After Xiaoyao Express officially started operations, it began to lose money.
From the beginning, Wen Lu and others knew that the initial development of express delivery would be very difficult, but they did not expect it to be so difficult.
Even though we spent tens of millions on advertising in various media in major cities, our business in the past few days was very little.
At most, there are some tentative document deliveries, and there are almost no intra-city documents.
On the first day, the total number of packages nationwide was only 3,200, with an average of less than 40 in each city.
With no other choice, everyone had no choice but to grit their teeth, cry on the inside and smile on the outside as they went to collect and deliver the items.
The captains of Fairy Airlines were almost crying. Their flights recently only flew in five cities: the capital, Dongfang, Guangdong, Changsha, and Chengcheng. However, the huge cargo hold only had less than 1% capacity.
It really makes them feel like sending a hair away from a thousand miles away.
A group of middle-aged people in Japan did not feel depressed at all. They personally went into battle and urged them to use the fastest time and the best attitude to deliver express packages to customers.
Nippon Club's philosophy is that in the early stages of company development, the company's philosophy and determination must be demonstrated to customers at all costs.
Doing business is being a human being.
Once customers trust you, they will become more and more dependent on the company, and then they will recommend it to their friends, eventually forming a snowball-like effect.
Although Matsuzawa Transport Trading Co., Ltd. is not a large company, their workers have been cultivated in this concept for decades, so no matter how difficult the situation is, these old men are still humble and deliver the express delivery to the customers.
in hand.
Under their leadership, Wen Lu, 65 of them, and 10,000 backbone members cheered up, smiled, and started working with full energy.
Precisely because of the scarcity of express delivery, the service speed can be said to be as fast as rockets.
A letter sent from Guangdong to the East was picked up that afternoon. The other company would receive it at nine o'clock the next day.
This speed is nothing compared to SF Express and international giants.
Apart from other things, at least those customers who send and receive goods are all full of praise for Xiaoyao Express's service attitude and speed. When chatting with friends on weekdays, they will praise it a few times.
However, the effect of this level of recommendation is limited. Moreover, the growth in the number of items picked up is not very fast.
Because your company cannot have letters to send every day, so a few new customers appeared there, but the ones here temporarily stopped.
On average during the five days since the official start of operation, the daily pickup volume is still only about 4,000. It is pitifully few.
The outside world looked at Xiaoyao Express as a courier company with a "crying wolf" look, and laughed heartily when they saw it.
I have seen people doing express delivery being miserable, but I have never seen anything so miserable!
So what if you have money? So what if it’s a huge investment?
I don’t understand the rules of the industry. I don’t know how to start from a young age. When I first started, I thought about competing with SF Express in the mid-to-high end. Isn’t this going to be a disaster?
Things took a turn for the better a week later.
Xiaoyao Express suddenly placed an advertisement in daily newspapers in Beijing, Shanghai, Guangzhou and Shenzhen.
"Do you have a girlfriend out of town? Do you want her to receive a thoughtful gift from you on her birthday? Whether it is a cake, Western food or other gifts, our Xiaoyao Express promises you that the goods will be received before ten o'clock in the morning and delivered in the afternoon.
Your girlfriend will receive a birthday gift! Note: The inter-provincial service area is limited to the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen. For specific prices, please consult the national unified customer service.”
Everyone was holding the newspaper and looking at these few sentences written all over the page, they were all a little dazed.
Most people laughed: Is this Xiaoyao Express an idiot? Where can anyone deliver express like this? Do you really think that rich people are idiots like them?
However, there are many rich people in this world, and there are also many people who really want to try something new.
That night, a post appeared on the most active Xiaoniao.com forum in China, titled "Let me give it a try."
The content of the post is that a young man is studying in the capital, but his parents are doing business in the East. It happens that the next day is his mother’s birthday, and his mother’s favorite food is Xiao Long Bao, so this rich family
My child decided to get up early in the morning to make steamed dumplings, and then asked Xiaoyao Express to deliver them to his mother to see when they would arrive.
He would use a dream pad to take pictures of the process of making xiao long bao and delivering them. Then at his home, his sister would also use a dream pad to record it to see when she would receive a surprise.
The post written by this person named "Little Old Man" was quickly upvoted by many people, and the forum leader specially pinned it for him. Everyone is waiting for him to try it tomorrow.
The next day, at 8:30 in the morning, a video of a young man in his twenties making xiaolongbao in a rental house was posted online. The time and place matched, and it was on the East Fifth Ring Road of the capital.
One place.
The time showed 8:16, and the young man handed the steamed dumplings that he put into the thermal box to the courier who had obvious gold and silver patterns on his uniform. After the courier scanned the order number and other data using the GPS system,
The "little old man" incidentally put his Xiaoyao Express tracking number in the post.
It's really lively now.
Everyone is following the movement of this courier all the way.
On June 18, at 8:17, the courier on the 25th in the xxx service area of the capital successfully picked up the package. The sender was Mr. Long.
At 9:31, the same-day insulated package entered the Airport Express delivery truck.
At 10:28, the package arrived at the Capital International Airport and was sent to Fairy Cargo Airlines No. 3.
At 11:00, the package left the capital.
At 13:40, the package arrived at Pudong International Airport in Dongfang City.
At 15:20, the package arrived at the general sorting station in Pudong District, Dongfang City.
At 15:40, the package arrived at the South District sorting station of Dongfang Pudong District.
At 16:00, the package was delivered by courier No. 1 in the South District.
At 16:35, the parcel was successfully delivered to No. xx, Lane xx, xx Road, and the signee was: Ms. Wang.
"arrive!"
"Damn, it's only 8 hours, it's too fast!"
"I'm going by plane myself, so I probably only have so much time to give things to people, right?"
"Look... there's another video update over there! It's really been delivered to the East!"
"Haha, I also saw it. There was a mother eating Xiao Long Bao, but the picture was a little unclear and she was still crying while eating."
"I'm so touched~~wuwu...I also want to give my mother a surprise like this..."
"Little sister upstairs, same-day delivery costs 150 yuan! Although the insulated ones are more expensive, 1 kilogram usually costs 100 yuan, right?"
"I can't talk to a layman like you, who spends money every day! Can money buy such a warm picture?"
"Yes! If I want to be rich, I will do the same. That's so cool!"
"..."
As the steamed dumplings were delivered, the crowds of people who had gathered their strength since last night suddenly made the Little Bird Network burst into flames.
There is the joy of participation, the touch of the affection between mother and child, and the shock of this novel express delivery method... With all kinds of emotions, the number of discussion posts quickly exceeded 20,000, and the number of clicks exceeded 20,000. 200,000 times.
"Follow the plan and put this post at the first position on the homepage. Remember to make it a bit more sensational." Looking at the post that quickly became popular, Shen Wuyan ordered lightly.
"Yes!" the female supervisor replied respectfully, but then asked in a low voice: "Mr. Shen, what should we do next? Should we continue to cooperate with the hype?"
"Don't worry about it, that guy told us to only do this, so just do what he said." The smart and charming girl curled her lips, "But based on what I know about him, I'm afraid the hype has just begun. There will be greater hype behind it...just wait and see the good show!"
"yes!"
The female supervisor nodded and went back to work.
Shen Wuyan, who was at the desk, stood up and stretched, with a moving smile on her lips: Hum hum, I want to see how you managed to break out of the desperate situation, Xiao Qi, Xiao Qi, you can Don't let this girl down!