Chapter 918: Emphasis on quality, light on marketing
Everyone has heard too much about the rise of Haoyu Technology and the entrepreneurial stories of Wu Hao and Zhang Jun. Nowadays, there are too many training courses on success, marketing, management, etc., and some chicken soup marketing accounts have already talked about it too much.
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There are many opinions about their entrepreneurial success and the rise of the company. But there is one theory that is the most common and the most recognized by everyone. That is that Haoyu Technology has its own core technology and attaches great importance to the quality of its products. This is
They quickly stood out and dominated the market.
So when Wu Hao and Zhang Jun told everyone about this aspect of history again, everyone showed great interest.
In fact, because of the close relationship between Micro Media and Haoyu Technology, Micro Media is also constantly learning and imitating Haoyu Technology. In addition to management methods, there is also corporate culture.
Paying attention to innovation and quality first has always been emphasized by Wu Hao, and it is also deeply rooted in the corporate culture of Haoyu Technology. Therefore, Micro Media has also learned this and is reflected in their series of work styles and projects.
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However, compared to Haoyu Technology, the content field environment that Micro Media is exposed to is more noisy and is easily affected by industry factors.
The growth and development of both Haoyu Technology and Micro Media has not always been smooth sailing. Instead, it has been full of ups and downs.
Let’s not talk about Haoyu Technology here, let’s just talk about Micro Media. It has encountered many problems in operation and management this year.
For example, this summer, in the company's core film and television special effects production team, more than a dozen people resigned collectively. These people were obviously poached by a company with high salaries, which caused several projects that the team was responsible for to stagnate, and the project
The delay caused considerable losses.
Poaching is actually very common, and it is also what HR in major companies are most willing to do. Therefore, major companies have good solutions for this kind of thing.
In fact, this incident could have been avoided, but it was because the management was lax and chaotic that someone took the opportunity to succeed.
Afterwards, the head of the film and television special effects production team was dismissed from his post, and the person directly responsible was persuaded to resign. The head of the company's human resources department resigned, and even the vice president in charge of this aspect was severely punished such as deducting the performance bonus for the year.
After that, micro-media management was strengthened and large-scale personnel adjustments were made, which allowed the company to stabilize again.
In addition, some projects also encountered some problems and suffered heavy losses. For example, a certain project failed, causing hundreds of millions of funds invested in the project to be wasted, etc.
This is a problem that is often encountered in the rapid development of companies. The development of micro-media is too rapid and too smooth.
Therefore, both the management and lower-level employees will ignore these issues, causing some problems and crises.
Fortunately, they were handled in a timely manner and none of these matters caused greater consequences. After that, Lin Wei also began to examine these problems and made vigorous rectifications.
Two of the major moves are to introduce professional management and operation talents to replace the senior veterans who have been promoted along the way but have some lack of ability. On the other hand, they are to integrate the company structure and department personnel and optimize the organizational structure.
These two naturally caused a big backlash and even a lot of commotion, but in the end they all disappeared due to Lin Wei's tough methods. As for those veterans, they finally deserved to leave sadly.
This also caused Lin Wei to receive some criticism from the public. Some people thought that she was trying to kill the donkey. When the company achieved a little success, it suppressed the elders and reaped the fruits.
But in fact, this is also a practical problem that many companies face during their growth process.
That is what you will do when your company develops to a certain stage and the veterans who follow you to conquer the world are increasingly unable to keep up with the pace of development and lack capabilities.
Is it more emotional to keep them here and share the wealth and wealth? Or is it more rational to do it and let them take a back seat, or retire directly.
In fact, Haoyu Technology has also encountered this situation. Except for the four veterans who started the business together, except for him and Zhang Jun, who hold the management rights of the company, Zou Xiaodong and Yang Fan are not senior executives. Yang Fan is not involved in the operation of the company.
and management, focusing on technology research and development.
As for Zou Xiaodong, after the conflict with Wu Hao was resolved, he has been in charge of the production area and now spends most of his time running back and forth between the factories below.
And vice presidents like Dong Yiming have also taken a back seat from important positions.
In addition to promoting some outstanding employees, Wu Hao is also actively attracting some outstanding talents to join. For example, the company's deputy general manager Tong Juan, human resources director Lin Jianliang, and marketing director Huang Zhihua, etc.
Survival of the fittest, the law of nature, although cruel, is the best way to allow a species or a company to grow and reproduce healthily.
Even Wu Hao and Zhang Jun, although they hold great power in the company, cannot sit back and relax. In fact, this position is not comfortable, but under great pressure.
Therefore, Wu Hao and Zhang Jun are constantly enriching themselves, such as taking some training courses, reading some books, listening to some lectures, etc.
Only by constantly improving yourself can you keep up with development and avoid being eliminated by the times. This is especially important for a rapidly developing technology company.
Of course, the same goes for the game industry and cultural industry. In such a fierce competition, we must keep up with the times, constantly introduce new products, and create high-quality products.
Only in this way can we always maintain a firm foothold in such a fiercely competitive environment and continue to grow.
Although micro-media has developed rapidly in the past two years, it has not yet fully established a foothold in the entire industry. On the contrary, it still faces great pressure.
The virtual world network and virtual reality mobile network it controls are not unique. In fact, many companies and giants have already set their sights here.
How to continue to have advantages in this field in the future is a question they need to think about.
In fact, Wu Hao and Zhang Jun have already given them the answer, which is to emphasize quality and ignore marketing.
To put it bluntly, as the saying goes, you have to be strong yourself when making iron, that is, be yourself, make your own products, and rely on your own products to gain an advantage in such a fiercely competitive market.
In the end of the real competition, all your external reliance will be pale and feeble. What you can really rely on and can rely on is your own strength and the quality of the products you launch.