AR glasses, and developed its own so-called Corn World technology.
The press conference said that it is extremely exciting, and it seems to be invincible in the world. As for the user experience, it is not clear yet, but I can imagine what level it will be.
The whole press conference lasted for more than two hours, and it was quite serious. The only bright spot in the whole conference was probably the price.
Starting from 2,999 yuan, it can be regarded as bringing the price of AR glasses directly to the level of less than 3,000 yuan. Of course, you can’t just look at the price, you must also pay attention to the word “starting” at the end.
This time, Corn has released a total of three versions of this Android AR glasses, namely the regular version, the pro version, and the top pro PE version. This is also a common routine of mobile phone manufacturers. Netizens ridiculed it as a small cup and a big cup.
cups and jumbo cups.
It can be imagined that in order to control costs, the regular version, that is, the 2999 model, has stripped the product's hardware to the most extreme level.
The price of the pro version, which is slightly better in terms of hardware, directly reaches 3,680 yuan. As for the highest pro PE version, its price directly reaches 4,280 yuan.
The price range is very wide, but I have to say that this price is still relatively cheap, and the price/performance ratio is relatively superior, which is also a consistent feature of corn products.
Although there are some shortcomings in performance, with such a cost-effective product, it will definitely seize a large number of mid-to-low-end markets, especially the student consumer market.
"The goal of corn is very clear and very targeted." Huang Zhihua was the first to say after watching the entire press conference. As the director of the marketing department and the person in charge of the domestic market, he was the first to express his views.
“To put it bluntly, they just want to follow the strategy they used when they entered the mobile phone industry, starting with student consumer groups and young people, relying on cheap and low-end products to quickly open up gaps and seize the market.
I think with this trick, many companies that originally intended to enter the field of AR glasses will now retreat."
Zhang Jun nodded and said: "Yes, this is their consistent strategy.
But we don’t need to worry too much. Technically speaking, their products are still far behind ours.
It can be said that the two sides are not on the same level at all. I think we can just pay close attention and do not need to react too fiercely.
We are not involved in the mid- to low-end market anyway, so we should leave this to our partners."
As for Tong Juan, she shook her head and said: "I think we still need to pay more attention to it. When corn entered the mobile phone industry, who would have thought that Xue Bing, a layman, would actually jump in and do it so impressively that he now owns several major mobile phones.
The manufacturing giants were all wiped out.
The same goes for their entry into the television field. It can be said that they once occupied more than 80% of the domestic television market.
This terrifying ability of aggression deserves our constant vigilance."