Chapter 1462 Prelude to WeChat Value-Added Service Charges
The matter of charging for WeChat value-added services was decided long before it was put into operation - charging matters were started one month after the start of operation.
Since its launch on September 19, WeChat has been gaining momentum and set multiple records in APPSTORE with its powerful functions and no expense spared in advertising.
The fastest APP to have over 1 million downloads online.
The most downloaded APP within 24 hours.
The APP with the highest word-of-mouth rating in a week.
The APP with the most average daily active users.
The most downloaded APP on APPSTORE.
…
After the records were released in the App Store, electronics companies from all walks of life became extremely interested in the WeChat software.
Many companies that feel that WeChat's service model is actually very simple have even immediately ordered their own companies to study it, ready to seize the market at any time.
But the WeChat company is really bad. They have long announced that they have hundreds of patents for this software. If any company dares to exceed it, it will inevitably file the most severe lawsuit.
Just based on some of the patents they announced, countless companies yelled, "Are you not trying to save people's lives?"
However, this group of people didn't know that the treatment they received was generous enough. It was Huangfu Cai's kind character that gave them a real way to survive.
We should follow the advice of the senior staff of WeChat company and don’t talk about this at the beginning. Wait until those people are excited to develop software similar to WeChat and attract hundreds of thousands and millions of users.
After users, WeChat then hired a large team of lawyers to sue them one by one. They had to sue these companies until they were exhausted.
Small and medium-sized companies will naturally close down immediately, and large companies will cry bitterly at the huge compensation fees.
However, Huangfucai did not adopt this point, but chose a gentler approach.
Because of this, the WeChat APP has not been hindered by any company in this month. It is like a rocket flying straight out, and its momentum is unstoppable.
If money is spent in the right place, huge energy will burst out.
Huge marketing expenses, huge server and bandwidth expenses allowed the WeChat APP to have 86 million registered active users in just one month, and the total number of downloads exceeded 200 million.
The number of active users in one month reached 86 million, which is truly unprecedented!
The number of 200 million downloads is just an imaginary number, because users who log in to WeChat once a day on average have no reference value if they cannot become active users, let alone become real users of WeChat for statistics.
What advertisers and investors care about most is “active users”.
Because there are more and more active users, many people from WeChat companies are suggesting whether the charging time can be postponed to increase user stickiness, and then talk about money.
But Huangfucai insisted on her decision because she believed that almost all the normal functions of WeChat are free, and those that are now charged are just some value-added services. If you don't want to use them, you can still use WeChat.
.Believing.
People who don't spend money will never spend money, just like they are used to using pirated software.
People who are willing to spend money will often get used to spending money, just like taking friends to watch the original version of a movie when it is clear that the pirated version has been released.
After nearly a month of experience and exploration, Huangfucai believes that many users are already eyeing value-added services.
After all, many young people like to use fashionable things and things that are different from others - otherwise, how did Q.Q turn a profit at the beginning? Isn't it just those seemingly useless value-added services?
WeChat companies have long had dedicated web pages for browsing various value-added services.
Some classic images of Steamed Bun Man, Coni Rabbit, Brown Bear and James are also released. Those images that are either naive, adorable, or make people laugh...etc. are all extremely interesting.
.
It sounds strange, right?
Just like Q.Q, Wangwang and other chat tools, they all provide free emoticons, but people don’t like them so much?
The reason is simple, because they don't do it carefully.
Although WeChat also provides free emoticons, the design and promotion of the four cute products including Steamed Bun Man, Coni Rabbit, Brown Bear and James are overwhelming, with online and offline advertisements everywhere.
Huangfu Cai is also very smart. She does not advertise in every city and place, but concentrates her firepower to advertise in several super cities in major countries in the world.
Moreover, the advertising locations are concentrated in prominent locations inside and outside each subway. These places are popular among young people. Images of the four cute products can also be seen everywhere. Fashionable people can see them every day. See more
After a few glances, you'll start to get interested.
Especially girls, who simply cannot resist the temptation of the four cute products, have left messages on the WeChat company website, saying that they must buy more cute emoticons.
In fact, when Xiao Qi drew the original drawings of these four cute guys, more than 20 painters from the art academy recruited by the WeChat company immediately knelt down.
Although they have no artistic value, the word "cute" instantly kills all those who have a childlike heart.
Even the painters at the Academy of Fine Arts think the word "cute" is too good to be true, let alone ordinary girls.
Girls have always been more emotional than rational animals. As long as they are moved and liked, money is not a problem most of the time, and the price of the emoticon pack is not expensive. Each of the four cute products has a unique expression.
The price of the bag is only 2 US dollars. If you buy them together, you can get a discount and you can buy them for 5 US dollars.
Not only can users buy them for themselves, but they can also buy emoticon packs to give to friends. Girls buy them and give them away simply because they like them, hoping that others will also like what they like.
WeChat Company also has very strict considerations in technical maintenance. Every emoticon sold has a unique code for the central processor to identify.
Therefore, if the four cute emoticons are not purchased through genuine channels, they will be directly blocked by the system. The messages you send only have text and other content, without the cute emoticons.
Huangfucai also informed this on the official WeChat website in advance to prevent anyone from taking any chances.
Although there will be a cracked version by then, the troubles and twists and turns of continuous cracking and continuous blocking are not liked by everyone, especially girls. After using it a few times and getting angry, they will abandon the pirated version.
, it is the easiest way to spend money to buy the genuine version. (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)